Global Eye Care Leader Alcon Joins ‘Think About Your Eyes’ Initiative to Further Educate Consumers on Importance of Eye Health

Alcon, a global leader in eye care, is the latest industry partner to join Think About Your Eyes, a national public awareness campaign aimed at educating consumers on the benefits of vision health. This addition continues the impressive growth and momentum of the industry initiative presented by The Vision Council and the American Optometric Association, which speaks directly to consumers and promotes the importance of getting an annual comprehensive eye exam.

“Alcon is passionate about developing advanced products to help people see better and enjoy a higher quality of life, so partnering with the ‘Think About Your Eyes’ campaign was a natural step in our continued efforts to encourage proper eye care,” said Eric Bruno, vice president and general manager for U.S. Vision Care at Alcon. “We’re proud to take part in such a vital health initiative and look forward to educating consumers on the necessity of a yearly eye exam, which is crucial to attaining the clear, healthy vision every person deserves.”

Since the national launch of the Think About Your Eyes campaign, eye exams have increased 4.5 percent, leading to an additional 5.2 million annual eye exams and the diagnosis of more than 525,000 previously undiagnosed eye diseases. The initiative employs national television, radio, print and online/digital advertising to share educational and motivational messages about eye disease, eye strain, children’s vision and how regular eye exams can positively affect overall health. The campaign is designed to encourage consumers to schedule an eye exam by visiting thinkaboutyoureyes.com. The site, which has received more than one million visitors, features a comprehensive locator tool where visitors can easily find local Think About Your Eyes member eye care providers.Think About Your Eyes Logo

“Alcon is truly a leader in the contact lens industry, creating groundbreaking products that serve patients through the full life cycle of eye care needs. Their addition to the ‘Think About Your Eyes’ initiative is very exciting,” said Mike Daley, chief executive officer of The Vision Council. “With Alcon joining, coupled with our existing partnerships with Essilor and Luxottica, we now are supported by the core of the industry’s most influential eye care leaders. Through this new support, the ‘Think About Your Eyes’ campaign is strongly positioned to educate all Americans on the importance of annual eye exams and comprehensive eye care throughout the coming year.”

For general inquiries, or for industry members interested in becoming official Think About Your Eyes partners, please contact Dave Plogmann, managing director, at dplogmann@thinkaboutyoureyes.com.

Eye care providers who wish to become Think About Your Eyes members should visit www.thinkaboutyoureyes.com/enroll or contact Jon Torrey, director of professional relations, at jtorrey@thinkaboutyoureyes.com.

For general campaign inquiries, please contact Rick Holt, director of marketing, at rholt@thinkaboutyoureyes.com.

About Alcon
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. Alcon’s three businesses – Surgical, Pharmaceutical, and Vision Care – offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group, with net sales of $10.5 billion in 2013. Headquartered in Fort Worth, Texas, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.

About Think About Your Eyes
Think About Your Eyes is a public awareness initiative focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include The Vision Council, American Optometric Association, All About Vision, GUNNAR Optiks, National Vision, Inc. (NVI), SpecialEyes, SPY, Walman Optical, Transitions, Fatheadz, Chemistrie Eyewear, Essilor, Luxottica Group, Eschenbach and Alcon. For more information, visit www.thinkaboutyoureyes.com or find us on Facebook and Twitter.

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