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Safilo to launch its First Multi-Brand Kids Initiative at  83. Pitti Immagine Bimbo

Safilo to launch its First Multi-Brand Kids Initiative at 83. Pitti Immagine Bimbo

Safilo Group is pleased to announce the launch of Kids OnlyTM, its first multi-brand initiative that regroups children and teenage brands under a unique concept and common platform, debuting at 83. Pitti Immagine Bimbo in Florence, from 23 to 25 June 2016. OLYMPUS DIGITAL CAMERA Kids OnlyTM brands will be showcased in the Main Pavilion of the Fortezza da Basso, in the brand new Fun Glasses area, a space dedicated to eyewear for children in cooperation with MIDO, the leading international trade fair for the eyewear industry. OLYMPUS DIGITAL CAMERA ABOUT KIDS ONLYTM As the leading Italian eyewear creator and worldwide distributor of quality and trust, Safilo is committed to a deep understanding of the functional and emotional needs of children and parents in terms of glasses. Because designing eyewear pieces from a children’s point of view, means improving their quality of vision and taking care of their healthy development. Launching June 2016 in Spain, Italy, France and USA, Kids OnlyTM is a 100% kid’s platform, which spans multiple brands reaching kids from zero to 15 with a complete sun and optical glasses offer, targeting children’s unique eyewear needs. Safilo and...
Filed in: Eyewear, Products, Sunwear
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SPY HAPPILY INTRODUCES THE WHISTLER

SPY HAPPILY INTRODUCES THE WHISTLER

SPY happily introduces Whistler, a modern aviator for the weekend warrior, featuring Happy Lens™, our proprietary color and contrast enhancing lens technology, premium build materials, and available with Trident™ polarization. The Whistler is available in seven lens and frame combinations, and is crafted using lightweight monel alloy and handmade acetate frames. The premium materials are held together with sturdy 3-barrel hinges, making Whistler ideal for any outdoor activity, while being comfortable enough to wear all day from surf to summit. Designed for a better viewing angle, the Whistler features uniquely shaped 6-base polycarbonate ARC® lenses and standard Happy Lens. SPY’s Happy Lens is a proprietary lens technology that goes beyond 100% UV protection, allowing in the sun’s “good” rays while simultaneously blocking the sun’s “bad” rays. Available in select colorways, SPY’s Trident polarization effectively filters 99% of glare. Whistler is available today on spyoptic.com and at our retail partners nationwide. COLORWAYS: Silver with Gray Green Happy Lens Silver with Gray Green Polar Happy Lens Silver with Gray Green Happy Lens...
Filed in: Eyewear, Products, Sunwear
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XX2i Optics Unveils New Polarized Casual Sunglass Collection

XX2i Optics Unveils New Polarized Casual Sunglass Collection

XX2i Optics, crafters of ‘Killer Value’ award-winning performance sunglasses, is proud to announce the launch of three brand new polarized casual sunglass models: the Bahamas1, the Bermuda1, and the Brazil1. Built with the same advanced 8k Polarized technology as XX2i’s performance sunglasses, the new casual lineup is perfect for everyday wear off the race course, providing the same durability and clarity as a sport-specific frame, at the same killer value. “This is the biggest update to our line and has tons of street and chill appeal,” said Paul Craig, President of XX2i Optics. “We’re committed to providing our athletes with affordable eyewear they can trust, and that commitment now extends to a full line of casual shades, perfect when you are not competing or training. These three new frames exhibit classic style with a distinctive modern design edge, and are so versatile that I know we have something to satisfy everyone. I am confident they will blow away the competition and, costing less than $100, they are half to a third what rivals cost.” The Bahamas1 feature the smallest lens profile in the new lineup, and with its fashion-forward design and simple classic...
Filed in: Eyewear, Products, Sunwear
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MYMUSE by OKO Paris in CINEMASCOPE AT THE CANNES FILM FESTIVAL 2016.

MYMUSE by OKO Paris in CINEMASCOPE AT THE CANNES FILM FESTIVAL 2016.

