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MARCOLIN GROUP ANNOUNCES THE EARLY RENEWAL  OF ITS EYEWEAR LICENSING AGREEMENT WITH DIESEL

MARCOLIN GROUP ANNOUNCES THE EARLY RENEWAL OF ITS EYEWEAR LICENSING AGREEMENT WITH DIESEL

Marcolin Group, one of the leading players in the eyewear industry, and Diesel, lifestyle brand company synonymous with uniqueness and innovation, announced today the early renewal of the license agreement for the design, production and worldwide distribution of Diesel Eyewear branded sunglasses and optical frames. The collaboration between the two Groups, which began in 2010, has been renewed until 2023. This renewal highlights the willingness of both to pursue an even closer partnership based on a mutual approach to continuous research and experimentation in order to offer products reflecting the stylistic codes of the brand, which are passion, unconventional spirit and individuality. Massimo Renon, Marcolin’s Group Worldwide Commercial General Manager declared: “The early renewal of the eyewear license with Diesel expresses our clear willingness to invest in prestigious and international brands in today’s market as very complex and competitive as the eyewear one. We are pleased Diesel recognized us as the ideal partner in terms of creativity, distributional strategies and level of service, with which to collaborate and develop synergies to ensure successful results.” “We...
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Polaroid Side Stories: Meet the Talent in Our Stories

Polaroid Side Stories: Meet the Talent in Our Stories

Polaroid – a worldwide leader in polarized lens technology and in the mass-cool eyewear segment – presents Side Stories: five short videos starring authentic characters of different ages and different talents, all in love with Polaroid Eyewear. After The Fish Bowl, the short film inspired by the life of Edwin Herbert Land, the man who revolutionised the way we see the world, Side Stories is the latest from the marketing campaign celebrating the brand’s 80 th anniversary. Through incredible stories, our five artists, coming from music, fashion, street art, skateboarding and dance, tell us about themselves and present their vision for a better world. These unique, contemporary talents have all reached for and, thanks to Polaroid Eyewear, realised their dreams: they are the “Edwin Lands” of our time, represented through their art. The concept of Instant Experience is a recurring theme in each of the Side Stories: the transformation, the moment in which, by improving our perception of what we see thanks to Polaroid, we give our best and express ourselves. Free to seize every occasion just as Land did 80 years ago, we clearly see the opportunities, beauty, truth and love which...
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Celebrity Sightings: Jessica Chastain

Celebrity Sightings: Jessica Chastain

52336026 Actress Jessica Chastain clutches a bouquet of flowers as she arrives in Warsaw, Poland to promote her latest film ‘The Zookeeper’s Wife’ on March 05, 2017. FameFlynet, Inc – Beverly Hills, CA, USA – +1 (310) 505-9876 RESTRICTIONS APPLY: USA/CHINA ONLY
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LORI CARTER APPOINTED AS SAFILO’S DIRECTOR OF  PROFESSIONAL RELATIONS

LORI CARTER APPOINTED AS SAFILO’S DIRECTOR OF PROFESSIONAL RELATIONS

  SAFILO, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the appointment of Lori Carter to the strategic role of Director of Professional Relations for the U.S., a newly created position. The appointment is aimed at strengthening Safilo’s relationships with its stakeholders, namely customers and trade associations. It represents a further milestone in Safilo’s commitment to the success of the ECP’s in a changing market environment. Safilo’s investment will support ECP’s with breadth of expertise and dedication in developing business strategies for sustainable dispensary management. The creation of this role is part of a broader evolution of Safilo that is transforming its USA organization into a customer centric structure. With a more agile and less hierarchically driven set up, Safilo USA will be able to capture customer needs more immediately and develop faster and more flexible solutions. “Lori’s longstanding expertise in the eyewear industry and within Safilo leads her naturally to this role. Her energy, empathy and commitment are what is needed to make Safilo’s...
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Safilo Group and Authentic Brands Group announce the five-year renewal of their Juicy Couture eyewear license agreement

