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Mondottica: Hackett London, Tailored and Fashionable

Mondottica: Hackett London, Tailored and Fashionable

Hackett London, for the tailored man who seeks fashion in a minimalistic way. He is a well dressed, professional, well traveled and bespoke in nature. The rich color seen in HEK 1184 fuses navy laminate on an updated tortoise shell front, combined with a unique pinpoint metal pattern found on the temple. While the two tone styling of HEK 1188 offers a streamlined metal design, geometric yet sophisicated with accents of tortoise shell temple tips. Both speak to Hackett’s contemporary confident style. These classic shapes have universal bridges for optimal comfort and fit. This feature is present on all Hackett optical frames, considered by many as, one of the best fitting men’s frames on the market today.
Filed in: Eyewear, Products
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Tura Inc.: Brendel on the rise this Fall

Tura Inc.: Brendel on the rise this Fall

To stay relevant in the world of fashion, it is paramount to continuously search for new trends, ideas and inspiration. For our Brendel designers, the runway is the key resource that fosters the inspiration needed to implement new trends. In Brendel, we constantly look to the runway to visualize these trends and then we aim to infuse them into our collection. In taking a look at current runway trends, the one that has been the most inspirational is the theme of sheer layering. It’s a technique best executed when garments, materials, and colors are layered which exposes interesting details unexpected layers. Though perhaps the biggest challenge is insuring the trends we find on the runway translate to the field of eyewear. We’re here to tell you that in this case, they do; and we’re here to tell you that should be excited to see how we’ve done it in the 2017 Brendel Fall Collection.We’re taking the Brendel collection to an elevated level. While sophisticated and unique with respect to appearance, the 2017 Brendel Fall Collection tells an extremely cohesive story. Designed in Germany, these Fall styles reside in the Posh collection and maintain many of the design traits which...
Filed in: Eyewear, Products
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Marcolin: Introducing the Roberto Cavalli FW17 Eyewear Collection

Marcolin: Introducing the Roberto Cavalli FW17 Eyewear Collection

Roberto Cavalli presents his new Autumn/Winter 2017-2018 Eyewear Collection with a special focus on details, with exclusive combinations of diverse materials for sophisticated results. The collection comprises a variety of styles, meticulously designed and produced with luxury materials. New chromatic palettes are perfectly adapted to enhance glamour styles and timeless designs. An exceptional use of metals adds character to both fashion-forward looks and more contemporary styles with truly unique creations.
Filed in: Eyewear, Products
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Zyloware announced the September 2017 launches of   Sophia Loren, Stetson, Stetson Off Road,  Gloria by Gloria Vanderbilt, Via Spiga, MaxStudio.com,  Leon Max, Invincilites and Project Runway

Zyloware announced the September 2017 launches of Sophia Loren, Stetson, Stetson Off Road, Gloria by Gloria Vanderbilt, Via Spiga, MaxStudio.com, Leon Max, Invincilites and Project Runway

Modern styling takes on a retro-inspired twist with the bold look of Sophia Loren M283. This full rim metal in a modified oval shape is offered in two feminine colors. Blush (019) has a shiny pink front with striped pink temples. Lavender (095) features a shiny purple front with purple pearl horn on the temples. Both styles feature dazzling crystal décor with transparent and opaque epoxy in overlapping squares on the temple. Comfort fit features include spring hinges, snap-in nosepads and the ability to accommodate progressives.   Colors:                        Blush (019) * Lavender (095) Sizes:                          53-17-135 Special Features:       Full rim; Metal; Modified oval shape; Crystal décor on temples; Spring hinges; Snap-in nosepads; Accommodates progressives   Elegant style meets modern design in the attractive look of Sophia Loren 1553. This is an on-trend rectangular acetate that is extremely light weight for a comfortable fit all day long. Petite Fit sizing is designed to work with the overall proportion of the women’s face, so women with smaller features will always look and feel their...
Filed in: Eyewear, Products
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Marcolin: SKECHERS Kids Eyewear Summer 2017 Collection Unveiled

