Archive : Industry Info

RSS feed
OMEGA AND MARCOLIN GROUP ANNOUNCE PARTNERSHIP

OMEGA AND MARCOLIN GROUP ANNOUNCE PARTNERSHIP

OMEGA, the iconic Swiss watchmaker, and MARCOLIN GROUP, among the worldwide leading eyewear company, have agreed to an exclusive collaboration to create OMEGA branded sunglasses. The first summer collection will be available exclusively in OMEGA boutiques around the world from August 2016 with inspiration for the sunglasses taken from OMEGA’s strong heritage and timepiece design. This has enabled many aesthetical and technical design details that make each pair unique. OMEGA and MARCOLIN GROUP have worked closely together to co-design the eyewear collection and their shared commitment to quality, luxury and precision has ensured that the highest standard of product has been reached. Similarly, both groups are known for their principles regarding innovation and progressive thinking. With that in mind, there has been a determined attempt to offer customers new products with original touches. Commenting on the launch, Raynald Aeschlimann, President & CEO of OMEGA, said: “This is an exciting step for OMEGA because it leads our brand into new areas of creativity. With our long history, there is real brand substance and authenticity to work with and we have ensured that...
Filed in: Industry Info
0
Liberty Sport joins the American Motorcyclist Association

Liberty Sport joins the American Motorcyclist Association

Liberty Sport is excited to announce that is has been approved as a Business Member to the American Motorcyclist Association (AMA). Founded in 1924 with over 235,000 members across the USA, the AMA is the only national organization dedicated to serving all of America’s motorcyclists and with a mission of promoting the motorcycle lifestyle and to protect the future of motorcycling. This is a compliment to the sponsorships in the motorcycle community that Liberty Sport already has with both the Veterans Charity Ride to Sturgis and VRIDETV Canada. “Performance eyewear that not only enhances the rider’s vision and but offers vision protection and a comfortable fit under a helmet is critical to motorcyclists’ safety and enjoyment. With a diverse range of Rx-able eyewear available, Liberty Sport has a unique collection of product that is engineered to meet the demanding vision needs of motorcyclists,” says Angela Gerber, Marketing Manager at Liberty Sport. “We are looking forward to partnering with the AMA to help support their mission of promoting the motorcycle lifestyle with our extensive motorcycle eyewear collection.” Each of the products in the Motorcycle Collection...
Filed in: Industry Info
0
The Maverick Movie – The World Needs Mavericks

The Maverick Movie – The World Needs Mavericks

Carrera launches today the Maverick Movie. The final video, the result of thousands entries from all over the world, portrays the three winners of the competition: Danee Marmolejo, a parkour athlete from Mexico; Kiptoe (aka Matt Dean), a visual artist from Los Angeles; and SiairaShawn, a singer from San Francisco. These are the bold and unconventional Mavericks that Jared Leto and Carrera chose as the protagonists of the video. The video was shot in L.A. by director Christian Larson and is curated by Jared Leto. The Mavericks are described in a very authentic and fresh way to clearly define who they really are – people who inspire, who don’t accept “no” for an answer, people who are not afraid of chances and breaking the rules. http://www.carreraworld.com/video-maverick- movie
Filed in: Industry Info
0
OCuSOFT Inc. Celebrates 30 Years in Business

OCuSOFT Inc. Celebrates 30 Years in Business

OCuSOFT Inc., a privately-held eye and skin care company with an established reputation for innovation in eyelid hygiene and ocular health is celebrating its 30th year providing technological solutions that optimize the delivery and performance of ophthalmic pharmaceutical products, particularly in the area of Ocular Surface Disease (OSD). OCuSOFT® has served the ophthalmic industry with a unique selection of proprietary brands since 1986. A pioneer in ophthalmology, OCuSOFT® introduced the first eyelid cleanser, the first topical anesthetic gel, the first “leave-on” antibacterial eyelid cleaner, the first supplement to enhance botulinum toxin injections and the first fourth generation preservative-free ophthalmic emulsion eye drop. Today, the company is most recognized for its #1 Doctor Recommended Brand of Eyelid Cleansers, OCuSOFT® Lid Scrub® products and supplies by eye care professionals. OCuSOFT® has also been awarded the Top Workplaces honor by the Houston Chronicle for the past six consecutive years and has an outstanding reputation for good works in the community. “I am proud to celebrate this landmark achievement as it represents our resilience in an ever-changing...
Filed in: Industry Info
0
WILEY X® SPONSORED DRIVER TONY STEWART BREAKS 84-RACE

