Safilo Celebrates 80-Year History With New Marc Newson Capsule Collection

Safilo Group, the leading international premium eyewear brand, confirms its participation in 2014 Vision Expo East, the largest and most prestigious eyewear trade show in the U.S. optical fair (held March 28-30 at the Jacob Javitz Center in New York City). The Group’s booth is #3548.

2014 marks the 80th anniversary of Safilo: a history of longstanding passion, innovation and design that is trusted all over the world as a shining example of excellence, skillful craftsmanship and savoir-faire. Safilo continues to build on its heritage, constantly enriching it with cutting-edge technology and avant-garde design, yet staying true to its origins and tradition and will showcase, once again, a multitude of breakthrough innovations in terms of the latest fashion trends, shapes, colours and details.

On the occasion of this important 80th anniversary milestone, Safilo Group is pleased to welcome visitors to its booth to view the Safilo by Marc Newson capsule collection as well as the U.S. launch collections of Bobbi Brown, Fendi, HUGO, Jack Spade, Polaroid Kids and Polaroid Suncovers and the not-to-be-missed Safilo Spring/Summer Designer Fashion Show featuring the hottest runway looks and eyewear from Safilo’s various licensed collections.


Bobbie Thomas Book cover shootBobbie Thomas, Style Editor of NBC’s Today show and author of the bestselling book, The Power of Style: Everything You Need to Know Before You get Dressed Tomorrow, will serve as the new celebrity guest emcee of Safilo USA’s Spring/Summer 2014 fashion show at Vision Expo East. (Safilo Booth # 3548)

Thomas, who has shared fashion, beauty and lifestyle advice on nearly 500 Today show segments, including her weekly “Bobbie’s Buzz,” will announce the Friday, March 28th and Saturday, March 29th fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands, including Banana Republic, BOSS, BOSS Orange, Gucci, HUGO,* Jack Spade,* kate spade new York, Marc Jacobs, Marc by Marc Jacobs, Max Mara and Tommy Hilfiger. The fashion shows continue on Sunday, March 17th with the same show times.


The new eyewear proposals boast innovative materials, such as Optyl – a registered trademark for an ultra-lightweight hypoallergenic plastic material that is designed not to deform over time – and Rilsan Clear® – a bio-based alternative to nylon that is derived from castor beans and is used in an ever-growing range of environmentally-friendly programs, to which the brand is increasingly committed.

The Group unveils UFO, a Safilo patented lens mounting system – found in the new SMN 005 Safilo by Marc Newson model – that dates back to the 1970s and comes straight from the brand’s archives. It consists of a steel wire that runs inside a channel on the lens – and not on the frame – and is now reinterpreted in a new, ultra-modern way.

Groundbreaking achievements: another huge leap forward in solar filter technology. Polaroid Eyewear, a pioneer in polarized lens technology and a worldwide leader in eye-care and optics, developed the new UltraSight™ Plus glue-free lens, which is stronger, lasts longer and provides a clearer vision thanks to the absence of glue.


Several new eyewear proposals draw inspiration from vintage models contained in Safilo’s – or the different Houses’– historical archives, revisited with contemporary detailing and representing an unending dialogue between the past and the present, which lends a retro-glam allure to the new creations. The concept of avant-garde is what inspires the most sought-after models flaunting an innovative design, an ultra-lightweight feel or sophisticated lines.

The new glasses reflect each brand’s stylistic heritage and are a contemporary take on cult models that made history: the iconic wavy temples of Carrera’s sunglasses look to the past, with their 90s-inspired style; the Gucci collection flaunts the House’s signature bamboo detailing, while the new Dior glasses are enlivened by original symmetries, perfectly reflecting the brand’s new architecture; the new Fendi creations are characterized by the House’s distinctive motifs, such as the Fendi monogram, the celebrated striped Pequin pattern or the 2Jours decoration; Bottega Veneta’s iconic Intrecciato pattern is now reinterpreted as a sophisticated detail adorning the brand’s eyewear models; fine backstitched leather inserts recalling the House’s legendary coats stand out on the new MaxMara proposals; trendy metal skulls embellish Alexander McQueen’s glasses and sparkling crystals illuminate Jimmy Choo’s glamorous models.VEE Safilo Fashion Show

