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MODERN OPTICAL INTERNATIONAL  Adds 7 New Styles to Modz Kids Collection

MODERN OPTICAL INTERNATIONAL Adds 7 New Styles to Modz Kids Collection

Value eyewear leader Modern Optical International releases seven new styles for its Modz Kids Collection. Modz Kids frames put a smile on everyone’s face! Kids love them for their cool styles and vibrant colors. Parents love them for their durability and affordability, making a back-up pair of glasses a viable option. With 40 styles, this collection offers an abundance of colorful choices and youthful details to reflect every child’s personality. Modern Optical International debuts seven new Modz Kids styles representing a delightful selection with mass appeal. The ABCs will come with ease when they wear Alphabet. This triple laminated handmade zyl frame features a pop of color on the interior and a woodgrain pattern on the outside temples. Other features: spring hinges, unisex appeal. Colors: black matte/lime, navy matte/sky blue, plum matte/fuchsia. Size: 45-14- 125. Balloon will light up the room! This double laminate handmade zyl frame offers a soft rectangular shape in kid-friendly colors. Other features: spring hinges, unisex appeal. Colors: burgundy/red, navy/sky blue, plum/lilac. Size: 46-17- 135. Kids, too, love retro-inspired glasses, and Puzzle delivers in a big way!...
Filed in: Eyewear, Products
SAFILO REINTRODUCES THE ELASTA OPHTHALMIC BRAND  FOR MEN IN THE U.S. THIS SPRING

SAFILO REINTRODUCES THE ELASTA OPHTHALMIC BRAND FOR MEN IN THE U.S. THIS SPRING

Safilo goes back to its roots with the Spring 2017 reintroduction of its own flagship Elasta ophthalmic collection, a leading brand dedicated to opticians for 50 years. The new collection will be targeted exclusively to men and incorporates 20 ophthalmic styles, for males ages 40 and up, who are looking for eyewear that personifies quality and styles without a designer name. Designed in the U.S. and Made in Italy of the finest craftsmanship, Elasta, an owned brand of Safilo, has always been favored by opticians and patients alike for its quality, reliability and well-designed and timeless styling that is well suited for a broad customer base and for the incomparable comfort and innovation offered by the collection’s variety of Elasta hinge offerings. The collection can best be described as modern but not trendy, functional with attention to detail, and strong and durable for a perfect fit. “Safilo is excited to reintroduce the Elasta men’s ophthalmic brand in the U.S. market this spring at our customers’ request. The Elasta spring hinge introduced innovation to the eyewear industry in 1967 and is widely acclaimed for being one of Safilo’s greatest inventions. The hinge has...
Filed in: Eyewear, Products
MODERN OPTICAL INTERNATIONAL  Introduces 6 New BMEC Styles

MODERN OPTICAL INTERNATIONAL Introduces 6 New BMEC Styles

Value eyewear leader Modern Optical International releases six new styles for its BMEC (Big Men’s Eyewear Club) Collection. Style has no size! That’s why, more than ever, men seek eyewear that delivers both comfort and fashion. As the demand for bigger-sized eyewear grows, BMEC, Modern Optical’s very popular collection for larger men, dominates this market niche. BMEC offers masculine styling, quality construction, and great value to this underserved demographic. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples measure up to 160mm. Materials include TR90, stainless steel, handmade zyl, metal trim, spring hinges, and silicone nose pads. With 71 BMEC styles to choose from, ECPs can offer today’s BIG guys eyewear choices they'll be proud to wear! Modern Optical International debuts six new BMEC styles. Mixed materials, matte finishes, spring hinges, multiple size options, and upscale temple treatments enhance this collection’s broad appeal. BIG Bolt will strike a chord with the stylin’ guy. Two-toned color fades, a keyhole bridge, and deep rounded fronts embody today’s eyewear trends. Includes spring hinges. Colors: black fade, grey/brown...
Filed in: Eyewear, Products
Tory Burch 2017 R1 Release

Tory Burch 2017 R1 Release

Launched in 2004, the collection reflects founder’s, Tory Burch, own unique sense of style. She has established herself as a favourite among real women and celebrities alike for her contemporary, preppy-bohemian styles. Tory Burch balances a sophisticated, designer aesthetic and high-end quality with an accessible price. This 2017 R1 Release is proud to feature 5 collection themes. Runway T- TY6055 32168F Inspired by the style that walked the FW16 runway, Runway T is a new story for the brand and for eyewear. A minimal Tory T accents the temples for a modern touch to timeless eyewear styles. The Tory Burch brand name is flanked by riveted metal accents, for clean branding and just the right amount of detail. The new Runway T story embodies the straightforward chic of the 1970s, that continues to influence Tory’s design aesthetic in her runway collections. Four Piece Split T- TY7106 166013 A new interpretation of the iconic Reva logo the brand is known for. In this story, a 4-piece split T logo is integrated into the hinge and is a new way to execute a functional hinge story. In luxurious polished metal, the logo is an eye-catching accent to Spring eyewear styles. This story...
Filed in: Eyewear, Products
Eastern States to Distribute Coco And Breezy Eyewear

