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Prevent Blindness Asks Parents to Put Their Children on the Path to a  Successful School Year with a Complete Eye Exam

Prevent Blindness Asks Parents to Put Their Children on the Path to a Successful School Year with a Complete Eye Exam

To help put children on the path to a successful school year, Prevent Blindness urges parents to take their child for a complete eye exam from an eyecare professional. Prevent Blindness has declared August as Children’s Eye Health and Safety Awareness month to inspire parents to make their child’s vision health a priority. According to data from The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) report, “Children’s Vision and Eye Health: A Snapshot of Current National Issues,” visual functioning is a strong predictor of academic performance in school-age children. In addition, uncorrected refractive errors in infants and preschool-age children are associated with developmental delays, as well as with clinically identified deficits in cognitive and visual-motor functions that may in turn affect school readiness. Vision problems can be treated successfully if detected early. Vision screenings along with complete eye examinations are two critical ways to identify possible vision problems and get children connected to treatment. Unfortunately for many families, cost and access to eye care is a limiting issue. The Affordable Care...
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Set to Crush the 2016 Tour de France

Set to Crush the 2016 Tour de France

With over half of the 2016 Tour de France completed, the Etixx – Quick-Step Pro Cycling Team has already proven their dominance in the field, and is set to rack up more impressive results as cycling’s most prestigious stage race nears its end. Partnered with Rudy Project as the team’s Official Sunglass, the riders of Etixx – Quick-Step can feel confident in the superiority of their eyewear and focus solely on getting first to the line.   Stage 4 of the 2016 Tour de France brought the most excitement for the team thus far, as sprinter Marcel Kittel captured his 14th Grand Tour victory and 11th win this season. With the help of his teammates during the longest stage of this year’s Tour, Kittel exploded to the line for a finish that could only be determined by a photo. Kittel looks onward to future sprint stages where he may demonstrate his supremacy again. Another team member finding himself in the spotlight this year was Julian Alaphilippe, who started the 2016 Tour as a rider to watch after his overall win at the 2016 AMGEN Tour of California in May. Alaphilippe held the White (Youth) Jersey for 5 stages, asserting his place in the field at just 23 years old. As the...
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MATT KENSETH WINS NEW HAMPSHIRE 301 FOR SECOND SPRINT CUP SERIES  VICTORY OF THE SEASON

MATT KENSETH WINS NEW HAMPSHIRE 301 FOR SECOND SPRINT CUP SERIES VICTORY OF THE SEASON

With 44 laps to go around New Hampshire Motor Speedway’s 1.058-mile oval, Wiley X®-sponsored driver Matt Kenseth took the lead from Martin Truex, Jr., then survived a rash of crashes, cautions and re-starts to hold on for victory in July 17’s New Hampshire 301.  The NASCAR Sprint Cup Series win was Kenseth’s second of the season and locked him into eighth place in the current 2016 Sprint Cup Championship point standings. In a race that was fraught with challenges over the final 30 or so laps, Kenseth was able to stay out front and out of trouble.  He credited his team and crew chief Jason Ratcliff for giving him the car he needed to prevail.  As the victor Sunday, Kenseth enjoyed more than the glory and sense of accomplishment that comes with beating the world’s best drivers — he also got to claim the unique fresh lobster trophy that goes to race winners at this New England track.  This is something he’s becoming accustomed to, as this latest trip to New Hampshire Motor Speedway’s victory lane was the third of Kenseth’s career and his second in a row at this track.  He won a Chase for the Sprint Cup playoff race there last fall. “Matt has had a great season...
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Etixx – Quick-Step Pro Cycling Team Valiantly Concludes 2016 Tour de France

