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Maximized Field of Vision, Exceptional Clarity:  Rudy Project Releases Tralyx XL with ImpactX Lens Technology

Maximized Field of Vision, Exceptional Clarity: Rudy Project Releases Tralyx XL with ImpactX Lens Technology

  Rudy Project, highly-renowned manufacturers of performance eyewear, has released the latest addition to the Tralyx performance sunglass family: the Tralyx XL. The award-winning Tralyx is now available in an updated configuration, featuring an all new XL lens offering more depth, coverage, protection, and field of vision. Tested and designed by athletes from professional cyclists to shooters, the oversized and sculpted lens was engineered to maximize the wearer’s coverage and provide peak visual acuity, perfect for any sport activity where outside elements can be a disruptive factor. The Tralyx XL first debuted on the faces of the Etixx – Quick-Step Pro Cycling Team riders in early 2016, which seemingly gave them an edge over the competition at some of the most prestigious cycling stage races in the world including the Tour de France. The reconfigured lens shape was designed for all types of athletes, such as cyclists, shooters, inline speed skaters, runners and motor sports enthusiasts, looking for a maximum field of vision that also boasts superior air flow and comfort provided by the PowerFlowTM ventilation technology and unique Adaptive TipsTM. Not only is this new performance...
Filed in: Eyewear, Products, Sunwear
Dior presents DiorUmbrage

Dior presents DiorUmbrage

THE DIOR WINTER 2016 FASHION SHOW PLAYS WITH THE MIX AND COMPILATION OF MATERIALS AND PATTERNS TO ETCH OUT THE CONTOURS OF A FEMININITY IN MOVEMENT, ECCENTRIC AND PLAYFUL. REVEALED ON THE SHOW, THE NEW DIORUMBRAGE SUNGLASSES TRANSCRIBE THE STYLES OF THE COLLECTION THANKS TO ITS NOVEL ROUND SHAPE MADE OF A JUXTAPOSITION OF HAVANA ACETATES. THE MIRRORED LENSES DEVELOPED EXCLUSIVELY FOR THE HOUSE REFLECT A BOLD AND GRAPHIC FOLIAGE PATTERN. THE THIN METAL TEMPLES ARE ADORNED WITH SOPHISTICATED DETAILS. THE COLOR PALETTE INCLUDES THE FOLLOWING MAGNETIC NUANCES: – FRAME IN DARK AND LIGHT HAVANA ACETATE, ROSE GOLD METAL TEMPLES, PINK FOLIAGE MIRRORED LENSES – FRAME IN TURQUOISE AND PINK HAVANA ACETATE, GOLD METAL TEMPLES, VIOLET FOLIAGE MIRRORED LENSES – FRAME IN BLUE AND TURQUOISE HAVANA ACETATE, SILVER METAL TEMPLES, GREEN FOLIAGE MIRRORED LENSES – FRAME IN BLUE AND LIGHT HAVANA ACETATE, ROSE GOLD METAL TEMPLES, BLUE LENSES – FRAME IN BLACK AND LIGHT HAVANA ACETATE, GUN METAL TEMPLES, GREY LENSES
Filed in: Eyewear, Products, Sunwear
SAFILO ANNOUNCES THE NEW LICENSING AGREEMENT FOR THE MOSCHINO  AND LOVE MOSCHINO EYEWEAR COLLECTIONS

SAFILO ANNOUNCES THE NEW LICENSING AGREEMENT FOR THE MOSCHINO AND LOVE MOSCHINO EYEWEAR COLLECTIONS

Safilo Group, the fully integrated Italian eyewear creator, manufacturer and distributor of quality and trust, announces a new licensing agreement for the design, manufacturing and worldwide distribution of the Moschino and Love Moschino collections of optical frames and sunglasses. The agreement will run for eight years starting from January 2018 until December 31, 2025, with an optional extension for a further eight years. “The many who love Moschino’s provocative surrealist wit will celebrate with us this new exciting entry in our brand portfolio. We had been looking for a while for a brand that would add distinctive momentum through irony to our premium offer, and found it in the vivid creativity of Moschino, now so powerfully interpreted in Jeremy Scott’s vision. The subversive and pop spirit of the brand demands the highest levels of creative sensitivity, product knowledge and industry expertise, that have all been in our DNA since 1878,” comments Luisa Delgado, CEO of Safilo. “Moschino is an amazing inspiration for Eyewear stylistic design and product creation. It perfectly leverages our leading capability to translate distinctive brand equity into iconic...
Filed in: Eyewear, Products, Sunwear
Rudy Project Launches Customizable, Lightweight Performance Sunglass for 2017: the Fotonyk

