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MAX MARA PRESENTS “PRISM IN MOTION”

MAX MARA PRESENTS “PRISM IN MOTION”

Max Mara is pleased to announce a collaboration with visual artist, Shantell Martin, on a unique project in celebration of the brand’s Spring/Summer 2017 eyewear collection. “Prism in Motion”, translates Shantell Martin’s signature style of stream-of-conscious lines and words into a playful and curious Max Mara sunglasses that are wearable pieces of art. The Prism is symbolic of the many faceted sides of the contemporary Max Mara woman. Inspired by the perfectly proportioned union of round and square shapes, it reflects the harmonic balance between femininity and strength, aesthetic and functionality, instinct and rationality. Thinking of the idea of prism and what prism meant to her, the first thought that came to Shantell’s mind was emotion. The emotional connection between the concept of circles, lines, squares sparked Shantell to create an expansive artwork with her black pen on canvas where the initial lines are reminiscent of the idea of a circle going round. Shantell’s original artwork was digitally reproduced and decomposed into 1000 different pieces which were integrated into a feminine sunglass style, with bold volumes and cat-eye shape. The sunglasses are constructed...
Filed in: Eyewear, Products, Sunwear
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Harley-Davidson ® Eyewear Spring 2017 Collection

Harley-Davidson ® Eyewear Spring 2017 Collection

Marcolin Group introduces the Harley-Davidson ® Eyewear Spring 2017 collection in a variety of innovative and sport-inspired options. As a premium brand known for its continuing pursuit of excellence in design, function and aesthetics, the collection offers classic styles combined with contemporary relevance. By remaining true to the brand’s core values, the new designs feature distinctive details that are timeless and easy to wear with iconic branding, along with looks that are rugged and vintage-inspired for men and subtly embellished with crystals for women. Men’s Optical Collection The rectangular front shape of men’s optical style HD0754 provides a classic profile, while the larger sized front of semi-rimless style HD0755 accommodates a wider face shape with the same design appeal. The bowed temples of these two metal styles offer a sporty look completed by flat temple tips. Both styles are available in satin finishes of black, dark brown or gunmetal. The vintage-inspired look of men’s optical style HD0756 is defined by the frame’s rectangle front and thin temples handcrafted in acetate. Contrasting colorations include a black front with matte tortoise temples and a...
Filed in: Eyewear, Products, Sunwear
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Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid, the leading polarized lenses brand in the mass-cool sunglass segment, is proud to present, for its spring summer 2017 collection, the largest Instagram campaign ever seen in the industry. The campaign will be carried out simultaneously in seven countries – Brazil, UK, Norway, Germany, United States, France and Italy – reaching more than 15 million users at the same time, and is just one of the activities taking place to celebrate the 80-year history of the Polaroid brand (1937-2017), leader in the technology of polarized lenses. More than 250 highly influential Instagram ambassadors in the fashion and lifestyle segment, will be the protagonists of this global campaign which, for the first time, will see an eyewear brand behind a global project with a worldwide resonance. The high-quality visual narrative created on the ambassadors’ profiles will increase the brand’s awareness, thanks to the initial posting of the images by the ambassadors and their successive trend-setting comments and support of the brand for all their followers to see. In fact, the ambassadors involved have been selected for their affinity for the brand – for its pop spirit and the cool...
Filed in: Eyewear, Products, Sunwear
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Eastern States to Distribute Coco And Breezy Eyewear

Eastern States to Distribute Coco And Breezy Eyewear

  Eastern States Eyewear and Coco and Breezy have announced a joint agreement in which ESE will be the exclusive American distributor for the Coco and Breezy Eyewear collection. ESE and Coco and Breezy first launched the brand’s latest sunglass collection during this past Vision Expo East. A full scale optical release will follow due for launch later this year. Existing U.S. customers can now purchase the collection and be serviced directly through Eastern States Eyewear. “Each collection in our portfolio possesses a uniquely creative appeal or reaches out to a consumer whose tastes and needs they wished more brands spoke to,” said Paul Shyer, ESE president. “From our very first meeting with the Coco and Breezy team, it was apparent that they not only shared our spirit, but have both an original and engaged sense of what their customer is looking for.” “We have had many opportunities to team up with people as we weave our way through the industry. Paul and his team are the first team that we have come across that we have managed to build a relationship with that is both organic and full of confidence. We feel very confident that we can forge forward together and make...
Filed in: Eyewear, Products, Sunwear
MONCLER LUNETTES  COLLECTION

