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SAFILO GROWS IN COLOMBIA EXCLUSIVE PARTNERSHIP WITH KRONOTIME

SAFILO GROWS IN COLOMBIA EXCLUSIVE PARTNERSHIP WITH KRONOTIME

  Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces an exclusive distribution partnership for the Colombian market with Kronotime, leading local operator with longstanding excellence in distribution and brand building capabilities originating in jewellery. Safilo, soon to celebrate the 140th anniversary of its eyewear craftsmanship heritage, will consequently be able to offer to the Colombian market its renowned brand portfolio of over 30 leading eyewear brands across five consumer segments: Polaroid and havaianas in the exciting and fast growing Mass/Cool segment; Lifestyle with Carrera, Tommy Hilfiger, Kate Spade, Marc Jacobs; Sports and Outdoor with Smith; Premium with Boss and Max Mara; Fashion Luxury with Dior, Jimmy Choo, Fendi, Givenchy and soon Moschino; and Atelier with ultra-Luxury Elie Saab, conceptual Oxydo and specialist new SAFILO Vista. Kronotime has more than 50 years of proven success in the Colombian market, rooted in the discerning distribution of the highest quality and is today a key player in Colombia and Latin America, in retail and wholesale distribution with over 56 owned retail...
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C&E Vision is Joining with HMI, VWI and Block

C&E Vision is Joining with HMI, VWI and Block

Nautic Partners Announces the Formation of Healthy Eyes Advantage, an independent alliance created to support eyecare professionals On October 31, 2017, Nautic Partners, LLC (“Nautic”) announced it created Healthy Eyes Advantage (“Healthy Eyes” or “HEA”) in partnership with four industry leading companies to form the largest alliance of eye care professionals (“ECP”) in the country. Healthy Eyes has acquired substantially all the assets of Block Buying Group (“BBG”); C&E Vision Services (“C&E”); HMI, including Red Tray and Club Zero; and Vision West. Together, Healthy Eyes will serve over 10,000 independent eyecare professionals (“ECPs”). Founded in the early 1980s when independent practitioners faced growing competition from national chains, BBG, C&E, HMI, and Vision West set out to support the competitiveness of the independent channel by aggregating purchasing services allowing for efficient interaction with the eyecare supply chain. Thirty years later, the four companies that started the industry are now joining together to continue their long‐standing commitment to support ECPs. The newly formed Healthy Eyes alliance will expand upon this...
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Modern Optical International: 2017 Eyewear Catalog Receives Prestigious Award

Modern Optical International: 2017 Eyewear Catalog Receives Prestigious Award

  Value eyewear and managed care leader Modern Optical International has been named a MarCom Gold Award Winner for its 2017 Frame Collection Catalog. MarCom Awards are judged by the Association of Marketing and Communication Professionals. According to MarCom Director, Ed Dalheim, “Judges consist of industry professionals looking for companies whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. For the print catalog category, entries are evaluated on layout, design, readability, photography, copy and overall feel. In the specific case of eyewear, the judges also expect it to convey an element of fun and style.” Modern titled its winning entry Eyewear Catalog: A Superior User Experience. “We are beyond thrilled that our 2017 catalog received this very prestigious recognition,” says Ken Weissman, President and CEO of Modern Optical International. “In an age where many competitors have stopped printing a catalog, our customers plead with us to continue producing ours. This award validates that feedback.” With 120 full-color pages featuring over 900 frame styles, Modern’s annual catalog is revered by customers for...
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Safilo Group expands its commitment in North America