Marcolin: SKECHERS Kids Eyewear Summer 2017 Collection Unveiled

  Marcolin introduces five new kids’ ophthalmic styles from the SKECHERS Eyewear Summer 2017 collection, consisting of two styles for boys and three styles for girls. The new, trendy collection features brand-driven designs with unique styling, colors and details in demand among toda’s kids and tweens. Lightweight designs and pops of color decorate each look, capturing the fun lifestyle of the brand's DNA. Trend-right designs and fashionable elements, including bright sparkles and glitter, epoxy-filled detailing and stone and flower embellishments, as well as sporty and playful temple treatments, deliver the perfect combination of fun and style. Boys The rounded flat metal front design of optical style SE1145 is offered in black, gunmetal or navy in a soft satin finish. The black laminate temples are detailed with a raised rubber Skechers “S” logo against color-blocked accents of red, green or blue, delivering a sporty look inspired by the brand’s footwear designs. The sports-inspired lifestyle design of optical style SE1147 features a metal front in a rectangular shape. Triple-laminate temple tips and engraved temple detailing with epoxy fill offered in...
Filed in: Eyewear, Products
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Morel releases Spak from Öga

Morel releases Spak from Öga

Spak The temples and frame front come together for a unique mechanical combination. Spak uses a flex blade system that acts like a lever (“spak” means lever in Swedish). The hinge has no springs or solder points. The two umlauts add a signature touch to the frame. Full-frame or semi-rimless Spak is available either with a full stainless steel front, or in a semi-rimless style with a stainless steel upper and nylon mount featuring dark, matte colors on the front (black, blue, grey, or brown). The acetate temple tips add a touch of originality and finesse with a variety of different colors (solid or marbled) and finishes (matte or glossy). Spak frames are comfortable to wear, and appeal to confident men looking for a frame with a designer feel. About MOREL For more than 130 years, Morel has embodied the know- how of the French eyewear industry, carefully following the traditions and respecting the values of Jules Morel, its founder. Over the generations, this know-how, the company’s foundation stone, has continued to grow. The artisan workshop set up in 1880 is now an innovative company famous for its quality and design. While remaining faithful to our heritage and preserving our...
Filed in: Eyewear, Products
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Silhouette Press Release: INSPIRE

Silhouette Press Release: INSPIRE

INSPIRE PLAYFUL COLORS It’s all in the mix: Silhouette’s newest rimless eyewear collection “Inspire” is defined by contrasts and colors Inspired by a fresh perspective – we embark on an evocative journey through exciting color worlds with the new rimless Inspire collection, brought to you by the Linz-based eyewear manufacturer Silhouette. The joyful mixture of tones gives the models a particular vivacity, with additional dynamism created through the combination of metal and SPX plastic. They are also refined – with the hinge concealed by the decorative part of the temple. For the Inspire collection, minimalism and ‘less is more’ are the perfect descriptions. The lens shapes are defined by their size and color, forming exciting contrasts. The 8 models are available in 8 lens shapes and colors, which are in more vibrant tones for the women’s range, and more subdued in the men’s. Adding to the excitement, is the opportunity to enhance the look of your new accessory by choosing a tint for your lenses. With the 10% colored lenses, you will achieve a fresh look and a cosmetic glow on the edges to enhance the shape of your eyewear. Get inspired by INSPIRE. Models...
Filed in: Eyewear, Products
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A&A Optical: New CrocsTM Eyewear Junior Styles for Back to School

A&A Optical: New CrocsTM Eyewear Junior Styles for Back to School

  A&A Optical announces the release of two new styles from CrocsTM Eyewear Junior Collection. CrocsTM Eyewear Junior Collection features the CrocsTM brand’s signature spirit, with the vibrant colors and comfort kids love. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments, and durable with minimal wear and tear. Block Party. Combination boys style JR060 combines bold and bright colors with color blocked temples and inside coloring. The geometric metal frame with silicone rubber temples is available in three colors. 20KI features a black front with black and lime green color blocked temples and light olive inside color. 40OE features a brown front with khaki and brown temples and orange inside color. 50GN features a blue front, color blocked blue temples with lime green inside color. Size: 47-14-126. Color Craze. Complimentary and analogous colors mingle in girls style JR069. The combination frame with deep oval eye is available in three bold hues. 15TB celebrates color with a red front, color blocked magenta and lime green temples and blue inside color. 20OE features a black front, red and black temples...
Filed in: Eyewear, Products
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Morel releases Bristol from Nomad!