Rudy Project Launches Customizable, Lightweight Performance Sunglass for 2017: the Fotonyk

Rudy Project, Italian crafters of award-winning performance sunglasses since 1985, is thrilled to announce the newest addition to the brand’s 2017 performance sunglass lineup: the Fotonyk. Formulated from years of intense research with the world’s top athletes and the result of countless hours of design, the Fotonyk boasts cutting-edge features, superior comfort, and breathtaking structure seamlessly blended into one masterpiece.  “Everyone at Rudy couldn’t be more proud and excited to unveil the Fotonyk sunglass to our athletes, pros and weekend warriors alike, the ultimate gear piece they won’t even notice is on and definitely won’t want to take off,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our design team spent years dreaming up a sunglass that is functional, fast, practically weightless at 0.89 ounces and, more importantly, totally customizable.  A perfect match for any sport or any kit, the Fotonyk is sure to show up on the faces of all types of athletes all over the world wanting to show their colors and personal style.”   The Fotonyk contains a range of technologies, but the most distinctive feature is the new Lens Bumper...
Filed in: Eyewear, Products, Sunwear
TOMMY HILFIGER LAUNCHES SPECIAL-EDITION SUNGLASSES FROM THE  TOMMYXGIGI COLLABORATIVE COLLECTION

TOMMY HILFIGER LAUNCHES SPECIAL-EDITION SUNGLASSES FROM THE TOMMYXGIGI COLLABORATIVE COLLECTION

  Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of special edition sunglasses designed in collaboration with supermodel Gigi Hadid. The eyewear designs blend the brand’s classic East Coast heritage with Hadid’s West Coast twist, celebrating her modern, laidback style and the brand’s “classic American cool” heritage. The eyewear is part of the TommyXGigi collaborative collection – which includes women’s apparel, footwear, accessories and fragrance – and will be available in select Tommy Hilfiger stores, on tommy.com and at select opticians beginning fall 2016. The exclusive sunglasses update the iconic aviator style with a fresh twist. Crafted from acetate and metal, they feature the collection’s logo on both temples. The glasses are available in two styles: brown with brown-gray lenses and light gold-toned frames, and brown with pink lenses and copper-toned frames. The TommyXGigi collection features seafaring staples, reimagined with clean cuts and fresh embellishments, from buttons and chevrons to naval badges, embroideries and sailor stripes. Sporty-chic silhouettes are further modernized with feminine...
Filed in: Eyewear, Products, Sunwear
Introducing Silhouette SUN 2017

Introducing Silhouette SUN 2017

The Sun 2017 Collection by Silhouette is inspired by ‘the exotics’ – the fruits, vivacious colors and joie de vivre – the exuberant enjoyment of life. The Austrian eyewear brand has focused on the combination of sleek shapes and vibrant colors with this new collection. The collection debuts lively new tones and gradients such as warm green, nude-rosé, mint-rosé, orange-blue, glossy purple, grey-blue and glossy caramel. These color combinations, set to dominate the fashion world in 2017, reveal a fresh look for Silhouette. Shape is guided by function in this new collection, and sharp, minimalistic lines are integral to the overall design and essence. Special Edition ‘Arthur Arbesser for Silhouette’ When creating his first eyewear collection, Arthur Arbesser took inspiration from Arthur Miller’s lifestyle during his time with Marilyn Monroe, and also from the powerful color combinations of his own fashion collections. The combination of these two things led to ‘Arthur Arbesser for Silhouette.’ The Special Edition focuses on exciting contrasts in color and shape. Rounded and angular design elements are stylishly combined with warm and cool...
Filed in: Eyewear, Products, Sunwear
Introducing Kingsley Rowe’s “FALL IN LOVE” Fall/Winter 2016 Collection

Introducing Kingsley Rowe’s “FALL IN LOVE” Fall/Winter 2016 Collection

The “Fall in Love” collection was created to celebrate the rich colors and textures of Fall. The brand tapped the perfect location in the Art District, Downtown Los Angeles, to host the Fall/Winter 2016 campaign. Setting the tone for the campaign titled, Fall in Love, shaping their vision into a reality.  
 Fall in Love with Kingsley Rowe’s Fall/Winter collection – inspired by the rich colors and textures of the season – from the the changing leaves to the rich oak trees – warm marble shades, together with crystal hues reflect this. Some styles are finished with rich metal detailing, while sun lenses are in solid and ombre shades.   The collection features five new styles, each in 3 to 4 new colors. Two of these styles are available in both sun and optical variations. All styles are unisex. 
Filed in: Eyewear, Products, Sunwear
FOSSIL INTRODUCES FALL/WINTER 2016 EYEWEAR COLLECTION