Etixx – Quick-Step Pro Cycling Team Valiantly Concludes 2016 Tour de France

As the Official Sunglass of the Etixx – Quick-Step Pro Cycling Team, Rudy Project is proud to recognize the riders and staff for their valiant efforts in the 2016 edition of the Tour de France. Through all 21 stages the team demonstrated relentless strength and perseverance, traits which earnedthem a stage victory and placed a rider in the General Classification Top 10. The team began the Tour on a high note as Julian Alaphilippe held the White (Youth) Jersey for an impressive five days straight, followed by Marcel Kittel’s exhilarating sprint victory in Stage 4. Dan Martin also asserted the team’s dominance in the mountains, moving himself up in the GC standings and giving Etixx – Quick-Step the rare opportunity to not only ride for sprint stages, but also the overall win. History was even made when Alaphilippe and Tony Martin broke away from the peloton in Stage 16, riding 170 kilometers as a duo and at one point extending their lead to six minutes. Their efforts earned them both the Most Aggressive Rideraward that day, a first in the Tour’s history. When it was all said and done, Marcel Kittel earned the runner up spot in the battle for the Green (Points) Jersey and...
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Fueling Athletic Passion – XX2i Optics Partners with BibRave

Fueling Athletic Passion – XX2i Optics Partners with BibRave

  Award winning polarized performance and casual eyewear company, XX2i Optics, is proud to announce their continued partnership with online race resource and innovative ambassador company BibRave. Together, they will introduce a wide array of sunglass options to vetted representatives and social media influencers within the running community. “Runners are a perfect match for XX2i Optics. They are discerning, value conscious consumers that appreciate top quality eyewear at a reasonable price,” said Paul Craig, President of XX2i Optics. “You don’t need a lot of cash or fancy gear to step outside your front door for a run, and that’s why XX2i Optics has grown so quickly within the running world. We pride ourselves on crafting amazing sunglasses with even more amazing warranties, something that was even recognized by Outside Magazine when they honored us with their ‘killer value’ designation. BibRave has allowed us to extend our reach by getting our glasses in the hands of top end running ambassadors.” BibRave’s testers and authentic reviewers give endurance sports brands, like XX2i Optics, the opportunity to work alongside digitally savvy runners, also referred...
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Carrera Sponsors World Premiere of Suicide Squad

Carrera Sponsors World Premiere of Suicide Squad

Carrera is excited to announce their sponsorship of Warner Bros. Pictures’ world premieres of “Suicide Squad,” in New York City on August 1st and at the European premiere in London on August 3rd. The film opens worldwide beginning on Friday, August 5th. The popular eyewear brand found “Suicide Squad” to be an ideal fit; starring in the film as the Joker, Academy Award-winning actor, musician, director and entrepreneur Jared Leto is also Carrera’s 2016 brand ambassador. Carrera found the pairing irresistible, with Leto appearing at once as a rebellious comic-based Super-Villain from the world of film fiction, and the perfect embodiment of a real-world maverick. Paying tribute to the match with their new Maverick collection, the company was eager to help launch the movie in style—on the red carpet.       ABOUT SUICIDE SQUAD From writer/director David Ayer comes “Suicide Squad,” starring Oscar nominee Will Smith, Oscar winner Jared Leto, Margot Robbie, Joel Kinnaman and Oscar nominee Viola Davis. Based on the characters from DC, the film also stars Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, Cara Delevingne, Adam...
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OMEGA AND MARCOLIN GROUP ANNOUNCE PARTNERSHIP

OMEGA AND MARCOLIN GROUP ANNOUNCE PARTNERSHIP

OMEGA, the iconic Swiss watchmaker, and MARCOLIN GROUP, among the worldwide leading eyewear company, have agreed to an exclusive collaboration to create OMEGA branded sunglasses. The first summer collection will be available exclusively in OMEGA boutiques around the world from August 2016 with inspiration for the sunglasses taken from OMEGA’s strong heritage and timepiece design. This has enabled many aesthetical and technical design details that make each pair unique. OMEGA and MARCOLIN GROUP have worked closely together to co-design the eyewear collection and their shared commitment to quality, luxury and precision has ensured that the highest standard of product has been reached. Similarly, both groups are known for their principles regarding innovation and progressive thinking. With that in mind, there has been a determined attempt to offer customers new products with original touches. Commenting on the launch, Raynald Aeschlimann, President & CEO of OMEGA, said: “This is an exciting step for OMEGA because it leads our brand into new areas of creativity. With our long history, there is real brand substance and authenticity to work with and we have ensured that...
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Liberty Sport joins the American Motorcyclist Association

