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SAFILO USA PARTNERS WITH MARIE CLAIRE ON THEIR MAY ISSUE WITH “#GETFRAMED,”

SAFILO USA PARTNERS WITH MARIE CLAIRE ON THEIR MAY ISSUE WITH “#GETFRAMED,”

The perfect pair of glasses can convey instant glamour and create a whole new persona, and, as such, the May issue of Marie Claire, on stands now, presents a first-ever sunglasses-themed editorial platform, entitled “#GETFRAMED,” as part of its 101 Ideas Best Accessories section that will empower 18+ million women to make eyewear the focal point of a transformative fashion statement. This sunglass-themed editorial special, featuring editorial native integration, provides both fashion inspiration and a definitive guide to building one’s eyewear collection, inspiring women to build an entire wardrobe of eyewear to complete every fashion statement. The issue features page after page of eyewear fashion inspiration and shopping information, and, via a beautiful, original fashion editorial portfolio, Marie Claire presents the must have, wear and buy eyewear for every look and occasion. Safilo brands are extensively featured via editorial native integration, meaning that the eyewear is fully interactive and shoppable through the magazine’s free YouCam Makeup app, a mobile technology with Virtual Try-on capabilities, already downloaded and accessed regularly by over 140 million users....
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Kids by Safilo to Appear on Modern Living by Kathy Ireland Program Airing on the E! Network and Bloomberg International

Kids by Safilo to Appear on Modern Living by Kathy Ireland Program Airing on the E! Network and Bloomberg International

According to research from global eyewear manufacturer Safilo Group, 1 in 6 school-aged children have vision problems and, if left untreated by the age of 8, some childhood vision problems can cause permanent low vision and poor quality of life for a child. To help parents of children in need of vision correction, global eyewear manufacturer Safilo Group, recently developed the Kids by Safilo eyewear collection devoted specifically for 0-to 8-years- olds. These eyeglasses are not just scaled-down versions of adult eyewear like many collections on the market. They were designed and manufactured with a medical-scientific approach with the Italian Society of Pediatric Ophthalmology (SIOP) and meets the design guidelines of the World Society of Paediatric Ophthalmology and Strabismus (WSPOS). Made in Italy, where Safilo Group is based, the collection is ergonomically designed to cover a child’s full field of vision but is also fashionable, comfortable, durable and lightweight. The collection is as also safe from sharp edges and made of bio-based materials that are also washable, hypoallergenic and non-toxic. Safilo closely studied the growing and changing shape of children’s...
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CARRERA ANNOUNCES THE MAVERICK CASTING WINNERS

CARRERA ANNOUNCES THE MAVERICK CASTING WINNERS

Italian lifestyle eyewear brand Carrera, is thrilled to announce The Maverick Casting Winners. More than 1,000 musicians, athletes and visual artists joined the casting from across the globe, sharing inspiring and maverick materials. The Judges chose one Grand Prize Winner and two Winners that submitted the most creative Entries and best reflected Carrera’s Maverick spirit. Danee Marmolejo | Grand Winner The Athlete from Mexico Danee literally runs free through life. Dancing on his own while creating a true connection with his surroundings – for him every bench, wall, gap, stairway is an opportunity to improve. He has the Maverick moves – fearless, creative & unpredictable. https://www.youtube.com/eldane Danee wins the opportunity to be part of a Maverick video production with Jared Leto. Matt Dean | Winner The Visual Artist from USA Street art muralist Matt likes to express himself in B I G formats. Instead of seeing just walls or mattresses, he sees opportunities to create – canvases waiting to be filled with true meaning, involving the community in his art. www.youtube.com/kiptoe Siaira Harris | Winner The Musician from USA Siaira’s video...
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Vanessa Hudgens wearing FENDI Iridia Sunglasses

Vanessa Hudgens wearing FENDI Iridia Sunglasses

Vanessa Hudgens is wearing FENDI Iridia sunglasses
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Titan Minimal Art Pulse

