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Apex EDI Announces Partnership with C&E Vision

Apex EDI Announces Partnership with C&E Vision

Apex EDI, one of the nation’s leading revenue cycle management companies for dental and medical professionals, has announced a partnership with C&E Vision to allow optometry healthcare providers to submit electronic claims using Apex EDI as their clearinghouse. C&E Vision was formed as a way to consolidate practices monthly billings to help each member save time & money. C&E is now one of the nation’s largest optical buying groups with thousands of members throughout the United States and has redefined the original concept of the optical buying group, which was essentially a billing service. Over the years C&E Vision has been a leader by introducing programs that are not only unique to the industry, but are exclusive to C&E Vision. Members enjoy extended billing options no matter whether their vendor provides them or not, exclusive monthly incentive programs and extensive resources to help grow their practice. C&E Vision’s commitment is simple, save their member’s time and money in every aspect of their business. This is just one of many great partnerships for Apex EDI. Providing benefits like this for partner organizations creates...
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Vera Bradley Sunwear Collection

Vera Bradley Sunwear Collection

Modern meets vintage with the latest Vera Bradley Eyewear collection, combining classic styles with signature Vera Bradley prints. Classic eyeshapes and acetates combined with the latest Vera Bradley colors for the perfect look. Ashleigh and Paulette pay homage to retro glamour. Ashleigh features a combination cat eye frame with Vera Bradley patterns prominently displayed on the brow and temple acetates. Metal end pieces feature the Vera Bradley name plate. Ashleigh is available in Blush Pink and Camofloral. Paulette is a full acetate frame with faux vintage hinge pins on the end pieces. Keyhole bridges add character to the rounded eyeshape. Paulette is available in Pink Crystal, Blue Crystal and Brown Horn. Rita features a sleek rounded rectangle eye shape and full acetate frame. Vera Bradley patterns are displayed on the outer temples. Rita is polarized and available in Alpine floral and Rosewood. Aviators are always in style! A recolor of a best-seller. Barbara features an aviator shape with brown gradient lenses and a Windsor rim wrapped in signature print. Thin temples display Vera Bradley signature patterns on temple tips. Barbara is available in Blush Pink...
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REM Eyewear Releases Spring 2016 Converse All Star Collection

REM Eyewear Releases Spring 2016 Converse All Star Collection

Today, legendary brand, Converse launches their spring 2016 Converse All Star optical and sun collection with REM Eyewear. Synonymous with the brand, the new Converse Eyewear collection is a one-of-a-kind celebration of your individuality and self-expression. Constructed from rich acetate and boasting high-powered color combinations, signature elements and standout design aesthetics, the new Converse All Star optical styles are perfect for young men and women with a revolutionary spirit. Sure to be a crowd pleaser, the Q103 optical frame for men is masculine and edgy and features a stainless steel frame front with laser-engraved three-layer acetate temples with a woodgrain texture that extends to the frame front. For women, the Q400 optical frame helps you make a grand entrance into any room with its modern and eccentric rectangle silhouette, and beautiful laser-engraved leopard pattern on its temples. Those who are rebellious and refuse to conform to average design and fashion standards will be drawn to the energetic color ways – such as grey stripe with a silver lens and a tortoise with a green lens – of the B021 sunglass. In addition to the sleek, round silhouette of the B019...
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Liberty Sport & Special Olympics announce continued partnership

Liberty Sport & Special Olympics announce continued partnership

Liberty Sport, one of the world’s largest manufacturers of sports protective eyewear, has committed to renewing a global partnership agreement with Special Olympics, providing key support to the Special Olympics- Lions Clubs International Opening Eyes® (Opening Eyes) global vision care program. Through this renewed commitment to the eye health and vision care of individuals with intellectual disabilities, Liberty Sport will provide thousands of sports protective eyewear to participating Special Olympics athletes in an effort to ensure full protection – both on and off the field of play. The Opening Eyes program is part of the Special Olympics global health platform made possible by support of the Golisano Foundation and key stakeholders such as Lions Clubs International Foundation. Opening Eyes provides Special Olympics athletes with vision examinations, prescription eyewear, and valuable referrals for follow-up care for all participating athletes. The global partnership renewal will allow more athletes with a chance to receive potentially sight-saving eyewear, while sensitizing the vision care professional community as to the importance of protecting the eyes...
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A 4-Step Guide to Talking Blue Light with Patients

