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Rudy Project Launches  “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project Launches “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project NA, exclusive distributors of Italian-made endurance sports gear, is shaking up the helmet industry by announcing the “Best Helmet Warranty and Crash Replacement Program on the Planet.” Following the brand’s historic win in Kona as LAVA Magazine’s “Most Worn Helmet” for a record breaking sixth consecutive year, Rudy Project NA is now turning heads with an unbeatable helmet warranty and expanded crash replacement program that nearly doubles all competitors’ programs. This announcement comes shortly after the company’s decision to offer all dealers any of Rudy Project’s award-winning road, MTB, and time trial/aero helmets at one-third of MSRP, resulting in an unprecedented everyday 3X markup. Under the new crash replacement program, every single Rudy Project helmet bought in North America is covered for up to 6 years as well as up to 3 years against manufacturer defects and workmanship. The combination of these policies, coupled with the 3X markup, is a win-win for the dealer and the consumer. Cyclists, mountain bikers, and triathletes everywhere now have access to the best helmet policies on the planet, in addition to Rudy Project’s advanced technologies,...
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SAFILO GROUP AND THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN  ANNOUNCE PARTNERSHIP FOR THE SAFILO X PARSONS  FASHION DESIGN THESIS COMPETITION

SAFILO GROUP AND THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN ANNOUNCE PARTNERSHIP FOR THE SAFILO X PARSONS FASHION DESIGN THESIS COMPETITION

Safilo Group and The New School’s Parsons School of Design announce the launch of their first installment of the Safilo x Parsons Design Thesis Competition, a partnership in celebration of the up-and- coming designers of the next generation. The competition underscores design and product excellence which echoes Safilo Group’s purpose as a design inspired and brand led eyewear manufacturer with product at the heart of its transformative 2020 corporate strategic plan. The Safilo x Parsons Design Thesis Competition builds not only on the value that Safilo places on eyewear and the company’s ongoing commitment to preserve eyewear craftsmanship, but also on Safilo’s commitment to educate younger generations by passing down the art of eyewear as the company has done with its Safilo Product School which was inaugurated in 2015 as an apprenticeship program. Safilo and Parsons will provide six thesis-level BFA students with the opportunity to design eyewear as a pivotal component of their final thesis work and see their prototyped designs come to fruition through the oversight of Safilo designers and Parson’s School of Fashion faculty. The six students were chosen from a number of...
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MODERN OPTICAL INTERNATIONAL  Supports Local University Food Pantry

MODERN OPTICAL INTERNATIONAL Supports Local University Food Pantry

Value eyewear leader Modern Optical International sponsored a food drive in early November to support Libby’s Place, an on-campus food bank at nearby Aurora University in Aurora, Illinois. This is the second consecutive year that Modern Optical employees and their families chose Libby’s Place as its “Modern Gives Back” Charity. Founded in August 2015, Libby’s Place was established following a homelessness initiative meeting on campus. Students, staff, and members of the community realized that homelessness and food insecurity are issues some students face every day. To help stock the shelves of Libby’s Place, Modern Optical employees donated over 800 items ranging from cereal, noodles, and canned goods to hygiene items such as toothpaste and soap. Several employees made gift card and monetary donations. Kris Johnson, Director of Student Leadership at Aurora University, expressed her gratitude in a recent letter, “I cannot begin to thank you for the generous donation of food and toiletry items… We have had a significant increase in the number of students using the food pantry this year and your donation came at an optimal time as we were getting low on supplies…...
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Art-Craft Optical Since 1918

Art-Craft Optical Since 1918

Art-Craft Optical America’s oldest and last full line manufacture entered the Rx safety market in 1983 with USA Workforce. At the time, the collection consisted of 18-percent nickel silver frames with gold plating. Today, the materials range from Monel to titanium, polycarbonate, carbon fiber, TR90, stainless steel as the most popular metal. The company uses an E coat, or electrophoretic coat, a chemical bath that electronically transposes onto metal for a strong, anti-corrosive Military Spec finish. In 2012 Art-Craft Optical re-launched a new and the only American Made RX Safety collection. The “AM Collection” was designed to address a market need and demand for domestically produced RX safety frames. The initial collection was six styles of stainless steel then followed by a carbon fiber styles and TR90 frames. These three releases have been very successful in the safety market. The company offers four to six new safety styles a year. The number of new styles is kept to a minimum because Vice President Charlie Eagle says fulfillment is essential in this market. “The most critical thing for industrial is backorders. If you have a backorder on a safety frame, someone doesn’t...
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SAFILO REINFORCES ITS PRESENCE IN NORTHERN EUROPE  AND OPENS A NEW SHOWROOM IN STOCKHOLM

