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SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

BOSS Eyewear presents a sporty edition of men’s sunglasses for 2016. This sporty BOSS sunglasses with mirrored polarized and water-repellent lenses and lightweight synthetic frames even impressed skipper Alex Thomson during his #Skywalk stunt. And no wonder, the styles offer a clear outdoor attitude: a flexible rubber coating and hinges with a rugged frictional system guarantee an exceptionally high level of comfort. The dynamic graphic pattern on the adjustable end-tips is based on the design of the ‘HUGO BOSS’ racing yacht. The perfect combination of an ultra-modern look and great functionality is sure to thrill not only sailors. The sunglasses are presented in soft black rubber with yellow details and brown yellow mirror lenses, in black rubber with blue details and gray lenses, in blue rubber with gray details and gray flash silver lenses and in petrol rubber with aqua details and gray blue mirror lenses. The SKYWALK British round-the-world sailor Alex Thomson, has undertaken yet another breathtaking stunt with his racing yacht, the HUGO BOSS. The #Skywalk is the third in a series of stunts that pushes the daredevil skipper to his limits and beyond. More...
Filed in: Eyewear, Products, Sunwear
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SPY HAPPILY REVEALS THE ROVER

SPY HAPPILY REVEALS THE ROVER

SPY is happy to introduce the Rover, the latest addition to SPY’s collection of outdoor frames featuring the polarized Happy Lens™ and Happy Glass™ technology. Constructed from virtually indestructible Grilamid® and available with anti-scratch, oleophobic, hydrophobic and Spectra™ lens coatings, the Rover comes equipped with Hytrel™ temple tips making it the perfect fit for any land or water activity. As an added bonus, select Rover colorways pass ANSI Z87.1 certification for lens retention and high mass impact resistance. COLORWAYS: Soft Matte Black with Happy Glass Gray Green Polar lenses Soft Matte Black with Happy Gray Green Polar lenses Matte Black ANSI RX with Happy Gray Green lenses Matte Black ANSI RX with Happy Yellow lenses Matte Black ANSI RX with Clear lenses Soft Matte Black with Happy Gray Green Polar w/ Dark Blue Spectra™ lenses Black ANSI RX with Happy Gray Green lenses Decoy Realtree® Xtra with Happy Bronze Polar w/ Black Mirror lenses Soft Matte Camo Tort with Happy Bronze Polar w/ Green Spectra™ lenses FEATURES: SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Happy Glass—premium...
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Costa’s New Hinano and Copra Sunglasses Draw Inspiration from Beauty, Resourcefulness of South Pacific Islanders

Costa’s New Hinano and Copra Sunglasses Draw Inspiration from Beauty, Resourcefulness of South Pacific Islanders

Pristine. Tropical. Remote. These are just a few words used to describe the white sand, clear water shores of the untouristed French Polynesia atolls in the South Pacific. Costa’s new sunglass styles, Hinano and Copra, are inspired by the beauty of the islands, and the resourcefulness of the islanders to live sustainably. The name Hinano comes from the male flower of the pandanus tree that decorates French Polynesia. Costa’s Hinano sunglass style features a small fit, with cushioned high-grip temple tips, a low-wrap head curve and hypoallergenic rubberized soft nose pads, to help keep the frames comfortably in place all day. The optical spring hinge allows for a “forget-they’re-on” fit. Hinano is available in frame colors including: blackout, shiny black, and matte coconut fade, as well as Costa’s own tri-fusion color technology, available in shiny navy + red + gray and driftwood + white + khaki. The tri-fusion technology shows the beauty of colors molded together into one sunglass style. The Tuamotu islanders of the Anaa atoll know how to live resourcefully, making use of the plentiful coconut trees. Copra – dried, chopped coconut – is pressed for valuable oil, and...
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Switch – Now An Eyewear Solution For Nasa And Our Astronauts