Titan Minimal Art Pulse

Red Dot Award for Titan Minimal Art Pulse With the release of Titan Minimal Art Pulse in March 2016, Silhouette aimed to celebrate the success of its iconic glasses with a vibrant update. More than 10 million Titan Minimal Art frames have been sold worldwide since its launch in 1999, proving that this innovative style is at the forefront of rimless eyewear. The new TMA Pulse design, with its six vivid color options and six unique shapes, gives the well-known frame a fresh personality, along with a touch more youthfulness. Expanding on this exciting celebration, Silhouette is pleased to announce that TMA Pulse has received the “Red Dot Award: Product Design 2016.” This prestigious award is given by an expert design panel, and criteria includes categories such as degree of innovation, formal quality, functionality and longevity of the product. Over 5,200 products, from 57 countries were considered by the jury this year. This is the fourth time that Silhouette has been awarded the Red Dot Award, and this is the eighth overall design award for the iconic Titan Minimal Art.   Silhouette What began in 1964 with a vision – eyewear as an accessory – has today become...
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TURA INC. EXPANDS ITS KIDS EYEWEAR COLLECTIONS IN JUNE

TURA INC. EXPANDS ITS KIDS EYEWEAR COLLECTIONS IN JUNE

Tura Inc., the inventor of fashion in 1938, expands its trendsetting kid’s eyewear collections in June, with the launch of new optical styles from Ted Baker “just kidding”, Kate Young for Tura, and oio. These collections are ideal for customers looking for cutting-edge eyewear without the luxury price tag. “Today’s children are conscious about their style and want their eyewear to reflect their personality.” says Loyedie Desir, Product Manager for all children’s collections. “The combination of expressive colors and wearable shapes is sure to make even the most discerning fashionista excited about her eyewear.” The Ted Baker “just kidding” collection offers mischief and humor, while celebrating individuality. The “just kidding” collection embodies the spirit of the adult collection, keeping with the same quirky British flair, while featuring more color and a youthful essence. Incorporating retro styling with modern details, Ted’s British, quirky perspective on fashion are at the heart of each design. The 2 new models from Kate Young for Tura Kids offer a Geek chic retro inspired look. The collection caters to today’s children who are more conscious...
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Rudy Project Partners with Multiple IRONMAN® Triathlon Champion Heather Jackson

Rudy Project Partners with Multiple IRONMAN® Triathlon Champion Heather Jackson

Rudy Project, Italian manufacturers of award-winning sunglasses, helmets, goggles, prescription eyewear, and triathlon bags, is pleased to announce a partnership with multiple IRONMAN® triathlon champion and Top American Female Finisher from the 2015 IRONMAN® World Championships, Heather Jackson. “We are absolutely thrilled to welcome Heather to the Rudy Project family in 2016 as a brand ambassador,” said Paul Craig, President and Co-Founder of Rudy Project North America. “She’s an incredible athlete, a passionate force in the sport of triathlon, and she is a one of a kind maverick, not to mention hard to miss on any race course with those iconic tattoos and smile. Watching her 2015 Kona finish, you could see first-hand her pure, raw emotion and joy.  She is exactly the type of athlete we want representing Rudy. All of us at Rudy Project will be cheering her on this season, which should be her best ever.” Born and raised in Exeter, New Hampshire, Heather gained her competitive spirit playing hockey from a young age, which eventually led her to earn a spot on Princeton’s Division I women’s team for four years. In 2007, her focus shifted in from ice hockey to triathlon...
MÓ EYEWEAR RELEASES NEW SPANISH MODELS AT VEE!

MÓ EYEWEAR RELEASES NEW SPANISH MODELS AT VEE!

