Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548.

Kids by Safilo presentation 1This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics.

Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign will premiere at the show with images reflecting the freedom, spontaneity and passion that are embedded in the brand’s DNA and in each pair of Carrera glasses.
Carrera will also present the iconic sunglasses of the new collection, which are the result of an extensive “remastering” process and are now showcased with new proportions and a revisited, snug fit, in line with today’s natural, normcore style, which meets Millennials’ tastes.

Safilo will showcase, once again, a multitude of breakthrough innovations in terms of the latest fashion trends, shapes, colors and details, but especially in terms of research and innovation.


On Saturday, March 21st, 2015 from 1:30-2:30pm, Safilo presents “Kids by Safilo”, a ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s needs, designed with a medical approach, engineered with advanced technologies and materials and…powered by kids. The presentation will take place in the Technology Theater – Level 1 Exhibit Hall – Booth #LP7867 in the Lenses and Processing Technology Pavilion. Register at or Call Reed Exhibitions at 1-800-811-7151. Seating is Limited.

Speakers Include:
HENRI BLOMQVIST (Global Commercial Director, Safilo Group)
STEFANO TOMEO (Product Engineering Operations Director, Safilo Group)
BRUCE ABRAMSON (Director of Brand Management, Proprietary Brands; Safilo N.A.)
PAOLO NUCCI, MD (Professor of Ophthalmology, University of Milan; President of SIOP)
KEN K. NISCHAL, MD, FRCOphth (Director, Pediatric Ophthalmology, Strabismus and Adult Motility, Childrens Hospital of Pittsburgh of UPMC; Professor, School of Medicine, University of Pittsburgh, Founding Co-Chair, WSPOS)
DAVID B. GRANET, MD FACS FAAO FAAP (Anne F. Ratner Professor of Ophthalmology & Pediatrics; Director, Pediatric Ophthalmology & Adult Ocular Re-Alignment Services, Ratner Children’s Eye Center & Shiley Eye Institute, University of California San Diego, Founding Co-Chair, WSPOS)


Bobbie Thomas, Style Editor of NBC’s Today show and author of the bestselling book, The Power of Style: Everything You Need to Know Before You get Dressed Tomorrow, will serve as the celebrity guest emcee of Safilo USA’s Spring/Summer 2015 fashion show at Vision Expo East. (Safilo Booth # 3548)

Thomas, who has shared fashion, beauty and lifestyle advice on nearly 500 Today show segments, including her weekly “Bobbie’s Buzz,” will announce the Friday, March 20th and Saturday, March 21st fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands, including Banana Republic, BOSS, Gucci, Jack Spade, Juicy Couture, kate spade new york, Marc by Marc Jacobs, Max Mara and Tommy Hilfiger. New this year, will be adult and kids proprietary looks from Smith, SAFILO, Kids by Safilo (launching May 2015), Carrera and Polaroid. The fashion shows continue on Sunday, March 22nd with the same show times.


The new eyewear proposals boast innovative materials, such as Optyl, a registered trademark for an ultra-lightweight hypoallergenic plastic material that is designed not to deform over time and that allows for strips of fabric to be inserted into the frames, for unparalleled results.
Safilo generates buzz in the optical frame industry with the revolutionary Elasta 360 hinge. This evolution of the historic Elasta hinge is now showcased with a new integrated mechanism that allows for a full 360° rotation and an opening angle of over 35°, for superior comfort and a perfect fit.

The year is marked by groundbreaking achievements, with another huge leap forward in solar filter technology. Polaroid Eyewear, a pioneer in polarized lens technology, developed the new UltraSight™ lens, available in a wide array of options and presented in two exciting new versions: Ultra Light – a lighter and more flexible lens – and High Quality, a stronger and thicker version.


Several new eyewear proposals draw inspiration from vintage models contained in the historical archives of Safilo or the different fashion houses. They are revisited with contemporary detailing and represent an unending dialogue between the past and the present, which lends a retro-glam allure to the new creations. The concept of avant-garde is what inspires the most sought-after models which flaunt an innovative design, an ultra-lightweight feel or sophisticated architectural lines.

The new glasses reflect each brand’s stylistic heritage and are a contemporary take on cult models that made history. The iconic teardrop-shaped Carrera Champion sunglasses, dating back to 1979, undergo an extensive “remastering” process and are now showcased with new proportions and a revisited snug fit.
The new Fendi creations are characterized by the House’s signature details, such as the Fendi monogram, the “Galassia” motif and the classic striped Pequin pattern, while the new Dior glasses are defined by original symmetries in line with the brand’s new geometries. Max Mara’s new “Floral Bloom” sunglasses are inspired by the floral prints adorning the ready-to-wear collection that hit the catwalk at the Spring/Summer 2015 fashion show, while an intriguing neon-effect shaded color palette turns Marc by Marc Jacobs’ new softly rounded glasses into a unique creation.
The Gucci collection is enriched with the celebrated Flora pattern, reinterpreted as a thin strip of the precious Flora scarf inserted into the Optyl frame. A cascade of sparkling crystals embellishes Jimmy Choo’s new models.