If you got the chance to be in Cannes on the French Riviera during the Film Festival and if you had the amazing luck to climb the famous steps on the most famous red carpet, if you wanted to be recognized, different and if you wanted to have THE style just like the stars and famous people who walked along the ‘Croisette’ and if you wanted to be spotted in the hypest, coolest and stylish parties of the Festival … that was THE eyewear that you had to wear.    For you guys, premium acetate sunglasses JACK & CLINT from MYMUSE by OKO Paris to get a Hollywood elegant look and so dreamy and lovely! And for you girls, premium acetate sunglasses VANESSA & EVA from MYMUSE by OKO Paris to be even more glamourous and unique!   This sunglass collection for women and men is all about refinement and elegance. It will please all the fans of designer eyewear who like character and style. Feminine or masculine, those frames seduce by their designer and innovative look. Through MYMUSE by OKO Paris and its sunglass models, the brand pays a tribute to some of the most beautiful faces on the planet thanks to subtle combinations of materials and shapes. This “Hand Made in Italy”...
Filed in: Eyewear, Products, Sunwear
SPY AND DALE EARNHARDT JR. INTRODUCE THE LIMITED EDITION WRANGLER DEGA

SPY AND DALE EARNHARDT JR. INTRODUCE THE LIMITED EDITION WRANGLER DEGA

  SPY and Dale Earnhardt Jr. happily introduce the limited edition Wrangler® Dega—a colorfully splashed tribute to the iconic No. 3 Wrangler car made famous by Earnhardt’s father in the 1980s. Decked out in the iconic blue-and-yellow paint scheme, the SPY + Wrangler Dega features a bold dark blue Spectra™ Happy Lens™ and comes equipped with a custom sunglass baggie covered in complementary graphics. Constructed from virtually indestructible Grilamid®—a lightweight, stress resistant material—and featuring a Dale Jr. signature temple print, bringing back an American legacy never looked this good. Limited quantities of the SPY + Wrangler Dega will be available during Charlotte Race Week in the SPY pop-up zone at Charlotte Motor Speedway—a few laps from Dale Jr.’s hometown—May 20 to May 22 and May 27 to May 29. Pre-orders will take place on spyoptic.com, May 9 to May 20, with limited quantities available for purchase. SPY couldn’t imagine a better collaboration to keep their deeply rooted racing heritage on cruise control, so get behind the wheel of a colorful classic and bring home the checkered flag in the all-new SPY + Wrangler Dega.                                                                                                                          QUOTE: “The...
Filed in: Eyewear, Products, Sunwear
Introducing the Balenciaga Spring-Summer 2016 Eyewear Collection

Introducing the Balenciaga Spring-Summer 2016 Eyewear Collection

The Spring-Summer 2016 Balenciaga eyewear collection explores the styles that have marked the fame of the Maison’s sunglasses and optical glasses. Iconic decorative motifs and unusual, avant-garde structures, that have elevated these eyewear creations into genuine objects of design, are now offered in unexpected combinations, with a more sophisticated appeal. The essential geometric silhouettes reflect the bold proportions of the Maison’s garments with fashion forward charm; the skilful use of leather and metal inserts recalls the iconic tailor-made spirit of the fashion house, while a variety of experimentations with materials leads to innovative acetates with marbled, bubble or matte effects, conveying an exclusive metropolitan appeal. New nuances and melange or striped effects enrich the color palette, further embellishing the appearance of the frames. SUNGLASS COLLECTION The BA0048 frame skilfully combines heritage and avant-garde soul, exuding a strong personality and distinct sense of style. The delicately rounded shape has a linear, modern design, giving the frame front an innovative polygonal silhouette. Melange effects and a blend of two different types...
Filed in: Eyewear, Products, Sunwear
Rudy Project Adds Fashion-Forward Design to Casual Sunglass Collection: The Astroloop

Rudy Project Adds Fashion-Forward Design to Casual Sunglass Collection: The Astroloop