Safilo Group and Authentic Brands Group announce the five-year renewal of their Juicy Couture eyewear license agreement

Safilo, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Authentic Brands Group, owner of a global portfolio of iconic fashion, sports and lifestyle, celebrity, media, and entertainment brands, announce a five year extension of their license agreement for the design, manufacturing and distribution of the Juicy Couture eyewear collections of sunglasses and optical frames. The agreement will now run until 31st December 2022. “The renewal of our license agreement, originally forged in 2005, is a result of positive performance year over year and our strong partnership with ABG,” said Luisa Delgado, CEO of Safilo Group. “The Juicy Couture brand fits very well with our portfolio strategy, offering popular brands to our target market. We are excited to partner with the brand to grow our diversified distribution channels.” “We are thrilled to continue a successful partnership with Safilo,” said Jarrod Weber, EVP of Fashion at ABG. “Together, we have forged a long-standing relationship that has led to the expansion of the Juicy Couture brand, its categories and distribution channels around the world.” Juicy Couture is distributed...
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Go Green with neubau eyewear

Go Green with neubau eyewear

The color green – it stands for nature, happiness, good fortune – exactly the sort of things you can never get enough of. It is no wonder that “Greenery” was voted Pantone Color of the Year for 2017. It is also a highly suitable finish for all of our loved fashion accessories, and that is why we our reintroducing all of your favorite neubau eyewear frames in the most beautiful shades of green(ery). Whether in evergreen or agave, neubau eyewear models Sam, Frida and Edmund will surround you with mental images of luscious green natural enclaves even as you embark on the grayest of expeditions through the asphalt jungle. Once you have made it to the nearest local oasis of leisure, the sunglasses Diana, Joseph and Heinz in shades of evergreen and jade will be your perfect companions to relax in a confidently stylish and trendy fashion. And since a concern for nature is also at the center of everything to do with sustainability, neubau eyewear’s models Dani, Valerie and Bob are made from natural PX, an organic material derived from renewable sources, just to make sure that those green shoots will keep sprouting in the future as well.
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BUY SMART AND ON-TREND 24/7 WITH BEYERIGHT

BUY SMART AND ON-TREND 24/7 WITH BEYERIGHT

C&E Vision’s exclusive, web-based service BEYERIGHT (pronounced “Buy Right”), allows members to purchase top-selling frames via vendor and brand—based on what companies they bill—anytime, anywhere. As a complementary service to C&E Vision members, BEYERIGHT shows the most popular and in-stock ophthalmic and sunglass collections by brand in a large-scale format as well as a plethora of information that includes wholesale cost, product group, age group, material, eye bridge and temple length, colors available, manufacturers’ product codes, year and month released, and country of origin. As one of nine distinct web-based services offered by C&E Vision, BEYERIGHT has more than 200 brands from participating vendors such as Luxottica, Marchon, Safilo, Tura, ClearVision Optical, Charmant, and Aspex. These special programs for C&E members provide both a high level of service and access to extensive information that aim to keep their retail business a step ahead of the competition. Frames bought via BEYERIGHT will appear on C&E Vision members’ invoices downloaded from the member portal, as both a description and an image for easy reference. “BEYERIGHT is...
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A&A Optical Announces Licensing Agreement with Cremieux

A&A Optical Announces Licensing Agreement with Cremieux

A&A Optical announces an exclusive licensing agreement for the design, development, and distribution of Cremieux Eyewear. The agreement includes distribution of men’s ophthalmic eyewear in the United States and multiple countries around the world. Cremieux Eyewear will launch in Fall 2017. Robert Liener, A&A Optical President/CEO, commented: “I am pleased to announce that A&A Optical has signed a licensing agreement with Cremieux. Cremieux is a French based company of fine menswear and accessories sold around the world and exclusively in the US through Dillard’s department stores. We are very excited to partner with the Cremieux family to develop a lux and distinguished men’s eyewear collection. After a collaborative process with the Cremieux team, the new collection is in the final stages of design.” Stephane Cremieux, Cremieux CEO said: “We are excited to partner with a family owned company like ours, A&A Optical, to license the Cremieux brand in eyewear. With Cremieux eyewear, consumers will be able to get our vision of elegance. Like every other Cremieux product, Cremieux Eyewear collection includes the finest materials from all over the world.” ABOUT...
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SeikoVision Launches Sensity-Light Reactive Lenses and Distortion-Free Optics

