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Kate Young for Tura Sun: The Expanded View

Kate Young for Tura Sun: The Expanded View

Innovating, researching, exploring, and expanding; each maintains a crucial role in the design process. But, when applied in harmony, these pillars lay an ideal foundation on which a brand can grow successfully. When expanding the Kate Young for Tura Optical Collection, Tura noticed that the transition to modern styles was well received; it was part of Tura’s research stage. Historically, the Kate Young for Tura collection has featured a plethora of strong editorial pieces worn by Kate’s celebrity clientele. But Tura never discards the importance of balancing what works with what is innovative. In expanding the Kate Young for Tura sun collection, we harness this ideology to capitalize on the success of the brand. The expansion collection features many similar design details that make the Kate Young for Tura collection characteristically “Kate”. But we’ve now developed a Kate Young for Tura sun collection at a more affordable price point with a wider scope of wearabilty. In this new collection, Tura is moving towards capturing the woman who want to look and feel young. She confidently knows exactly how she wants to look and style herself. In previous years, Tura has captured...
Filed in: Eyewear, Products, Sunwear
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Rudy Project Launches New Polarized Lens Line – Polar 3FX HDR

Rudy Project Launches New Polarized Lens Line – Polar 3FX HDR

Rudy Project is proud to announce our brand new polarized performance lens line, the new Polar 3FX HDR (high dynamic range) lens line. The new lenses are the result of intensive research and athlete feedback – the lens technology protects wearer’s eyes from harmful UV rays and eliminates glare by selectively filtering non-harmful wavelengths through the lenses for enhance color and visual acuity. A new coating on the lens is also designed to make the lenses more smudge-resistant and immune to UV degradation. The lenses are ideal for road and snow sports, and for anyone experiencing prolonged UV exposure. The release is attached with more information, as is a jpg showing the visual difference with and without the lenses, and a photo of our Fotonyk frames with the new Polar 3FX HDR lenses in Multilaser Green. You can also read more about it on our blog here: https://www.rudyprojectusa.com/press/?p=9770 If you’d like to check out the Polar 3FX lenses, and compare them to either our old Polar 3FX line, or our RP Optics line, shoot me an email.  Available models with Polar 3FX HDR lenses are the new Sintryx (more info here), the classic Rydon, and the customizable Fotonyk,...
Filed in: Eyewear, Products, Sunwear
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Rudy Project Release the 2018 Sintryx – Change Comes Quickly

Rudy Project Release the 2018 Sintryx – Change Comes Quickly

Rudy Project just received full stock of our flagship 2018 frame, the Sintryx. This is our first mountain-bike specific frame, with dual-lens wraparound coverage and an innovative new lens swap system where the frame comes apart with the simple press of a button, making for an effortless lens swap that doesn’t put strain on the lens or frame. All of this, weighs in at just 1 ounce/30 grams, and the frame is already gaining popularity with mountain bikers, triathletes, skiers, and road cyclists. It also comes in a shooting/performance kit configuration with multiple lenses that would make a perfect holiday gift for the avid outdoorsman or outdoorswoman. You can view all available color options on our new dealer website here: https://rudyprojectdealer.com/products/sintryx-yellow-fluo The Sintryx also comes with our brand new, revamped Polar3FX HDR lens line, available in three multilaser colors (Green, Red, and Orange). The full release is attached, with a gif that demonstrates the lens swap mechanics. Please let me know where I can send samples for review. Cheers! 17 – Press Release Rudy Project – SINTRYX 2018
Filed in: Eyewear, Products, Sunwear
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ProDesign:  New Award-Winning sunglasses from Danish ProDesign

ProDesign: New Award-Winning sunglasses from Danish ProDesign

    Innovative and stylish, the new Sun Collection stays true to the legacy of ProDesign. All designs have great attention to innovative details and a facial fit, second to none. A centerpiece in the new sun collection is a functional and foldable frame, designed with a cool expression. This year at IOFT in Tokyo, this foldable pair of sunglasses won the Japan Eyewear Award in the Sunglasses Category for its excellent design and comfortable fit. “The functionality of the foldable frame is adding to its cool expression while the comfortable fit stays true to the ProDesign spirit.” says Cathrine Haugerud and continues “I’m truly proud of this international recognition.” Design is the heart of our company Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years. Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look. Please visit designeyeweargroup.com for more information on our brands.
Filed in: Eyewear, Products, Sunwear
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SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the market launch of its Brain Sensing Eyewear Smith Lowdown Focus mpowered by MuseTM. This follows its presentation at CES in Las Vegas in January. The smart glasses can be purchased online now at smithoptics.com in North America and in other countries of the world, including UK, as of January 2018. Smith Lowdown Focus is built on the SAFILOX eyewear platform, and integrates the latest brain-sensing and cognitive training technology with the iconic lifestyle eyewear brand belonging to SAFILO’s portfolio, itself renowned for its industry leading eyewear design, quality, comfort and fit, and historical craftsmanship dating back to 1878. This first ever application of brain-sensing technology onto eyewear offers the user focused coaching to enhance cognitive performance. Studies have shown that, with regular use, people have observed improvement in their ability to increase their mental focus for better performance, including in decision making and carrying out tasks, gain a stronger sense of self-awareness, and manage emotions under pressure, thus...
Filed in: Eyewear, Products, Sunwear
Marcolin: TOM FORD Private Eyewear Collection

