The House Of Tura Celebrates Its Distinct Brand Personalities At Vision Expo East

Tura Inc., the inventor of fashion eyewear in 1938, is excited to celebrate its distinct brand personalities at Vision Expo East with special models and enticing promotions. The Company will highlight their namesake collection Tura, along with Humphrey’s and TITANflex. Each brand will have section at the booth that will focus on bringing its personality and history to life through enticing visual displays accentuating the collection’s positioning.

Additionally, Tura Inc. designed an exclusive promotional package for their customers: Arrive at Tura Booth #4608 as a new account and ask about our New Door promotion. Interested in adding one of our brands? Ask about our Add-A-Brand program. And if you are one of our many customers who would like to receive a special for purchasing during Expo ask how you can receive one of our fabulous gifts with a qualifying purchase. But no matter who you are – bring your creative mood and enjoy some time designing a frame with one of our designers – each frame entered has a chance to be a part of our Tura 2016 collection.

Tura’s eponymous house brand continues to carry on the tradition of crafting fashionable accessories for the face by featuring jewelry-like details in its eyewear designs. The new shapes are very wearable, and feature the highest quality materials, hand set Swarovski crystals, metal details, uplifting front shapes, rich Italian acetate, and sophisticated colors.

R530_BURStyle R530
Truly like a piece of fine jewelry, R530 is exquisitely crafted with crystal stones and rich metal plating, making the frame beautiful in hand as well as on the face. The frame has a classic oval lens shape with gentle uplifting corners to flatter the face. Style R530 has prong set stones as seen in fine jewelry, allowing the light to flow though the stone for a brilliant effect. It also has a 3-D like effect, as the design wraps around the temple that can be seen from the inside of the temple as well as outside. Made in Japan.
Colors: Gold, Burgundy and Brown
Available Size: 52-17-130

Style R526R526_BRN
For the confident woman who loves jewelry and wants to make a fashion statement. This style was inspired by fine diamond jewelry. It’s a companion to one of our best-selling sun styles, Design 041. Noted for its deep, soft square shape that is classic and suited to a sophisticated woman, as well as for its progressive friendly lens shape. The dazzling stones are set into a lattice like design and plated in rich metal colors, making this frame truly jewelry for the face. The crystallized endpiece also wraps around to the temple for a stunning impact.
Colors: Gold, Gunmetal and Brown
Available Size: 53-16-140

The Humphrey’s collection offers its customers individual styling with a European flair, in on trend and fashionable yet wearable shapes and colors. All of the colors match the global runway trends, including sneakers to ensure the eyewear compliments a youthful wardrobe. These new Humphrey’s styles are expressive, for the adventurous and those who want to stand out from the crowd. The unique styling voice inspires confidence, and has a focus on expressive colors that create visual interest.

583050_17Style 583050
This men’s frame is featured in the 2015 ad campaign. The deep shape is made with acetate that is lasered to have a wood grain effect. The frame front features an inlayed pop-of-color metal top bar, and the core wire is custom colored and shown through a cut out on the temple. Spring hinges are colored to match the pop color metal inlays. The discreet Humphrey’s identification “H” emblem is lasered on the temple, showcasing brand identification without a loud logo.
Colors: Black, Blue
Available Size: 56-14-140

Style 583051583051_70
This women’s frame is featured in the 2015 ad campaign. It features an uplifting brow-line with rounded lens corners. The frame front includes an inlayed pop-of-color metal top bar, while the temples feature pop-of-color metal inlay along the bottom edge. Spring hinges are colored to match the pop color metal inlays. On the contrary the logo plays a discreet role; the Humphrey’s “H” emblem is blind lasered on the temple, showcasing brand identification without a loud logo.
Colors: Brown, Blue
Available Size: 53-17-135

The TITANflex collection offers its customers quality, function and styling with a European flair, the very best memory metal and other premium materials in fashionable yet wearable shapes and colors. All of the colors are masculine, and will compliment and/or match the TITANflex men’s wardrobe, luxury accessories and skin complexions. These new TITANflex styles are modern designs with unique constructions and performance accents, not common for memory metal product. They also have a strong styling voice that inspires confidence, while still remaining progressive friendly.

827004_10Style 827004
This frame features a deep rectangular shape with modern edges – flat metal endpieces. The frame front consists of a direct solder memory metal bridge, and a rubberized coating along the front and temples for a sporty look and a smooth feel. The bright colored temple tips offer a pop of color.
Colors: Black, Grey, Navy
Available Size: 53-17-140

Style 827007827007_OLI
This retro clubmaster-style frame features a chucked memory metal bridge, an acetate top rim and flex stainless steel, pierced temples. A simple TITANflex logo is printed on the temple for minimal visual branding.
Colors: Black, Brown, Olive
Available Size: 53-19-150

The Tura Inc. booth at Vision Expo East is located at #4608.

• New Release: New optical styles from Tura, Humphrey’s, and TITANflex are highlighted at Vision Expo East
• Special Details: New styles showcase each brand’s distinct personality. Tura Inc. is also offering enticing promotions.
• Find It: The Tura Inc. brands are currently sold exclusively at independent ophthalmic retailers across the country

About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit:

For more information, please visit: or contact your Tura Inc. sales representative.

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