As always, in keeping with its high fashion, high quality, and affordability for all…, mó eyewear releases new ophthalmic and sun collections for Spring and Summer. Adding new releases into its huge catalog of over 1000 frames, mó utilizes new color combinations in keeping with Spanish traditions of drama and excitement. The mó story as the best-selling brand in Spain continues its móve into the United States expanding upon its 550-store presence in Europe with its U.S. retail partners. The affordable pricing of the mó eyewear line allows for the sales practice of multiple-frame selling extending the European fashion trend of “a fashion-frame for every outfit.” The entire collection spans a wide demographic of age-ranges from young kids to mature adults with a price range of very affordable acetate to higher-end product materials of Carbon Fiber, Titanium, and Zyl. Mó prides itself as “cutting-edge fashion for all ages” from the very trendy GEEK Collection, to the latest technology of the PLUS and SLIM Collections, to the traditional styling of the CASUAL Collection, and the progressive-friendly UPPERS. And…, don’t forget the cutest kid’s line on the...
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OCuSOFT, Inc. Partners with Prevent Blindness to Provide Support for Sight-saving Efforts, Programs

OCuSOFT, Inc. Partners with Prevent Blindness to Provide Support for Sight-saving Efforts, Programs

Prevent Blindness, the nation’s oldest volunteer eye health and safety organization, is pleased to announce the support of OCuSOFT ® Inc., a privately-held eye and skin care company with an established reputation for innovation in eyelid hygiene and ocular health. Because women are at significantly greater risk of blindness or visual impairment than men, the company will donate 10 percent of its gross monthly online sales from www.ocusoft.com, to Prevent Blindness during April’s Women’s Eye Health and Safety Awareness Month. The donation will go to support “See Jane See: Women’s Healthy Eyes Now,” a web-based educational campaign dedicated solely to women’s vision health that includes free information and downloadable tip sheets created specifically for women on a variety of issues across the age spectrum. Information will also include symptoms, causes and treatment options for a variety of conditions. “Through the generous support of companies like OCuSOFT, we are able to continue our important work of helping to educate the public on the importance of healthy vision as well to help provide connections to care for those in need,” said Hugh R. Parry, president...
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Liberty Sport – the Official Eyewear Sponsor of the Veterans Charity Ride to Sturgis

Liberty Sport – the Official Eyewear Sponsor of the Veterans Charity Ride to Sturgis

Liberty Sport proudly takes its place in the next great tradition for our Veterans as the ‘Official Eyewear Sponsor’ of the Veterans Charity Ride to Sturgis (VCR). This is the second year for Liberty Sport to support this great event and in 2016 expands the relationship to become the ‘Official Eyewear Sponsor’ to protect the vision of the chosen Veterans on the nine day journey from Los Angeles, California to Sturgis, South Dakota. Founded in 2015 by Veteran Army Paratrooper Dave Frey and Emmy-award winning Director Robert Manciero, VCR uses motorcycle therapy to provide a healing and fun experience for a select group of veterans who need support. “As a veteran myself, I’ve used long motorcycle rides for years as a mechanism to decompress. It occurred to me that others would benefit from the power of motorcycle therapy. VCR provides a group of veterans with the benefits of riding, plus a camaraderie and brotherhood that veterans often have difficulty finding on their own,” says ride founder Dave Frey. Starting on July 30, the ride to Sturgis will provide 20 veterans a chance to use motorcycle therapy as a way to decompress from the challenges of post-war life....
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WILEY X® GETS BEHIND EDUCATIONAL EFFORTS OF WORKPLACE EYE WELLNESS MONTH, OFFERS ITS INNOVATIVE NEW WORKSIGHT™ LINE FOR WORK AND LEISURE WEAR

WILEY X® GETS BEHIND EDUCATIONAL EFFORTS OF WORKPLACE EYE WELLNESS MONTH, OFFERS ITS INNOVATIVE NEW WORKSIGHT™ LINE FOR WORK AND LEISURE WEAR

According to the U.S. Bureau of Labor Statistics, there are more than 20,000 workplace eye injuries each year in America, often requiring one or more missed workdays for recovery. Additionally, the Occupational Safety and Health Administration (OSHA) reports that workplace eye injuries cost an estimated $300 million annually in lost productivity and worker compensation.  These are pretty shocking statistics, especially when it is widely recognized that more than 90 percent of these injuries — and their related economic impacts — could be avoided if more workers would simply wear proper protective eyewear. Each year, the month of March is dedicated to raising “visibility” of this issue through Workplace Eye Wellness Month, an awareness and educational campaign of non-profit organization Prevent Blindness.  As an innovator of protective eyewear products for U.S. workers, soldiers, law enforcement, top NASCAR drivers, professional bass anglers and others who work and play in demanding conditions, Wiley X®, Inc. is a long-time supporter of Workplace Eye Wellness Month. “These statistics point out the immense financial burden workplace eye injuries place on American businesses...
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SAFILO INTRODUCES PRESCRIPTION RX SERVICES FOR ITS SMITH BRAND