Marcolin: TOM FORD Private Eyewear Collection

Tom Ford expands his Private Eyewear Collection, an exclusive collection of optical frames and sunglasses made with quality materials, including genuine water Indian buffalo horn and Japanese titanium, worn by Mr. Ford himself and specially designed for eyewear lovers. Three more models have been added to the eleven existing Private Collection models, originally presented on April 2016 to commemorate Tom Ford’s eleven years of success in creating eyeglasses. A new sunglasses style : TOM N.12, a timeless style made of dark brown striped or green striped genuine horn and featuring the iconic T logo, enhanced by photochromic lenses that darken and lighten automatically, depending on light conditions. TOM N.13 : an optical style with a classic soft round shape, is available in dark brown striped or light brown striped genuine horn and optical model TOM N.14 : dark brown striped or light brown striped genuine horn with a foldable metal clip-on and polarized lenses. The new models from the Tom Ford Private Eyewear Collection will be sold in Tom Ford stores and select retailers worldwide starting from October 2017.
Filed in: Eyewear, Products, Sunwear
Mondottica Launching Spine at Vision Expo West 2017

Mondottica Launching Spine at Vision Expo West 2017

  Mondottica is proud to present the all new Spine Collection with the introduction of the 4.6 mm hinge. Half the size with the same amazing grip. Now Spine has two great options. The original 7.5 hinge provides that strong statement which perfectly displays the signature hinge that is unmistakably Spine while the 4.6 hinge gives way to a more subtle and minimalist look. Same performance that you have come to expect from Spine. Spine moves in all directions, absorbing and dissipating shocks with temples shutting automatically. Globally patented, you can be assured there is no substitute, so don’t accept one. Stop by the Mondottica VEW booth #19065 and see for yourself the amazing grip of Spine eyewear.
Filed in: Eyewear, Products, Sunwear
ClearVision: Revo Announces New Partnerships

ClearVision: Revo Announces New Partnerships

  Revo was named the sunglass provider for Team USA at the 2017 Solheim Cup, a golf competition for professional women golfers. The Solheim Cup, which is held every other year, is played between the United States and Europe. This year’s tournament was held August 18 through 20 in West Des Moines, Iowa. “We are thrilled that Revo was a part of the prestigious Solheim Cup,” says Peter Friedfeld, Executive Vice President of ClearVision Optical. “Revo is the ideal choice for female athletes seeking both fashionable and high performance sunwear.” Additionally, the brand has collaborated with Life Time to bring Revo to its customers. The partnership provides Life Time and Athlinks members with special benefits on Revo sunwear. Life Time and Athlinks members will see Revo integrated into online and in-club programming to help them select sunglasses that complement their active lifestyles. About ClearVision Optical Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as BCBGMAXAZRIA, BluTech Eyewear, Ellen Tracy, IZOD, Jessica McClintock, Op, Revo, and Steve Madden. ClearVision’s...
Filed in: Eyewear, Products, Sunwear
Celebrity Sightings: Actress Rosamund Pike wearing Jimmy Choo Lash sunglasses on July 16th at Wimbledon

Celebrity Sightings: Actress Rosamund Pike wearing Jimmy Choo Lash sunglasses on July 16th at Wimbledon

LONDON, ENGLAND – JULY 16: Rosamund Pike attends the evian Live Young suite during Wimbledon 2017 on July 16, 2017 in London, England. (Photo by Dave M. Benett/Dave Benett/Getty Images for evian)
Celebrity Sightings: Actress Sienna Miller wearing Max Mara Prism IV sunglasses on July 16th at Wimbledon

Celebrity Sightings: Actress Sienna Miller wearing Max Mara Prism IV sunglasses on July 16th at Wimbledon

“Sienna Miller is wearing Max Mara eyewear”
Silhouette: adidas Sport eyewear – wayfinder & protean, beyonder

Silhouette: adidas Sport eyewear – wayfinder & protean, beyonder

Picking Up the Pace With the New Beyonder by adidas Sport eyewear Slender design and understated functionality reach out to female runners Lightweight while bridging the gap between form and function Stable fit during exercise and comfortable day-to- day use with adjustable nose pads and gripped inside temples Choose from an assortment of lenses for any weather scenario and situation Linz, July 2017: adidas Sport eyewear unveils the new beyonder, blending fashion and sport into one. Tailored to perfectly fit the female head shape, the sleek style is encouraging the female runner to explore new grounds and choose her way – anytime, anywhere. Only carry with you what’s essential: Thanks to its highly reduced design and ultra-lightweight yet shatterproof frame, no bulk is negatively impacting your sports-inspired lifestyle or impeccable looks. Aided by adjustable nose pads and non-slip insides of the temples, the beyonder provides a highly stable fit when picking up the pace, dashing around corners in the city jungle or jumping the fallen log on your favorite trail. Don’t let the weather or time of day hinder your drive to express yourself during your workout and beyond....
Filed in: Eyewear, Sunwear
Polaroid: Polaroid Presents The New Sunglasses With Polarized Cosmetic Lenses

