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The Importance of Saying Thank You (and How to do it Through Digital Marketing)

The Importance of Saying Thank You (and How to do it Through Digital Marketing)

Thanksgiving was last week and it had me thinking about just how important it is to say thank you to your customers.  Giving your patients the recognition that they CHOSE YOU, when they could have chosen any other optometrist out there reinforces that they made the right decision. It builds trust, loyalty and goodwill and they will certainly remember it when it’s time for their next eye exam. Also, creating a culture of gratitude leads to more overall success in any business. Research shows that customers spend more, employees accomplish more and vendors are more likely to pay in a timely manner when they feel appreciated by being thanked regularly. When giving thanks be sure to: Be specific: Focus on exactly what you are thankful for. Be personal: Recognize that you are singling them out. Add value: Even a small favor will elicit an instinct of reciprocity where your patients will want to “pay you back” by spending more and returning for their optometric needs. Here are some easy ways to show gratitude using digital marketing: Create a nice thank you graphic that can be sent by email or as a postcard after a visit. Run a Facebook thank you campaign.  Publically thank patients...
What’s Worse than a Bad Review?

What’s Worse than a Bad Review?

          No Reviews! I know, it’s hard to ask your patients to post reviews for your practice.  It’s uncomfortable, your front desk staff always forgets, and you’re already maxed out with information you need to provide your patients post exam.  Even more so, you’re concerned this could invite negative reviews and you certainly would rather have no reviews than bad ones. Plus you are already asking patients to review your practice on your patient communication software – you don’t want to email them again to ask them to put that same review on Google or Yelp. That is simply asking too much! Well, you are right. It probably will be too much for most people, but here is why you should ask anyway and let them decide that.  The bottom line is that 70% of people out there do some kind of online research before making a purchase or trying a new service and the SEO value of reviews is indisputable. If your prospects look on Google Local search results and see one practice has 17 mixed reviews (good and bad), and you have none, they are going to go with the one that at least has some good comments over the one they know nothing about. They will...
Facebook’s New Business Verification Badge and What it Means for Business Owners

Facebook’s New Business Verification Badge and What it Means for Business Owners

Last month, I touched on the fact that we weren’t really seeing much ROI from Facebook marketing for our clients and brought some stats that showed we aren’t alone. I also mentioned that Facebook had added a call to action/book an appointment button in an apparent attempt to offer some value to rightfully disgruntled business owners. Well, now Facebook has made yet another effort to improve the virtue of their platform for online marketing – a verification badge. What is the value of a verification badge for business Pages? Verification is a process that many online business directories such as Google My Business and Yelp use to help users find the authentic accounts for businesses (sometimes duplicate pages may exist so this helps users identify and communicate with the real or main one) and provide a “stamp of authenticity” by the business owner. More importantly, verified Pages will also show up higher in Facebook search results and see more exposure on Facebook. Here is an image of what this will look like on your dashboard if your Page is eligible for a verification badge…     While not all Pages are eligible for verification at this time, the option...
Are You Getting ROI from Facebook?

Are You Getting ROI from Facebook?

Is Facebook Really Worth the Effort? Hey Facebook users – I’ve got a question for you. Anybody found a good way to measure the returns of your practice’s Facebook efforts? Like so many businesses out there, we’ve been investing time, money and resources into Facebook marketing for our clients for years. We know how to get likes and engagement, but we think we are missing something. We’re measuring, but we aren’t finding website traffic as a result of this engagement. And we are asking, but we don’t hear from any practices that patients came to them because of Facebook. In other words, in pursuit of all of these likes, shares and comments, we don’t see that it is actually amounting to much in terms of practice revenue. And it seems we are onto something…In a survey conducted last April by Manta which asked small business owners for insights on their social media return on investment (ROI), 59% reported that they did not see ROI from their social media activities. Similarly, in it’s 2015 Social Media Marketing Industry Report, Social Media Examiner found that only 45% of marketers interviewed reported that their Facebook marketing is effective. Further,...
Carrera is the First Eyewear Company to Advertise on Instagram in Italy

Carrera is the First Eyewear Company to Advertise on Instagram in Italy

Carrera is the first eyewear company to advertise on Instagram, on the launch of the Instagram ads on the 9th of September 2015. As an early digital adopter, the brand already chose Instagram as the privileged place to start the conversation and further connect with its people; nowadays Carrera is enhancing the relationship with Millennials even more, through new digitals tools, distinctive contents and a strong link to e-commerce. Again, the brand proves the will to take the road less boring as its hallmark. And, after the recruitment of engaging brand ambassadors, Carrera shows again its perfect pairing with Instagram, with the new Interchangeable Campaign, launching on September 9th 22nd Sept as the only campaign visible on Instagram. Carrera is the first eyewear company to advertise on Instagram, on the launch and exclusively running on the 12th, 14th and Resembling the Interchangeable eclectic spirit, true- to-its-nature yet different every day, the brand proves its capacity of experimenting and surprising through the Instagram Interchangeable Configurator and original moving images, designed to explore, change and have fun with the sunglasses’ colour palette and...
ClearVision Unveils its Latest Designs and Innovations at Vision Expo West 2015