WILEY X® SPONSORED DRIVER TONY STEWART BREAKS 84-RACE

When Wiley X-sponsored NASCAR driver and team co-owner Tony Stewart crossed the finish line first in Sunday’s Toyota Save Mart 350, it carried a special significance on several levels. Even though Stewart had strung together many solid performances since returning to the NASCAR Sprint Cup Series during the 2016 season, victory had so far eluded him. In fact, his June 26 return to Victory Lane snapped an 84-race drought dating back to June 2, 2013, when he took the checkered flag at Dover International Speedway. Combined with his earlier solid performances, this win (the 49th in his illustrious career), moved Stewart into striking distance to qualify for the 2016 Sprint Cup Series Championship 10-race “playoffs” later this year — a goal nobody who knows the competitive Stewart doubts he can achieve. Sonoma, CA – Jun 26, 2016: Tony Stewart (14) poses for photos in victory lane after winning the Toyota – Save Mart 350 at the Sonoma Raceway in Sonoma, CA. The fact that Stewart’s first win of his comeback came on Sonoma, California’s famous 1.99-mile road course — practically in Wiley X’s backyard —was an added benefit for Wiley X Co-Owner and avid NASCAR fan...
Filed in: Industry Info
0
DE RIGO VISION GOES SHOPPING IN THE USA

DE RIGO VISION GOES SHOPPING IN THE USA

A new takeover for De Rigo Vision, a leading maker and distributor of quality eyewear. The company announces that it has signed an agreement to purchase complete ownership of REM Eyewear of Los Angeles, one of the biggest eyewear distributors in the American market.   The operation, part of De Rigo Vision’s strategic plan for further international expansion, aims to reinforce the Group’s distribution platform on the American market. The consolidation of the American sales structure into a single organization under the new name De Rigo REM will permit the creation of a vast sales network qualified to take advantage of opportunities for growth on the American market for the varied portfolio of De Rigo brands sold through the distribution channel of American opticians.   The takeover also adds prestigious American brands such as Converse, John Varvatos, Lucky Brand, Jones New York and Jonathan Adler to the Group’s portfolio.   “I’m proud to announce this agreement with REM, with whom we share the attitude of a family-run business: one of the keys to our companies’ success. The union of the enterprising spirit of Mike Hundert and Donna Gindy’s...
0
Marc Jacobs Takes Home Top Honors at the 2016 CFDA Awards

Marc Jacobs Takes Home Top Honors at the 2016 CFDA Awards

The CFDA stands for the Council of Fashion Designers Association. The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of more than 400 of America’s foremost womenswear, menswear, jewelry and accessory designers.  CFDA membership is by invitation only. Founded in 1962, the CFDA’s current mission is to strengthen American Fashion in the Global Economy. The annual event recognizes the outstanding contributions made to American fashion by individuals from all areas of the industry and related arts, with awards being given for design excellence in womenswear, menswear and accessories as well as extraordinary accomplishments in journalism, creative vision and lifetime achievement.  Nominations for each award category are submitted by The CFDA Fashion Awards Guild, an invitation only network comprised of top fashion retailers, journalists, stylists, influencers and the 450+ member designers of the CFDA.
0
Neubau Eyewear Global Launch Event In Vienna

Neubau Eyewear Global Launch Event In Vienna

On Wednesday evening, in the middle of Vienna’s creative hub, Austria’s top fashion, media and design influencers celebrated the global launch of neubau eyewear along with the company of international guests from all over the world. In keeping with the fresh spirit of the brand, the new range of products were displayed against the backdrop of a stylish dinner and an exciting after party, which included music and dancing from some of the most hip artists in Vienna. Vienna’s 7th district provided the perfect location for the launch of an eyewear brand that has resonated so well with the lifestyle of the cosmopolitan, young, creative generation. The twelve models showcased are available in six colors each, but this only marks the beginning of a vast portfolio of new designs to come. neubau eyewear’s first collection of sunglasses will follow in October 2016. All of the current models can be found online on neubau-eyewear.com. From its origins, to the conception stage, and all the way to manufacturing, this young brand is a true representation of Austrian craftsmanship. These lightweight frames made for comfortability and everyday wear, also live up...
Filed in: Eyewear, Industry Info
0
XX2i Optics and Team Uniting Nations Take on the 2016 Great Pacific Rowing Race