Morel releases Bristol from Nomad!

Bristol Influenced by Pop Art, Bristol mixes a fun color palette with great shapes. Bristol’s clean design is embellished with colorful dots placed on the temples – an ode to the works of Roy Lichtenstein. These small dots draw a parallel to the signature of the artist, reaching right into the endtip, where the brand appears in a balloon. With 2 combined acetates, 2 stainless steel semi-rimless models, Bristol presents a broad range of sizes (48 to 52). All models are easy adaptable to progressive lenses.
Filed in: Eyewear, Products
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New Genesis collection from Altair

New Genesis collection from Altair

Genesis 2016 Optical Collection Rancho Cordova, CA (June 2017) — Altair is pleased to release five new styles to the Genesis collection. With high-quality acetate, lightweight stainless steel and spring hinges, each new style is made to perfection. Rich with detail and expressive colors, the new styles offer fashionable additions to the insurance-friendly collection. Women’s Styles G5039 This timeless rectangular frame features double laminate full-rim fronts, and sculpted templates cut down to show second color layer. Available in black, brown and blush.   G5040 With lush jewel-toned colorations and double laminate sculpted temples, this rectangular frame is a vibrant take on a definitive style. Available in berry, caramel, and plum. G5041 Made with durable yet lightweight stainless steel and handmade acetate temple tips, this time-honored metal frame is a comfortable, wearable shape for a variety of faces. The adjustable nose pads accommodate a wide range of bridge fits and spring hinges offer even greater flexibility. Available in two eye sizes and in brown, navy, and rose gold. Men’s Styles G4035 Rich colorations and horizontal fade fronts modernize this masculine,...
Filed in: Eyewear, Products
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Marcolin: GUESS Eyewear Presents The Get in Touch Capsule Collection

Marcolin: GUESS Eyewear Presents The Get in Touch Capsule Collection

The Get In Touch 2017 Eyewear Capsule Collection For a third year in a row, GUESS Eyewear has partnered with The Get In Touch Foundation to create a limited edition capsule collection consisting of a sunglass and an optical frame that helps support the non-profit organization’s commitment of raising breast cancer awareness. The iconic metal pink ribbon with glitter enhances each temple tip to commemorate the fight against breast cancer. The capsule collection will be offered as a kit with full marketing support. The kit will consist of each frame being enclosed in a special pink case packaged in a pink gift box, a two-piece display, a pink ribbon window cling and GUESS pink ribbon pins for sales associates, while supplies last. This capsule collection will launch in stores in September 2017. Marcolin and GUESS Eyewear will be making a monetary donation to The Get In Touch Foundation, which will directly help educate people of all ages by showing them how to “get in touch” with their bodies and provide information about this breast health initiative. Breast health advocate Betsy Nilan is the president of The Get in Touch Foundation and featured in the current ad campaign for...
Filed in: Eyewear, Products
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Silhouette: Dynamics Colorwave Full Rim

Silhouette: Dynamics Colorwave Full Rim

Dynamics Colorwave Full Rim A fresh take on a classic style Because of the success of the rimless Dynamics Colorwave style, the Silhouette brand is now introducing it in a full rim. Taking the classic with a modern twist frame and adding the subtle, lightweight titanium rims give the eyewear a whole new look. Though minimalistic, the frame has a solid structure, including the simple SPX trim detail on the temple like the original while also being completely on par with the current wire-trend. With the inclusion of brass and rose gold color accents, as well as the oversized shapes – particularly the round aviator with double bridge model – this style was definitely designed with the more fashion-forward, trendy eyewear wearer in mind. The array of models in the collection feel and look very fresh, which will be sure to pique the interest of both male and female eyeglass wearers. Also new with this collection is the streamlined temple end with transparent temple tip. Dynamics Colorwave Full Rim will be available in select optical shops as of September 2017. Silhouette What began in 1964 with a vision – eyewear as an accessory – has today become the world’s leading...
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Silhouette: Urban Neo

