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Eyecare Pro: The Secret to Your Patient History Forms

Eyecare Pro: The Secret to Your Patient History Forms

The Secret to Your Patient History Forms If I told you that I had one easy protocol you can incorporate in your practice that can save you time, enhance your relationship with patients and grow your business, you’d do it, right? Well, I do and here it is… Encourage (well, instruct) patients to fill in online patient information, history and registration forms before their visit.   Yup. It seems like a small step but this small act can have a big impact on your practice. In fact, if you don’t have this protocol in place you are missing out on precious opportunities for your practice. Instructing a patient, especially a new patient, to fill out these forms on your website before coming in for their appointment achieves two main objectives: 1. Increases office efficiency. This step makes life easier for the doctor and the practice and streamlines the patient’s visit. The 5-10 minutes that it takes the patient to fill in these forms by hand can cause delays in the patient flow of the practice.  When pre-filled online, the information is automatically inputted into the patient’s record (saving the administrative staff the time of entering by hand) and the file can be ready...
Eyecare Pro: Digital Marketing Tips By Daniel Rostenne – Say it…Then Say it Again and Again

Eyecare Pro: Digital Marketing Tips By Daniel Rostenne – Say it…Then Say it Again and Again

Say it…Then Say it Again and Again A wise man once said that when it comes to marketing, the key to success is repetition. In fact, this wise man (also known as Michael Pote, EyeCarePro’s COO and sales and marketing expert) says that every message you want to promote needs to be said at least six times. That’s right, I’m sorry to say it but the first five times you say something, most of your audience is not listening. Why? Well according to the psychology of marketing, there are a number of reasons. First of all, your audience is busy and distracted.  While you have optometry and eye care on your mind at least all of your workday, most people only think about it when they have an eye care need.  Therefore, they probably aren’t paying attention to your ad unless it is relevant, so much of your audience is missing your message completely.   Additionally, they are being bombarded constantly with other messages that they have to filter through. So even if they do pay attention to your message, there’s a good chance that they will be distracted by something else before they are even able to follow up. Further, even if your message is relevant, a potential patient will...
Digital Marketing Tips By Daniel Rostenne: Google Updates You Want to Know About

Digital Marketing Tips By Daniel Rostenne: Google Updates You Want to Know About

Google Updates You Want to Know About Google has recently made some exciting updates to the Google My Business Knowledge card and Maps search results that you want to know about. These updates can directly influence your business listing in Google Maps and search results, adding additional information about your practice and new ways to interact with users.   Appointment Links You can now put a link to book an appointment right on the local search results page. This means that wherever your Google Knowledge Card shows up in the local results, along with your name, address, phone number, hours and website url, there can be a link to your online appointment page (or any other page you set such as your contact us page).    A quick note: The knowledge card is not generated in every search. It’s triggered by branded searches (such as a search for the practice name or doctor) or those close to a branded search (such as the address). As opposed to a standard organic search result listing, the knowledge card appears as a box on the top of the first page of the search results, that includes all of the major details of the business.   So, what do you need to do to activate this appointment...
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