The new 2014 Safilo eyewear collections explore a variety of shapes. New highlights include: 50s-style large or small cat-eye and butterfly silhouettes; retro-inspired round shapes with an essential design reinterpreted with a new, original twist; square silhouettes evoking the 1960s or the 1980s, revisited with modern touches. Lastly, the classic pilot shape, timeless and unforgettable, is now presented in new ultra-lightweight metal versions, while irresistible wraparound glasses flaunt a typical sporty attitude yet convey a refined allure.

The art of “mixing & matching” styles and fashion trends: fluorescent shades capture the glamorous spirit of the 1980s, softened by an interplay of transparencies discreetly emphasizing the frames; underneath the ever-present pastel nuances – evoking a soft, bon-ton allure – are powerful metal touches. Some collections veer toward the wild side with animalier patterns and spotted animal prints, while colour-blocking becomes one of the hottest trends for the next season. 80s-inspired mirrored lenses – this year’s ultimate must-have accessory – brighten up the new glasses, highlighting the eye with glamorous mirror effects and vibrant, definite hues.



The namesake Safilo brand (sold in the U.S. as Elasta by Safilo and Emozioni by Safilo) celebrates its 80th anniversary with a special capsule collection of optical frames created in collaboration with Marc Newson, one of the most eclectic and gifted designers in the world. The celebrated Australian designer and Safilo share the same values, blending tradition with innovation, drawing on expertise and know-how, focusing on design, using avant-garde elements and materials, relying on design concepts such as transparency and transformation and, especially, reinterpreting the past with a contemporary edge. The new eyewear capsule collection is a reinterpretation of an iconic Safilo model that Newson personally picked from the brand’s archives, presented in four new optical versions.

The Carrera eyewear collection stays true to its origins, drawing inspiration from its rich heritage in fashion and sports to create an exclusive collection with a strong, forthright personality, fine detailing and a unique, timeless style. The new glasses are a re-edition of cult models that come straight from the brand’s archives, such as the Carrera 85 sunglasses, featuring the brand’s unmistakable signature details, such as the classic aviator shape, the double bridge, slim temples and metal inserts bearing the engraved Carrera logo. Hot on the heels of the brand’s Icons Celebration, Carrera presents a new contemporary and powerful take on two legendary models of the past, the Champion and Carrera 6000 sunglasses, combining the brand’s distinctive style with trendy details showcased in a new metal version.

Designed for those who want convenient sun protection for their eyes, Polaroid is proud to introduce Polaroid SunCovers for Spring 2014 which fit perfectly over prescription frames and offers UV400 Polaroid polarized lenses that provide 100% protection and glare-free vision. SunCovers provide day-long comfort that’s safe and convenient for driving.

The Polaroid Kids Collection of sunglasses will also launch in Spring 2014; the collection offers 100% UV400 protection against UVA, UVB and UVC rays, which shields kids’ eyes from even the tiniest UV rays. All of the sunglasses have Polaroid polarized lenses that block out virtually 100% of glare. They are stylish and comfortable, using allergy free materials and adjustable temple tips that fit a child’s face and lifestyle. They are durable, with strong, scratch-resistant coating and have shock-absorption to withstand impact and protect the eye.

Polaroid basks in new success: the brand, globally renowned as a pioneer in polarized lens technology, launches not only women’s Polaroid Premium styles in 2014 but also new 2014 Polaroid Plus sunglass styles combining state-of-the-art polarization technology (thanks to the UltraSightTM Plus lenses) with a contemporary design.

LICENSED BRANDS – Collection Highlights

Alexander McQueen
The Spring/Summer 2014 Alexander McQueen eyewear collection features sunglasses and optical frames with new interpretations of the brand’s most iconic details, such as the skull. This latest collection boasts skilful manufacturing techniques and precious materials, perfectly blending tradition with a modern flair, to reflect the brand’s unique style.

