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A FORWARD VISION FOR EYEWEAR HERITAGE,  WINNERS OF THE CONTEST ANNOUNCED

A FORWARD VISION FOR EYEWEAR HERITAGE, WINNERS OF THE CONTEST ANNOUNCED

Launched in April 2016, the first-ever tutoring project for the eyewear world – by Safilo in association with L’Uomo Vogue – has reached its conclusion. The finalists of the three competition categories are young creative talents who reinvented the eyewear frame with originality while respecting the competition’s guidelines, i.e. to blend heritage with innovation. They had the opportunity to show their work in a special exhibition held in Safilo’s Via Manzoni showroom to coincide with the Milan Fashion Week and MIDO. Four winners (two came equal first) and four models of creativity-packed eyewear frames: Zixin Yang wins the Masterpiece award for the most artistic, original frame. She presented a very sophisticated design in product terms, almost disengaged from its actual function, and with a fascinating storytelling which reflects the vision of not only a true artist but also a fine designer. The Capsule Collection award goes to Nirmit Gupta and Pritam Paraye, a creative duo who impressed the jury for their fun, contemporary design already prepared in a range of materials and colors, making it particularly appealing and virtually ready for production development. Finally,...
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Wiley X® Hires David S. Gaul As New Chief Operations Officer

Wiley X® Hires David S. Gaul As New Chief Operations Officer

New Senior Leader Has Proven International Track Record In Financial Analysis,  Operations Management, Government Relations and More Wiley X®, Inc., a leading manufacturer of premium protective eyewear headquartered in Livermore, California, has announced the hiring of David S. Gaul to serve as the company’s new Chief Operations Officer (COO). Gaul brings with him two decades of experience growing the distribution of innovative consumer products in partnership with North America’s top wholesalers and retailers.  This MBA-educated professional’s experience also extends far beyond America’s borders, as he has been involved with business operations in France, the United Kingdom, Germany, Italy, Spain, China and Latin America.  Gaul’s combination of leadership skills and success make him an ideal candidate for this senior leadership position at Wiley X.  He joins Wiley X at a pivotal time in history — as the company celebrates 30 years of success and growth in 2017 and prepares for even bigger and better things in the future. Wiley X began back in 1987 as a small, but innovative manufacturer of ballistic protective eyewear for the U.S. military, and has since grown into...
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Silhouette at Sotheby’s “Now You See Me” Event

Silhouette at Sotheby’s “Now You See Me” Event

Last Tuesday evening, Silhouette was pleased to announce a pop up eyewear gallery at Sotheby’s S|2 gallery at the ‘Now You See Me’ exhibition event. The gallery showcased the iconic Titan Minimal Art with customized shapes and lenses, the award-winning Urban Lite, Sun 2017 styles featuring the Silhouette X Arthur Arbesser collection as well as a capsule preview of the Atelier Collection due to launch this Spring. The S|2 gallery, which is home to the works of many contemporary artists, perfectly complemented Silhouette’s pop up gallery which was set against a backdrop of the painting by Piotr Uklanski, which depicts the eye of supermodel, Stephanie Seymour. Hosted by famous siblings and native New Yorkers, Jill Kargman and Will Kopelman, the special event kicked off the introduction of the ‘Now You See Me’ gallery, showcasing nine of the most celebrated contemporary female artists of the 20 th Century that spans four continents and a hundred years of creative output. Works by Lynda Benglis, Frida Kahlo, Joan Mitchell and Georgia O’Keeffe were shown alongside the bespoke eyewear. For more information please contact: Erin Farley e.farley@us.silhouette.com Photo by Samantha...
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Vision Expo In-Booth Jimmy Crystal Product Demonstration

Vision Expo In-Booth Jimmy Crystal Product Demonstration

A&A Optical announces an in-booth product demonstration at the International Vision Expo & Conference at the Javits Convention Center in New York on Friday, March 31, 2017, 12:30 – 2:30 p.m. Attendees are invited to discover the Shine and meet and greet with Product Development Manager and Frame Designer, Walter Roth at A&A Optical booth 2543. Each Jimmy Crystal New YorkTM frame is unique and special, featuring hand set Swarovski® crystal patterns. View the finishing touches and attention to detail that each Jimmy Crystal New YorkTM style entails. The in booth demonstration will include commentary and a meet and greet with Product Development Manager and Jimmy Crystal New York frame designer, Walter Roth. A new demonstration will begin every thirty minutes between 12:30 – 3:30 p.m. All demonstration attendees will have the opportunity to win a free Jimmy Crystal New York sun frame of their choosing. Robert Liener, A&A Optical President/CEO said: “This is a unique opportunity to get a behind-the-scenes look at a Jimmy Crystal New YorkTM frame in the crystalizing process. You see a finished product arrive in a shipping box or on a frame tray and its eye-catching...
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L’AMY AMERICA ANNOUNCES A MULTI-YEAR AGREEMENT WITH CONDÉ NAST TO CREATE GLAMOUR EDITOR’S  PICK EYEWEAR COLLECTION