SAFILO REINFORCES ITS PRESENCE IN NORTHERN EUROPE AND OPENS A NEW SHOWROOM IN STOCKHOLM

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, reinforces its presence in Northern Europe with the creation of a new business region combining the UK and Ireland, with the Nordic countries of Sweden, Finland, Denmark, Norway, the Baltics and Iceland. The new Northern Region will be led by Fréderic Laffort, adding to his responsibility as Safilo UK Country Manager and Global Departments Store Channel Leader. The establishment of the Northern Region represents a further step in Safilo’s 2020 Strategic Plan, which aims to broaden its geographic coverage through consistent, high quality commercial capabilities to approach the market successfully with its growing multi-segment broad portfolio. “North becomes one of Safilo’s most important markets in Western Europe, enabling us to lead here with strong tailor-made and impactful customer and consumer plans, and drive market share growth,” comments Joanna Onland, recently appointed Chief Commercial Officer for Western Europe and Global Key Accounts and member of the Group’s Executive Committee. “Our special focus goes to Polaroid, Carrera and Smith. Polaroid in...
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SAFILO ANNOUNCES THE NEW LICENSE AGREEMENT  FOR THE RAG & BONE EYEWEAR COLLECTIONS UNTIL 2022

SAFILO ANNOUNCES THE NEW LICENSE AGREEMENT FOR THE RAG & BONE EYEWEAR COLLECTIONS UNTIL 2022

Safilo Group, the fully integrated Italian eyewear creator, manufacturer and distributor of quality and trust, announces a new license agreement for the design, manufacturing and worldwide distribution of the rag & bone collections of sunglasses and optical frames. The agreement will run for five years starting from January 2018 until December 31, 2022. “With rag & bone we add a directional brand to our growing designer portfolio that benefits from an interesting market shift towards new, trendy and experimental brands. The brand speaks to a very precise target through its distinguishing combination of British understated heritage and modern edgy New York inspired design, and commitment to impeccable craftsmanship from the finest materials. Thanks to our recently established New York based design studio, we are able to capture with precision such new directional design, and cross fertilize it across our worldwide design studio network,” comments Luisa Delgado, CEO of Safilo. “This license thus opens different new business growth opportunities, especially in the US and the UK. It is consistent with our strategy to diversify across segments capturing growth spaces, innovate...
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SAFILO GROUP HOLDS NORTH AMERICAN SALES  CONFERENCE FOCUSED ON ITS 2020 TRANSFORMATION  PLAN FOR GROWTH AND SUSTAINABILITY

SAFILO GROUP HOLDS NORTH AMERICAN SALES CONFERENCE FOCUSED ON ITS 2020 TRANSFORMATION PLAN FOR GROWTH AND SUSTAINABILITY

Safilo Group held a North American sales conference on Thursday, October 13 th – Saturday, October 15 th which brought together sales representatives from across the U.S. and Canada to be inspired, energized and informed over the two-and- a-half- day meeting which took place at the Meadowlands Hilton in East Rutherford, NJ. The conference was aimed at all sales distribution channels: 3 O, corporate chains and department/specialty stores, and was hyper-focused on Safilo’s right to win in 2017 and beyond, based on its 2020 transformation plan for the company’s long term growth and sustainability. Henri Blomqvist, a member of the Safilo Group’s executive committee who took on the newly created role of CEO of Safilo North America on August 1 st and is also responsible for Safilo’s global sports channel, kicked off the convention for which the theme was aptly named “2020 Transformation for Sustainable Growth.” His presentation focused on the vision and strategy for North America which is based on the company’s 2020 strategic plan, first announced in March of 2015. He emphasized the plan’s enhanced focus on the company’s brand and commercial strategies and underscored...
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SeikoVision Introduces Revamped Rewards Program for Eye Care Professionals