Safilo Group expands its commitment in North America

  Safilo Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, about to celebrate 140 years of industry leading craftsmanship tradition dating back to 1878, celebrates the official opening of its new Safilo North American Headquarters, replacing the historical Parsippany, N.J. location. The new office will work as one team with the closely located New York Fifth Avenue Global Design Studio and Showroom. Safilo has been present in the U.S. since 1962, and has today four other U.S. locations – its recently established Pacific Design Studio in Portland, Oregon, also housing Smith’s Global Brand Management, a Manufacturing site in Salt Lake City, Utah for goggles and Rx-Lab, a Distribution Center in Denver, Colorado for North America, and Safilo’s Miami, Florida, showroom and Latin America office. Additionally, Safilo’s Canadian commercial organization is based in Montreal. “This inauguration marks a milestone in Safilo’s 55 year U.S. history of eyewear product and design leadership through enduring successful partnerships with Eye Care Professionals and retail partners,” says Luisa Delgado,...
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WILEY X® SUPPORTS WORLD SIGHT DAY THURSDAY, OCTOBER 12

WILEY X® SUPPORTS WORLD SIGHT DAY THURSDAY, OCTOBER 12

The second Thursday in October is set apart each year as World Sight Day, an international effort to raise global awareness of blindness and vision impairment coordinated by the International Agency for the Prevention of Blindness (IAPB).  Wiley X®, Inc., a leading provider of premium protective eyewear to the U.S. military, law enforcement, factory workers and active people for 30 years, supports this effort and reminds men and women around the world to think about vision and the importance of good visual health on October 12 — and all year long. “The importance of awareness programs such as this cannot be overstated,” said Wiley X Co-Owner Myles Freeman, Jr.  “The precious gift of sight is something that mankind should never take for granted.  Blindness and visual impairment affects many parts of our global society, especially children, the elderly and low-income countries.  Efforts such as World Sight Day get us to collectively focus on these issues and provide a wealth of resources to help spread the word and educate the public.  This is very important, because the first step to solving these issues is to see your Eye Care Practitioner annually and sharing ideas...
MARCHON EYEWEAR, INC. AND CALVIN KLEIN, INC.  ANNOUNCE RENEWAL  OF EXCLUSIVE LONGTERM GLOBAL EYEWEAR LICENSING AGREEMENT

MARCHON EYEWEAR, INC. AND CALVIN KLEIN, INC. ANNOUNCE RENEWAL OF EXCLUSIVE LONGTERM GLOBAL EYEWEAR LICENSING AGREEMENT

Marchon Eyewear, Inc., one of the world’s leading manufacturers and distributors of quality eyewear and sunwear, and Calvin Klein, Inc., the global lifestyle brand and wholly owned subsidiary of PVH Corp. (NYSE: PVH), today announced the longterm, multi-year renewal of their global eyewear licensing agreement. This agreement is for the exclusive design, development, production and distribution of Calvin Klein, Inc.’s ophthalmic and sunglass collections, under the CALVIN KLEIN 205W39NYC, CALVIN KLEIN, and Calvin Klein Jeans brands. This renewal marks the 25 year milestone since Marchon and Calvin Klein, Inc. first engaged as licensing partners in 1992. “We are incredibly proud to continue our longstanding and successful partnership with Calvin Klein and be a part of the exciting and reinvigorated brand under Raf Simons’ creative vision,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “Our collaborative teams share the same drive for excellence and we are confident that we will continue to create innovative designs and products that drive the Calvin Klein eyewear business forward.” “We are pleased to extend our partnership with Marchon Eyewear and believe...
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MOSCHINO EYEWEAR FROM SAFILO FEATURED IN THE BRAND’S SS18 RUNWAY SHOW

MOSCHINO EYEWEAR FROM SAFILO FEATURED IN THE BRAND’S SS18 RUNWAY SHOW

  https://www.moschino.com/it   MOSCHINO EYEWEAR_ OFFICIAL LAUNCH (1)
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Safilo Opens The Third Edition Of Its Eyewear Product School

