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SeikoVision Launches Sensity-Light Reactive Lenses and Distortion-Free Optics

SeikoVision Launches Sensity-Light Reactive Lenses and Distortion-Free Optics

Luxury eyeglass lens producer SeikoVision announced today, through a partnership with HOYA Vision Care, the launch of two new products: Sensity, a new brand of light-reactive lenses and HOYA DF, distortion-free optics. “The only way for independent practices to overcome commoditization and price erosion is for HOYA to provide them with new technology that is not available anyplace else,” said Barney Dougher, President of HOYA Vision Care, North America. “Sensity is not a ‘me too’ product. It has distinctive technological advances in its processing and performance that will provide points of differentiation for independents that will make their patients happy.” The first product, Sensity lenses, feature StablightTM Technology, which ensure consistent performance in varying climates and temperatures. The lenses’ deep, natural colors provide excellent contrast and glare reduction as well. Attendees for Vision Expo East 2017 will have the opportunity to receive a FREE pair of Sensity lenses via stopping by the HOYA/SEIKO booth (LP4401) to demo the product. The second product, HOYA DF, is a complete eyewear that introduces true distortion-free and obstruction-free vision to...
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See & Do Good

See & Do Good

What do we mean by SEE & DO GOOD? We want to treat our environment with respect, which is why we are constantly on the look-out for new ways to incorporate eco- consciousness in the neubau eyewear universe. In short: SEE & DO GOOD stands for our efforts to respect the environment and to enjoy aesthetics at the same time. Conscious consumption and forward-looking production are the focus, and it starts with the material of our frames, but also affects the material of our spectacle case, cleaning cloths, our POS material, as well as the support of social projects empowering nature in urban surroundings. With our models Bob, Valerie and Dani we have premiered the use of a material called naturalPX. Two thirds of the raw materials used in its production are renewable and organically sourced. Apart from utilizing this eco-friendly polymer we take great care in creating as little waste as possible. We can achieve this by using ultra-modern production methods that help us mold all the different parts of a neubau eyewear frame into perfect shape. Even the accouterments of our products have been manufactured with an eye on utility and ecology. Apart from the case which is manufactured...
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It’s in the materials …

It’s in the materials …

We always want to keep improving; our aim is to make spectacles that don’t just measure up to aesthetic and practical needs, but also to ecological standards. From high labor standards to innovative manufacturing methods, there is a lot that we have accomplished already. And yet we are striving for more and looking forward to the achievements, both big and small, in the journey ahead. natural PX is a highly developed eco-friendly polymer used in the manufacture of our spectacle frames beginning in April 2017. naturalPX is made from organically sourced and renewable primary products, as 65% of our naturalPX is produced from an oil extracted from the seeds of castor oil plants, also known as “the miracle tree”. This way we are supporting our environment’s natural cycle. As the high quality of our products is of the utmost importance to us, this material also has to live up to the same renowned standards of excellence as the materials we have been using until now: light in weight, super flexible and sturdy, without any limitations in terms of coloration – allowing for the creation of deep, vibrant colors as well as those with a transparent crystal clear finish. The...
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MODO Newsletter | MODO and Sauber F1 Team

MODO Newsletter | MODO and Sauber F1 Team

MODO is pleased to continue their partnership with the Sauber F1 Team as a Premium Partner for the new 2017 racing season. MODO is an eyewear company founded in New York, and is driven by a passion for innovation and technology. MODO adopts the latest manufacturing technology and newest materials in its products’ designs. MODO’s Paper-Thin collection is some of the lightest and strongest eyewear in the world. At 6.8 grams, Paper-Thin sunglasses are fitted with high-performance polycarbonate lenses using High Chromatic Definition (HCD) technology to merge form and function. The Premium Partnership also moves MODO’s drive for innovative and advanced design forward with new F1 high-tech products. MODO and Sauber Engineering are currently developing eyewear that will use Sauber F1 technology and materials, to be released in the upcoming year. For the Sauber F1 Team’s 25th Formula One season, MODO branding appears on the mirrors of the new Sauber C36-Ferrari, and the entire team is equipped with MODO sunglasses to represent MODO products in style. 
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OCuSOFT and Prevent Blindness Support April’s Women’s Eye Health & Safety Awareness Month

OCuSOFT and Prevent Blindness Support April’s Women’s Eye Health & Safety Awareness Month