SeikoVision Introduces Revamped Rewards Program for Eye Care Professionals

Luxury eyeglass lens producer SeikoVision announced today that it has revamped its Seiko Elite rewards program to make it more accessible and beneficial to eye care professionals across the country. A multi-tiered rewards program, Seiko Elite lets ECPs qualify for valuable practice growth tools by selling a certain number of premium Seiko progressive addition lenses (PALS) each month. Tiers include the Basic Seiko Elite Tier, Premium Seiko Elite Tier and two bonus tiers. Program benefits in each tier include: – Marketing: Professionally designed website, social media setup and management, counter displays, SEO, eye health videos, articles and more. – Analytics: Healthcare analytics software for measuring and understanding important business and industry metrics. – Consulting: Professional advice about implementing open-book management. -Efficiency: Automated patient testimonials, email, text, and voice and appointment filler. Based on information collected from 52 eye care practices, Seiko Elite members have enjoyed an average of 1,000 patients reactivated, six filled late cancellations per month, a 50% reduction of no-show patients, 75 new online reviews per year...
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Eyewear Icon Safilo Makes Frames for Top Fashion Brands in Record Time with Stratasys 3D Printing

Eyewear Icon Safilo Makes Frames for Top Fashion Brands in Record Time with Stratasys 3D Printing

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MODO Faces

MODO Faces

MODO is pleased to launch our new project, MODO Faces, which highlights and celebrates the artists and culture around the field of design. Our idea with the MODO Faces project is to capture MODO’s connection to art, architecture, and original design that merges form and function, rather than short-lived fashion trends. CARLA SABRINA MARENCO Music Producer MODO Paper-Thin Titanium, 664 Scuba Blue NICOLAS LAUZERAL Architect and Glass Designer MODO Paper-Thin Titanium, 4404 Black/Gold   ALESSANDRO STEFANONI Architect MODO Paper-Thin Titanium, 4404 Black Gold CATHERINE BUYSAN DIAN Costume Designer MODO VS1, TORINO Black/Gold   LUCIA VERONESI Artist MODO Metal Core Acetate, 6609 Matte Black MARCO FERRARIS Chief of Exhibition Office at Palazzo Grassi MODO Paper-Thin Titanium, 4403 Burgundy   MODO is capturing unique, interesting faces and up and coming artists and innovators.
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WILEY X® SUPPORTS 2016 WORLD SIGHT DAY CHALLENGE,  HELPS TO FUND, PROMOTE SUSTAINABLE EYE HEALTH PROJECTS FOR THOSE IN NEED

WILEY X® SUPPORTS 2016 WORLD SIGHT DAY CHALLENGE, HELPS TO FUND, PROMOTE SUSTAINABLE EYE HEALTH PROJECTS FOR THOSE IN NEED

Protective eyewear innovator Wiley X®, Inc. has joined Optometry Giving Sight and the World Sight Day Challenge Coalition to support important eye health initiatives and projects designed to help those who are needlessly blind or vision impaired.  The lynchpin of this ongoing international campaign is World Sight Day, which this year falls on October 13. This year’s World Sight Day Challenge will focus on the need for effective, sustainable eye health initiatives for children and adolescents. The campaign will run from September 1st until October 31st and will help support vision care services being delivered around the world. World Sight Day (WSD) is an annual day of awareness to focus global attention on blindness and vision impairment. It is coordinated by the International Agency for the Prevention of Blindness under the VISION 2020 Global Initiative. It is supported by eye health organizations around the world – including Optometry Giving Sight – and is included on the official World Health Organization (WHO) calendar. The World Sight Day Challenge is a major fundraising campaign coordinated by Optometry Giving Sight designed to raise funds for projects that provide training,...
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Heather Jackson Finishes 3rd at 2016 IRONMAN® World  Championship: First American Female Pro to Podium in 10 Years

Heather Jackson Finishes 3rd at 2016 IRONMAN® World Championship: First American Female Pro to Podium in 10 Years