Liberty Sport joins the American Motorcyclist Association

Liberty Sport is excited to announce that is has been approved as a Business Member to the American Motorcyclist Association (AMA). Founded in 1924 with over 235,000 members across the USA, the AMA is the only national organization dedicated to serving all of America’s motorcyclists and with a mission of promoting the motorcycle lifestyle and to protect the future of motorcycling. This is a compliment to the sponsorships in the motorcycle community that Liberty Sport already has with both the Veterans Charity Ride to Sturgis and VRIDETV Canada. “Performance eyewear that not only enhances the rider’s vision and but offers vision protection and a comfortable fit under a helmet is critical to motorcyclists’ safety and enjoyment. With a diverse range of Rx-able eyewear available, Liberty Sport has a unique collection of product that is engineered to meet the demanding vision needs of motorcyclists,” says Angela Gerber, Marketing Manager at Liberty Sport. “We are looking forward to partnering with the AMA to help support their mission of promoting the motorcycle lifestyle with our extensive motorcycle eyewear collection.” Each of the products in the Motorcycle Collection...
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The Maverick Movie – The World Needs Mavericks

The Maverick Movie – The World Needs Mavericks

Carrera launches today the Maverick Movie. The final video, the result of thousands entries from all over the world, portrays the three winners of the competition: Danee Marmolejo, a parkour athlete from Mexico; Kiptoe (aka Matt Dean), a visual artist from Los Angeles; and SiairaShawn, a singer from San Francisco. These are the bold and unconventional Mavericks that Jared Leto and Carrera chose as the protagonists of the video. The video was shot in L.A. by director Christian Larson and is curated by Jared Leto. The Mavericks are described in a very authentic and fresh way to clearly define who they really are – people who inspire, who don’t accept “no” for an answer, people who are not afraid of chances and breaking the rules. http://www.carreraworld.com/video-maverick- movie
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OCuSOFT Inc. Celebrates 30 Years in Business

OCuSOFT Inc. Celebrates 30 Years in Business

OCuSOFT Inc., a privately-held eye and skin care company with an established reputation for innovation in eyelid hygiene and ocular health is celebrating its 30th year providing technological solutions that optimize the delivery and performance of ophthalmic pharmaceutical products, particularly in the area of Ocular Surface Disease (OSD). OCuSOFT® has served the ophthalmic industry with a unique selection of proprietary brands since 1986. A pioneer in ophthalmology, OCuSOFT® introduced the first eyelid cleanser, the first topical anesthetic gel, the first “leave-on” antibacterial eyelid cleaner, the first supplement to enhance botulinum toxin injections and the first fourth generation preservative-free ophthalmic emulsion eye drop. Today, the company is most recognized for its #1 Doctor Recommended Brand of Eyelid Cleansers, OCuSOFT® Lid Scrub® products and supplies by eye care professionals. OCuSOFT® has also been awarded the Top Workplaces honor by the Houston Chronicle for the past six consecutive years and has an outstanding reputation for good works in the community. “I am proud to celebrate this landmark achievement as it represents our resilience in an ever-changing...
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WILEY X® SPONSORED DRIVER TONY STEWART BREAKS 84-RACE

WILEY X® SPONSORED DRIVER TONY STEWART BREAKS 84-RACE

When Wiley X-sponsored NASCAR driver and team co-owner Tony Stewart crossed the finish line first in Sunday’s Toyota Save Mart 350, it carried a special significance on several levels. Even though Stewart had strung together many solid performances since returning to the NASCAR Sprint Cup Series during the 2016 season, victory had so far eluded him. In fact, his June 26 return to Victory Lane snapped an 84-race drought dating back to June 2, 2013, when he took the checkered flag at Dover International Speedway. Combined with his earlier solid performances, this win (the 49th in his illustrious career), moved Stewart into striking distance to qualify for the 2016 Sprint Cup Series Championship 10-race “playoffs” later this year — a goal nobody who knows the competitive Stewart doubts he can achieve. Sonoma, CA – Jun 26, 2016: Tony Stewart (14) poses for photos in victory lane after winning the Toyota – Save Mart 350 at the Sonoma Raceway in Sonoma, CA. The fact that Stewart’s first win of his comeback came on Sonoma, California’s famous 1.99-mile road course — practically in Wiley X’s backyard —was an added benefit for Wiley X Co-Owner and avid NASCAR fan...
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DE RIGO VISION GOES SHOPPING IN THE USA

