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SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the market launch of its Brain Sensing Eyewear Smith Lowdown Focus mpowered by MuseTM. This follows its presentation at CES in Las Vegas in January. The smart glasses can be purchased online now at smithoptics.com in North America and in other countries of the world, including UK, as of January 2018. Smith Lowdown Focus is built on the SAFILOX eyewear platform, and integrates the latest brain-sensing and cognitive training technology with the iconic lifestyle eyewear brand belonging to SAFILO’s portfolio, itself renowned for its industry leading eyewear design, quality, comfort and fit, and historical craftsmanship dating back to 1878. This first ever application of brain-sensing technology onto eyewear offers the user focused coaching to enhance cognitive performance. Studies have shown that, with regular use, people have observed improvement in their ability to increase their mental focus for better performance, including in decision making and carrying out tasks, gain a stronger sense of self-awareness, and manage emotions under pressure, thus...
Filed in: Eyewear, Products, Sunwear
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Marcolin: TOM FORD Private Eyewear Collection

Marcolin: TOM FORD Private Eyewear Collection

Tom Ford expands his Private Eyewear Collection, an exclusive collection of optical frames and sunglasses made with quality materials, including genuine water Indian buffalo horn and Japanese titanium, worn by Mr. Ford himself and specially designed for eyewear lovers. Three more models have been added to the eleven existing Private Collection models, originally presented on April 2016 to commemorate Tom Ford’s eleven years of success in creating eyeglasses. A new sunglasses style : TOM N.12, a timeless style made of dark brown striped or green striped genuine horn and featuring the iconic T logo, enhanced by photochromic lenses that darken and lighten automatically, depending on light conditions. TOM N.13 : an optical style with a classic soft round shape, is available in dark brown striped or light brown striped genuine horn and optical model TOM N.14 : dark brown striped or light brown striped genuine horn with a foldable metal clip-on and polarized lenses. The new models from the Tom Ford Private Eyewear Collection will be sold in Tom Ford stores and select retailers worldwide starting from October 2017.
Filed in: Eyewear, Products, Sunwear
Mondottica Launching Spine at Vision Expo West 2017

Mondottica Launching Spine at Vision Expo West 2017

  Mondottica is proud to present the all new Spine Collection with the introduction of the 4.6 mm hinge. Half the size with the same amazing grip. Now Spine has two great options. The original 7.5 hinge provides that strong statement which perfectly displays the signature hinge that is unmistakably Spine while the 4.6 hinge gives way to a more subtle and minimalist look. Same performance that you have come to expect from Spine. Spine moves in all directions, absorbing and dissipating shocks with temples shutting automatically. Globally patented, you can be assured there is no substitute, so don’t accept one. Stop by the Mondottica VEW booth #19065 and see for yourself the amazing grip of Spine eyewear.
Filed in: Eyewear, Products, Sunwear
ClearVision: Revo Announces New Partnerships

ClearVision: Revo Announces New Partnerships

  Revo was named the sunglass provider for Team USA at the 2017 Solheim Cup, a golf competition for professional women golfers. The Solheim Cup, which is held every other year, is played between the United States and Europe. This year’s tournament was held August 18 through 20 in West Des Moines, Iowa. “We are thrilled that Revo was a part of the prestigious Solheim Cup,” says Peter Friedfeld, Executive Vice President of ClearVision Optical. “Revo is the ideal choice for female athletes seeking both fashionable and high performance sunwear.” Additionally, the brand has collaborated with Life Time to bring Revo to its customers. The partnership provides Life Time and Athlinks members with special benefits on Revo sunwear. Life Time and Athlinks members will see Revo integrated into online and in-club programming to help them select sunglasses that complement their active lifestyles. About ClearVision Optical Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as BCBGMAXAZRIA, BluTech Eyewear, Ellen Tracy, IZOD, Jessica McClintock, Op, Revo, and Steve Madden. ClearVision’s...
Filed in: Eyewear, Products, Sunwear
Celebrity Sightings: Actress Rosamund Pike wearing Jimmy Choo Lash sunglasses on July 16th at Wimbledon

