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Vision Expo Education Positively Impacting Practices, Research Found

Vision Expo Education Positively Impacting Practices, Research Found

Eyecare providers can receive the high value education they seek to improve patient care and profitability while maximizing their time away from their practices by taking advantage of the 320+ hours of education offered at International Vision Expo – to be held in Las Vegas this September at the Sands Expo & Convention Center (Education: Sept. 14-17, 2016; Exhibition: Sept. 15-17, 2016). The Vision Expo education program – which is inclusive of every role and experience level – is positively impacting practices and ultimately patients, according to research following Vision Expo East which found that 94 percent of past attendees believe the education they received would help provide better care for their patients. The same research found that nearly 3 in 4 will make changes based on their education experience – including implementing learnings and training staff on what was learned. “We recognize that attendees are taking time away from the office to attend Vision Expo which is why we offer a comprehensive didactic curriculum that is rich in ocular disease and contact lens courses as well as elevated business education sessions catered to bringing back actionable solutions...
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DE RIGO VISION GOES SHOPPING IN THE USA

DE RIGO VISION GOES SHOPPING IN THE USA

A new takeover for De Rigo Vision, a leading maker and distributor of quality eyewear. The company announces that it has signed an agreement to purchase complete ownership of REM Eyewear of Los Angeles, one of the biggest eyewear distributors in the American market.   The operation, part of De Rigo Vision’s strategic plan for further international expansion, aims to reinforce the Group’s distribution platform on the American market. The consolidation of the American sales structure into a single organization under the new name De Rigo REM will permit the creation of a vast sales network qualified to take advantage of opportunities for growth on the American market for the varied portfolio of De Rigo brands sold through the distribution channel of American opticians.   The takeover also adds prestigious American brands such as Converse, John Varvatos, Lucky Brand, Jones New York and Jonathan Adler to the Group’s portfolio.   “I’m proud to announce this agreement with REM, with whom we share the attitude of a family-run business: one of the keys to our companies’ success. The union of the enterprising spirit of Mike Hundert and Donna Gindy’s...
Marc Jacobs Takes Home Top Honors at the 2016 CFDA Awards

Marc Jacobs Takes Home Top Honors at the 2016 CFDA Awards

The CFDA stands for the Council of Fashion Designers Association. The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of more than 400 of America’s foremost womenswear, menswear, jewelry and accessory designers.  CFDA membership is by invitation only. Founded in 1962, the CFDA’s current mission is to strengthen American Fashion in the Global Economy. The annual event recognizes the outstanding contributions made to American fashion by individuals from all areas of the industry and related arts, with awards being given for design excellence in womenswear, menswear and accessories as well as extraordinary accomplishments in journalism, creative vision and lifetime achievement.  Nominations for each award category are submitted by The CFDA Fashion Awards Guild, an invitation only network comprised of top fashion retailers, journalists, stylists, influencers and the 450+ member designers of the CFDA.
XX2i Optics and Team Uniting Nations Take on the 2016 Great Pacific Rowing Race

XX2i Optics and Team Uniting Nations Take on the 2016 Great Pacific Rowing Race

XX2i Optics, winner of Outside Magazine’s Outstanding Value Award, is proud to announce their partnership with Team Uniting Nations, a four man rowing team attempting to break the World Record for crossing the Pacific Ocean from Monterey, CA to Honolulu, HI in the 2016 Great Pacific Race. Assembled by the race director Chris Martin, Team Uniting Nations is composed of four individuals from four different countries. The rowers include Carlo Facchino (USA), Thiago Silva (Brazil), Cyril Derreumaux (France), and Fiann Paul (Iceland). These highly competitive endurance athletes were brought across the globe (without even meeting one another) to take on the epic challenge of completing the Great Pacific Race in record breaking time.   “Immediately after we announced our sponsorship of Team OceanHearts, Team Uniting Nations reached out to us and we couldn’t have been more thrilled,” said Paul Craig, President of XX2i Optics. “We now have representation at this spectacular race from two different teams with two different stories, but both emulate the core values of XX2i Optics. We support people with who want to make a difference in this world, and Team Uniting Nations is doing...
Costa Partners with Renowned Bass Fishing Icon Dave Mercer