Switch – Now An Eyewear Solution For Nasa And Our Astronauts

Liberty Sport is proud to announce that their patented Switch Magnetic Interchange technology is now being used by NASA. Two styles, the Zealot and the Bespoke, have passed the rigorous testing required by NASA and in 2016 will be launching into space as the eyewear solution for their astronauts. The design of Switch allows one to instantly adapt to the changing light conditions and is now perfectly applied to the need for progressive vision correction required by some astronauts during prolonged periods in space. The high-energy magnets embedded in the lens and frame allows the astronauts to swap the lenses, specially made for each astronaut in the Liberty Performance lab, to the varying degrees of prescription increase needed. “Liberty Sport strives to not just make eyewear, but to engineer eyewear solutions to solve a vision problem in a variety of sporting and lifestyle activities. We are thrilled to have developed a technology that can be used by NASA that not only supports the vision needs of our astronauts but is in line with our product development mission,” says Anthony M. DiChiara, CEO of Liberty Sport. Previous research published in the October 2011 issue of...
Filed in: Eyewear, Sunwear
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SPY LAUNCHES THE MONTANA WITH NOTHING BUT SMILES

SPY LAUNCHES THE MONTANA WITH NOTHING BUT SMILES

SPY is Happy to introduce the all-new Montana—a confident, midsized frame featuring the Happy Lens™ and available with Trident™ polarization. Keeping it slick on the sides while balling big in the front, the Montana’s Grilamid® frame is sturdy like a 4×4 American classic and topped off with comfortable pin hinges. Available in five lens/frame color combinations, each Montana features custom SPY logo detailing on every temple. At a dollar that’ll leave your precious piggy bank perfectly intact, start shopping the Montana online now at spyoptic.com or a SPY retailer near you. COLORWAYS: Black – Happy Gray Green Polar w/ Dark Blue Spectra™ Soft Matte Black – Happy Bronze w/ Gold Mirror Soft Matte Camo Tort – Happy Gray Green Soft Matte Black – Happy Gray Green Soft Matte Black – Happy Gray Green Polar FEATURES: Available with the innovative SPY Happy Lens—a color and contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Available with Trident™ polarization Constructed from virtually indestructible Grilamid® Pin hinges 6-base polycarbonate ARC® lenses 100 % UV protection HAPPY LENS: SPY’s color and contrast...
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CHLOé INTRODUCES THE “JACKSON” SUNGLASSes COLLECTION.

CHLOé INTRODUCES THE “JACKSON” SUNGLASSes COLLECTION.

THE ROUND AND GLAMOROUS JACKSON SILHOUETTE ENCOMPASSES THE REFINED EXPRESSION OF THE CHLOé’s FEMININE and SOPHISTICATED SPIRIT, with a touch of VINTAGE. THE LIGHTNESS OF THE MATERIAL IS FEATURED IN THE DISTINCTIVE DESIGN OF THE METAL TEMPLES, RESEMBLing the FLUIDity of MOVEMENT. THE OVERSIZED ROUND LENSES ARE HIGHLIGHTED BY SOFT GRADIENT COLORS, PAIRED WITH MATCHING ACETATE TEMPLE TIPS. AVAILABLE IN FOUR MODERN AND refined COLOUR COMBINATIONS, THE JACKSON WILL BE DISTRIBUTED WORLDWIDE FROM JANUARY 2016 IN CHLOé BOUTIQUES AND SELECTED OPTICAL RETAILERS.
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Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

  Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable temples, combine in this Italian-made masterpiece, certain to turn the heads of those in search of stylish prescription eyewear. “The Intuition takes our Rx game to a whole new level,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”   The new Rx frames utilize an exceptionally lightweight Grilamid chassis to guarantee high impact resistance, while streamlined temple arms feature racing accents and are easily adjusted for an amazing  fit every time. The Intuition is perfect for frequent wear but has no issue easily adapting to any active lifestyle or sport, all with an...
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LIBERTY SPORT – ANNOUNCES HELMET SPEX AT VISION EXPO EAST

LIBERTY SPORT – ANNOUNCES HELMET SPEX AT VISION EXPO EAST

Liberty Sport is pleased to introduce the world’s first true goggle designed for helmet sports and newest addition to our sport protective line – Helmet Spex. After years of research and development, this product combines materials to allow for sleek comfortable fit under helmets and features soft rubber end-pieces, contouring straps, and vented eye rims. Helmet Spex brings passionate young athletes to the next level. Included with Helmet Spex is a newly designed 3 panel skull cap that must be worn over the goggle and under the helmet in order to keep the goggle in place. FogBlokTM coating is recommended to be applied for every Rx in order to best optimize athlete performance. Liberty Sport also offers free lifetime replacement of the complete Rx frame, lens or both when ordered and processes by Liberty Performance Lab with the purchase of the Liberty Lifetime Protection Plan. Sport Vision and Protection Whether it is football, or baseball, lacrosse, or hockey athletes want superior sport and vision protection that will elevate their passion and that is what Helmet Spex offers. Helmet Spex, like all other Liberty Sport product, is 100% Rx-able, which provides a superior,...
Filed in: Eyewear, Products, Sunwear
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ESE’s DIVA EYEWEAR INTRODUCES SPRING SUN COLLECTION