More women than men have eye disease, including age-related macular degeneration, cataracts, and glaucoma. According to the Prevent Blindness study, The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems, these numbers will only continue to increase in the years to come. Prevent Blindness has designated April as Women’s Eye Health and Safety Month in an effort to educate women about the steps they can take today to help preserve vision in the future and for the second straight year, OCuSOFT Inc., a privately-held eye and skin care company dedicated to innovation in eyelid hygiene and ocular health, has partnered with Prevent Blindness to help spread this message. OCuSOFT ® has once again agreed to donate 10 percent of all online sales during April’s Women’s Eye Health and Safety Awareness Month to promote the education of eye safety and wellness among women. See Jane See: Women’s Healthy Eyes Now, to provide free education and resources on everything from eye disease to cosmetic safety to vision changes during pregnancy. Valuable information and new data on a range of topics related to women’s vision health at every life stage can be found at SeeJaneSee.org....
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SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

Trendsetting Design, Superior Craftsmanship and Powerful Brands For Preferred Customer Partnerships BOOTH #2749 Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, will be present at Vision Expo East, the largest and most prestigious eyewear trade show in the United Sates, from March 31st to April 2 nd at the Jacob Javits Center in New York City with its direction-setting booth, #2749, located on the main show floor. Show attendees are encouraged to sign up for booth tours at the Safilo reception desk where they can learn about Safilo’s industry-leading capabilities in the areas of trendsetting design, superior craftsmanship and powerful brand building – illustrated by its own core brands highlighted by Polaroid, Carrera, Safilo, Elasta, Emozioni and Smith – in addition to new launch collections, manufactured under license, for Havaianas and Fendi Mens. The company will host some powerful experiences that celebrate the independent eyewear powerhouse’s leading edge innovations in the wearable field with SAFILOX smart eyewear and celebrate the company’s historical savoir-faire with the U.S. unveiling of its new...
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AMERICAN EYES

AMERICAN EYES

A Photographic Journey by Gianluca Vassallo Celebrating Safilo’s Spring 2017 Reintroduction of Elasta and Emozioni Eyewear Safilo celebrates the Spring 2017 reintroduction of its own flagship Elasta and Emozioni ophthalmic collections with a captivating exhibition in New York City called American Eyes. The exhibition is an homage to American opticians – celebrating the people, optical shops and landscapes they call home. Timed to Vision Expo East, American Eyes, by Italian artist Gianluca Vassallo, is a journey of images representing a cross-section of America. This is not the America we all know from glossy magazines, but the real one, sincere and bewitching. The thought-provoking images by the artist Gianluca Vassallo show large expanses of cultivated fields, rural villages and characteristic optical shops where opticians work with love. Vassallo’s photos are extremely evocative, telling stories and emotions in a way that words can’t. The eight Safilo accounts depicted in the exhibit are from Maryland, Pennsylvania, New Jersey and New York and were selected for their unique locations and high regard for the Elasta and Emozioni collections which have filled an important niche...
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A FORWARD VISION FOR EYEWEAR HERITAGE,  WINNERS OF THE CONTEST ANNOUNCED

A FORWARD VISION FOR EYEWEAR HERITAGE, WINNERS OF THE CONTEST ANNOUNCED

Launched in April 2016, the first-ever tutoring project for the eyewear world – by Safilo in association with L’Uomo Vogue – has reached its conclusion. The finalists of the three competition categories are young creative talents who reinvented the eyewear frame with originality while respecting the competition’s guidelines, i.e. to blend heritage with innovation. They had the opportunity to show their work in a special exhibition held in Safilo’s Via Manzoni showroom to coincide with the Milan Fashion Week and MIDO. Four winners (two came equal first) and four models of creativity-packed eyewear frames: Zixin Yang wins the Masterpiece award for the most artistic, original frame. She presented a very sophisticated design in product terms, almost disengaged from its actual function, and with a fascinating storytelling which reflects the vision of not only a true artist but also a fine designer. The Capsule Collection award goes to Nirmit Gupta and Pritam Paraye, a creative duo who impressed the jury for their fun, contemporary design already prepared in a range of materials and colors, making it particularly appealing and virtually ready for production development. Finally,...
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Wiley X® Hires David S. Gaul As New Chief Operations Officer