Celebrity Sightings: Actress Rosamund Pike wearing Jimmy Choo Lash sunglasses on July 16th at Wimbledon

LONDON, ENGLAND – JULY 16: Rosamund Pike attends the evian Live Young suite during Wimbledon 2017 on July 16, 2017 in London, England. (Photo by Dave M. Benett/Dave Benett/Getty Images for evian)
Celebrity Sightings: Actress Sienna Miller wearing Max Mara Prism IV sunglasses on July 16th at Wimbledon

Celebrity Sightings: Actress Sienna Miller wearing Max Mara Prism IV sunglasses on July 16th at Wimbledon

“Sienna Miller is wearing Max Mara eyewear”
Silhouette: adidas Sport eyewear – wayfinder & protean, beyonder

Silhouette: adidas Sport eyewear – wayfinder & protean, beyonder

Picking Up the Pace With the New Beyonder by adidas Sport eyewear Slender design and understated functionality reach out to female runners Lightweight while bridging the gap between form and function Stable fit during exercise and comfortable day-to- day use with adjustable nose pads and gripped inside temples Choose from an assortment of lenses for any weather scenario and situation Linz, July 2017: adidas Sport eyewear unveils the new beyonder, blending fashion and sport into one. Tailored to perfectly fit the female head shape, the sleek style is encouraging the female runner to explore new grounds and choose her way – anytime, anywhere. Only carry with you what’s essential: Thanks to its highly reduced design and ultra-lightweight yet shatterproof frame, no bulk is negatively impacting your sports-inspired lifestyle or impeccable looks. Aided by adjustable nose pads and non-slip insides of the temples, the beyonder provides a highly stable fit when picking up the pace, dashing around corners in the city jungle or jumping the fallen log on your favorite trail. Don’t let the weather or time of day hinder your drive to express yourself during your workout and beyond....
Filed in: Eyewear, Sunwear
Polaroid: Polaroid Presents The New Sunglasses With Polarized Cosmetic Lenses

Polaroid: Polaroid Presents The New Sunglasses With Polarized Cosmetic Lenses

A hit during the 1980s – a decade characterized by a pop aesthetic and flashy colors – cosmetic lenses are now back with a bang! And, with it, comes the latest sunglass trend: glasses with lively sorbet-colored lenses. While cosmetic lenses previously offered no eye protection whatsoever, today, POLAROID EYEWEAR reinterprets this ‘80s phenomenon with a new collection that combines pop colors with 100% UV protection, thanks to the brand’s polarized lenses, offering wearers a true “instant experience”. Lightweight metal frames and polarized cosmetic lenses in pastel hues define the season’s coolest styles. The new collection includes two sunglasses: a feminine, 1970s-inspired oversize rounded model (PLD 2053/S), and a unisex style with a smaller, rounded silhouette (PLD 4052/S). Both models come with an array of semi-transparent polarized lenses in pastel hues of yellow, pink, green and blue. Affordable design, innovation and functionality are the keywords for Polaroid’s concept: design-led eyewear for everyone at unbeatable value for the price that offers glare-free perception of colors and light, for unique visual satisfaction. All Polaroid sunglasses come with UltraSight™...
Filed in: Eyewear, Products, Sunwear
MAX MARA PRESENTS “PRISM IN MOTION”

MAX MARA PRESENTS “PRISM IN MOTION”