DE RIGO VISION GOES SHOPPING IN THE USA

A new takeover for De Rigo Vision, a leading maker and distributor of quality eyewear. The company announces that it has signed an agreement to purchase complete ownership of REM Eyewear of Los Angeles, one of the biggest eyewear distributors in the American market.   The operation, part of De Rigo Vision’s strategic plan for further international expansion, aims to reinforce the Group’s distribution platform on the American market. The consolidation of the American sales structure into a single organization under the new name De Rigo REM will permit the creation of a vast sales network qualified to take advantage of opportunities for growth on the American market for the varied portfolio of De Rigo brands sold through the distribution channel of American opticians.   The takeover also adds prestigious American brands such as Converse, John Varvatos, Lucky Brand, Jones New York and Jonathan Adler to the Group’s portfolio.   “I’m proud to announce this agreement with REM, with whom we share the attitude of a family-run business: one of the keys to our companies’ success. The union of the enterprising spirit of Mike Hundert and Donna Gindy’s...
Marc Jacobs Takes Home Top Honors at the 2016 CFDA Awards

Marc Jacobs Takes Home Top Honors at the 2016 CFDA Awards

The CFDA stands for the Council of Fashion Designers Association. The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association whose membership consists of more than 400 of America’s foremost womenswear, menswear, jewelry and accessory designers.  CFDA membership is by invitation only. Founded in 1962, the CFDA’s current mission is to strengthen American Fashion in the Global Economy. The annual event recognizes the outstanding contributions made to American fashion by individuals from all areas of the industry and related arts, with awards being given for design excellence in womenswear, menswear and accessories as well as extraordinary accomplishments in journalism, creative vision and lifetime achievement.  Nominations for each award category are submitted by The CFDA Fashion Awards Guild, an invitation only network comprised of top fashion retailers, journalists, stylists, influencers and the 450+ member designers of the CFDA.
Neubau Eyewear Global Launch Event In Vienna

Neubau Eyewear Global Launch Event In Vienna

On Wednesday evening, in the middle of Vienna’s creative hub, Austria’s top fashion, media and design influencers celebrated the global launch of neubau eyewear along with the company of international guests from all over the world. In keeping with the fresh spirit of the brand, the new range of products were displayed against the backdrop of a stylish dinner and an exciting after party, which included music and dancing from some of the most hip artists in Vienna. Vienna’s 7th district provided the perfect location for the launch of an eyewear brand that has resonated so well with the lifestyle of the cosmopolitan, young, creative generation. The twelve models showcased are available in six colors each, but this only marks the beginning of a vast portfolio of new designs to come. neubau eyewear’s first collection of sunglasses will follow in October 2016. All of the current models can be found online on neubau-eyewear.com. From its origins, to the conception stage, and all the way to manufacturing, this young brand is a true representation of Austrian craftsmanship. These lightweight frames made for comfortability and everyday wear, also live up...
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XX2i Optics and Team Uniting Nations Take on the 2016 Great Pacific Rowing Race

XX2i Optics and Team Uniting Nations Take on the 2016 Great Pacific Rowing Race

XX2i Optics, winner of Outside Magazine’s Outstanding Value Award, is proud to announce their partnership with Team Uniting Nations, a four man rowing team attempting to break the World Record for crossing the Pacific Ocean from Monterey, CA to Honolulu, HI in the 2016 Great Pacific Race. Assembled by the race director Chris Martin, Team Uniting Nations is composed of four individuals from four different countries. The rowers include Carlo Facchino (USA), Thiago Silva (Brazil), Cyril Derreumaux (France), and Fiann Paul (Iceland). These highly competitive endurance athletes were brought across the globe (without even meeting one another) to take on the epic challenge of completing the Great Pacific Race in record breaking time.   “Immediately after we announced our sponsorship of Team OceanHearts, Team Uniting Nations reached out to us and we couldn’t have been more thrilled,” said Paul Craig, President of XX2i Optics. “We now have representation at this spectacular race from two different teams with two different stories, but both emulate the core values of XX2i Optics. We support people with who want to make a difference in this world, and Team Uniting Nations is doing...
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