A 4-Step Guide to Talking Blue Light with Patients

If you watch the news, read industry publications, or are active on social media, you’ve undoubtedly seen the flood of attention given to blue light of late. Ongoing research connecting blue light exposure to various vision and health effects has placed it at the forefront of both medical and media conversations. But is the blue light concern real, and if so, what’s the best way to discuss it with your patients? The answer to the first question is a resounding yes! The answer to the second question can be addressed in four simple steps. 1. Start at the Source Blue light will be an unfamiliar subject to many of your patients. So they’ll need some background on how we go to where we are. Historically our exposure to blue light was limited to sunlight. However, the explosion of device usage, coupled with a switch to energy-efficient lighting has resulted in blue light exposure at unprecedented levels. You could ask your patients to put down their smartphones and tablets, but you’d probably have more luck asking for the keys to their home. So you’ll need to make them clearly aware of the potential impacts of blue light, which brings us to step number two. 2. Identify...
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MODERN OPTICAL INTERNATIONAL  Appoints New VP of Summit Optical Supply

MODERN OPTICAL INTERNATIONAL Appoints New VP of Summit Optical Supply

Value eyewear leader Modern Optical International announces that McDonald Diquez has been named as Vice President of Sales for its Summit Optical Supply division. “I am thrilled to have McDonald on our team to enhance the brand recognition of this important sector,” said Ken Weissman, President of Modern Optical International. “As a trusted optical source for over forty years, we believe ECPs everywhere should benefit from real savings on these ancillary products.” Diquez is a bi-lingual industry veteran with over ten years of business development experience. In his new role, Diquez will drive sales efforts while overseeing market strategy initiatives. Summit Optical Supplies’ myriad products include cases, parts, repair kits, display trays, ModPod Readers, and cleaning cloths. “I welcome this opportunity to expand the Summit Optical Supply brand,” added Diquez. “ECPs will undoubtedly appreciate the extensive product offering combined with razor-sharp pricing for which Modern Optical is so well known in the industry.”   About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business started...
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Costa Forms Partnership with Centennial Optical as Canadian Distributor for Optical Sales Channels

Costa Forms Partnership with Centennial Optical as Canadian Distributor for Optical Sales Channels

Canadian partner will also serve as Costa plano repair hub in Canada  Costa sunglasses has partnered with Toronto-based Centennial Optical to better serve eye care practitioners and ophthalmic patients in the Canadian market. Centennial Optical will serve as the distributor of Costa plano and prescription sunglasses within the Canadian optical trade industry, as well as serve as the hub for Costa sunglasses plano repairs within Canada. Centennial Optical is an independent, Canadian-owned company distributing ophthalmic frames and lenses, sunglasses, contact lenses, lab supplies, cases and accessories, nationally and internationally. Founded in 1967, Centennial sells optical goods and services to eye care practitioners, optical laboratories and optical retailers. With corporate headquarters and central distribution located in Toronto, Centennial also has local distribution centers and customer service in Montreal and Vancouver. Costa builds the best performing sunglasses for anglers, featuring the brand’s full array of patented color enhancing polarized 580 lenses. Costa’s 580™ lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light....
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Givenchy Launch Collection from Safilo Group