Silhouette: Urban Neo

Urban NEO Pure joy: Introducing the new full-rim Urban NEO collection from the Linz-based eyewear manufacturer Silhouette We live life on our own terms. We search the trends of the past for those that suit us best, all while brightening the present with their unique character. The Urban NEO is a true work of art when it comes to colors, shapes and materials. This thrilling new collection helps the Silhouette brand in building on the strengths of its cult rimless eyewear. The result is a full- frame model that embodies both perfect simplicity and individual character at the same time- it succeeds in doing so by combining the award-winning, ultra-thin Urban Lite design for the front of the frame along with trendy wire temples. Unique flair is provided by details like its glossy and velvet matte effects, a sleek flattened wire temple and compact retro shapes. Adding to the excitement, the Urban NEO received the Red Dot Award for outstanding design. With six brilliant colors inspired by the themes “Infusion”, “Earth” and “Passion”, the Urban NEO is available in two unisex models, one men’s model and one women’s model. The four models in the Urban NEO collection will be...
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ClearVision: Introducing the Next Generation of Eyewear: Aspire Titanium

ClearVision: Introducing the Next Generation of Eyewear: Aspire Titanium

Aspire Eyewear continues to transcend the ordinary with its newest sub-collection, Aspire Titanium. Using titanium for the first time within the Aspire brand, this release provides consumers with 12 new eyewear styles to showcase what they “Aspire to be”.   Like previous iterations, Aspire Titanium boasts an incredibly lightweight look and feel, offering all-day comfort for the wearer. The collection is created with a proprietary manufacturing process which reduces the overall frame weight to just 13 grams. Additionally, each style features a patent-pending hidden rim lock mechanism that is easy to use and is invisible to the naked eye.   “Aspire Eyewear is revolutionizing the eyewear industry once again with its newest collection of titanium frames,” says Maria Velasquez, Aspire brand designer. “This collection offers consumers the same ultra-lightweight feel the brand has always provided, as well as all of the benefits of titanium: high quality, durability, and hypoallergenic. With its wide array of fashionable shapes and colors, Aspire Titanium has something for every consumer who wants to stand out with their eyewear.”   Debuting at Vision Expo West and...
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Match Eyewear: NEW COLLECTION LAUNCH FROM MATCH EYEWEAR – COSMOPOLITAN EYEWEAR

Match Eyewear: NEW COLLECTION LAUNCH FROM MATCH EYEWEAR – COSMOPOLITAN EYEWEAR

  FUN, FEARLESS, FEMALE COSMOPOLITAN EYEWEAR OFFERS FLIRTY FRAMES FOR EVERY FACE Calling all Cosmo Squad members! Cosmopolitan, the modern woman’s lifestyle bible covering fashion, beauty, health, sex and relationships is about to make eyewear a whole lot sexier with the introduction of a new optical collection launching at VEW17. Cosmopolitan is undisputedly the world’s largest young women’s media brand with more than 111 million brand touchpoints across print, digital and social platforms. “Acquiring the Cosmopolitan brand was just the next step in our growth plan for Match Eyewear, said Ethan Goodman, President of Match. We are happy to be providing our accounts with a product line that is directly targeted to millennials with a brand that influences this community.” Being Fun, Fearless, and Fierce is a way of life for the Cosmo girl and Cosmopolitan Eyewear hits these notes with every style, encouraging women to live their fabulous lives to the fullest, one frame at a time. The launch collection consists of 17 optical styles and 3 sunwear styles that represent the true spirit of the Cosmo woman. Fun, flirty colors and shapes aptly named after today’s most sought...
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