The new Safilo eyewear collections explore a variety of shapes. New highlights for 2015 include: ‘50s-style large or small cat-eye and butterfly silhouettes; retro-inspired rounded shapes with an essential design reinterpreted with an original twist; squared silhouettes evoking the 1960s or the 1980s revisited with modern touches. Hexagonal frames highlighted by unique graduated shading effects are the hottest trend for the season, while the classic pilot shape, timeless and unforgettable, is presented in ultra-lightweight metal or Optyl versions.

Natural or spotted tones of Havana are the new classics for Spring/Summer 2015. Eighties-style mirrored lenses brighten up the new creations with glamorous mirror effects and vibrant, definite hues.
Appealing graphic patterns make the new sunglasses the ultimate must-have accessory with camouflage prints, abstract textures and floral decorations defining the most sought-after, eye-catching models.
Ever-present pastel shades – evoking a soft, bon-ton allure – are accompanied by lively rainbow-effect colors.

COLLECTIONSKids by Safilo presentation 2


Safilo presents its new KIDS BY SAFILO eyewear collection: a revolutionary project dedicated to children ages 0 to 8 years and designed with an innovative medical-scientific approach. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses are developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new line of “100% made in Italy” glasses is specifically designed to meet children’s needs in terms of safety, stability, strength, lightness, and aesthetics. The new optical frames, made from safe, hypoallergenic and bio-based materials, come in soft colorations with transparent and tonal shading effects to complement a child’s face.

Carrera gives new life to the iconic cult models that made history with a new collection that oozes character. Carrera’s New Champion sunglasses come straight from the brand’s archives; these legendary glasses are the result of an extensive “remastering” process and are now presented with new well-balanced proportions and a revisited snug fit that’s in line with today’s natural, normcore style to meet Millennials’ tastes.

Polaroid, a pioneer in polarized lens technology, presents the evolution of its brand platform and launches the new “You’ll see” communication campaign. Dedicated to Polaroid’s sunglasses collection and designed to communicate the values of a brand that is globally renowned as the inventor of the polarized lenses, the new campaign speaks directly to consumers and puts them at the heart of a superior visual experience.
The brand will showcase its collections of easy-to-wear glasses at Vision Expo East that are perfect for any occasion and available at accessible prices to democratize perfect vision.

This year, Smith – a leading international outdoor sports eyewear brand – celebrates its 50th anniversary with a new brand identity and a new logo, yet staying true to what matters: optimized performance, dynamic technologies and an essential design to fuel fun beyond walls. For Spring/Summer 2015, Smith also celebrates the past, with a new collection of sunglasses that are exact replicas of some of the brand’s cult models. The Archive collection is a tribute to the brand’s rich heritage and is based on authentic values such as passion for innovation, commitment to design and skilful craftsmanship. Each model is a perfect replica of iconic Smith sunglasses from the late 80s and early 90s, featuring the original model’s exact same colors and year of manufacture. In addition, Smith will continue to look forward with its ChromaPop lens technology. ChromaPop is Smith’s proprietary color optimizing lens technology that is engineered to enhance color and increase visual clarity. By blocking light wave intersections that create color confusion for the brain, ChromaPop lenses ultimately enable you to recognize true color, faster. The result: increased depth and detail of objects, while reducing eye fatigue. Constructed of Trivex material ChromaPop lenses provide the durability, impact resistance and lightweight properties of polycarbonate and the optical clarity of glass. Here’s to the next 50 years.


Alexander McQueen
The new Alexander McQueen eyewear collection explores new creative reinterpretations of the details embellishing the brand’s celebrated accessories and ready-to-wear creations. Drawing inspiration from the human anatomy or sophisticated jewel-like textures, the brand gives life to a collection of unconventional sunglasses and optical frames.

The new BOSS eyewear collection reflects the brand’s contemporary attitude which is an inspired blend of functionality and design thanks to the use of Optyl which allows for the creation of comfortable, ultra-lightweight frames. The women’s models, conveying classic elegance, are adorned with refined micro-textures in soft pastel hues.

BOSS Orange
For the next season, BOSS Orange showcases vintage-inspired sunglasses and optical frames, revisited with a contemporary twist and a versatile personality with modern, lively shapes perfectly embody the brand’s metropolitan spirit.