XX2i Optics and Team Uniting Nations Take on the 2016 Great Pacific Rowing Race

XX2i Optics, winner of Outside Magazine’s Outstanding Value Award, is proud to announce their partnership with Team Uniting Nations, a four man rowing team attempting to break the World Record for crossing the Pacific Ocean from Monterey, CA to Honolulu, HI in the 2016 Great Pacific Race. Assembled by the race director Chris Martin, Team Uniting Nations is composed of four individuals from four different countries. The rowers include Carlo Facchino (USA), Thiago Silva (Brazil), Cyril Derreumaux (France), and Fiann Paul (Iceland). These highly competitive endurance athletes were brought across the globe (without even meeting one another) to take on the epic challenge of completing the Great Pacific Race in record breaking time.   “Immediately after we announced our sponsorship of Team OceanHearts, Team Uniting Nations reached out to us and we couldn’t have been more thrilled,” said Paul Craig, President of XX2i Optics. “We now have representation at this spectacular race from two different teams with two different stories, but both emulate the core values of XX2i Optics. We support people with who want to make a difference in this world, and Team Uniting Nations is doing...
Costa Partners with Renowned Bass Fishing Icon Dave Mercer

Costa Partners with Renowned Bass Fishing Icon Dave Mercer

Costa recently announced its new partnership with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer.  Mercer, who is well known and loved within the bass fishing community, is often referred to as the unofficial voice of professional bass fishing, as his addictive energy and comedic presence has garnered a cult-like following of fishing fans young and old. In addition to hosting his own television show, Mercer is a sought-after seminar speaker, has a record-selling DVD series, and uses his active social media presence to engage and inspire anglers around the world. A native of Canada, Dave started tournament fishing at 13 years old. “Dave has this natural ability to connect bass fishing fans everywhere, from a young person just starting out, to the most seasoned Elite Series pro angler,” said Melinda Hays, bass fishing community manager. “He’s a great ambassador not just for the Costa sunglasses brand, but for sport fishing as a whole.” “Aside from the fact that Costa makes incredible sunglasses for fishing, I appreciate how they’ve truly invested and are committed to making the sport better,” said Mercer. “When you have...
XX2i Optics Launches New Carbon Fiber Polarized Dual Performance/Casual Sunglass: The Hawaii1

XX2i Optics Launches New Carbon Fiber Polarized Dual Performance/Casual Sunglass: The Hawaii1

XX2i Optics, winner of Outside Magazine’s “Killer Value” award, is thrilled to announce the launch of the brand’s newest performance sunglass: the Hawaii1. Featuring top of the line lightweight carbon temple arms and pristine Polarized lenses which employ 8K Optical technology, the Hawaii1 ensures the utmost durability and clarity for any kind of outdoor training, racing or even just relaxing, all while weighing in at a mere 0.80 ounces. “We’re proud of how well the new Hawaii1 model blends aesthetics and performance, all at a price point our competitors can’t even touch for what you get,” said Paul Craig, President of XX2i Optics. “Our goal was to distill down absolutely necessary performance features like polarized lenses, available in brown and grey, and carbon fiber frame elements, into a package accessible by anyone. This is now the top tier of our line, and I know our athletes and weekend warriors will appreciate the thoughtful time and consideration that went into the design of this frame.’   A fully adjustable nosepiece combined with rubber temple tips make the Hawaii1 ideal for any face shape, and ensure these shades don’t budge or slide on any run...
Filed in: Industry Info
WILEY X® FOCUSES ON EYE INJURY PREVENTION DURING NATIONAL SAFETY MONTH