FOSSIL INTRODUCES FALL/WINTER 2016 EYEWEAR COLLECTION

Fossil, the American watch and lifestyle company creatively rooted in authentic vintage and classic design, introduces its Fall/Winter 2016 eyewear collection manufactured by Safilo Group. Inspired by creativity and curiosity, the newest eyewear styles celebrate the brand’s vintage design roots while updating it with the clean lines and modern looks of today. This fall, Fossil raises a golden-roasted marshmallow to adventure inspired accessories, and hits the camping trail with stylish must-haves for classic(ish) guys and (tom)girls. The eyewear map to autumn has all roads leading to leather alternative accents with frames offered in rich colors including saddle browns, night-sky charcoals, camp-fire reds and stone grays for a new tribe of finders, seekers, survivalists and curious minds. FOS 2000/L/S No expedition would be complete without the stylish Fossil 2000/L/S unisex aviator sunglasses that meet at the crossroads where fashion meets function. An eye-catching leather-inspired material encapsulates the exterior of these face flattering metal frames leaving only the double bridge exposed. Metal rivets inspired by the iconic Fossil diamond logo complement the sleek metal...
Filed in: Eyewear, Products, Sunwear
bebe Eyewear Premieres September 2016 Collection

bebe Eyewear Premieres September 2016 Collection

  bebe Eyewear’s September 2016 release commands attention with sleek new designs and signature sparkle. Elevated animal prints and crystal colored fronts make a bold statement with one sun and two optical styles added to the “Rocker” collection. Metal accents, luminous pearls and Swarovski crystals adorn three sun and two optical styles added to the “Glamour” collection. Provocative, yet sweet, the Fall release delivers on-trend details in geek-chick and modified rectangle shapes made with a variety of materials. Optical “Shine” (BB5122). – You’ll “Shine” in this stunning handmade acetate and metal combination. Crystal colored frame fronts, in a modified rectangular shape, lead to sparkling animal print temples. Available in Jet, Topaz and Ruby. “Sparkle” (BB5123). – Rock on in this handmade acetate frame with attention-grabbing “Sparkle.” Glitter animal print epoxy adorns the temples of the wearable, modified oval shape. Available in Jet, Topaz and Plum. “Sleek” (BB5124). – A chic and “Sleek” handmade acetate and flat metal combination, this semi-rimless style features pyramid Swarovski crystals and metal triangle accents....
Filed in: Eyewear, Products, Sunwear
Rochambeau Debuts SS2017 Collection Accessorized with neubau Eyewear

Rochambeau Debuts SS2017 Collection Accessorized with neubau Eyewear

On Wednesday afternoon, menswear label Rochambeau presented its Spring/Summer 2017 collection at Skylight Clarkson Square, just weeks after being named a 2016 CFDA/Vogue Fashion Fund finalist. The collection, inspired by the concept of Creatives in Exile and the influence of one’s environment on one’s personal style, exuded a modern approach to design, with key looks complemented by optical eyewear and sunglasses from newly launched unisex brand neubau eyewear. neubau eyewear’s sleek, contemporary yet classic frames served as an ideal accessory for the Rochambeau aesthetic, underscoring the two companies’ shared values of modern, innovative design blended with creativity and craftsmanship. This season’s Rochambeau collection meditates on the role of a viewer’s eyes, “moving with life” and serving as a portal between inner and outer selves, between the interior life and the exterior environment. Rochambeau partners Laurence Chandler and Joshua Cooper chose to utilize neubau eyewear frames throughout the show to underscore this thematic motif, while also serving as an ideal aesthetic complement to the collection’s signature colors and shapes. Austria-based...
Filed in: Eyewear, Products, Sunwear
Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

After a triumphant stage win and an unheard of DUAL Most Aggressive Rider award on a single stage, the Etixx – Quick-Step Pro Cycling Team has teamed up with legendary cycling eyewear crafters Rudy Project to launch two new special edition glasses celebrating their achievement at the 2016 Tour de France. First debuted by the riders in early July, the Special Edition Tralyx performance and Spinhawk casual models are now available for anyone looking to perform like the pros. The award-winning Tralyx has been continually praised by the Etixx – Quick-Step riders, who were the first to debut the limited edition color scheme at this year’s Tour de France. In addition to the striking blue and yellow combination, this sunglass comes standard with the brand new Tralyx XL lens. Featuring a longer lens profile and additional ventilation along the bottom edge, the Tralyx XL is ideal for larger faces and those looking for more coverage. This year’s Tour de France has already called for several podium celebrations honoring Etixx – Quick-Step, where riders like Julian Alaphilippe have worn the all new Special Edition Spinhawk.  As Rudy Project’s top-selling casual sunglass, the Spinhawk...
Filed in: Eyewear, Products, Sunwear
GUESS Eyewear partners with The Get In Touch Foundation