Givenchy Launch Collection from Safilo Group

GIVENCHY BY RICCARDO TISCI EYEWEAR COLLECTION GIVENCHY introduces the new Spring/Summer 2016 eyewear collection, produced and distributed by Safilo Group. Embodying an expression of the Maison’s aesthetics, the new sunglasses and optical frames reflect the brand’s codes and explore audacious architectural designs. The new collection reveals a subtle yet powerful, carefully calibrated experimentation process in shapes and sizes to create daring associations. The timeless shapes are deliberately unisex and convey Givenchy’s identity through iconic detailing. Stylized stars on the front, small metal teardrops on the temple tips, golden studs all over the profiles and staples fusing into hinges establish the uniqueness of the new designs. The Givenchy S/S 2016 eyewear collection includes four stylistic groups: RAVE: young, edgy, urban styles with bright colors and an audacious material mix STYLE: avant-garde pieces with architectural and strong shapes ICONS: refined frames combining Givenchy DNA and current trends STAR: timeless shapes featuring the iconic “star” detail. Skillful manufacturing techniques enhance the new glasses’ premium quality materials, celebrating...
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CAVIAR becomes an Ingredient Branding Partner with Swarovski

CAVIAR becomes an Ingredient Branding Partner with Swarovski

Palm Optical Company, Inc., of North Miami Beach, Florida, announce that Caviar® eyewear is now an Ingredient Branding partner with Swarovski, the world leader in cut crystal. The agreement officially certifies Caviar’s use of exclusively Swarovski crystals within their products. “From the beginning of the Caviar brand in the early 1990’s, we have exclusively adorned our glasses with crystals from Swarovski.  It is our pleasure to be able to now incorporate the crystals from Swarovski Ingredient Brand seal tag on all of our Caviar frames and sunglasses,” states Palm Optical co-president Leonardo J. Cohen. The hologram tag directs retailers and consumers to Swarovski website. Each tag has a unique 16 digit code that can be ent3ered on this site to verify the authenticity of the crystals enhancing the particular Caviar item. Caviar introduces at least 40 new models every year embellished with crystals from Swarovski. Produced in limited quantities in Italy, France, and Japan, the luxury eyewear brand is known worldwide for its dazzling designs and superb quality. For more information, visit www.caviarfames.com.
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MODERN OPTICAL INTERNATIONAL Supports Local University Food Pantry

MODERN OPTICAL INTERNATIONAL Supports Local University Food Pantry

Value eyewear leader Modern Optical International sponsored a food drive in December to support the needs of students at a local community college. The daughter of a Modern Optical employee works at the University and told her mother about Libby’s Place, an on-campus food bank at Aurora University. Libby’s Place was started in August 2015 following a homelessness initiative meeting on campus. Students, staff, and members of the community realized that homelessness and food insecurity are issues some students face every day. To help stock the shelves of Libby’s Place, Modern Optical employees donated over 500 items ranging from cereal, noodles, and canned goods to hygiene items such as toothpaste and soap. Several employees made monetary donations. “The culture at Modern Optical is one of giving back,” said Ken Weissman, President of Modern Optical. “I am extremely proud that our employees want to support the local community in such a meaningful way.” About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business started in 1974.  A provider of quality eyewear for men, women, and children, Modern is...
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L’AMY AMERICA ANNOUNCES CHAMPION® LICENSE

L’AMY AMERICA ANNOUNCES CHAMPION® LICENSE

L’Amy America, part of International Luxury Group, announces it has entered into a multi-year license agreement with Hanes Brands, Inc. to market and distribute sunglasses and ophthalmic frames for the Champion brand. “We are honored to collaborate with L’Amy America. Our goal is to create eyewear that serves the needs of our broad consumer base” said Nadine Hall, President of Champion North America. “Champion is an authentic, American, sport brand, with a 94-year heritage of pioneering iconic products. Champion is born of the notion that sport creates camaraderie, builds character, is a part of life and that true champions play and excel for the love of sport. It celebrates the potential champion in all men and women. Now, our eyewear collections will help underscore our love of the game” said Hall. “We are delighted to partner with Champion North America to create eyewear collections for one of America’s most beloved, and one of the world’s largest, sport brands,” said Stephen Rappoport, CEO of L’Amy Group. “Champion perfectly complements our ever-expanding portfolio of iconic American brands. Our Champion eyewear collections will serve multiple channels...
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POLAROID RAINBOW COLLECTION of POLARIZED SUNGLASSES FOR ADULTS AND KIDS

