Posted by cevision on March 21, 2016
New Patient Marketing Stage 2 – The Established Practice
Our last digital tip focused on the specific new patient marketing needs of the young practice (new patients, new patients, new patients!). Today we move on to the next level of new patient marketing strategy suited for the practice that is larger, more established and generates higher income.
Once a practice either breaks the 10-year barrier, adds a second doctor or a second location, or generates over $700,000 in revenue, it’s clear that something very right is happening. The practice is successfully growing, expanding its patient base, and has technology investments, skills, specialties and experience. This all adds up to keep existing patients coming back for more, and also serves to uniquely differentiate the practice from the nearby competition. In short – this is an established practice.
So what is the goal of new patient marketing a stage 2 established practice?
Stage 2: Strategic Marketing
Sure, even established practices want to bring in new patients, but most importantly, they want to bring in the right kind of new patients. The way to do that is to tell your story. You do it every...