Seeing is Believing (SiB 2015) Returns to a Screen Near You Jan. 28 and 29, 2015

The Seeing is Believing virtual conference (SiB 2015) is returning on Jan. 28 to 29, 2015, from 12 pm-7 pm EST for its third year with 20 COPE-approved CE credits with 10 courses on practice management. The two-day virtual event is a convenient alternative to conventional trade shows featuring some of the industry’s top thought leaders and educators. This year’s show introduces a new advancement for exhibitors with a vendor video theater, where virtual attendees can watch a vendor education video and take a quiz to earn a vendor special show offer.

This year’s speakers include well-known industry influencers including Jay Binkowitz, Optometric consultant and President of GPN; Matt Geller, Founder of and; Stephen Newman, ocular nutritionist and author; Alan Glazier, CEO and founder of Shady Grove Eye and Vision Care, author and consultant; and Laurie Sorrenson, practice owner and frequent lecturer. Topics will span the gamut of optometric interests including advancements in research, medical treatments and technology and marketing, staffing and business strategy. Attendees are encouraged to chat with the instructors and interact with their peers during the live sessions. Learn more about SiB speakers at


There are two SiB conference passes available online: a Solo Pass for an individual attendee and a Practice Pass which includes entry for an entire office. Optometry students and first year graduates are invited to attend SiB 2015 free of charge, thanks to sponsorship of the Energeyes Association and special practice rates are available. On Jan. 30, 2015, the conference will shift to on-demand mode when the 20 COPE CE courses and tests will be available online for 90 days.

SiB, and its sister virtual conference CEiB, which is held in July, are founded by Alan Glazier, OD, FAAO, owner of Shady Grove Eye and Vision Care in Rockville, Md., and Daniel Rostenne, who is also CEO and an owner of EyeCarePro, a provider of web-based marketing services to optometrists that also spearheaded the creation of SiB. – See more on

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