ESE’s DIVA EYEWEAR INTRODUCES SPRING SUN COLLECTION

Eastern States Eyewear has announced the release of five new sunglass styles in Diva Eyewear. Three metal and two plastic styles play on Diva’s use of artistic, jewelry inspired treatments and its dynamic use of Austrian Swarovski Crystal enhancements. The classic fashion shapes feature a progressive twist utilizing intricate metal contouring and clever angles and cuts. With no greater than a six base, each style is easily RXable. Brilliant acetate temple colors utilize crystal striations and snakeskin finishes that compliment wearable front shades on every style. Fashion highlight colors such as cream, cheetah, and violet compliment the classics such as black and brown. “Our goal with Diva sunglasses is to combine the beautiful with the practical,” stated Jason Shyer, ESE Managing Director. “While each sunglass features brilliant detailing and Austrian Swarovski Crystal enhancements every front shape is salable and easily RX-able. Designer Antonio Coffen has a clear understanding of an optical dispenser’s needs as much as he has an understanding of a woman’s desire to look fabulous .” For further information, please contact Eastern States Eyewear at (800)...
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Persol- February 2016 Release

Persol- February 2016 Release

Trademark Persol design bridges time, evolving the ageless DNA and inimitable shapes of heritage icons to create a new generation of cult style. The profiles of true icons live on as contemporary legends. This collection presents a modern interpretation of Persol’s most iconic shapes: The 649 and Cellor Special Project- 649 Evolution- PO 8359V Modern metal constructs, slender volumes and DNA details trace the contemporary profile of a cult legend, marking the beginning of a new era for the icon of all icons: 649 design evolves into a contemporary style. Fine metal, exclusive horn acetates and heritage colours reinterpret the frame architecture of the legendary 649. Special Project- Cellor Evolution- PO 8139S Redesigned in fine metal, unique textures and authentic details transform the original Cellor’s legendary profile into a contemporary expression of style. Its iconic design and appeal are reinvented year after year, keeping the spirit of legends alive in lighter, more contemporary style. Combining past and present, unique metal & acetate forms ensure that inimitable icons continue their legacy of everlasting appeal.  
Filed in: Eyewear, Products, Sunwear
Rudy Project Launches New Optical Dealer Promotion

Rudy Project Launches New Optical Dealer Promotion

Rudy Project, an industry leader in prescription sports eyewear, has launched an enticing program making it easier than ever for optical dealers to dispense the world’s most Technically Cool Rx solutions. For a limited time, new accounts will receive 30-60-90-120 dating, one free ImpactX-2 Rx lens job, and a free completely foldable Synform performance sunglass (MSRP $350).  And best of all, our friendly and attentive Customer Service and Sales Rep Team can offer a perfectly tailored Starter Kit to meet any practices’ needs and customer demographics. Quick, friendly and attentive service is in Rudy Project’s DNA. With Rudy Project’s 30-60-90-120 payment structure, opening orders are hassle free. New dealers can make four easy payments over the course of four months.   Along with an easy payment method, opening a new account with Rudy Project qualifies dealers for one free ImpactX-2 Rx lens job. This new generation of the award-winning Rudy Project ImpactX lens is updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter, all within an absolutely unbreakable prescription lens...
Filed in: Eyewear, Products, Sunwear
THE ULTIMATE EXPRESSION OF INNOVATION:  ZERØGRAND EYEWEAR

THE ULTIMATE EXPRESSION OF INNOVATION: ZERØGRAND EYEWEAR

At Cole Haan, innovation is as much a part of the heritage as craftsmanship and quality. This Spring 2016, Cole Haan Eyewear releases ZerøGrand, an elegant collision of craft, style and engineering. Inspired by ZerøGrand footwear, this collection fuses lightweight materials with enhanced comfort and flexible technologies. Driven by three primary elements of innovation, these five optical and four sun styles for men are astonishingly lightweight, adaptively flexible and responsively cushioned. Lightweight CH4010. CH4011. CH4012. CH6017. CH6018. By using ultra-lightweight materials such as rubber co-injection and sleek stainless steel, ZerøGrand eyewear is significantly lighter than the average frame.   Flexible CH4013. CH4014. CH6019. CH6020. TI-Flex technology is infused into metal bridges to allow for optimal flexibility and durability. This innovative technology allows frame fronts to bend and seamlessly return to their original state. Cushioning ALL STYLES. All temple tips are elegantly finished with silicon or rubber materials for a lightweight fit. As an added layer of cushioning, temple tip design mimics the ribbed soles of ZerøGrand footwear providing extra...
Filed in: Eyewear, Products, Sunwear
REM Eyewear Announces Spring 2016 Jonathan Adler Optical Collection