WILEY X® FOCUSES ON EYE INJURY PREVENTION DURING NATIONAL SAFETY MONTH

Wiley X®, Inc. has built a successful business protecting the vision of U.S. soldiers, law enforcement, champion NASCAR drivers and professional bass anglers — along with everyday Americans on the job, in the Great Outdoors and children on the ball field or playground. With this in mind, enhancing the safety of people from all walks of life is an important part of the company’s core vision.  This is particularly true during National Safety Month; an annual month-long campaign conducted each June by the non-profit National Safety Council. The 2016 theme for National Safety Month is Safe For Life, and to support this, the National Safety Council is providing a wealth of resources designed to inform and educate Americans about often hidden dangers and various ways to improve safety at work, on the road and at home. According to the organization, there are about 107,000 injuries every day across America — all of which could be prevented with proper measures. Wiley X certainly knows that the vast majority of eye injuries could be prevented through the simple act of wearing proper protective eyewear. And, although it’s a big part of it, eye safety isn’t just about preparing...
Filed in: Industry Info
The Best Athletic Photos on Earth: What it Takes

The Best Athletic Photos on Earth: What it Takes

The sun dances along the horizon for several hours each night, but it will never set. Not in Iceland, not at this time of year. The phenomenon makes application of sunblock before sleep compulsory, and while this may sound unusual, so is taking a shot of cod liver oil every morning with your coffee. These rituals are all too familiar for breakout photographer Jordan Rosen, who will be traveling back to the Nordic island nation to capture some of the world’s most emotive athlete images, and to share his challenges and photo advice. Having partnered with esteemed Italian sunglass and helmet company Rudy Project, Rosen will spend two weeks in the backcountry of Iceland, photographing the most advanced athletic gear in the world, amongst some of the most beautiful backdrops in the world. During his travels, Jordan will document what it takes to shoot these jaw-dropping images; technically, aesthetically & logistically. These stories will be shared with the world via Rudy Project’s Press Blog & Social Media channels. “I got into photography when I took a trip to New Zealand a few years ago,” shared Jordan. “I was 21, by myself, and it was a mind blowing place. Later, I...
MARCOLIN AND DSQUARED2 CONSOLIDATE  THEIR PARTNERSHIP ANNOUNCING  THE EARLY RENEWAL OF THE EYEWEAR LICENSE AGREEMENT

MARCOLIN AND DSQUARED2 CONSOLIDATE THEIR PARTNERSHIP ANNOUNCING THE EARLY RENEWAL OF THE EYEWEAR LICENSE AGREEMENT

Marcolin Group, a worldwide leading eyewear company, and Dsquared2 today announced the early renewal of an exclusive license agreement for the design, manufacture and worldwide distribution of Dsquared2 sun and optical eyewear. The agreement extends the current partnership duration until 2021. The collaboration between the two companies, which began in 2008, illustrates the willingness to mutually engage in the further development and internationalization of the brand. Giovanni Zoppas, CEO Marcolin Group, affirmed: “Dsquared2 holds a specific position in our brands portfolio due to its uniqueness and high versatility. During these years of collaboration, as we took a path together, we believe in the core business development and will follow them in their strategy. Our partnership will be increasingly close and strong both in terms of product development and definition of the marketing strategies”.   Dean and Dan Caten declared: “After almost 10 years of collaboration we are excited to announce the renewal of our partnership with the Marcolin Group. We are strongly convinced that this collaboration will bring great results to our common business thanks to the...
Safilo and Vogue Italia: A Forward Vision for Eyewear Heritage Scouting Initiative and Mentoring Project

Safilo and Vogue Italia: A Forward Vision for Eyewear Heritage Scouting Initiative and Mentoring Project

Marcel Wanders will be the honorary member of the jury that will judge and select the winning projects for the scouting contest A forward vision for eyewear heritage, a partnership project among Safilo – the fully integrated Italian eyewear creator – and L’Uomo Vogue. Marcel Wanders will chair the contest jury together with Luisa Delgado, CEO of Safilo, and Franca Sozzani, editor in chief of Vogue Italia and L’Uomo Vogue. Noted for being one of the most prolific product and interior designers working today, Marcel Wanders has recently collaborated with Safilo by creating an exclusive eyewear collection of optical and sun styles, blending his own sophisticated designs with Safilo’s premium quality and expertise. “It is so important that we give young designers every opportunity to showcase their desire to create. A contest such as this allows the world to take notice of Safilo and amazing talent that might otherwise go unnoticed,” says Marcel Wanders. “We are very proud to count on Marcel in our jury. Safilo and Marcel Wanders partnered for the exclusive Safilo Eyewear Collection that we launched earlier this spring, and have seen Marcel’s talent inspire...
Filed in: Industry Info
© 2016 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.