MONCLER LUNETTES COLLECTION

Exclusive design and flawless craftsmanship, high performance and innovation combined with Made in Italy excellence are the hallmarks of impeccable eyewear. Since 1952, the same high quality standards and exclusive design have characterized Moncler’s style, with its classic down jacket, symbol of versatility and timeless authenticity through the decades. The new sunglasses and eyeglasses enhance the iconic elements of Moncler’s classic style and are available in three designs: “sport”, sunglasses designed for mountain wear but easily adapted to city life; “duvet”, a happy marriage of aesthetics and technology; “timeless”, vintage-inspired iconic, classic shapes. SUNGLASSES COLLECTION ML0001/ML0002 Inspired by classic 1970’s ski goggle shapes, the acetate ML0001 and ML0002 styles–the latter more feminine–feature the metal logo embossed on the front and small details on the temples that reflect the quilted look of down jackets. ML0003/ML0004 Retro mood for men’s acetate ML0003 and unisex ML0004 styles with removable leather blinkers. The aerodynamic fit of the temples evokes high altitude sports. Available in a combination of contrasting colours–black and red,...
Filed in: Eyewear, Products, Sunwear
Silhouette at Sotheby’s “Now You See Me” Event

Silhouette at Sotheby’s “Now You See Me” Event

Last Tuesday evening, Silhouette was pleased to announce a pop up eyewear gallery at Sotheby’s S|2 gallery at the ‘Now You See Me’ exhibition event. The gallery showcased the iconic Titan Minimal Art with customized shapes and lenses, the award-winning Urban Lite, Sun 2017 styles featuring the Silhouette X Arthur Arbesser collection as well as a capsule preview of the Atelier Collection due to launch this Spring. The S|2 gallery, which is home to the works of many contemporary artists, perfectly complemented Silhouette’s pop up gallery which was set against a backdrop of the painting by Piotr Uklanski, which depicts the eye of supermodel, Stephanie Seymour. Hosted by famous siblings and native New Yorkers, Jill Kargman and Will Kopelman, the special event kicked off the introduction of the ‘Now You See Me’ gallery, showcasing nine of the most celebrated contemporary female artists of the 20 th Century that spans four continents and a hundred years of creative output. Works by Lynda Benglis, Frida Kahlo, Joan Mitchell and Georgia O’Keeffe were shown alongside the bespoke eyewear. For more information please contact: Erin Farley e.farley@us.silhouette.com Photo by Samantha...
WILEY X® ANNOUNCES THREE NEW-FOR-2017 BLACK OPS COLLECTION SUNGLASSES

WILEY X® ANNOUNCES THREE NEW-FOR-2017 BLACK OPS COLLECTION SUNGLASSES

New Climate Control™ and Active Lifestyle Series Shades Deliver Sharp Vision, Tactical-Grade Protection and Stealthy Good Looks Tactical eyewear innovator Wiley X®, Inc. is adding three new Black Ops Collection sunglasses to its industry-leading lineup for 2017.  Wiley X’s growing Black Ops sunglass family is known worldwide for providing wearers with tactical-grade vision protection, crystal clear vision in a variety of situations, and stealthy good looks.  All Black Ops shades combine a special Matte Black frame with versatile Smoke Grey lenses for excellent performance and visual acuity over a wide range of conditions — making the series a popular choice for law enforcement, shooting sports enthusiasts and other tactical wearers. The new Black Ops Collection Climate Control™ WX Enzo (#CCENZ01) combines advanced protection with distraction-free vision for a wide range of activities.  The key to Wiley X’s Climate Control sunglasses is its unique soft, removable Facial Cavity™ Seal engineered to block out wind, airborne debris and reflected light.  As a result, Climate Control sunglasses deliver superior comfort and visual acuity  — even in the toughest conditions....
Filed in: Eyewear, Products, Sunwear
L’AMY’S CHAMPION SPRING 2017 POLARIZED SUN COLLECTION

L’AMY’S CHAMPION SPRING 2017 POLARIZED SUN COLLECTION

L’Amy America’s Champion Eyes, announces the worldwide launch of its Spring 2017 sunglass collection, comprised of 13 new models, all featuring Champion’s own C-Tech Polarized sun lenses. The new offering compliments Champion’s existing collection of ophthalmics and sunglasses for men, tweens and extended sizes. The new collection, highlighted by 7 models specially designated as Extended Size fit, offers classic metal designs, sport 8-base wraps, as well as acetate-stainless steel combinations with vintage vibe. On stainless steel models, Champion’s iconic “C” logo is emphasized in metal applique or laser-etched detail. Plastic 8-base models are constructed of Champion’s PowerLite TR90 for extra durability and longwearing comfort. And, all models feature Champion’s signature temple tip detail. “We are thrilled to introduce our assortment of Extended Size models, along with 6 regular-sized, in the Spring 2017 collection” said Connie Reiss, Worldwide Brand Manager of Champion Eyes. “ The new series is equipped with Champion’s own multi-layer, optical quality polarized lens packing a strong value-punch and delivering the ultimate Champion wearing experience helping...
Filed in: Eyewear, Products, Sunwear
FENDI PRESENTS  THE NEW KALEIDOSCOPIC VIDEO FEATURING THE RAINBOW SUNGLASSES