Eastern States to Distribute Coco And Breezy Eyewear

  Eastern States Eyewear and Coco and Breezy have announced a joint agreement in which ESE will be the exclusive American distributor for the Coco and Breezy Eyewear collection. ESE and Coco and Breezy first launched the brand’s latest sunglass collection during this past Vision Expo East. A full scale optical release will follow due for launch later this year. Existing U.S. customers can now purchase the collection and be serviced directly through Eastern States Eyewear. “Each collection in our portfolio possesses a uniquely creative appeal or reaches out to a consumer whose tastes and needs they wished more brands spoke to,” said Paul Shyer, ESE president. “From our very first meeting with the Coco and Breezy team, it was apparent that they not only shared our spirit, but have both an original and engaged sense of what their customer is looking for.” “We have had many opportunities to team up with people as we weave our way through the industry. Paul and his team are the first team that we have come across that we have managed to build a relationship with that is both organic and full of confidence. We feel very confident that we can forge forward together and make...
Filed in: Eyewear, Products, Sunwear
Zyloware Announces the June 2017 Releases of Sophia Loren, Stetson, Randy Jackson, Randy Jackson Limited Edition, MaxStudio.com, Leon Max, Invincilites and Daisy Fuentes

Zyloware Announces the June 2017 Releases of Sophia Loren, Stetson, Randy Jackson, Randy Jackson Limited Edition, MaxStudio.com, Leon Max, Invincilites and Daisy Fuentes

Exciting new June 2017 Zyloware Eyewear releases for Sophia Loren, Stetson, Randy Jackson, Randy Jackson Limited Edition, MaxStudio.com, Leon Max, Invincilites and Daisy Fuentes. Elegant and feminine, the Sophia Loren M278 is a full rim metal frame for the modern-day woman. Gold (057) is soft and feminine with a shiny metallic finish on the front and contrasting dark brown temples.Burgundy (077) has a solid shiny front and translucent temple in the same warm dark red hue. An open metal endpiece with a braided design continues onto the temple and is offset by epoxy filled embellishments for added appeal. The SL M278 offers spring hinges for easy adjustments and snap-in nosepads for a secure-feeling fit. Accommodates progressive lenses.   Colors:                        Gold (057) * Burgundy (077) Sizes:                          52-17-135 Special Features:       Full rim; Metal frame; Rectangle shape; Spring hinges; Designs on temples; Snap-in nosepads; Accommodates progressives     All-American styling and classic appeal perfectly defines the masculine look of Stetson 340.This full rim zyl frame is offered in an on-trend...
Filed in: Eyewear, Products
KENNETH COLE SPRING/SUMMER 2017 EYEWEAR COLLECTION

KENNETH COLE SPRING/SUMMER 2017 EYEWEAR COLLECTION

Kenneth Cole’s Spring/Summer 2017 eyewear collection reflects the brand’s modern, urban design heritage and echoes the spirit of the brand’s Courageous Class campaign. The collection’s wide range of versatile shapes and sizes is inspired by the urban lifestyle of the brand. The collection is stylish and sophisticated, creative and effortless, classic and modern.   Key trends in the collection include shades of translucent colors paired with muted tones and rich metal hardware.  The tones range from milky color palettes to gradient colorations. The theme of the Spring/Summer designs captures the brand’s DNA and embodies the Urban Uniform.  Never sacrificing style for functionality, the Urban Uniform is both smart and stylish.  The Urban Uniform allows one to strike the perfect balance between looking effortless and in the know. KENNETH COLE NEW YORK Women’s Sun Collection The flat metal front and temple design of KC7208 delivers a modern silhouette inspired by the brand’s urban lifestyle. The frame’s construction has an industrial, yet feminine look accented by exposed screw head detailing and a soft rounded front shape. Shiny metallic colorations, including black,...
Filed in: Eyewear, Products
Bon Vivant Displays Architectural Sophistication

Bon Vivant Displays Architectural Sophistication

Bon Vivant delivers sophisticated styling with its latest spring lineup, headlined by three stunning frames: the Evonna, Leopold, and Lucille. These models represent the collection’s inclination toward architectural design, incorporating unique patterns, tactile textures, and pronounced angles—all of which combine to add depth to every customer’s look and to Bon Vivant’s roster of museum-worthy styles. Evonna This frame by Bon Vivant has been crafted in Italy with expert artistry from superior-strength stainless steel. Harmonizing durability and elegance, the Evonna jazzes up a fashionable butterfly-shape frame with texturized, visually interesting front peak accents. Slender temple arms are coated in premium acetate, while the tips are embossed with the brand’s signature emblem. The Evonna is available in four color options that catch the eye of every customer. Leopold This rectangular pair from Bon Vivant—the cosmopolitan collection known for distilling the essence of French fashion—appeals to men with a penchant for timeless style. The signature trim décor and temple tip emblems identify the Leopold as a luxury style. Cut and polished by hand, the Leopold displays...
Filed in: Eyewear, Products
Styles By Clariti Eyewear