Costa Partners with Renowned Bass Fishing Icon Dave Mercer

Costa recently announced its new partnership with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer.  Mercer, who is well known and loved within the bass fishing community, is often referred to as the unofficial voice of professional bass fishing, as his addictive energy and comedic presence has garnered a cult-like following of fishing fans young and old. In addition to hosting his own television show, Mercer is a sought-after seminar speaker, has a record-selling DVD series, and uses his active social media presence to engage and inspire anglers around the world. A native of Canada, Dave started tournament fishing at 13 years old. “Dave has this natural ability to connect bass fishing fans everywhere, from a young person just starting out, to the most seasoned Elite Series pro angler,” said Melinda Hays, bass fishing community manager. “He’s a great ambassador not just for the Costa sunglasses brand, but for sport fishing as a whole.” “Aside from the fact that Costa makes incredible sunglasses for fishing, I appreciate how they’ve truly invested and are committed to making the sport better,” said Mercer. “When you have...
The Best Athletic Photos on Earth: What it Takes

The Best Athletic Photos on Earth: What it Takes

The sun dances along the horizon for several hours each night, but it will never set. Not in Iceland, not at this time of year. The phenomenon makes application of sunblock before sleep compulsory, and while this may sound unusual, so is taking a shot of cod liver oil every morning with your coffee. These rituals are all too familiar for breakout photographer Jordan Rosen, who will be traveling back to the Nordic island nation to capture some of the world’s most emotive athlete images, and to share his challenges and photo advice. Having partnered with esteemed Italian sunglass and helmet company Rudy Project, Rosen will spend two weeks in the backcountry of Iceland, photographing the most advanced athletic gear in the world, amongst some of the most beautiful backdrops in the world. During his travels, Jordan will document what it takes to shoot these jaw-dropping images; technically, aesthetically & logistically. These stories will be shared with the world via Rudy Project’s Press Blog & Social Media channels. “I got into photography when I took a trip to New Zealand a few years ago,” shared Jordan. “I was 21, by myself, and it was a mind blowing place. Later, I...
Rudy Project and Paola Gianotti Raise Money for Women of Uganda with 48-48-48 Project

Rudy Project and Paola Gianotti Raise Money for Women of Uganda with 48-48-48 Project

Rudy Project, Italian crafters of performance sunglasses and helmets since 1985, has proudly partnered with endurance sports enthusiast and women’s rights activist Paola Gianotti as she rides her bike through 48 states in 48 days in order to raise money and awareness for underprivileged women in Uganda. “I don’t like challenges which focus entirely on speed,” Paola shared. “I’d rather race to find my own endurance limits, and to help improve the lives of many people. That’s why I’ve raised funds to buy 48 bikes in Uganda, and am going to donate them to 48 underprivileged women who could not normally afford such a purchase.” Starting from Walla Walla, Washington, the 34-year-old aims to cross the 48 neighboring states, which will cover more than 7,500 miles and feature almost 20,000 vertical feet of climbing. “Biking across the U.S. is an insane feat, but biking across the U.S. for a cause much bigger than yourself is truly admirable,” noted Paul Craig, President and Co-Founder of Rudy Project North America. “When we heard what Paola wanted to accomplish, James Lawrence and his 50-50-50 challenge came to mind. Rudy Project stood behind the Iron Cowboy as...
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Two Woman Rowing Team Aims to Make History with the Help of XX2i Optics

Two Woman Rowing Team Aims to Make History with the Help of XX2i Optics

XX2i Optics, crafters of highly renowned and award winning performance and casual polarized sunglasses and prescription eyewear, is excited to join forces with Team OceanHearts, a two woman pair rowing from Monterey, California to Waikiki, Hawaii in the 2016 Great Pacific Race. The duo, consisting of Pat Hines and Liz Dycus, aims to become the first two woman team to ever complete the race. “These women are tough as nails to take on something this extreme,” said Paul Craig, President of XX2i Optics. “Not only are they about to make history, but they’re doing so at over 50 years age each. I used to be a competitive rower in college, and even back then I wouldn’t have imagined completing such a feat. It’s really incredible. We’re proud to stand behind them on this journey and provide them with reliable, award-winning Polarized eye protection.” The Great Pacific Race, beginning on June 4th, is one of the most challenging endurance competitions on the planet. Ocean rowboats of two and four people travel across the world’s largest body of water for anywhere from 30 to 80 days, and cover close to 3,000 miles. “We’re going to be rowing 24/7 so we’re hoping for 45...
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MARCOLIN AND DSQUARED2 CONSOLIDATE  THEIR PARTNERSHIP ANNOUNCING  THE EARLY RENEWAL OF THE EYEWEAR LICENSE AGREEMENT