SeikoVision Launches Sensity-Light Reactive Lenses and Distortion-Free Optics

Luxury eyeglass lens producer SeikoVision announced today, through a partnership with HOYA Vision Care, the launch of two new products: Sensity, a new brand of light-reactive lenses and HOYA DF, distortion-free optics. “The only way for independent practices to overcome commoditization and price erosion is for HOYA to provide them with new technology that is not available anyplace else,” said Barney Dougher, President of HOYA Vision Care, North America. “Sensity is not a ‘me too’ product. It has distinctive technological advances in its processing and performance that will provide points of differentiation for independents that will make their patients happy.” The first product, Sensity lenses, feature StablightTM Technology, which ensure consistent performance in varying climates and temperatures. The lenses’ deep, natural colors provide excellent contrast and glare reduction as well. Attendees for Vision Expo East 2017 will have the opportunity to receive a FREE pair of Sensity lenses via stopping by the HOYA/SEIKO booth (LP4401) to demo the product. The second product, HOYA DF, is a complete eyewear that introduces true distortion-free and obstruction-free vision to...
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See & Do Good

See & Do Good

What do we mean by SEE & DO GOOD? We want to treat our environment with respect, which is why we are constantly on the look-out for new ways to incorporate eco- consciousness in the neubau eyewear universe. In short: SEE & DO GOOD stands for our efforts to respect the environment and to enjoy aesthetics at the same time. Conscious consumption and forward-looking production are the focus, and it starts with the material of our frames, but also affects the material of our spectacle case, cleaning cloths, our POS material, as well as the support of social projects empowering nature in urban surroundings. With our models Bob, Valerie and Dani we have premiered the use of a material called naturalPX. Two thirds of the raw materials used in its production are renewable and organically sourced. Apart from utilizing this eco-friendly polymer we take great care in creating as little waste as possible. We can achieve this by using ultra-modern production methods that help us mold all the different parts of a neubau eyewear frame into perfect shape. Even the accouterments of our products have been manufactured with an eye on utility and ecology. Apart from the case which is manufactured...
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It’s in the materials …

It’s in the materials …

We always want to keep improving; our aim is to make spectacles that don’t just measure up to aesthetic and practical needs, but also to ecological standards. From high labor standards to innovative manufacturing methods, there is a lot that we have accomplished already. And yet we are striving for more and looking forward to the achievements, both big and small, in the journey ahead. natural PX is a highly developed eco-friendly polymer used in the manufacture of our spectacle frames beginning in April 2017. naturalPX is made from organically sourced and renewable primary products, as 65% of our naturalPX is produced from an oil extracted from the seeds of castor oil plants, also known as “the miracle tree”. This way we are supporting our environment’s natural cycle. As the high quality of our products is of the utmost importance to us, this material also has to live up to the same renowned standards of excellence as the materials we have been using until now: light in weight, super flexible and sturdy, without any limitations in terms of coloration – allowing for the creation of deep, vibrant colors as well as those with a transparent crystal clear finish. The...
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MODO Newsletter | MODO and Sauber F1 Team