Bobbi Brown
Safilo Group and Bobbi Brown, renowned makeup artist, founder and chief creative officer of Bobbi Brown Professional Cosmetics Inc., are proud to introduce Bobbi Brown’s signature line of eyeglasses and sunglasses which are launching Spring 2014. Bobbi Brown becomes the first makeup artist with a signature line of eyewear. Her goal in designing her eyewear collection is to teach women how to select frames that enhance their natural beauty and complement their skin tones and personal style. Brown used her experience in the beauty and fashion industries to create the perfect mix of colors and shapes to ensure there is a frame to flatter every face and style. The eyewear incorporates a three-step system to help women find the perfect pair based on style, color, and face shape.

The Spring/Summer 2014 BOSS Eyewear Collection presents new sunglasses and optical frames with a sophisticated allure, a perfect blend of vintage inspirations and elegant hues: a refined retro-inspired style, highlighted by small rivets on the front, or an appealing interplay of transparent materials allowing for the temples’ metal core to be clearly visible.

BOSS Orange
The new BOSS Orange Eyewear Collection showcases a contemporary flair and a trendy, urban-inspired design. The sunglasses and optical frames are embellished with an exclusive mélange-effect striped pattern or with edgy wood-effect color-block combinations and contrasting hues.

Bottega Veneta
Bottega Veneta expands its eyewear collection with refined new sunglasses and optical frames that pay homage to the brand’s iconic detailing, such as the legendary Intrecciato motif, the photoengraved studs and the block hinge, revisited in glamorous new versions. The new 50s-inspired butterfly-shaped models, which are skilfully crafted using the finest materials, explore delicate colour-blocking effects, conveying the brand’s distinctive elegance.

The new Dior sunglasses celebrate refinement and sophistication with original architectural lines, a perfect combination of retro inspirations and futuristic notes. Dazzling mirrored lenses exquisitely reflect the minimalist, essential aesthetic of the new creations, flaunting softly rounded destructured silhouettes. Dior’s wraparound sunglasses and the new eyewear models featuring wavy profiles on the temples are another tribute to the House’s timeless elegance and perfect savoir-faire.

The Dior Homme collection is conceived as an interplay of countless colour combinations, an alluring mix of nuances and materials – such as stainless steel combined with rubber details – lending an ethereal, lightweight feel to the new models but ensuring utmost comfort.

Fendi’s new 2014 launch collection with Safilo Group includes sophisticated, fashionable models featuring unique shapes and iconic detailing, such as the Fendi monogram, the legendary striped Pequin motif or the celebrated 2Jours decoration. Impeccable manufacturing techniques enhance the new glasses’ premium quality materials, such as Optyl or exclusive acetate. A fine palette exploring edgy colour contrasts, embellished with jewel-like decorations and perfectly matched with shaded or mirrored lenses. The Iridia sunglasses, which hit the catwalk at the Spring/Summer 2014 fashion show, astonish with their dazzling, ultra-glamorous detailing – a cascade of oversize pyramid-shaped crystals framing the lenses – which evokes a retro-futuristic feel.

An inspired blend of sensuality and innovation, the new Gucci Techno Color sunglasses are the result of an exclusive patented technology dating back to the 1980s and presented today in a new, lighter-than-ever metal version, available in a variety of shapes – pilot, round or square – sublimely exalting the lenses’ vibrant hues.

The new men’s sunglasses are characterized by innovative materials, such as carbon fiber on the temples, a revolutionary, ultra-lightweight material that delivers unparalleled performance and superior comfort. The Florentine House also showcases stylish models embellished with precious real bamboo detailing, Gucci’s signature motif that is tied to its storied legacy. This iconic material adorns the new metal glasses – available in exciting new colours – and the bio-based acetate models – a special material that contains a higher than usual proportion of natural components, in line with the House’s environmental commitment.