MARCOLIN AND DSQUARED2 CONSOLIDATE THEIR PARTNERSHIP ANNOUNCING THE EARLY RENEWAL OF THE EYEWEAR LICENSE AGREEMENT

Marcolin Group, a worldwide leading eyewear company, and Dsquared2 today announced the early renewal of an exclusive license agreement for the design, manufacture and worldwide distribution of Dsquared2 sun and optical eyewear. The agreement extends the current partnership duration until 2021. The collaboration between the two companies, which began in 2008, illustrates the willingness to mutually engage in the further development and internationalization of the brand. Giovanni Zoppas, CEO Marcolin Group, affirmed: “Dsquared2 holds a specific position in our brands portfolio due to its uniqueness and high versatility. During these years of collaboration, as we took a path together, we believe in the core business development and will follow them in their strategy. Our partnership will be increasingly close and strong both in terms of product development and definition of the marketing strategies”.   Dean and Dan Caten declared: “After almost 10 years of collaboration we are excited to announce the renewal of our partnership with the Marcolin Group. We are strongly convinced that this collaboration will bring great results to our common business thanks to the...
CHARMANT OFFERS FREE CANVAS BAG IN ELLE PROMOTION

CHARMANT OFFERS FREE CANVAS BAG IN ELLE PROMOTION

Just in time for Summer, CHARMANT, known for producing top-quality, comfortable and innovative eyewear is offering a free nautical canvas bag with your ELLE order. Just picture yourself on the French Riviera, carrying your nautical canvas bag, wearing your ELLE Suns. Live the Parisian lifestyle. Order now! A minimum purchase is required. Contact 1-800- 645-2121 or contact your sales representative for further details. ABOUT CHARMANT: Since its founding in 1956 as a manufacturer of optical spare parts in Japan, Charmant Group has endeavored to create top-quality, state-of- the-art eyewear, thereby maximizing the satisfaction and well-being of its customers. Charmant continuously pursues the highest degree of quality and comfort for its customers. As a result of continuous developments and the optimization of its own technology, Charmant Group is an established worldwide leading eyewear manufacturer. Exclusive high-tech procedures and special production techniques have made the Charmant Group a globally renowned brand.
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SAFILO USA PARTNERS WITH MARIE CLAIRE ON THEIR MAY ISSUE WITH “#GETFRAMED,”

SAFILO USA PARTNERS WITH MARIE CLAIRE ON THEIR MAY ISSUE WITH “#GETFRAMED,”

The perfect pair of glasses can convey instant glamour and create a whole new persona, and, as such, the May issue of Marie Claire, on stands now, presents a first-ever sunglasses-themed editorial platform, entitled “#GETFRAMED,” as part of its 101 Ideas Best Accessories section that will empower 18+ million women to make eyewear the focal point of a transformative fashion statement. This sunglass-themed editorial special, featuring editorial native integration, provides both fashion inspiration and a definitive guide to building one’s eyewear collection, inspiring women to build an entire wardrobe of eyewear to complete every fashion statement. The issue features page after page of eyewear fashion inspiration and shopping information, and, via a beautiful, original fashion editorial portfolio, Marie Claire presents the must have, wear and buy eyewear for every look and occasion. Safilo brands are extensively featured via editorial native integration, meaning that the eyewear is fully interactive and shoppable through the magazine’s free YouCam Makeup app, a mobile technology with Virtual Try-on capabilities, already downloaded and accessed regularly by over 140 million users....
Kids by Safilo to Appear on Modern Living by Kathy Ireland Program Airing on the E! Network and Bloomberg International

Kids by Safilo to Appear on Modern Living by Kathy Ireland Program Airing on the E! Network and Bloomberg International