MODO Newsletter | MODO and Sauber F1 Team

MODO is pleased to continue their partnership with the Sauber F1 Team as a Premium Partner for the new 2017 racing season. MODO is an eyewear company founded in New York, and is driven by a passion for innovation and technology. MODO adopts the latest manufacturing technology and newest materials in its products’ designs. MODO’s Paper-Thin collection is some of the lightest and strongest eyewear in the world. At 6.8 grams, Paper-Thin sunglasses are fitted with high-performance polycarbonate lenses using High Chromatic Definition (HCD) technology to merge form and function. The Premium Partnership also moves MODO’s drive for innovative and advanced design forward with new F1 high-tech products. MODO and Sauber Engineering are currently developing eyewear that will use Sauber F1 technology and materials, to be released in the upcoming year. For the Sauber F1 Team’s 25th Formula One season, MODO branding appears on the mirrors of the new Sauber C36-Ferrari, and the entire team is equipped with MODO sunglasses to represent MODO products in style. 
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OCuSOFT and Prevent Blindness Support April’s Women’s Eye Health & Safety Awareness Month

OCuSOFT and Prevent Blindness Support April’s Women’s Eye Health & Safety Awareness Month

More women than men have eye disease, including age-related macular degeneration, cataracts, and glaucoma. According to the Prevent Blindness study, The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems, these numbers will only continue to increase in the years to come. Prevent Blindness has designated April as Women’s Eye Health and Safety Month in an effort to educate women about the steps they can take today to help preserve vision in the future and for the second straight year, OCuSOFT Inc., a privately-held eye and skin care company dedicated to innovation in eyelid hygiene and ocular health, has partnered with Prevent Blindness to help spread this message. OCuSOFT ® has once again agreed to donate 10 percent of all online sales during April’s Women’s Eye Health and Safety Awareness Month to promote the education of eye safety and wellness among women. See Jane See: Women’s Healthy Eyes Now, to provide free education and resources on everything from eye disease to cosmetic safety to vision changes during pregnancy. Valuable information and new data on a range of topics related to women’s vision health at every life stage can be found at SeeJaneSee.org....
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SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

Trendsetting Design, Superior Craftsmanship and Powerful Brands For Preferred Customer Partnerships BOOTH #2749 Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, will be present at Vision Expo East, the largest and most prestigious eyewear trade show in the United Sates, from March 31st to April 2 nd at the Jacob Javits Center in New York City with its direction-setting booth, #2749, located on the main show floor. Show attendees are encouraged to sign up for booth tours at the Safilo reception desk where they can learn about Safilo’s industry-leading capabilities in the areas of trendsetting design, superior craftsmanship and powerful brand building – illustrated by its own core brands highlighted by Polaroid, Carrera, Safilo, Elasta, Emozioni and Smith – in addition to new launch collections, manufactured under license, for Havaianas and Fendi Mens. The company will host some powerful experiences that celebrate the independent eyewear powerhouse’s leading edge innovations in the wearable field with SAFILOX smart eyewear and celebrate the company’s historical savoir-faire with the U.S. unveiling of its new...
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AMERICAN EYES

AMERICAN EYES

A Photographic Journey by Gianluca Vassallo Celebrating Safilo’s Spring 2017 Reintroduction of Elasta and Emozioni Eyewear Safilo celebrates the Spring 2017 reintroduction of its own flagship Elasta and Emozioni ophthalmic collections with a captivating exhibition in New York City called American Eyes. The exhibition is an homage to American opticians – celebrating the people, optical shops and landscapes they call home. Timed to Vision Expo East, American Eyes, by Italian artist Gianluca Vassallo, is a journey of images representing a cross-section of America. This is not the America we all know from glossy magazines, but the real one, sincere and bewitching. The thought-provoking images by the artist Gianluca Vassallo show large expanses of cultivated fields, rural villages and characteristic optical shops where opticians work with love. Vassallo’s photos are extremely evocative, telling stories and emotions in a way that words can’t. The eight Safilo accounts depicted in the exhibit are from Maryland, Pennsylvania, New Jersey and New York and were selected for their unique locations and high regard for the Elasta and Emozioni collections which have filled an important niche...
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