SAFILO INTRODUCES PRESCRIPTION RX SERVICES FOR ITS SMITH BRAND

Safilo Group is proud to announce the introduction of a best in class prescription program for its Smith brand in the United States. For over 20 years, the Smith brand has been a proprietary collection of Safilo and is widely known today as an industry leader that pioneers advanced eyewear incorporating exclusive technologies, optimized performance benefits and clean styling to fuel fun beyond walls. The program, which will start rolling out March 2016, is aimed at breaking through the complexity of current optical Rx lens options by offering simplified proprietary lens and frame solutions. Safilo will serve as a one-stop provider for Smith frame and lab solutions, with a single online portal and billing account for simplicity, offering competitive consumer pricing in a simple all-inclusive program. Customers benefit through improved inventory management which allows expanded frame board spacing and consumer presentation. Safilo will offer two proprietary lens solutions for the active Smith customer requiring comfortable high-performance eyewear with the highest level of scratch resistance and optical quality. Smith Clear RX: Smith Clear RX lenses are where style meets function,...
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Creator of Innexus, Innereactive Media, Wins Michigan 50 Companies To Watch Award

Creator of Innexus, Innereactive Media, Wins Michigan 50 Companies To Watch Award

Innereactive Media is the recipient of the the Michigan 50 Companies to Watch award in 2016. The Small Business Awards Program and Celebration recognizes 50 companies that are innovative, achieving growth and success and are looking forward to having a breakout year in 2016.
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SPY HAPPILY PARTNERS WITH TRUETIMBER TO INTRODUCE NEW CAMO SERIES

SPY HAPPILY PARTNERS WITH TRUETIMBER TO INTRODUCE NEW CAMO SERIES

SPY is Happy to announce their partnership with TrueTimber® Camo—developer of the most realistic camouflage patterns in the hunting industry. Using only high-definition digital images of the country they hunt, TrueTimber is committed to offering hunters better concealment and versatility in the outdoors. It’s this commitment to quality camo that brought SPY and TrueTimber together, as well as their new affiliation with NASCAR driver and SPY partner Dale Earnhardt Jr. With a passion for the outdoors and a desire to be involved with top-of-the-line camo patterns, applying TrueTimber’s camouflage to Dale Jr.’s signature SPY 88 sunglasses was a no-brainer. Inspired by mixed hardwood and pine forests of Inman, South Carolina, we coated our most popular frames in True Timber’s detailed digital foliage to help step up your game outdoors. Available in full TrueTimber camo and Decoy TrueTimber camo, MSRP for the Admiral, Dega, Dirty Mo, Farrah, General and McCoy ranges from $155 to $190. SPY + TrueTimber sunglasses are now available at a SPY retailer near you, or at www.spyoptic.com. FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology...
A&A Optical Celebrates 45 Years

A&A Optical Celebrates 45 Years

A&A Optical is proud to announce its forty-fifth year in business. In a competitive industry where companies have come and gone, A&A Optical has achieved four and half decades of delivering innovative products and exceptional customer service to optical dispensaries. A&A Optical will commemorate this milestone with a number of special promotions and marketing collateral throughout 2016. A&A Optical began operations in 1971 when Alexander and Agnes Liener (A&A’s namesake) began distributing frames throughout Texas. Forty-five years later, as the company and its customer base has grown internationally, A&A Optical is still family owned and operated, under the leadership of President and CEO Robert Liener. Continuing to emphasize customer service and the buying experience, A&A currently offers a selection of premium eyewear with nine established collections including four licensed brands. President and CEO Robert Liener is extremely proud of this achievement. Liener said: “I would like to thank our employees, sales consultants, and of course our customers for the success we have achieved in the past forty-five years. This anniversary is proof...
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