Safilo is pleased to introduce HUGO Hugo Boss to a U.S. audience with a launch collection of men’s optical frames in Spring 2014. The new HUGO eyewear styles, combining cutting-edge design inspiration and an avant-garde attitude, reflect the truly unconventional and contemporary spirit of the brand. Aesthetics are combined with functionality to ensure maximum comfort, as well as a clear design language, and a sophisticated color palette and refined transparencies highlight the models’ technical details and lend an aura of minimalist elegance. A new design element of two parallel lines creates a link to the brand name and the letter “H”.

Jack Spade
Safilo Group and Jack Spade, the American men’s accessories and apparel brand, are proud to introduce the Spring 2014 launch collection of Jack Spade men’s optical and sunglass frames. Jack Spade eyewear constitutes a smartly designed collection that offers inherent style and utilitarian simplicity without being too self-serious, a notion always at the core of the Jack Spade brand. In addition to borrowing color inspiration, the Jack Spade optical collection borrows iconic elements from its clothing and accessories collections, including an architectural graph paper pattern laser engraved on spring hinges and temples of several styles. In others, temple tips are adorned with thin metal disks featuring masculine yet playful airplane rivets.

Jimmy Choo
The new Spring/Summer 2014 Jimmy Choo eyewear collection celebrates the brand’s glamorous luxury with awe-inspiring sunglasses and optical frames featuring large, oversize silhouettes adorned with sparkling hand-applied crystals or enlivened by exclusive, skilfully laser-engraved python textures, for a magnetic “red carpet” appeal.

Kate Spade New York
Kate Spade’s theme for 2014 is the year of travel. The eyewear was created to accent the Kate Spade woman’s interesting life and derives its designs from other travel essentials, including handbags, wallets, shoes, and watches. As always, the collection is unexpected and wonderfully original. The eyewear grabs onto the Kate Spade brand’s core design values reinforced by classic shapes and modern graphic elements. This lifestyle collection offers the female consumer a world that is culturally curious, intellectually alive and glowing with irresistible allure.

Marc Jacobs
The celebrated American brand generates buzz with its pure glamour, reinterpreted with contemporary, pop touches expressing Marc Jacobs’ distinctive style. The new glasses feature classic shapes, thick profiles and unexpected colour combinations, highlighted by a 50s-inspired design and softened by a subtle interplay of transparencies and graduated shading.

Marc by Marc Jacobs
The new Marc by Marc Jacobs proposals perfectly reflect the brand’s ironic wit, showcasing a new reinterpretation of the celebrated vertical stripes, mixing and matching vintage notes with elegant shaded dégradé effects in soft, candy hues or vibrant, lively nuances.

Max Mara
The new Max Mara eyewear collection is an exquisite ode to the masterly craftsmanship and sartorial excellence for which the brand is renowned, with skilfully handcrafted creations and a unique combination of precious materials, such as backstitched leather, an unmistakable signature detail that recalls Max Mara’s legendary coats – the House’s most iconic creation – as well as a comfortable soft-to-the-touch rubber material.

Saint Laurent
The new Saint Laurent eyewear models express the brand’s new identity: sophisticated, minimalist and unisex, in pursuit of its true essence. The result is a unique collection that combines masterly craftsmanship with great attention to detail. The colour palette explores understated tones of black and white, accompanied by natural nuances of Havana, as well as opal graduated shading effects and refined gold/silver combinations.

Tommy Hilfiger
The new Tommy Hilfiger eyewear collection captures the brand’s distinctive young, preppy spirit, showcasing glasses enlivened by trendy chambray-effect colour-block combinations in shades of light blue or adorned with the iconic vertical stripes on the temples. This year’s standout pieces include the brand’s new TH 1112I-T sunglasses (sold in the retail market only). Revolutionary and versatile, the new model allows you to personalize your style with just click on the iconic metal flag on both sides of the temples to effortlessly remove and replace them, then take your pick from a vast array of colours.

Safilo Group
The Safilo Group is a leading brand in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in Europe, the US, and Asia – and exclusive distributors, Safilo produces and distributes its proprietary brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fendi, Fossil, Gucci, HUGO, Jack Spade, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade New York, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information:

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