Rudy Project pro triathlete Heather Jackson made history at the 2016 IRONMAN® World Championship as she crossed the finish line in third, making her the first American female to podium in ten years. Jackson’s final finishing time was 9:11:32. Jackson began the day with a solid 58:56 swim, which placed her six minutes behind the lead pack. After a tough battle on the Queen K highway, Jackson rolled into T2 in third place with a 5:00:31 bike split, putting her 14:02 behind the current leader and eventual champion Daniela Ryf. Jackson went on to hold her position on the run, even jumped ahead to second place for a period of time, but was eventually passed by three-time World Champion and renowned runner Mirinda Carfrae. Jackson kept her game face on as Carfrae was the only competitor to pass her, and she eventually ran down the finishing chute with a 3:07:48 marathon split. Jackson was the first American female to cross the line at this year’s race, thus making her the first American female to podium in ten years since Desiree Ficker in 2006. “Heather has had an incredible season and put so much into racing well in Kona,” said Chris Lupo, Director of Sports Marketing for Rudy...
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Three Man Rowing Team Sets Sight on Breaking Records with XX2i Optics

Three Man Rowing Team Sets Sight on Breaking Records with XX2i Optics

XX2i Optics, winner of Gear Institute’s “Best Value” award, is excited to announce a partnership with three brave athletes tackling this year’s Talisker Whisky Atlantic Challenge: the American Oarsmen. Michael Matson, David Alviar, and Brian Krauskopf aim to row 3,000 nautical miles from La Gomera, Canary Islands to Antigua in the Caribbean in 45 days, a new American record. “As a former collegiate rower, I am continually impressed by the challenges our sponsored athletes take on. Rowing in the open ocean across the Atlantic is not for the faint of heart,” said Paul Craig, President of XX2i Optics. “Our 8K polarized lens technology is ideal for navigating on the water, so these guys should know they are in good hands when the conditions get rough. It’s going to be a battle out there, but I’m honored the American Oarsmen chose XX2i Optics to protect their eyes in anything but calm conditions.” “We have lots of goals in this race,” shared Michael Matson, member of the American Oarsmen. “Being skipper, my goal is simply to ensure the boat and crew make it safely from start to finish. Beyond that, we are vying for numerous records!” Should the American Oarsmen...
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Announcing the Performance Vision Center Awards

Announcing the Performance Vision Center Awards

In recognition of leading Independent Eye Care Professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport, and Dr. Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing Vision through Education, Assessment, and Intervention.” “New research available in the last year has helped quantify the significant and positive impact that we have had in partnership with Independent Eye Care Professionals in preventing sports related eye injuries.” said Anthony DiChiara, Liberty Sport President and CEO. “We supported this timely idea to recognize and award a leading group of ECPs for their dedication to our shared mission. We remain particularly mindful that our mission to protect active children and adults from eye injury continues.” According to Prevent Blindness, the nation’s oldest eye health and safety organization, eye injuries have decreased by double digits over the past five years. Eye Care Professionals that regularly prescribe sport protective eyewear have had a major impact on this trend. Even...
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SAFILO GROUP UNVEILS NEW VISION EXPO WEST BOOTH CONCEPT FOCUSED ON BUSINESS BUILDING CAPABILITIES AND ANNOUNCES INVITATION-ONLY PRIVATE APPOINTMENTS IN THE VENETIAN SUITES TO VIEW LUXURY COLLECTIONS

SAFILO GROUP UNVEILS NEW VISION EXPO WEST BOOTH CONCEPT FOCUSED ON BUSINESS BUILDING CAPABILITIES AND ANNOUNCES INVITATION-ONLY PRIVATE APPOINTMENTS IN THE VENETIAN SUITES TO VIEW LUXURY COLLECTIONS

Safilo Group reveals a modern new booth configuration at Vision Expo West, as it did at Vision Expo East, aimed at underscoring Safilo’s role as a strategic business partner to the independent optician, taking a customer-centric approach focused on business development solutions and Safilo capabilities. Safilo will utilize the newly configured booth (#19065) to emphasize its leadership position in the industry, creating a sleek and upscale redesigned corporate environment spanning 4,800 square feet. The highly engaging and contemporary setting will reinforce the company’s newest innovations – from launch collections such as Havaianas which will be teased in anticipation of a January 2017 launch and other new product offerings such as the Polaroid optical collection – to new tools and service capabilities. With a reconfigured main entrance, visitors will be greeted at a new reception area by a giant LED screen with high-impact brand videos on loop. Upon further entry, an easy-to- navigate “walk-through” concept provides increased visibility to various Safilo brands and eyewear products on display to convey the company’s design savoir-fare. An important focus...
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