According to research from global eyewear manufacturer Safilo Group, 1 in 6 school-aged children have vision problems and, if left untreated by the age of 8, some childhood vision problems can cause permanent low vision and poor quality of life for a child. To help parents of children in need of vision correction, global eyewear manufacturer Safilo Group, recently developed the Kids by Safilo eyewear collection devoted specifically for 0-to 8-years- olds. These eyeglasses are not just scaled-down versions of adult eyewear like many collections on the market. They were designed and manufactured with a medical-scientific approach with the Italian Society of Pediatric Ophthalmology (SIOP) and meets the design guidelines of the World Society of Paediatric Ophthalmology and Strabismus (WSPOS). Made in Italy, where Safilo Group is based, the collection is ergonomically designed to cover a child’s full field of vision but is also fashionable, comfortable, durable and lightweight. The collection is as also safe from sharp edges and made of bio-based materials that are also washable, hypoallergenic and non-toxic. Safilo closely studied the growing and changing shape of children’s...
First Ever FREE Online Cycling Conference Launches Tomorrow from Cycling 360 – Sponsored by XX2i Optics

First Ever FREE Online Cycling Conference Launches Tomorrow from Cycling 360 – Sponsored by XX2i Optics

Performance sunglass crafters XX2i Optics are excited to announce a partnership with Cycling 360 as they present the first ever online cycling conference, Road Cycling Summit. This online conference will run from April 6th to the 10th and will help active cyclists gain the skills and knowledge they need to become better riders. “We are excited to join this breakthrough movement in the cycling community,” said Paul Craig, President of XX2i Optics. “Cycling 360 is one of the best podcasts out there, and they were geniuses to come up with this worldwide event. This is a natural partnership as Cycling 360 continues to steer cyclists to quality equipment, and XX2i Optics are a superb solution for riders who want excellent Polarized & Polarized Reader shades with amazing 4K optics at an outstanding price.”   The Summit will feature 20 webinar sessions with experts from all over the cycling world presenting on topics such as nutrition, bike fit, training, weight loss, climbing, technique, equipment, maintenance, and much more.   This event is 100% free to attend live. For more information and registration, please visit the Road Cycling Summit website: http://roadcyclingsummit.com/   Get...
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BOSS EYEWEAR 2016 – SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

BOSS EYEWEAR 2016 – SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

BOSS Eyewear presents a sporty edition of men’s sunglasses for 2016. This sporty BOSS sunglasses with mirrored polarized and water-repellent lenses and lightweight synthetic frames even impressed skipper Alex Thomson during his #Skywalk stunt. And no wonder, the styles offer a clear outdoor attitude: a flexible rubber coating and hinges with a rugged frictional system guarantee an exceptionally high level of comfort. The dynamic graphic pattern on the adjustable end-tips is based on the design of the ‘HUGO BOSS’ racing yacht. The perfect combination of an ultra-modern look and great functionality is sure to thrill not only sailors. The sunglasses are presented in soft black rubber with yellow details and brown yellow mirror lenses, in black rubber with blue details and gray lenses, in blue rubber with gray details and gray flash silver lenses and in petrol rubber with aqua details and gray blue mirror lenses. The SKYWALK British round-the-world sailor Alex Thomson, has undertaken yet another breathtaking stunt with his racing yacht, the HUGO BOSS. The #Skywalk is the third in a series of stunts that pushes the daredevil skipper to his limits and beyond. More...
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First Ever FREE Online Cycling Conference Launches Tomorrow from Cycling 360 – Sponsored by XX2i Optics

First Ever FREE Online Cycling Conference Launches Tomorrow from Cycling 360 – Sponsored by XX2i Optics

Performance sunglass crafters XX2i Optics are excited to announce a partnership with Cycling 360 as they present the first ever online cycling conference, Road Cycling Summit. This online conference will run from April 6th to the 10th and will help active cyclists gain the skills and knowledge they need to become better riders. “We are excited to join this breakthrough movement in the cycling community,” said Paul Craig, President of XX2i Optics. “Cycling 360 is one of the best podcasts out there, and they were geniuses to come up with this worldwide event. This is a natural partnership as Cycling 360 continues to steer cyclists to quality equipment, and XX2i Optics are a superb solution for riders who want excellent Polarized & Polarized Reader shades with amazing 4K optics at an outstanding price.” The Summit will feature 20 webinar sessions with experts from all over the cycling world presenting on topics such as nutrition, bike fit, training, weight loss, climbing, technique, equipment, maintenance, and much more. This event is 100% free to attend live. For more information and registration, please visit the Road Cycling Summit website: http://roadcyclingsummit.com/ Get...
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