Five Good Reasons Why You Must Be Advertising On Facebook

Here are five good reasons why you must be advertising on Facebook.

1 –1$ A Day Still Gets Results
The minimum spend on Facebook advertising is only $1 a day. With this small budget, you can reach thousands of people that meet your specific criteria.
With AdWords, you would be lucky to get two clicks a day.metro studios logo
You also have multiple bid types available.

  • Cost per Thousand (CPM)
  • Cost per click (CPC)
  • Optimized cost per Thousand (oCPM)
    oCPM is when Facebook shows your ad to people that FB believe are most likely to take action.
  • Cost per action (CPA)

Choose the right option that best fits your needs.

2 – The Targeting Options For Facebook Ads Are Impressive
Unlike AdWords, Facebook ads are targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you, when you set up the audience targeting for your ads, is impressive.
With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience.

3 – Facebook Has A Massive Audience, Including Your Customers
Facebook claims to have 1.28 billion active users with over 800 million users active daily. You can all but guarantee that whatever business you run and in whatever industry or niche, a good percentage of your target audience will be on Facebook.

With the sophisticated targeting options available, you can make sure your ads are seen by your specific target audience when they are in a fairly unique relaxed mind-set. If you operate in a B2B industry, it can be difficult to get your message through in conventional work hours as people are always too busy to be sold to. But when on Facebook, individuals can be subtly advertised too, without the pressure and time constraints of a work environment.

4 – Track Spending, Performance, And ROI
Whatever you spend on Facebook advertising, the most important thing is that you know exactly what you’re getting. With Facebook advertising, you can clearly see what you have spent and what the results are.

  • Track a huge range of performance metrics.
    The total number of times, your ad was shown (Impressions, the number of different people who saw your ad (Reach) and the average number of times (Frequency)
  • The number of clicks or other actions people took, page likes, engagement, comments, and shares.
  • Cost data including average Cost per Click (CPC), Cost per Like and Cost per Conversion based on your specific goals and tracking.

5 – Gain An Edge Over Your Competitors
If your competitors aren’t advertising you gain a big advantage and have the opportunity to win business you might have missed.

Here are two additional resources for you.

Are Facebook Ads Right For You.

Facebook Ad Creation Basics

Be bold be different.

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