The Importance of Saying Thank You (and How to do it Through Digital Marketing)
Posted by cevision on December 8, 2015
Thanksgiving was last week and it had me thinking about just how important it is to say thank you to your customers. Giving your patients the recognition that they CHOSE YOU, when they could have chosen any other optometrist out there reinforces that they made the right decision. It builds trust, loyalty and goodwill and they will certainly remember it when it’s time for their next eye exam.
Also, creating a culture of gratitude leads to more overall success in any business. Research shows that customers spend more, employees accomplish more and vendors are more likely to pay in a timely manner when they feel appreciated by being thanked regularly.
When giving thanks be sure to:
Be specific: Focus on exactly what you are thankful for.
Be personal: Recognize that you are singling them out.
Add value: Even a small favor will elicit an instinct of reciprocity where your patients will want to “pay you back” by spending more and returning for their optometric needs.
Here are some easy ways to show gratitude using digital marketing:
Create a nice thank you graphic that can be sent by email or as a postcard after a visit.
Run a Facebook thank you campaign. Publically thank patients...