REM Eyewear Announces Spring 2016 Jonathan Adler Optical Collection

Iconic potter, designer and author Jonathan Adler launches his spring 2016 optical collection from REM Eyewear. With nearly 30 stores opened in less than 20 years and a worldwide wholesale business with over 1,000 locations, Jonathan Adler’s successful design philosophy is focused on ‘building a timelessly chic foundation, accessorized with abandon.’ Consumers will experience the feel and sights that are reminiscent of modern American glamour with the new Jonathan Adler optical collection, such as contemporary designs, comfort and casualness and the belief that everything can be glamorous. For the woman interested in making a statement, the JA310 fits the bill with its rich acetate that produces a gliding sensation to the touch and features a luxuriously rich gold Jonathan Adler logo plaque on its temples. Another standout style, the JA103, combines playfulness and minimalism with its oversized cat-eye silhouette that offers a youthful, energetic aesthetic for its wearer, and its vibrant, yet non-overpowering color ways of black, burgundy and brown. Available for purchasing now, this Jonathan Adler optical collection has a suggested retail price range of $150-$160. For more information...
Filed in: Eyewear, Sunwear
SPY HAPPILY PARTNERS WITH TRUETIMBER TO INTRODUCE NEW CAMO SERIES

SPY HAPPILY PARTNERS WITH TRUETIMBER TO INTRODUCE NEW CAMO SERIES

SPY is Happy to announce their partnership with TrueTimber® Camo—developer of the most realistic camouflage patterns in the hunting industry. Using only high-definition digital images of the country they hunt, TrueTimber is committed to offering hunters better concealment and versatility in the outdoors. It’s this commitment to quality camo that brought SPY and TrueTimber together, as well as their new affiliation with NASCAR driver and SPY partner Dale Earnhardt Jr. With a passion for the outdoors and a desire to be involved with top-of-the-line camo patterns, applying TrueTimber’s camouflage to Dale Jr.’s signature SPY 88 sunglasses was a no-brainer. Inspired by mixed hardwood and pine forests of Inman, South Carolina, we coated our most popular frames in True Timber’s detailed digital foliage to help step up your game outdoors. Available in full TrueTimber camo and Decoy TrueTimber camo, MSRP for the Admiral, Dega, Dirty Mo, Farrah, General and McCoy ranges from $155 to $190. SPY + TrueTimber sunglasses are now available at a SPY retailer near you, or at www.spyoptic.com. FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology...
L’AMY AMERICA LAUNCHES 7 NEW SPERRY SUNGLASS STYLES FOR SPRING 2016

L’AMY AMERICA LAUNCHES 7 NEW SPERRY SUNGLASS STYLES FOR SPRING 2016

L’Amy America announces the launch of seven new sunglass styles to the Sperry Collection. All styles are polarized and are the perfect essential for one’s adventures on the open sea. There are three new women’s styles- Castine, Ocean Side and Sag Harbor. The Castine embodies a bold attitude with a modified round shape and an emphasis on the end pieces. These stunning frames feature a translucent front with contrasting solid temples. The inside temples have the signature Sperry pattern, Rope Print Link. Ocean Side is an all acetate frame that has dramatic allure with an oversized, rounded shape. A colorblock detail subtly wraps from the front end pieces to part of the temples. Edgy sophistication is brought to the cat eye shape of Sag Harbor. Distinctive temples flaunt a signature Sperry plaid pattern on the inside of both the C01 and C03 colorways. The new men’s styles are Duxbury, Sea Cliff and Seaford. The classic styling of Duxbury, which has a rectangular eye shape, is done in an innovative flat stainless steel front. A debossed linear pattern is featured on a section of the acetate temple. Sea Cliff is a sport design with a squared eye shape and beveling detail...
Filed in: Eyewear, Products, Sunwear
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