Marcolin Joins The Guess Foundation In Support Of Peace Over Violence For Denim Day 2015

Marcolin, a leading eyewear company known for its high quality of products, focus on details and a prestigious distribution network, is proud to partner with Guess for a second year in a row in support of L.A.-based non-profit Peace Over Violence in its mission to end sexual, domestic, and interpersonal violence.

Guess Denim Day BannerMarcolin, together with its NJ headquarters and optical channel sales representatives, helped support the Guess Foundation’s goal to encourage men and women everywhere to wear jeans on April 29, 2015 and take a stand against violence. Guess promoted Peace Over Violence’s Denim Day messaging in storefront windows and in-store signage all around the world, email marketing, mobile marketing and social media posts. To assist in spreading the message, Marcolin launched two activities in the optical channel to create awareness, including an exclusive Denim Day Trunk Show and a nationwide account-focused contest to wear denim.

New spring 2015 sunglass styles from the Guess Eyewear collection, including men’s style GU 6842, which features temples enhanced with dynamic mesh cutout detailing, were among the items on sale with proceeds going towards Peace Over Violence.

In honor of Denim Day 2015, the Guess Foundation donated $2 for every pair of jeans and select accessories sold including a watch, jewelry, shoes, fragrance, handbag and eyewear to Peace Over Violence starting Monday, April 20th through Wednesday, April 29th. With this donation, the Guess Foundation is privileged to provide victims with hotline crisis counseling, therapy sessions with licensed counselors, sexual abuse response teams to accompany rape survivors to hospitals and high school educational series on teen dating and violence prevention. In addition, volunteer training sessions will be given to crisis intervention specialists and legal advocacy services will be given to survivors.

About Marcolin
Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network.
In December 2013, Marcolin finalized the acquisition of Viva International Group significantly strengthening its brands portfolio and the distribution structure, particularly in the U.S.
In 2014, the company sold about 14,3 million eyeglasses with more than 1450 models.
Currently the company portfolio of brands includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Covergirl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Guess, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Bongo, Candie’s, Rampage, Viva, Magic Clip, Savvy, Marcolin, National and Web.

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