Wiley X® Hires David S. Gaul As New Chief Operations Officer

New Senior Leader Has Proven International Track Record In Financial Analysis,  Operations Management, Government Relations and More Wiley X®, Inc., a leading manufacturer of premium protective eyewear headquartered in Livermore, California, has announced the hiring of David S. Gaul to serve as the company’s new Chief Operations Officer (COO). Gaul brings with him two decades of experience growing the distribution of innovative consumer products in partnership with North America’s top wholesalers and retailers.  This MBA-educated professional’s experience also extends far beyond America’s borders, as he has been involved with business operations in France, the United Kingdom, Germany, Italy, Spain, China and Latin America.  Gaul’s combination of leadership skills and success make him an ideal candidate for this senior leadership position at Wiley X.  He joins Wiley X at a pivotal time in history — as the company celebrates 30 years of success and growth in 2017 and prepares for even bigger and better things in the future. Wiley X began back in 1987 as a small, but innovative manufacturer of ballistic protective eyewear for the U.S. military, and has since grown into...
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Silhouette at Sotheby’s “Now You See Me” Event

Silhouette at Sotheby’s “Now You See Me” Event

Last Tuesday evening, Silhouette was pleased to announce a pop up eyewear gallery at Sotheby’s S|2 gallery at the ‘Now You See Me’ exhibition event. The gallery showcased the iconic Titan Minimal Art with customized shapes and lenses, the award-winning Urban Lite, Sun 2017 styles featuring the Silhouette X Arthur Arbesser collection as well as a capsule preview of the Atelier Collection due to launch this Spring. The S|2 gallery, which is home to the works of many contemporary artists, perfectly complemented Silhouette’s pop up gallery which was set against a backdrop of the painting by Piotr Uklanski, which depicts the eye of supermodel, Stephanie Seymour. Hosted by famous siblings and native New Yorkers, Jill Kargman and Will Kopelman, the special event kicked off the introduction of the ‘Now You See Me’ gallery, showcasing nine of the most celebrated contemporary female artists of the 20 th Century that spans four continents and a hundred years of creative output. Works by Lynda Benglis, Frida Kahlo, Joan Mitchell and Georgia O’Keeffe were shown alongside the bespoke eyewear. For more information please contact: Erin Farley e.farley@us.silhouette.com Photo by Samantha...
Vision Expo In-Booth Jimmy Crystal Product Demonstration

Vision Expo In-Booth Jimmy Crystal Product Demonstration

A&A Optical announces an in-booth product demonstration at the International Vision Expo & Conference at the Javits Convention Center in New York on Friday, March 31, 2017, 12:30 – 2:30 p.m. Attendees are invited to discover the Shine and meet and greet with Product Development Manager and Frame Designer, Walter Roth at A&A Optical booth 2543. Each Jimmy Crystal New YorkTM frame is unique and special, featuring hand set Swarovski® crystal patterns. View the finishing touches and attention to detail that each Jimmy Crystal New YorkTM style entails. The in booth demonstration will include commentary and a meet and greet with Product Development Manager and Jimmy Crystal New York frame designer, Walter Roth. A new demonstration will begin every thirty minutes between 12:30 – 3:30 p.m. All demonstration attendees will have the opportunity to win a free Jimmy Crystal New York sun frame of their choosing. Robert Liener, A&A Optical President/CEO said: “This is a unique opportunity to get a behind-the-scenes look at a Jimmy Crystal New YorkTM frame in the crystalizing process. You see a finished product arrive in a shipping box or on a frame tray and its eye-catching...
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L’AMY AMERICA ANNOUNCES A MULTI-YEAR AGREEMENT WITH CONDÉ NAST TO CREATE GLAMOUR EDITOR’S  PICK EYEWEAR COLLECTION