L’AMY AMERICA ANNOUNCES A MULTI-YEAR AGREEMENT WITH CONDÉ NAST TO CREATE GLAMOUR EDITOR’S PICK EYEWEAR COLLECTION

L’Amy America, part of International Luxury Group, announces it has entered into a multi-year license agreement with Condé Nast to market and distribute sunglasses and ophthalmic frames for the Glamour brand under the name Glamour Editor’s Pick. “Glamour is a leading voice in fashion and beauty among influential millennial audiences, and we are thrilled to leverage the brand’s signature aesthetic and style expertise in an exciting new eyewear collection called Glamour Editor’s Pick,” said Cathy Hoffman Glosser, senior vice president of licensing at Condé Nast. “We have found incredible partners in L’Amy America and look forward to introducing consumers to this new line, which will reflect Glamour’s mission to empower and inspire women.” “We are pleased to partner with Condé Nast and Glamour to create eyewear collections for one of the most well- known and respected women’s brands in the United States,” said Stephen Rappoport, President and CEO of L’Amy America. “Glamour, utilizing the power of their print and social media platform, will enable L’Amy to enhance women’s experience while purchasing Glamour Editor’s Pick eyewear in optical, department...
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A FORWARD VISION FOR EYEWEAR HERITAGE  THE FINALISTS’ PROJECTS EXHIBITED  AT THE SAFILO SHOWROOM 22nd-27th FEBRUARY

A FORWARD VISION FOR EYEWEAR HERITAGE THE FINALISTS’ PROJECTS EXHIBITED AT THE SAFILO SHOWROOM 22nd-27th FEBRUARY

Launched in early 2016, ‘A Forward Vision for Eyewear Heritage’ is the first tutoring and mentoring project in the eyewear world, signed by Safilo and powered by L’Uomo Vogue. An ambitious and unique project, this contest – the first of its kind in the industry – embodies two of the company’s core values: curiosity for eyewear, to be reinvented and innovated with an eye to the future while bearing in mind tradition and craftsmanship, and a strong desire to pass on to future generations Safilo’s deep know-how and unique tradition in the eyewear world. Eight finalists selected from students, graduates and designers, have reinvented with originality their eyewear through a creative project that combines heritage and innovation. Three categories and three prizes to be awarded: the Masterpiece Award, for the most spectacular and artistic eyewear product that will be produced as a single piece; the Capsule Collection Award, for the production of a pair of glasses that will be distributed as a limited edition by Safilo; the Product School award, which foresees a three-year apprenticeship program for the winners with Safilo to acquire experience and knowledge in all areas of...
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LADY GAGA WEARS DIESEL EYEWEAR SUNGLASSES  IN THE BRAND NEW VIDEO “JOHN WAYNE”

LADY GAGA WEARS DIESEL EYEWEAR SUNGLASSES IN THE BRAND NEW VIDEO “JOHN WAYNE”

To much critical acclaim, Lady Gaga’s extraordinary halftime show during Super Bowl LI showcased her talent for breathtaking dance moves, incredible vocals and stunning set design. Following the worldwide success of the performance, the brand new video for “John Wayne” off of her #1 album Joanne premiered to much excitement. The “John Wayne” video features an intense array of dynamism and impact in every single scene. During the video, Lady Gaga is wearing Diesel Eyewear sunglasses, in particular the round style DL0233, a combination of metal and injected material, bold frontal with oblique sections. Diesel Eyewear is produced and distributed by Marcolin, available in all the Diesel stores and in select optical retail locations beginning in March. Video link: http://www.youtube.com/watch?v=o9iQ8lIfyEs
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SAFILO EMBARKS ON LIVE EVENT BUYING DAYS