Safilo Opens The Third Edition Of Its Eyewear Product School

The third edition of the Safilo Eyewear Product School opens today: a structured 3-year apprenticeship, unique in the global eyewear industry, that blends the cutting-edge requirements of artisan mastery with an international business context. Safilo founded the Eyewear Product School in 2015, confident in the power of its historic industry leadership and legacy of generations of eyewear masters. In its academic year of 2017/18, this third edition also marks the upcoming 140th anniversary of Safilo’s craftsmanship origins that date back to 1878. The Product School is part of Safilo’s sustainability strategy Product-People-Planet. It reflects the Group’s corporate commitment to enduring eyewear mastery blending tradition and innovation, technicity and creativity, manuality and imagination, and the development of modern eyewear artisanship. By entrusting new generations with its legacy, nurturing research, celebrating mastery and hand-making, and doing so in an international context, Safilo drives its very own contribution to meaningful skill building of new generations, and development of the eyewear industry, as a symbol of Italian excellence. Five young talents were selected...
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Rudy Project North America  Unveils New Interactive Website for Dealers

Rudy Project North America Unveils New Interactive Website for Dealers

Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the USA, Canada and Caribbean, unveiled their new Authorized Dealer website earlier this week. The interactive and responsive website, hosted at rudyprojectdealer.com, offers a variety of rich media, including videos and photos, that tell the story of the Italian performance gear’s brand and its award-winning sunglass, prescription, helmet, goggle and sports products and technologies. The simplified and streamlined layout is designed to make it as effortless as possible to find products by sport, as well as explore the wide range of sport prescription options and innovations offered by Rudy Project. “The website operates as a living, breathing catalog and informational resource for dealers,” said Alysia Kamrath, RPNA’s Digital Marketing Director. “All current in-line products are displayed, with detailed descriptions of the lens and frame technology that makes it easy for dealers to learn about Rudy Project’s leading-edge technologies and differentiating features and benefits. It’s also completely responsive and mobile friendly, making it easy to view on tablets and phones. Dealers...
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Vision Expo Education Item and Bvlgari Release

Vision Expo Education Item and Bvlgari Release

Please join us at our Continuing Education Trainings at Vision Expo West! Attached is our Vision Expo Education Flyer with the dates and times for our educational offerings. Also attached is an exclusive into our 2017 R3 Bvlgari Release. Frames on this release currently must be pre-booked with a sales consultant and will be available beginning mid-October 2017. Please feel free to share with your members. Below our 2017 Q3 Promotions. As a reminder, accounts must purchase with a sales consultant to use the following promotions. 2017 Q3 Promotions Lux12 Purchase a minimum of 12 frames and receive 2 months dated billing. Lux20 Purchase a minimum of 20 frames and receive choice of the following offers: 1 free frame for every 20 units purchased and 2 months dated billing OR 3 months dated billing OR 2 months dated billing and free shipping on the order. New Brand- NB8 Add a new brand to your office by purchasing the minimum brand standard frames to open and receive 1 free frame for every 8 units purchased and 3 months dated billing. Lux40* Purchase a minimum of 40 frame and receive 1 free frame for every 10 units purchased and 3 months dated billing. *All Ray Ban is excluded from this...
Filed in: Eyewear, Industry Info
SAFILO PRESENTS ITS NEW OPTICAL FRAME COLLECTIONS  FOR FALL/WINTER 2017

SAFILO PRESENTS ITS NEW OPTICAL FRAME COLLECTIONS FOR FALL/WINTER 2017

Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, presents its new Fall/Winter 2017 optical frame collections, anticipating the main design trends for the season. Safilo is renowned worldwide for its unique craftsmanship legacy dating back to 1878 and its expertise and technical know-how that over the years has provided the industry with some of the most relevant innovations such as the Elasta hinge, the newest 360° hinge and the UFO patent. The strength of this heritage has made Safilo synonymous with optical eyewear and now affirms its renewed leadership in the optical segment by enhancing its optical capabilities in the entire value chain: from collection design to manufacturing to sales force training and after-sales service. From catwalks to red carpets, eyeglasses are gaining status as a beauty, fashion and design accessory, enhancing the latest statement of personality and style achieved through increased visibility on many celebrities and global influencers such as Gigi and Bella Hadid. Ophthalmic frames are now finally considered, with full legitimacy, as a complement to the total look and an accessory to enhance...
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ZYLOWARE ANNOUNCES EXCITING PROMOTIONS   AT VISION EXPO WEST