Bottega Veneta
Bottega Veneta expands its eyewear collection with refined sunglasses and optical frames that pay homage to the brand’s iconic detailing, including, the legendary Intrecciato motif which is now presented in sophisticated new versions. The House also launches its new eyewear line for men, skillfully crafted in Japanese ateliers and embellished with titanium inserts.

The new Dior sunglasses explore classic shapes, taking them into a futuristic universe with a perfect combination of contemporary architectures and mirrored lenses, for a strong stylistic statement.
The Dior Montaigne optical frames, instead, echo the House’s haute-couture elegance. Made from exclusive bi-layer and tri-layer acetate, the new skillfully sculpted and engraved glasses recall the plissé effects of Dior’s precious fabrics.
Lastly, the Dior Homme collection, which is inspired by the brand’s sartorial tradition, features futuristic glasses with linear ultra-slim metal profiles.

Fendi’s new eyewear collection includes models with unique, sophisticated shapes such as the Orchidea sunglasses, which hit the catwalk at the Spring/Summer 2015 fashion show and are inspired by the exotic orchids embroidered on the House’s new ready-to-wear and accessories collections. They are a true declaration of femininity and sensuality, enhanced by mesmerizing color contrasts.
The special capsule collection created in collaboration with celebrated French designer Thierry Lasry is inspired by graphic designs from the late 1980s that have attentively been selected from the Fendi archives. Skillful manufacturing techniques give life to two unique patterns adorning the new sunglasses with thick volumes and an amazing color palette that enlivens the new creations.

Gucci’s new Havana sunglasses offer a perfect blend of masterly craftsmanship and contemporary notes. Available in spotted havana with hints of yellow, blue, red, and brown, these shades highlight the new models’ retro flair, exalting their skillfully crafted finishes.
The new Flora glasses, instead, draw inspiration from the legendary scarves created in 1966 for Princess Grace of Monaco. Thanks to the use of Optyl – an ultra-lightweight plastic material – a thin strip of the precious Flora silk fabric is inserted into the frame and the iconic floral motif is emphasized by pastel tones.

Jimmy Choo
The new Spring/Summer 2015 Jimmy Choo eyewear collection celebrates the brand’s luxury spirit with sophisticated sunglasses and optical frames that are inspired by Jimmy Choo’s glamorous footwear and bags. The large, oversize silhouettes are enlivened by an alluring interplay of transparencies and embellished with sparkling hand-applied crystals or exclusive animal prints presented in fresh, vibrant hues.

Marc Jacobs
The American brand generates buzz with its pure glamour with the reinterpretation of contemporary pop touches expressing Marc Jacobs’ distinctive style. The new glasses which are characterized by rounded or squared shapes that come straight out of the 1970s, yet take on a modern edge, stand out for their thick volumes and unexpected color combinations which are softened by subtle transparencies and graduated shading effects.

Marc by Marc Jacobs
The new Marc by Marc Jacobs eyewear styles reflect the brand’s ironic wit with perfectly rounded or hexagonal silhouettes, mix and match vintage notes with elegant shaded dégradé effects in soft, candy hues or vibrant nuances.

Max Mara
Max Mara’s new “Floral Bloom” special edition sunglasses are decorated with micro-floral prints inspired by the ready-to-wear collection that hit the catwalk at the Spring/Summer 2015 fashion show. A floral pattern, in shades of coral and dark brown, highlights these 1970s-style squared glasses, capturing the aura of elegant femininity that infuses the collection.

McQ, a contemporary brand from Alexander McQueen, presents an eyewear collection that perfectly embodies the brand’s original, effortless style. Rooted in the renegade London spirit, the McQ glasses stand out for their nonchalant, rebellious attitude.

Saint Laurent
The new Saint Laurent eyewear collection expresses the brand’s new identity: sophisticated, minimalist and unisex, in pursuit of its true essence. The new glasses, available in a classic color palette, combine masterly craftsmanship with great attention to detail.

Tommy Hilfiger
The newest Tommy Hilfiger glasses capture the brand’s youthful irreverent spirit, reinterpreted with unexpected details and brand new patterns, the collection includes bright pops of color, Mexican-inspired prints and wood-effect textures, as well as 1980s-style multilayer stripes.

Safilo Group
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 30 owned subsidiaries and exclusive distributors in key markets – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses proprietary brands – Carrera, Polaroid, Smith, Safilo and Oxydo – and licensed brands Dior, Fendi, Gucci, Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Fossil, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger.
Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2013 Safilo recorded net revenues for more than Euro 1.1 billion.

© 2015 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.