Max Mara is pleased to announce a collaboration with visual artist, Shantell Martin, on a unique project in celebration of the brand’s Spring/Summer 2017 eyewear collection. “Prism in Motion”, translates Shantell Martin’s signature style of stream-of-conscious lines and words into a playful and curious Max Mara sunglasses that are wearable pieces of art. The Prism is symbolic of the many faceted sides of the contemporary Max Mara woman. Inspired by the perfectly proportioned union of round and square shapes, it reflects the harmonic balance between femininity and strength, aesthetic and functionality, instinct and rationality. Thinking of the idea of prism and what prism meant to her, the first thought that came to Shantell’s mind was emotion. The emotional connection between the concept of circles, lines, squares sparked Shantell to create an expansive artwork with her black pen on canvas where the initial lines are reminiscent of the idea of a circle going round. Shantell’s original artwork was digitally reproduced and decomposed into 1000 different pieces which were integrated into a feminine sunglass style, with bold volumes and cat-eye shape. The sunglasses are constructed...
Filed in: Eyewear, Products, Sunwear
Harley-Davidson ® Eyewear Spring 2017 Collection

Harley-Davidson ® Eyewear Spring 2017 Collection

Marcolin Group introduces the Harley-Davidson ® Eyewear Spring 2017 collection in a variety of innovative and sport-inspired options. As a premium brand known for its continuing pursuit of excellence in design, function and aesthetics, the collection offers classic styles combined with contemporary relevance. By remaining true to the brand’s core values, the new designs feature distinctive details that are timeless and easy to wear with iconic branding, along with looks that are rugged and vintage-inspired for men and subtly embellished with crystals for women. Men’s Optical Collection The rectangular front shape of men’s optical style HD0754 provides a classic profile, while the larger sized front of semi-rimless style HD0755 accommodates a wider face shape with the same design appeal. The bowed temples of these two metal styles offer a sporty look completed by flat temple tips. Both styles are available in satin finishes of black, dark brown or gunmetal. The vintage-inspired look of men’s optical style HD0756 is defined by the frame’s rectangle front and thin temples handcrafted in acetate. Contrasting colorations include a black front with matte tortoise temples and a...
Filed in: Eyewear, Products, Sunwear
Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid, the leading polarized lenses brand in the mass-cool sunglass segment, is proud to present, for its spring summer 2017 collection, the largest Instagram campaign ever seen in the industry. The campaign will be carried out simultaneously in seven countries – Brazil, UK, Norway, Germany, United States, France and Italy – reaching more than 15 million users at the same time, and is just one of the activities taking place to celebrate the 80-year history of the Polaroid brand (1937-2017), leader in the technology of polarized lenses. More than 250 highly influential Instagram ambassadors in the fashion and lifestyle segment, will be the protagonists of this global campaign which, for the first time, will see an eyewear brand behind a global project with a worldwide resonance. The high-quality visual narrative created on the ambassadors’ profiles will increase the brand’s awareness, thanks to the initial posting of the images by the ambassadors and their successive trend-setting comments and support of the brand for all their followers to see. In fact, the ambassadors involved have been selected for their affinity for the brand – for its pop spirit and the cool...
Filed in: Eyewear, Products, Sunwear
Eastern States to Distribute Coco And Breezy Eyewear

Eastern States to Distribute Coco And Breezy Eyewear

  Eastern States Eyewear and Coco and Breezy have announced a joint agreement in which ESE will be the exclusive American distributor for the Coco and Breezy Eyewear collection. ESE and Coco and Breezy first launched the brand’s latest sunglass collection during this past Vision Expo East. A full scale optical release will follow due for launch later this year. Existing U.S. customers can now purchase the collection and be serviced directly through Eastern States Eyewear. “Each collection in our portfolio possesses a uniquely creative appeal or reaches out to a consumer whose tastes and needs they wished more brands spoke to,” said Paul Shyer, ESE president. “From our very first meeting with the Coco and Breezy team, it was apparent that they not only shared our spirit, but have both an original and engaged sense of what their customer is looking for.” “We have had many opportunities to team up with people as we weave our way through the industry. Paul and his team are the first team that we have come across that we have managed to build a relationship with that is both organic and full of confidence. We feel very confident that we can forge forward together and make...
Filed in: Eyewear, Products, Sunwear
MONCLER LUNETTES  COLLECTION