FENDI PRESENTS THE NEW KALEIDOSCOPIC VIDEO FEATURING THE RAINBOW SUNGLASSES

For the Spring/Summer 2017 Collection, FENDI presents the Rainbow sunglasses with a kaleidoscopic video, inspired by a funny game of pure geometries and vivid colours. The new sunglasses are unveiled in a mesmerizing colourful flow where coloured triangles, the iconic element of the sunglasses collection, play with graphic lines, as well as with round and drop silhouettes, recalling the eyewear shapes. The multiple chromatic layers of these vibrant worlds celebrate the colors of the stones embellishing the frames as well as the subtle shaded effects of the lenses, in a harmonic combination of fascinating optical effects. Inspired by the details distinguishing the FENDI bags and accessories world, especially by the colourful studs, the Rainbow sunglasses feature ultra-flat and extra-light round or cat-eye half-rim shapes in metal, with iconic triangle-cut hard-stones blend or crystals. The delicate three-color gradient effect, beautifully enhancing the lenses, is reflected in the subtle colours of the funky animated backgrounds. Discover the enchanting colors of Fendi Rainbow sunglasses: an engaging tribal rhythm takes the new frames into a fascinating chromatic blend, ranging from...
Filed in: Eyewear, Products, Sunwear
Havaianas expands the launch of its first eyewear collection  worldwide

Havaianas expands the launch of its first eyewear collection worldwide

In partnership with Safilo, the brand grows its portfolio by presenting more than 80 sunglasses proposals The Havaianas Eyewear collection is one of the greatest announcements from the brand. Launched in August 2016 as avant-première in Brazil – Havaianas birthplace – the collection is ready to conquer the world! The eyewear collection is full of colors on great shapes, expressing all the fun and Brazilian mood already recognized and admired around the world in an unprecedented partnership with Safilo. The glasses bring the spirit of the Brazilian summer with many colors and surprising combinations, which, as well as flip-flops, are great for wearing from sandy beaches to urban centers. The line features four best-selling shapes of sunglasses with a variety of sizes and countless color combinations, baptized with names of famous Brazilian beach destinations: Rio, Paraty, Trancoso and Noronha. The collection represents the essence of Havaianas translated into eyewear: the sunglasses feature Havaianas comfortable rubber finishing with the famous rice pattern present in the sole of the flip-flops. On top of these four styles, the collection has a special style called Brasil, the...
Filed in: Eyewear, Products, Sunwear
LIFE IS GOOD LAUNCHING EYEWEAR, SUNWEAR AND READERS COLLECTION WITH THE MCGEE GROUP

LIFE IS GOOD LAUNCHING EYEWEAR, SUNWEAR AND READERS COLLECTION WITH THE MCGEE GROUP

  Framed in optimism: Life is Good and The McGee Group have partnered to help people focus on the good through a whole new lens. The collection features 16 ophthalmic, 17 sunwear, and 10 reader styles available for men, women, teens and kids, all inspired by inspirational people, places, and works of art. “We are so excited to launch the Life Is Good eyewear collection with The McGee Group as a way to spread the power of optimism to even more customers” said John Jacobs, co-founder of Life Is Good. “Through the stories behind the product, we hope to inspire customers to focus on the good and embrace the world with arms wide open.” The eyewear collection features modern and comfortable frames for the entire family in a variety of acetates and eye catching colors. Each optical frame style is named after a “hero of optimism” whose story is an everyday reminder to focus on the good. “Life is Good Eyewear is a perfect fit for The McGee Group as we were drawn to the brand because of the similarities in our stories. Both the McGee Group and Life is Good are American, family owned companies, with a desire to spread the message of positivity and optimism,” said Wayne McGee,...
Filed in: Eyewear, Sunwear
SAFILO INTRODUCES ATELIER EYEWEAR  WITH ELIE SAAB COUTURE AND OXYDO