Styles By Clariti Eyewear

KF8483This Konishi is one of our best in design and craftsmanship! Take a quick tour of the strong lines along the front of KF8483; this frame is made with Flex-Titanium but has a soft hold for comfort on the temples and won’t feel heavy. Try it on in Gunmetal or Black! M8880Monalisa M8880 has a hint of cat’s eye which adds a flirty touch! This is a semi rimless frame designed with white bezel-set stones on the temples and set in a gold polish.  Try this frame on in Champagne and Grey/Black! KA5816Our Konishi Acetate KA5816 is a lightweight frame with a soft ombre polish and a playful accent on the corners of the frame. This round eye beauty will be perfect as you make your way through your day! Try it on in Mocha or Black! M8825This lovely Monalisa has bezel-set crystals on the temples which create a soft and demure look.  M8825 is designed in soft color tones and will be everything and more, try it on in Champagne and Gold with Tortoise!
Filed in: Eyewear, Products
NATURAL BEAUTIES – 3 NEW SHAPES

NATURAL BEAUTIES – 3 NEW SHAPES

In fast paced times like these, where fashion changes quickly and terms like “sustainability” are being used more freely, it is important for neubau eyewear to be consistent – consistently creative, urban and witty while respecting the environment. Since this is a great undertaking, neubau eyewear is starting the only way possible: step by step. Leading with Bob, Valerie and Dani – by launching these three new shapes, neubau eyewear is introducing the innovative material naturalPX to their collection. neubau eyewear’s rookies vary from edgy to softer shapes offering contemporary interpretations of classical designs with a clear focus on perfect fit. Bob, for instance, is the male pioneer with a strong upper contour and smooth curves that highlight the face in just the right way. Anyone looking for femininity with an urban boldness has found a reliable partner in Valerie. It’s a style with a subtle upswing and poppy two-tone color details just around the lenses. Whereas Dani is the frame that fits all, men and women alike. Contrasting a round shape with an edged nose bridge, Dani has that very special something. All of the latest additions are available in six different...
Filed in: Eyewear, Products
ESE INTRODUCES DIVA TREND

ESE INTRODUCES DIVA TREND

Eastern States Eyewear and renowned designer Antonio Coffen introduce “Diva Trend”, a new concept from the Diva Eyewear collection. Focusing on combining fashion with dynamic color treatments, “Trend” differentiates itself through the insertion of multi-colored foils within its acetate temples. While the detailed intermingling of the foil and frame is subtle, the variance of color it adds to each style presents a unique enhancement. The collection additionally defines itself with bold, modern acetate colorations which skillfully compliment and contrast that of the foil pantones. Completed with youthful shapes the new collection is targeted to a woman with a dynamic, fashion forward sense of style. “Diva Trend takes a more youthful and color based approach to design than that of Diva,” explained ESE Managing Director Jason Shyer. “While it utilizes the colored foil as its chief enhancement instead of the Austrian Swarovski Crystal adornments seen on Diva frames, it still adheres to the brand’s individuality and core philosophy.” For additional information, contact Eastern States Eyewear (800) 645-3710; website: www.eseyewear.com
Filed in: Eyewear, Products
New Models For Vision Expo and Show Special

New Models For Vision Expo and Show Special

UPPER December2016
Filed in: Eyewear, Products
New Models For Vision Expo

New Models For Vision Expo

MOVE December2016
Filed in: Eyewear, Products
Safilo “American Eyes” Photo Documentary Exhibit and Cocktail Party at VEE Celebrating the Reintroduction of Elasta and Emozioni

Safilo “American Eyes” Photo Documentary Exhibit and Cocktail Party at VEE Celebrating the Reintroduction of Elasta and Emozioni

Safilo celebrates the Spring 2017 reintroduction of its own flagship Elasta and Emozioni ophthalmic collections with a captivating exhibition in New York City called American Eyes. The exhibition is an homage to American opticians – celebrating the people, optical shops and landscapes they call home. Timed to Vision Expo East, American Eyes, by Italian artist Gianluca Vassallo, is a journey of images representing a cross-section of America. This is not the America we all know from glossy magazines, but the real one, sincere and bewitching. The thought-provoking images by the artist Gianluca Vassallo show large expanses of cultivated fields, rural villages and characteristic optical shops where opticians work with love. Vassallo’s photos are extremely evocative, telling stories and emotions in a way that words can’t. The eight Safilo accounts depicted in the exhibit are from Maryland, Pennsylvania, New Jersey and New York and were selected for their unique locations and high regard for the Elasta and Emozioni collections which have filled an important niche in their practices. In addition to the photographic images, the gallery exhibition encompasses eyewear from the Spring 2017...
Filed in: Eyewear, Products
Metropolitan Eyewear: Individuality, character, distinctive style

Metropolitan Eyewear: Individuality, character, distinctive style

Style 8037 scores with a retro-inspired stainless steel bridge combined with fine acetate rims. The exciting mix of materials turns these frames into an urban statement. Mat-sheen contrasts in the finish add more cool accents. Metropolitan Eyewear is a collection for urban trendsetters and exhibits sheer style and clear lines. For people who are completely in sync with the trends and who have both feet on the ground. They don’t ask what’s nice, what’s right or what’s of the highest quality. They just know.
Filed in: Eyewear, Products
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