ZYLOWARE ANNOUNCES EXCITING PROMOTIONS AT VISION EXPO WEST

Don’t miss out on your chance to win amazing raffle prizes during each of the three days of Vision Expo West exclusively at Zyloware Booth #18031! Thursday, September 14th, an autographed basketball by Shaquille O’Neal! Friday, September 15th, an authentic Randy Jackson guitar signed by Randy himself!  Saturday, September 16th, the hottest new Alexa device, the Amazon Echo Show! Simply stop by the booth for your chance to win. Stick around the booth for additional promotions and show specials, including the chance to earn real casino chips starting with as little as 12 frames per order! Don’t miss out on great incentives, hundreds of giveaway items, gifts-with-purchase and your chance to win our daily raffle prizes!
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Liberty Sport: New data from Prevent Blindness shows an increase in sports-related eye injuries in both sports and play

Liberty Sport: New data from Prevent Blindness shows an increase in sports-related eye injuries in both sports and play

As children head back to school, the annual report from Prevent Blindness on sports- related eye injuries calls out in particular the risks youth face while engaged in sports and play. 34,746 sports-related eye injuries were suffered in 2016–an increase of nearly 10% from 2015. Regular eyeglasses that break by accidental contact from balls and playmates are a leading cause of these injuries. Sports and play are too tough for everyday eyewear. While water and pool activities still top the list, popular sports like soccer, football, racquet sports remain risky to eyesight, particularly for children wearing glasses. In particular, 8,224 serious eye injuries occurred on basketball courts and baseball diamonds in the most recent year studied. Additionally, two increasing concerns are eye injuries suffered on playgrounds and while bicycling which both increased dramatically, 22% and 76% respectively. Prevent Blindness encourages parents to ask their family Eye Care Professional (ECP), “What are the best ways to protect my child’s eyes?” Sport Protective Eyewear is the second pair of glasses that every child needs. Readily available at most vision care centers, Liberty Sport F8...
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ClearVision Optical to Launch Mobile Game During Vision Expo West 2017

ClearVision Optical to Launch Mobile Game During Vision Expo West 2017

Eyewear industry leader ClearVision Optical, in partnership with Optometry Cares – The AOA Foundation and Orbis International, will launch its Dilli Dalli branded mobile game, Red’s Journey, during Vision Expo West 2017. Beginning Thursday, September 14, Red’s Journey will be available on the App Store and Google Play as a $0.99 download. Proceeds from each download will be donated to Optometry Cares – The AOA Foundation and Orbis International to further their missions of providing vision care in the United States and across the world. “We’ve done much more than just create a video game for eyecare professionals to have in their waiting rooms,” says David Friedfeld, president of ClearVision Optical. “We’ve developed a really unique way for people to engage in vision-related philanthropy; it’s as simple as buying an app.” Red’s Journey will be prominently featured in ClearVision’s Vision Expo West booth (#16087) in a classic arcade cabinet. Vision Expo attendees can play Thursday, September 14 through Saturday, September 16 during show hours. Prizes will be awarded daily to the winners of each difficulty level. “We are excited about the launch of this engaging...
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Morel releases Vancouver from Nomad!

Morel releases Vancouver from Nomad!

Vancouver Destination? Vancouver! Nestled between the Pacific Ocean and the Rocky Mountains, Vancouver is an outstanding setting. The eighth largest Canadian city regularly appears among the world’s top five cities to live in. Here you can ski, have lunch at the foot of the skyscrapers and stroll on the beach in the same day! Graphic fronts in discreet colors evoke wood grain. Fitted with slim, textured temples in pure lines, the frames are embellished with brushed effects. Fronts, made of either acetate or stainless steel, are laser-milled to produce a lined decoration on the front which continues onto the temple. The finish creates a graphic effect imitating worn wood. Vancouver is available in 3 stainless steel fronts and 2 acetate versions, all of which are progressive friendly.
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