SAFILO EMBARKS ON LIVE EVENT BUYING DAYS

Safilo USA will embark on a new Safilo Buying Days live selling initiative in 2017 to help its current and prospective customers better develop their business as part of the company’s corporate 2020 strategic plan to further invest in its go-to- market capabilities and in customer care. The company is planning a series of 15 regional events across the U.S. in 2017 to showcase the group’s entire brand portfolio designed to enhance its customer partnerships as well as distribution of Safilo’s total brand portfolio. The first selling event was held in Los Angeles at the Beverly Hills Hotel (Jan. 31-Feb. 2) which will be followed by Huntington Beach, CA (Feb. 15-16) at the Paséa Hotel & Spa. Next is San Francisco (Feb. 21-23) at the W Hotel followed by Phoenix (March 21-22). Additional cities to host Safilo Buying Days include Dallas (April), Atlanta (April), Chicago (May), Philadelphia/ Baltimore/Washington DC (May), Boston (June), San Francisco/San Jose (July), Los Angeles (July), Orange County, CA (August), San Antonio/Austin (September), Houston (October) and Orlando/ Tampa/Jacksonville (October). Safilo will be previewing its newest international collections at these...
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WILEY X® HIRES SCOTT DONNELLY AS DIRECTOR OF PRODUCT DEVELOPMENT

WILEY X® HIRES SCOTT DONNELLY AS DIRECTOR OF PRODUCT DEVELOPMENT

Livermore, California-based eyewear innovator Wiley X®, Inc. has announced the hiring of Scott Donnelly to serve as its Director of Product Development.   Wiley X, a company that is in 2017 marking 30 years in the performance protective eyewear business, has emphasized growth by developing new products that combine the company’s proven, battlefield-based vision protection with advanced optical quality based on today’s most advanced technologies.  In his new position, Donnelly will play a vital role in continuing this growth trend. Donnelly brings with him to Wiley X a wealth of relevant experience, including most recently as Product Development Manager for FGX International, where he lead product development for leading brands such as Gargoyles Performance Eyewear, Foster Grant Polarized, Rawlings Pro and Realtree. “To say that Scott is an ideal fit for Wiley X would be an understatement,” said Wiley X Co-Owner Myles Freeman, Jr.  “We are confident that Scott’s track record of success in the optical market and keen sense for developing exciting new products will help us achieve our company’s vision for the future,” added Freeman. Donnelly was equally excited about...
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WILEY X®, INC. MARKS 30 YEARS OF DEFENDING EYESIGHT

WILEY X®, INC. MARKS 30 YEARS OF DEFENDING EYESIGHT

Born on the Battlefield, Company Has Grown Into Leading Eyewear Innovator Protecting Military, Law Enforcement, Outdoorsmen, Workers and Youth Back in 1987, Wiley X® founder and military veteran Myles Freeman, Sr. launched a small, but innovative company to develop shatterproof, impact-resistant eyewear for the brave men and women of the U.S. military.  At the time, his sons and current Wiley X owners Dan Freeman and Myles Freeman, Jr. were just kids helping their dad out in the warehouse, trying to meet the growing demand for Wiley X’s premium quality eyewear. Fast forward 30 years, and today Wiley X has evolved into a manufacturer of premium sunglasses worn not just by soldiers, but also by champion world-class stock car drivers, BASS Elite tournament anglers, active lifestyle and everyday outdoor enthusiasts around the world.  Over its three-decade history, Wiley X continued to expand its relationship with the U.S. military as a top provider of eyewear and cut-resistant protective gloves for soldiers, law enforcement and other tactical users.  It also used the valuable experience it gained to innovate new products and make this protection available to a broader audience....
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SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

SAFILO GROUP AFFIRMS ITS INDEPENDENT INDUSTRY LEADERSHIP

SAFILO, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, is present with its direction setting booth in Pavilion 1 at MIDO 2017, the world’s largest and most prestigious optical fair from February 25th to 27th at Fiera Milano. The SAFILO team, led by its CEO Luisa Delgado and her executive team,will welcome also this year eyewear retailers from across the world at its exclusive MIDO booth. This year, very specially, they will also celebrate with SAFILO’s more than 50 exclusive partners the launch of its Global Partner Network, where these certified partners representing SAFILO exclusively in more than 70 worldwide countries, come together to build SAFILO’s presence and market share to the highest quality standards across selected countries worldwide. SAFILO will lead the world of Eyewear at MIDO with a variety of initiatives powered by exciting innovations, offering powerful experiences to its visitors. It will celebrate the power of its historical savoir-faire and ability to combine it with leading edge innovation in three new ways: MASTERING OUR EYEWEAR CRAFT SAFILO Artisans from its world renowned Padova Atelier will...
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SAFILO GROUP LAUNCHES GALLERIASAFILO.COM,  THE NEWEST DIGITAL MUSEUM DEDICATED TO EYEWEAR