SAFILO INTRODUCES ATELIER EYEWEAR WITH ELIE SAAB COUTURE AND OXYDO

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, opens its Atelier Division with Elie Saab Couture and OXYDO, the first brands to offer exquisite and differing Atelier Eyewear expressions. Positioned above the Fashion Luxury segment, Atelier offers to the most discerning customers across the world an exclusive new eyewear selection of highly sophisticated brands. They share the most refined product, expertly crafted in Italy, outstanding quality expressing exquisite artisanship, and combine aesthetic unicity, intricate detail and superior materials of innovative compositions. Safilo’s Atelier represents a most refined eyewear concept in the context of design, art, and fashion trends. It will be available in the most exclusive specialist optical and fashion boutique stores, rigorously selected across the world. The Atelier brands will be presented in bespoke collections, designed with limited pieces in capsule collections, and exclusive Limited Editions made to order. Safilo Group designs, creates, manufactures and distributes its iconic Eyewear collections derived from a prestigious and unique portfolio of international brands...
Filed in: Eyewear, Products, Sunwear
TOMMY HILFIGER PRESENTS SPECIAL-EDITION SUNGLASSES FROM THE  TOMMYXGIGI COLLABORATIVE COLLECTION

TOMMY HILFIGER PRESENTS SPECIAL-EDITION SUNGLASSES FROM THE TOMMYXGIGI COLLABORATIVE COLLECTION

  Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to launch the second special-edition sunglass style designed in collaboration with American supermodel Gigi Hadid as part of the Spring 2017 TommyXGigi collaborative collection. The exclusive sunglasses are chic and lightweight. Crafted from metal, the gold frames come in a rimless square aviator shape with a metal mono-ridge. They feature the brand’s signature logo on both temples and multi-stripe acetate tips. The sunglasses are available in two color palettes: white-blue striped temple tips with burgundy-shaded lenses, and white-beige striped temple tips with blue-shaded lenses. The TommyXGigi Spring 2017 collection celebrates 1960s love and free-spirited optimism with a modern-day twist. The collection includes women’s apparel, footwear, accessories and fragrance, and the eyewear designs will be available in select Tommy Hilfiger stores, on tommy.com and at opticians beginning Spring 2017. Friends and followers of the brand are invited to join the conversation on social media using #TommyXGigi and the handles @TommyHilfiger and @GigiHadid. About Tommy Hilfiger With a brand portfolio that includes Tommy...
Filed in: Eyewear, Products, Sunwear
L’AMY AMERICA LAUNCHES 8 NEW SPERRY SUNGLASS STYLES FOR SPRING 2017

L’AMY AMERICA LAUNCHES 8 NEW SPERRY SUNGLASS STYLES FOR SPRING 2017

L’Amy America announces the launch of eight new sunglass styles to the Sperry Collection. All styles are polarized and are the perfect essential accompaniment for your ocean-ready, adventurous and timelessly fashionable lifestyle. There are four new women’s styles- Bluff Point, Marblehead, Newburyport and Warwick. The Bluff Point, inspired by iconic design, has an effortless edge with its matte finish and colored mirrored lenses. The top brow overlay adds contrast to the otherwise slim profile, and the temples are monochromatic to the front. Marblehead is timeless in design and a versatile piece built to go wherever the journey leads. The round front features a keyhole bridge and rivet details on the end pieces, and is done in contrasting material to the temples. Strikingly chic, the oversized square Newburyport makes a bold new statement. Exquisite detailing include a metal bridge and end piece caps that extend to a metal temple, giving sleek lines. Embrace the unexpected with the Warwick, an update to the classic aviator teardrop design. Distinctive styling details include mirrored lenses, a subtle etched ‘Sperry’ logo on the top view of the top bar, and translucent acetate...
Filed in: Eyewear, Products, Sunwear
WILEY X® CELEBRATES 30 YEARS BY UNVEILING THREE NEW EYEWEAR STYLES FOR 2017

WILEY X® CELEBRATES 30 YEARS BY UNVEILING THREE NEW EYEWEAR STYLES FOR 2017

New Additions to Active Lifestyle and Climate Control™ Series Combine Good Looks and Comfort With Absolute Premium Protection For a Range of Activities Wiley X® is expanding its line of advanced eyewear products offering Absolute Premium Protection with three new Rx-ready styles for 2017 — the company’s 30th year in business.  With two new styles joining Wiley X’s popular Active Lifestyle Series and one new addition to the innovative Climate Control™ Series (each with multiple frame/lens combinations), there is sure to be an ideal style for every wearer and activity. The WX Ignite and WX Nash are new to Wiley X’s Active Lifestyle Series.  These Rx-ready sunglasses are designed for men and women who work hard and play harder, with lightweight yet rugged frames with a rubberized nose bridge that provides a comfortable, secure fit even during high-sweat activities.  The hot new WX Ignite is offered in two versions.  Model #ACIGN09 combines a streamlined Matte Black frame with Polarized Blue Mirror lenses that provide excellent glare-cutting abilities and are great for driving, kayaking, fishing or any highly reflective environment.  The new WX Ignite also comes in a...
Filed in: Eyewear, Products, Sunwear
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