MONCLER LUNETTES COLLECTION

Exclusive design and flawless craftsmanship, high performance and innovation combined with Made in Italy excellence are the hallmarks of impeccable eyewear. Since 1952, the same high quality standards and exclusive design have characterized Moncler’s style, with its classic down jacket, symbol of versatility and timeless authenticity through the decades. The new sunglasses and eyeglasses enhance the iconic elements of Moncler’s classic style and are available in three designs: “sport”, sunglasses designed for mountain wear but easily adapted to city life; “duvet”, a happy marriage of aesthetics and technology; “timeless”, vintage-inspired iconic, classic shapes. SUNGLASSES COLLECTION ML0001/ML0002 Inspired by classic 1970’s ski goggle shapes, the acetate ML0001 and ML0002 styles–the latter more feminine–feature the metal logo embossed on the front and small details on the temples that reflect the quilted look of down jackets. ML0003/ML0004 Retro mood for men’s acetate ML0003 and unisex ML0004 styles with removable leather blinkers. The aerodynamic fit of the temples evokes high altitude sports. Available in a combination of contrasting colours–black and red,...
Filed in: Eyewear, Products, Sunwear
Silhouette at Sotheby’s “Now You See Me” Event

Silhouette at Sotheby’s “Now You See Me” Event

Last Tuesday evening, Silhouette was pleased to announce a pop up eyewear gallery at Sotheby’s S|2 gallery at the ‘Now You See Me’ exhibition event. The gallery showcased the iconic Titan Minimal Art with customized shapes and lenses, the award-winning Urban Lite, Sun 2017 styles featuring the Silhouette X Arthur Arbesser collection as well as a capsule preview of the Atelier Collection due to launch this Spring. The S|2 gallery, which is home to the works of many contemporary artists, perfectly complemented Silhouette’s pop up gallery which was set against a backdrop of the painting by Piotr Uklanski, which depicts the eye of supermodel, Stephanie Seymour. Hosted by famous siblings and native New Yorkers, Jill Kargman and Will Kopelman, the special event kicked off the introduction of the ‘Now You See Me’ gallery, showcasing nine of the most celebrated contemporary female artists of the 20 th Century that spans four continents and a hundred years of creative output. Works by Lynda Benglis, Frida Kahlo, Joan Mitchell and Georgia O’Keeffe were shown alongside the bespoke eyewear. For more information please contact: Erin Farley e.farley@us.silhouette.com Photo by Samantha...
WILEY X® ANNOUNCES THREE NEW-FOR-2017 BLACK OPS COLLECTION SUNGLASSES

WILEY X® ANNOUNCES THREE NEW-FOR-2017 BLACK OPS COLLECTION SUNGLASSES

New Climate Control™ and Active Lifestyle Series Shades Deliver Sharp Vision, Tactical-Grade Protection and Stealthy Good Looks Tactical eyewear innovator Wiley X®, Inc. is adding three new Black Ops Collection sunglasses to its industry-leading lineup for 2017.  Wiley X’s growing Black Ops sunglass family is known worldwide for providing wearers with tactical-grade vision protection, crystal clear vision in a variety of situations, and stealthy good looks.  All Black Ops shades combine a special Matte Black frame with versatile Smoke Grey lenses for excellent performance and visual acuity over a wide range of conditions — making the series a popular choice for law enforcement, shooting sports enthusiasts and other tactical wearers. The new Black Ops Collection Climate Control™ WX Enzo (#CCENZ01) combines advanced protection with distraction-free vision for a wide range of activities.  The key to Wiley X’s Climate Control sunglasses is its unique soft, removable Facial Cavity™ Seal engineered to block out wind, airborne debris and reflected light.  As a result, Climate Control sunglasses deliver superior comfort and visual acuity  — even in the toughest conditions....
Filed in: Eyewear, Products, Sunwear
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