GUESS Eyewear partners with The Get In Touch Foundation

GUESS Eyewear has partnered with The Get In Touch Foundation to create a special edition sunglass and optical frame that help supports the non-profit organization’s commitment of raising breast cancer awareness. The iconic metal Pink Ribbon in rose gold adorned with stones enhances each temple tip to commemorate the fight against breast cancer. Each frame will be offered in a special pink case enclosed in a pink gift box. Along with the two styles, which will launch in August 2016, GUESS Eyewear is making a monetary donation to The Get In Touch Foundation. The donation will directly help educate people of all ages by showing them how to “get in touch” with their bodies and provide information about this breast health initiative. THE COLLECTION GU 2601 The modified rectangle shape of optical style GU 2601 features a thin front profile handcrafted in acetate. The double laminated front is delivered in black with light pink revealed on the back, keeping in line with the Foundation’s pink color palette. Metal temples in rose gold are embossed with the Heritage 4G logo pattern adding a textural look. The iconic Pink Ribbon in metal completes the design appearing on each...
Filed in: Eyewear, Products, Sunwear
New Adventure-Bound Polarized Sport Sunglass: the Australia1 from XX2i Optics

New Adventure-Bound Polarized Sport Sunglass: the Australia1 from XX2i Optics

Renowned casual and performance eyewear company XX2i Optics, is thrilled to unveil the newest adventure-oriented sunglass in the brand’s performance lineup: the Australia1. Featuring 8K polarized lens technology and equipped with an interchangeable temple arm / strap system, the Australia1’s highly versatile features make it the perfect sunglass for everything from leisurely to intense outdoor activities. “This is one sunglass that any sporting enthusiast will love and be able to use on so many different kinds of outdoor adventures,” said Paul Craig, President of XX2i Optics. “Our athletes and weekend warriors inspired us to create a product that was ready for all types of conditions, no matter how intense. The design team put their heads together and invented something really beautiful, as well as incredibly practical. The response we are getting from cyclists, climbers, adventure racers and even motorcycle riders is outstanding. This is truly the most versatile sunglass we have ever unveiled.” Along with an interchangeable and adjustable strap, the Australia1 incorporates a removable padded insert for extra protection against the elements, which is perfect for contact...
Filed in: Eyewear, Products, Sunwear
Fueling Athletic Passion – XX2i Optics Partners with BibRave

Fueling Athletic Passion – XX2i Optics Partners with BibRave

  Award winning polarized performance and casual eyewear company, XX2i Optics, is proud to announce their continued partnership with online race resource and innovative ambassador company BibRave. Together, they will introduce a wide array of sunglass options to vetted representatives and social media influencers within the running community. “Runners are a perfect match for XX2i Optics. They are discerning, value conscious consumers that appreciate top quality eyewear at a reasonable price,” said Paul Craig, President of XX2i Optics. “You don’t need a lot of cash or fancy gear to step outside your front door for a run, and that’s why XX2i Optics has grown so quickly within the running world. We pride ourselves on crafting amazing sunglasses with even more amazing warranties, something that was even recognized by Outside Magazine when they honored us with their ‘killer value’ designation. BibRave has allowed us to extend our reach by getting our glasses in the hands of top end running ambassadors.” BibRave’s testers and authentic reviewers give endurance sports brands, like XX2i Optics, the opportunity to work alongside digitally savvy runners, also referred...
Juicy Couture Fall/Winter Eyewear

Juicy Couture Fall/Winter Eyewear

Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable. The brand turns 21 this year and is still embracing the effortless attitude of its Los Angeles heritage. Juicy discovers the couture in the everyday, and delivers an element of surprise in all of its designs. The Juicy girl is a style seeker and a jet setter. She is a global muse living the life of an off-duty celebrity, right down to her eyewear collection for Fall/Winter 2016. This fall sees our Juicy girl chasing towards her favorite style season. She embraces a renewed sense of glam with a closet full of style and her favorite fashion staples, including eyewear. JUICY 586/S The Juicy girl favors bold high-impact embellishments like this dazzling oversized gold chain-detailing found on the metal temples of the Juicy 586S sunglasses, which was inspired by a Juicy Couture necklace. The fashionable square shaped acetate front is complemented by playful metal crown detailing near each upper corner of the frame as well as luxurious acetate temple tips. Offered in black as featured above. JUICY 582/S and JUICY 166 Mixing effortless L.A. style with luxe details, both the Juicy 582/S...
Filed in: Eyewear, Sunwear
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