SAFILO GROUP LAUNCHES GALLERIASAFILO.COM, THE NEWEST DIGITAL MUSEUM DEDICATED TO EYEWEAR

Debuting at MIDO 2017, www.GalleriaSafilo.com is the newest digital museum in the world entirely dedicated to eyewear, its history and technology, and its everlasting charm. A project that highlights the role of Safilo Group as the historical leader and founder of the Italian Eyewear manufacturing tradition, the forerunner of the industry, as well as the company that owns one of the most important private collections dedicated to Eyewear in the world, collected over many years in the memory of its historical owner Guglielmo Tabacchi. Designed for global smart-visitors, as well as for scholars, researchers and for those who are curious about the history of costume and the eyewear industry, GalleriaSafilo.com is a Cloud-based digital project that allows visitors to discover, experience and share the wonder of a museum visit from the preferred device, making the most of social networks with intuitive features and language. Every guest visiting the GalleriaSafilo.com will have the opportunity to register and create a personal gallery, selecting and downloading the favorite pieces from the 300 unique pieces of Safilo’s permanent collection on display. This includes glasses that belonged...
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JOEY LOGANO WINS 2017 SEASON OPENING CLASH AT DAYTONA INTERNATIONAL SPEEDWAY

JOEY LOGANO WINS 2017 SEASON OPENING CLASH AT DAYTONA INTERNATIONAL SPEEDWAY

Top Wiley X®-Sponsored Driver Picks Up Where He Left Off Last Year — Racing Hard And Winning Wiley X®-sponsored NASCAR driver Joey Logano finished the 2016 season racing in the final Sprint Cup Series Championship Race, vying for auto racing’s ultimate prize. He kicked off the 2017 NASCAR season in similarly strong fashion, winning the 2017 season-opening Advanced Auto Parts Clash at Daytona International Speedway on Sunday, February 19. It wasn’t until he pulled off some late-lap jockeying that Logano managed to pull ahead of race leader Denny Hamlin, rookie Daniel Suarez, fellow Wiley X driver Matt Kenseth and Kyle Busch to earn a hard-fought victory on this famous 2.5-mile oval. While this was technically an exhibition race that didn’t count for any points, the win should be a great confidence booster as Logano competes on the same track next weekend in the world-famous 59th Daytona 500. February 19, 2017 – Daytona Beach, Florida, USA: Joey Logano (22) wins the rain-delayed Advance Auto Parts Clash at Daytona at Daytona International Speedway in Daytona Beach, Florida. “We were thrilled by the way Joey raced all last season and put himself into position to compete...
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neubau eyewear celebrates its Berlin Fashion Week debut in  collaboration with Hien Le

neubau eyewear celebrates its Berlin Fashion Week debut in collaboration with Hien Le

The Austrian eyewear label neubau eyewear celebrated its debut at Berlin Fashion Week as part of renowned Berlin designer Hien Le’s catwalk show. Since 2011, Laos-born Hien Le took part in Berlin Fashion Week, showcasing his fall/winter 2017/18 collection at the “Kaufhaus Jandorf”. For 7 out of 30 looks he chose spectacles from the neubau eyewear range as accessories. Around 400 invited guests – among them TV presenter Johanna Klum, model Marie Nasemann and actor Jannik Schümann – watched the show and were inspired by the designer’s extraordinary creations. In his fall/winter 2017/18 collection Hien Le is getting back to the roots of skateboarding– the women sporting flowing midi skirts, the men dressed in chinos and button-up shorts. Evoking the elegant sportswear of the Forties and Fifties, the collection harks back to classic cuts and details, with a predominance of wool blends, cotton and silk in a color spectrum of grey, beige and midnight blue with touches of pine green and rosé. With their urban fresh appeal those glasses by neubau eyewear are a perfect fit for the designs on show, providing some extra eye candy on the runway. The featured models, some...
Smith Signs Formula One Driver Carlos Sainz as Brand Ambassador

Smith Signs Formula One Driver Carlos Sainz as Brand Ambassador

  Drafting off a half century of athletic achievement in the action sports world, Smith, the international eyewear and helmet brand, announced today the signing of Spanish professional Formula One driver Carlos Sainz as athlete and brand ambassador. Sainz, who races for Scuderia Toro Rosso, will bring the same passion and dedication to Smith as he does to competing on the track and pursuing the 2017 FIA Formula One World ChampionshipTM calendar. “We have been providing superior vision and safety through our market leading eyewear and helmets for more than 50 years,said Thorsten Brandt, General Manager of Safilo’ssports and outdoor lifestyle brands. “It’s important for us at Smith to align ourselves with athletes that embody our core values of living life beyond walls. In Carlos, we see ourselves as members of a global community of passionate people living life to the fullest, whether on the track or through our own pursuits.” The charismatic 22‐year‐old with signature eyes and enchanting smile that makes his living as a driver on the track, is often found cycling, participating in water & snow sports, and training and competing in triathlon in the off‐season....
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