Rudy Project, Italian designers of exquisitely crafted helmets and sunglasses since 1985, are proud to unveil the brand’s most fashion-forward ever addition to their casual sunglass collection: the Astroloop. These shades combine stylistic design elements from Rudy Project’s 30 year heritage into a single frame, and will be a perfect style accompaniment everywhere from model runways in Paris, to the boardwalks of Venice beach. “Rudy Project is renowned worldwide for our award-winning performance gear, but the Astroloop allows us to reach an all new demographic,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our Lead Designer David Michaud put thoughtful time and consideration into this piece, and it’s exactly what we need to expand our presence in the fashion industry. You don’t have to be an athlete to wear these, but you’ll be the best looking one on the podium if you decide to!”   A go-to for any outdoor occasion, the Astroloop is fashion-forward, durable and ultra-lightweight. Built with Rudy’s award-winning optics and fully Rx-able, these shades offer exceptional performance for those in search of sharp vision and uncompromising...
Filed in: Eyewear, Products, Sunwear
New Lacoste Floatable Sunglasses

New Lacoste Floatable Sunglasses

A LACOSTE first – sunglasses with floating frames. This new style sports rectangular lenses in an innovative, wearable design that stands out from the crowd. The frame is fabricated utilizing a new injection molding technique that allows these sunglasses to float. A perfect match between form and function, fusing all the croc brand’s core values: innovation and elegance. The L816S Floatable is available in four colors: Blue, Green, Black and Yellow.
Filed in: Eyewear, Products, Sunwear
WILEY X® INTRODUCES WX BOSS WITH POLARIZED VENICE GOLD MIRROR LENSES

WILEY X® INTRODUCES WX BOSS WITH POLARIZED VENICE GOLD MIRROR LENSES

  The new-for-2016 WX Boss with Matte Black frame and Polarized Venice Gold Mirror lenses (#CCBOS04) is a pair of sunglasses that delivers the whole package for outdoor enthusiasts — stylish good looks, advanced glare-cutting vision and the proven protection that Wiley X is known for around the world. This powerful combination of features makes this new Climate Control™ model an ideal choice for boating and fishing, target shooting, or anytime you’re outdoors in a highly reflective environment. The WX Boss’ wraparound-style Matte Black frame is the perfect counterpart to Wiley X’s bold and distinctive Polarized Venice Gold Mirror lenses.  This attractive frame is designed for larger head sizes, and provides wearers with full coverage and a wide field of vision.  With their Amber tint and advanced Filter 8™ polarizing technology, these lenses provide superior visual contrast over a wide range of light conditions, for clearer, distortion-free vision with reduced eye fatigue.  They are especially good for helping anglers read the water and spot fish in the shallows, whether it’s bass hiding behind sunken logs or bonefish prowling the saltwater flats.  Wiley X’s...
Filed in: Eyewear, Products, Sunwear
Marc Jacobs spring/summer 2016 eyewear collection

Marc Jacobs spring/summer 2016 eyewear collection

Distinct fashion design for the most fashion-forward tastes is exemplified by this “frame within a frame” high fashion concept.   This luxuriously lightweight frame with a round-shaped center lens is encased in metal while the exterior of the frames features exaggerated corners with a cat-eye effect.  Opulent Swarovski crystals and intricate metalwork detail are hand applied for a truly artisan effect.    The elongated slim metal temples with acetate temple tips are adjustable for the perfect fit.
Filed in: Eyewear, Products, Sunwear
Time to Shine with Jimmy Crystal New YorkTM

Time to Shine with Jimmy Crystal New YorkTM

A&A Optical announces the release of new ophthalmic and sun styles from luxury collection Jimmy Crystal New YorkTM. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New YorkTM was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations.   Dazzling Ophthalmic Eyewear From exotic prints to dreamy organic swirls, there is a style for every taste, every occasion and every day. Mod Appeal. A modern take on vintage, Opera exudes sophistication and elegance with a vintage inspired eye and dazzling Swarovski crystals along the front rim and temples. Opera is available in black and brown. Size: 51-17-140. Fashionable Crystal Sunglasses Jimmy Crystal New YorkTM sunglasses are available in multiple unique styles, shapes and materials. All styles include CR-39 lenses so all frames are as safe in the sun as they are beautiful and eye-catching. Glam Glow. Acetate JCS450 radiates...
Filed in: Eyewear, Products, Sunwear
Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

  Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable temples, combine in this Italian-made masterpiece, certain to turn the heads of those in search of stylish prescription eyewear. “The Intuition takes our Rx game to a whole new level,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”   The new Rx frames utilize an exceptionally lightweight Grilamid chassis to guarantee high impact resistance, while streamlined temple arms feature racing accents and are easily adjusted for an amazing  fit every time. The Intuition is perfect for frequent wear but has no issue easily adapting to any active lifestyle or sport, all with an...
Filed in: Eyewear, Products, Sunwear
SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

BOSS Eyewear presents a sporty edition of men’s sunglasses for 2016. This sporty BOSS sunglasses with mirrored polarized and water-repellent lenses and lightweight synthetic frames even impressed skipper Alex Thomson during his #Skywalk stunt. And no wonder, the styles offer a clear outdoor attitude: a flexible rubber coating and hinges with a rugged frictional system guarantee an exceptionally high level of comfort. The dynamic graphic pattern on the adjustable end-tips is based on the design of the ‘HUGO BOSS’ racing yacht. The perfect combination of an ultra-modern look and great functionality is sure to thrill not only sailors. The sunglasses are presented in soft black rubber with yellow details and brown yellow mirror lenses, in black rubber with blue details and gray lenses, in blue rubber with gray details and gray flash silver lenses and in petrol rubber with aqua details and gray blue mirror lenses. The SKYWALK British round-the-world sailor Alex Thomson, has undertaken yet another breathtaking stunt with his racing yacht, the HUGO BOSS. The #Skywalk is the third in a series of stunts that pushes the daredevil skipper to his limits and beyond. More...
Filed in: Eyewear, Products, Sunwear
SPY HAPPILY REVEALS THE ROVER

SPY HAPPILY REVEALS THE ROVER

SPY is happy to introduce the Rover, the latest addition to SPY’s collection of outdoor frames featuring the polarized Happy Lens™ and Happy Glass™ technology. Constructed from virtually indestructible Grilamid® and available with anti-scratch, oleophobic, hydrophobic and Spectra™ lens coatings, the Rover comes equipped with Hytrel™ temple tips making it the perfect fit for any land or water activity. As an added bonus, select Rover colorways pass ANSI Z87.1 certification for lens retention and high mass impact resistance. COLORWAYS: Soft Matte Black with Happy Glass Gray Green Polar lenses Soft Matte Black with Happy Gray Green Polar lenses Matte Black ANSI RX with Happy Gray Green lenses Matte Black ANSI RX with Happy Yellow lenses Matte Black ANSI RX with Clear lenses Soft Matte Black with Happy Gray Green Polar w/ Dark Blue Spectra™ lenses Black ANSI RX with Happy Gray Green lenses Decoy Realtree® Xtra with Happy Bronze Polar w/ Black Mirror lenses Soft Matte Camo Tort with Happy Bronze Polar w/ Green Spectra™ lenses FEATURES: SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Happy Glass—premium...
Filed in: Eyewear, Products, Sunwear
Costa’s New Hinano and Copra Sunglasses Draw Inspiration from Beauty, Resourcefulness of South Pacific Islanders

Costa’s New Hinano and Copra Sunglasses Draw Inspiration from Beauty, Resourcefulness of South Pacific Islanders

Pristine. Tropical. Remote. These are just a few words used to describe the white sand, clear water shores of the untouristed French Polynesia atolls in the South Pacific. Costa’s new sunglass styles, Hinano and Copra, are inspired by the beauty of the islands, and the resourcefulness of the islanders to live sustainably. The name Hinano comes from the male flower of the pandanus tree that decorates French Polynesia. Costa’s Hinano sunglass style features a small fit, with cushioned high-grip temple tips, a low-wrap head curve and hypoallergenic rubberized soft nose pads, to help keep the frames comfortably in place all day. The optical spring hinge allows for a “forget-they’re-on” fit. Hinano is available in frame colors including: blackout, shiny black, and matte coconut fade, as well as Costa’s own tri-fusion color technology, available in shiny navy + red + gray and driftwood + white + khaki. The tri-fusion technology shows the beauty of colors molded together into one sunglass style. The Tuamotu islanders of the Anaa atoll know how to live resourcefully, making use of the plentiful coconut trees. Copra – dried, chopped coconut – is pressed for valuable oil, and...
Filed in: Eyewear, Products, Sunwear
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