ClearVision Unveils its Latest Designs and Innovations at Vision Expo West 2015

ClearVision Optical unveils its latest on trend designs and eyewear innovations at Vision Expo West, booth 16097. Following is a sneak peek: IZOD: This year, we’ve introduced new materials into the IZOD collection, such as carbon fiber and ULTEM™ resin, to enhance the collection’s sporty appeal. The latest release of two models, designed with TR-90 fronts and temples, offers flexibility, durability, and comfort in thin, lightweight frames that are classically sporty with a bit more color. The two models, IZ 2008 and IZ 2009, are each available in one size and four colors.                   Marc Ecko Cut & Sew: The contemporary menswear brand introduces 4 new styles to its eyewear collection. Its signature juxtaposition of retro and modern design is evident through classic shapes enhanced with an edgy spin on the temples. Knurling textures, interesting contoured temples and carbon fiber inspired accents are featured.                    Jessica McClintock Eyewear adds 3 new releases, featuring more youthful, acetate styles for this romantically inspired collection, including a new Petite Fit model. Designed with the contemporary woman in mind, these...
Famous Faces Featured in Fall/Winter Ad Campaigns

Famous Faces Featured in Fall/Winter Ad Campaigns

    Below are images of some of the famous faces of fall donning stylish eyewear from Safilo’s licensed brand portfolio in the new Fall/Winter 2015-2016 advertising campaigns.  These are three of the hottest models who are now celebrities in their own right thanks to their impact on social media. These top fashion models are being featured in fall fashion advertising and point of sale campaigns — calling even more attention to the important eyewear category.  
How Dr. Josiah Young Became an Instant Sensation

How Dr. Josiah Young Became an Instant Sensation

By Nancy Rausman, Managing Editor, EyeCarePro Dr. Josiah Young of Opticare Vision Centers in the greater Cincinnati area was only doing his job when he discovered that 10-month old Piper Sinclair had hyperopia and fit her with corrective eyewear. Piper had been failing to reach milestones such as crawling and her pediatrician referred her for a comprehensive eye exam. What happened next, however, was truly sensational. Piper’s mother, Jessica filmed a moving video of the moment Piper put on her glasses and saw her parents for the first time. She posted the video to her Facebook page and included the caption, “I just wanted to say thank you to Dr. Josiah Young and the Opticare team for this reaction. So happy for my daughter and this amazing practice. Thank you!” Since then the video has gone viral with over 34 MILLION hits (and counting) as well as features on the local and national news, including a segment on CNN. According to the AOA, in less than 36 hours following the CNN segment, the story was circulated by more than 400 media outlets with about 100 nationwide featuring InfantSEE mentions. So moved by the incredible and instant reaction shown...
Waveborn Sunglasses Signs Dallas Cowboys Hall of Fame QB Troy Aikman

Waveborn Sunglasses Signs Dallas Cowboys Hall of Fame QB Troy Aikman

Waveborn Sunglasses is pleased to announce the addition of Hall of Fame QB, Troy Aikman, as the company’s official spokesperson. Waveborn changes how people see the world by selling high-quality Italian sunglasses and funding life changing cataract surgeries around the globe. As part of the 4-year partnership, Aikman will serve as a brand ambassador. He will continue to wear Waveborn Sunglasses and earn a small percentage of vesting equity in the company. Aikman will be featured in sales and marketing campaigns to assist the brand in increasing distribution through new channels. “I am really excited to team up with Waveborn and support their global mission. I absolutely love their handcrafted Italian frames and polarized Carl Zeiss lenses,” said Aikman. “I believe in the brand. Together we can create an even bigger impact on the global eye care community to fund more life changing cataract surgeries through our non-profit partner, SEE International.” “Signing Troy Aikman represents a truly special moment for the brand, as Waveborn reaches to new heights. Having Troy join the Waveborn team is a testament to Waveborn’s expansive growth. With the addition of Aikman,...
5 iPhone Video Tips to Promote Your Brand

5 iPhone Video Tips to Promote Your Brand

  ONE PLACE. SO MANY SOLUTIONS. Annual meetings, conferences, trade shows, company websites, marketing campaigns … these are but a few places where you want to display and share professional, high-grade videos produced by experts, like our team at Metro Studios. But when it comes to everyday events, informal interviews, and impromptu occasions, you probably have neither the time nor the budget nor the need for video magic. Perhaps you want to capture a moment in time and post it on your site or YouTube channel. Whip out your iPhone. You’ve taken pictures and video with your phone before and you know the quality is excellent. So why not use the phone to promote your business or brand? Imagine the possibilities. You can interview a client for a testimonial, videotape employees at an event, record an update about a product, shoot footage for a vlog, or film casual introductions from your sales team and post them on your website. If it’s a small-scale project, consider doing the video yourself.   Here are 5 tips to get the most out of your iPhone video: Use a tripod. Yes, your phone comes with stabilization features, but nothing beats a tripod for clean shooting. Avoid...
Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015   With A Dedicated Video

Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015 With A Dedicated Video

In conjunction with the launch of the new Cindy sunglasses for Summer 2015, Jimmy Choo unveils a short film directed by STEVEN KLEIN. Shot in the Mojave Desert, the video captures the essence of Jimmy Choo’s sophisticated glamour whilst exuding a mysterious and seductive air of suspension. A futuristic and industrial backdrop creates modernist lines of graphic symmetry and a sense of moody anticipation. A sports car shot at an angle that puts the onlooker in the driver’s seat imbues the scene with an air of steely strength creating a charged atmosphere. Styling is sleek and polished with modern tailoring creating strong silhouettes with a monochrome palette that allows the accessories to take center stage. The face of the campaign, ONDRIA HARDIN, expresses effortless style in the new CINDY sunglasses. Cindy sunglasses feature a butterfly silhouette and take inspiration from the woven details of Jimmy Choo’s iconic sandals. Shaded lenses create a sensual allure. Colors: honey with brown gold, purple/ruthenium, aqua with azure flash lenses, coral gold, dove grey, grey/ruthenium, emphasized by shaded or mirrored lenses. CINDY sunglasses are available at Jimmy Choo boutiques, high-end...
Filed in: Eyewear, Social Media
Five Good Reasons Why You Must Be Advertising On Facebook

Five Good Reasons Why You Must Be Advertising On Facebook

Here are five good reasons why you must be advertising on Facebook. 1 –1$ A Day Still Gets Results The minimum spend on Facebook advertising is only $1 a day. With this small budget, you can reach thousands of people that meet your specific criteria. With AdWords, you would be lucky to get two clicks a day. You also have multiple bid types available. Cost per Thousand (CPM) Cost per click (CPC) Optimized cost per Thousand (oCPM) oCPM is when Facebook shows your ad to people that FB believe are most likely to take action. Cost per action (CPA) Choose the right option that best fits your needs. 2 – The Targeting Options For Facebook Ads Are Impressive Unlike AdWords, Facebook ads are targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you, when you set up the audience targeting for your ads, is impressive. With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience. 3 – Facebook Has A Massive Audience, Including Your Customers Facebook claims to have 1.28 billion active users with over 800 million users active daily. You can...
When to Use a Social Media Agency

When to Use a Social Media Agency

When your car goes on the fritz, where do you go? Take it to your trusted auto mechanic. If you have appendicitis, whom should you see? You should see your doctor, STAT. When your pipes burst, whom do you call? Call a plumber ASAP. If you need to fly somewhere, who is in charge? Trust the trained pilot. What do those four occupations have in common? They’re all specialists, trained in one area to be the best at what they do. Their unique set of skills and knowledge means you can rely on them to perform the job you need. They’ve seen it all; your request is nothing new. They do the task right the first time, saving you time and money. As wise old Plato said, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” Just as you wouldn’t want a professional ballet dancer to build your house, why would you trust the marketing and social media needs of your business to an untrained amateur? Let’s back up a minute. If you have someone on your staff that is an experienced writer, SEO pro, and social media expert, by all means, tap him or her to help promote your business and brand. But chances are slim—no matter what size...
Training Your Staff to Post Responsibly on Social Media

Training Your Staff to Post Responsibly on Social Media

As I detailed in the last two digital tips, involving your staff in social media can transform and accelerate your Practice’s exposure by leaps and bounds. But you want to make sure that this exposure is positive and is in line with your marketing goals. Research from Gallup reveals, 50% of employees are already sharing on social media about their work, but a third of them are doing so without any guidance from their employer. If your staff is going to be representing your Practice, you want to make sure you have set out clear goals, rules and guidelines. Here are some basic steps in training your staff to post responsibly. Step one: The Basics The first step is to make sure employees know how to use the social media platforms you are employing including the privacy settings, terms of use and culture (hashtags, type of content, tagging, Twitter abbreviations etc.). It is also worthwhile to create standard profile content for employees to use for their accounts that describes your Practice effectively and consistently with your marketing message, and includes links to your website and social pages. Step two: Defined Goals In order for your staff to be ambassadors for your Practice...
Get Your Staff’s Social Media Gears Turning [Part 2]

Get Your Staff’s Social Media Gears Turning [Part 2]

Looking for ideas to get your staff involved in social media? Our social media expert Sabina has plenty of ideas which she shares with our ODLingo clients each month. Here is an example of a couple of her suggestions from this past January: 1: Get A New Year’s Resolution! Everyone has something to aspire to in the new year, whether it is spending more time with family, eating healthier, exercising, or finishing school. Throughout the month of January, take a picture of each staff member working on his or her resolution and add a sentence about what the goals are. Encourage fans to share their New Year Resolutions as well. Example: Our ophthalmic technician’s New Year’s Resolution is to lead a healthier lifestyle. With a family history of diabetes, she doesn’t want to be the next one going down that road. Check out a few of her recipes for eating healthy and staying fit. What is your New Year Resolution? 2: January 28th Is Fun At Work Day! Work is not always fun but there are moments in the day when fun happens. When that time of day comes, take a picture and post it with a sentence or two about the fun that is happening in the picture. Add some hashtags like, #FunAtWorkDay. Social...
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