Polaroid: Polaroid Presents The New Sunglasses With Polarized Cosmetic Lenses

A hit during the 1980s – a decade characterized by a pop aesthetic and flashy colors – cosmetic lenses are now back with a bang! And, with it, comes the latest sunglass trend: glasses with lively sorbet-colored lenses. While cosmetic lenses previously offered no eye protection whatsoever, today, POLAROID EYEWEAR reinterprets this ‘80s phenomenon with a new collection that combines pop colors with 100% UV protection, thanks to the brand’s polarized lenses, offering wearers a true “instant experience”. Lightweight metal frames and polarized cosmetic lenses in pastel hues define the season’s coolest styles. The new collection includes two sunglasses: a feminine, 1970s-inspired oversize rounded model (PLD 2053/S), and a unisex style with a smaller, rounded silhouette (PLD 4052/S). Both models come with an array of semi-transparent polarized lenses in pastel hues of yellow, pink, green and blue. Affordable design, innovation and functionality are the keywords for Polaroid’s concept: design-led eyewear for everyone at unbeatable value for the price that offers glare-free perception of colors and light, for unique visual satisfaction. All Polaroid sunglasses come with UltraSight™...
Filed in: Eyewear, Products, Sunwear
MAX MARA PRESENTS “PRISM IN MOTION”

MAX MARA PRESENTS “PRISM IN MOTION”

Max Mara is pleased to announce a collaboration with visual artist, Shantell Martin, on a unique project in celebration of the brand’s Spring/Summer 2017 eyewear collection. “Prism in Motion”, translates Shantell Martin’s signature style of stream-of-conscious lines and words into a playful and curious Max Mara sunglasses that are wearable pieces of art. The Prism is symbolic of the many faceted sides of the contemporary Max Mara woman. Inspired by the perfectly proportioned union of round and square shapes, it reflects the harmonic balance between femininity and strength, aesthetic and functionality, instinct and rationality. Thinking of the idea of prism and what prism meant to her, the first thought that came to Shantell’s mind was emotion. The emotional connection between the concept of circles, lines, squares sparked Shantell to create an expansive artwork with her black pen on canvas where the initial lines are reminiscent of the idea of a circle going round. Shantell’s original artwork was digitally reproduced and decomposed into 1000 different pieces which were integrated into a feminine sunglass style, with bold volumes and cat-eye shape. The sunglasses are constructed...
Filed in: Eyewear, Products, Sunwear
Harley-Davidson ® Eyewear Spring 2017 Collection

Harley-Davidson ® Eyewear Spring 2017 Collection

Marcolin Group introduces the Harley-Davidson ® Eyewear Spring 2017 collection in a variety of innovative and sport-inspired options. As a premium brand known for its continuing pursuit of excellence in design, function and aesthetics, the collection offers classic styles combined with contemporary relevance. By remaining true to the brand’s core values, the new designs feature distinctive details that are timeless and easy to wear with iconic branding, along with looks that are rugged and vintage-inspired for men and subtly embellished with crystals for women. Men’s Optical Collection The rectangular front shape of men’s optical style HD0754 provides a classic profile, while the larger sized front of semi-rimless style HD0755 accommodates a wider face shape with the same design appeal. The bowed temples of these two metal styles offer a sporty look completed by flat temple tips. Both styles are available in satin finishes of black, dark brown or gunmetal. The vintage-inspired look of men’s optical style HD0756 is defined by the frame’s rectangle front and thin temples handcrafted in acetate. Contrasting colorations include a black front with matte tortoise temples and a...
Filed in: Eyewear, Products, Sunwear
Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid – 250 influencers, 7 countries, 1 day only

Polaroid, the leading polarized lenses brand in the mass-cool sunglass segment, is proud to present, for its spring summer 2017 collection, the largest Instagram campaign ever seen in the industry. The campaign will be carried out simultaneously in seven countries – Brazil, UK, Norway, Germany, United States, France and Italy – reaching more than 15 million users at the same time, and is just one of the activities taking place to celebrate the 80-year history of the Polaroid brand (1937-2017), leader in the technology of polarized lenses. More than 250 highly influential Instagram ambassadors in the fashion and lifestyle segment, will be the protagonists of this global campaign which, for the first time, will see an eyewear brand behind a global project with a worldwide resonance. The high-quality visual narrative created on the ambassadors’ profiles will increase the brand’s awareness, thanks to the initial posting of the images by the ambassadors and their successive trend-setting comments and support of the brand for all their followers to see. In fact, the ambassadors involved have been selected for their affinity for the brand – for its pop spirit and the cool...
Filed in: Eyewear, Products, Sunwear
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