L’AMY AMERICA ANNOUNCES A MULTI-YEAR AGREEMENT WITH CONDÉ NAST TO CREATE GLAMOUR EDITOR’S PICK EYEWEAR COLLECTION

L’Amy America, part of International Luxury Group, announces it has entered into a multi-year license agreement with Condé Nast to market and distribute sunglasses and ophthalmic frames for the Glamour brand under the name Glamour Editor’s Pick. “Glamour is a leading voice in fashion and beauty among influential millennial audiences, and we are thrilled to leverage the brand’s signature aesthetic and style expertise in an exciting new eyewear collection called Glamour Editor’s Pick,” said Cathy Hoffman Glosser, senior vice president of licensing at Condé Nast. “We have found incredible partners in L’Amy America and look forward to introducing consumers to this new line, which will reflect Glamour’s mission to empower and inspire women.” “We are pleased to partner with Condé Nast and Glamour to create eyewear collections for one of the most well- known and respected women’s brands in the United States,” said Stephen Rappoport, President and CEO of L’Amy America. “Glamour, utilizing the power of their print and social media platform, will enable L’Amy to enhance women’s experience while purchasing Glamour Editor’s Pick eyewear in optical, department...
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A FORWARD VISION FOR EYEWEAR HERITAGE  THE FINALISTS’ PROJECTS EXHIBITED  AT THE SAFILO SHOWROOM 22nd-27th FEBRUARY

A FORWARD VISION FOR EYEWEAR HERITAGE THE FINALISTS’ PROJECTS EXHIBITED AT THE SAFILO SHOWROOM 22nd-27th FEBRUARY

Launched in early 2016, ‘A Forward Vision for Eyewear Heritage’ is the first tutoring and mentoring project in the eyewear world, signed by Safilo and powered by L’Uomo Vogue. An ambitious and unique project, this contest – the first of its kind in the industry – embodies two of the company’s core values: curiosity for eyewear, to be reinvented and innovated with an eye to the future while bearing in mind tradition and craftsmanship, and a strong desire to pass on to future generations Safilo’s deep know-how and unique tradition in the eyewear world. Eight finalists selected from students, graduates and designers, have reinvented with originality their eyewear through a creative project that combines heritage and innovation. Three categories and three prizes to be awarded: the Masterpiece Award, for the most spectacular and artistic eyewear product that will be produced as a single piece; the Capsule Collection Award, for the production of a pair of glasses that will be distributed as a limited edition by Safilo; the Product School award, which foresees a three-year apprenticeship program for the winners with Safilo to acquire experience and knowledge in all areas of...
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LADY GAGA WEARS DIESEL EYEWEAR SUNGLASSES  IN THE BRAND NEW VIDEO “JOHN WAYNE”

LADY GAGA WEARS DIESEL EYEWEAR SUNGLASSES IN THE BRAND NEW VIDEO “JOHN WAYNE”

To much critical acclaim, Lady Gaga’s extraordinary halftime show during Super Bowl LI showcased her talent for breathtaking dance moves, incredible vocals and stunning set design. Following the worldwide success of the performance, the brand new video for “John Wayne” off of her #1 album Joanne premiered to much excitement. The “John Wayne” video features an intense array of dynamism and impact in every single scene. During the video, Lady Gaga is wearing Diesel Eyewear sunglasses, in particular the round style DL0233, a combination of metal and injected material, bold frontal with oblique sections. Diesel Eyewear is produced and distributed by Marcolin, available in all the Diesel stores and in select optical retail locations beginning in March. Video link: http://www.youtube.com/watch?v=o9iQ8lIfyEs
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SAFILO EMBARKS ON LIVE EVENT BUYING DAYS

SAFILO EMBARKS ON LIVE EVENT BUYING DAYS

Safilo USA will embark on a new Safilo Buying Days live selling initiative in 2017 to help its current and prospective customers better develop their business as part of the company’s corporate 2020 strategic plan to further invest in its go-to- market capabilities and in customer care. The company is planning a series of 15 regional events across the U.S. in 2017 to showcase the group’s entire brand portfolio designed to enhance its customer partnerships as well as distribution of Safilo’s total brand portfolio. The first selling event was held in Los Angeles at the Beverly Hills Hotel (Jan. 31-Feb. 2) which will be followed by Huntington Beach, CA (Feb. 15-16) at the Paséa Hotel & Spa. Next is San Francisco (Feb. 21-23) at the W Hotel followed by Phoenix (March 21-22). Additional cities to host Safilo Buying Days include Dallas (April), Atlanta (April), Chicago (May), Philadelphia/ Baltimore/Washington DC (May), Boston (June), San Francisco/San Jose (July), Los Angeles (July), Orange County, CA (August), San Antonio/Austin (September), Houston (October) and Orlando/ Tampa/Jacksonville (October). Safilo will be previewing its newest international collections at these...
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