POLAROID RAINBOW COLLECTION of POLARIZED SUNGLASSES FOR ADULTS AND KIDS

Polaroid was founded to democratize better color, clarity and details through the original polarized lens in 1937. Polaroid has stuck to these principles ever since. The color aspect has been symbolized with the iconic rainbow attached to the logo in different forms since the brand was founded. As a tribute to this colorful icon, Polaroid launches the Rainbow Collection: a square, pilot and panthos shape for adults and kids in vivid rainbow shades, with the iconic Polaroid rainbow arc on the temple-tip, highlighted by the unique Polaroid Ultrasight™ mirrored lenses. The design team was inspired by the classic question “What’s at the end of the rainbow?” For Polaroid, it was quite obvious – an entire range of sunglasses reflecting something as vivid as the brand history! This new range is made to make people re-think the way they look at sunglasses. The Polaroid Rainbow Collection enables you to express your state of mind, free your emotions and share your feelings through its bright nuances at every moment. Let Polaroid sunglasses amuse and amaze you! Polaroid Rainbow sunglasses allow you to enjoy bright colors with no glare thanks to the exclusive polarization of UltraSight™...
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EGMA LLC Press Release

EGMA LLC Press Release

We are excited to announce that the EGMA LLC Laboratory in Dallas, TX is now open and fully operational. The NEW 15,000 square foot, 100% dedicated Free Form Digital laboratory and distribution center is producing digital free form lenses with Dip-Hard Coating thermal cure for stronger, more scratch resistant coating and longer lasting scratch resistance, AR multi-coating and finishing, all in-house and with the highest standards. EGMA’s lenses are manufactured in an independently owned and their high quality products by way of innovative technological advancements, utilizing the latest technologies and employing highly-skilled engineers who are experts at their trade bring advanced lens technologies to independent eye care providers like you. EGMA lenses are positioned for the private pay patient and available only for the independent optometric practice and optical boutiques. The new Rodenstock Multigressiv MyView 2 and Impression 2 generation of premium branded, high-tech lenses are available with Rodenstock’s patented Eye Lens Technology (EyeLT.) With EyeLT, pupil size, binocularity and eye rotation calculations optimize the correction resulting in absolutely sharp vision...
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Harley-Davidson® Eyewear Fall/Winter 2015 Optical Collection

Harley-Davidson® Eyewear Fall/Winter 2015 Optical Collection

Marcolin USA introduces two new men’s ophthalmic styles to the Harley-Davidson® Eyewear Fall/Winter 2015 collection. The clean and classic designs are infused with high-quality materials and interesting temple detailing that reflect the brand’s continuing pursuit of excellence in design, function and aesthetics. With concepts inspired by the brand’s esteemed motorcycles, the collection retains its unique look, while never leaving its core values. The masculine design of style HD0731 features a semi-rimless front crafted in metal and available in satin black, shiny gunmetal or shiny navy. This streamlined silhouette merges with handmade acetate temples that have a slight flair and are completed in a matte finish offered in a rich color palette of black, tortoise or navy. Clean subtle metal detailing highlights each temple, showcasing the brand’s iconic logo. The frame’s rectangular profile easily accommodates a wider variety of face shapes, since it is available in two sizes. Classic styling is achieved in the design of style HD0732, which is further enhanced by its textured metal temple detailing. This metal treatment is inspired by the hardware found in the brand’s...
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What’s Worse than a Bad Review?

What’s Worse than a Bad Review?

          No Reviews! I know, it’s hard to ask your patients to post reviews for your practice.  It’s uncomfortable, your front desk staff always forgets, and you’re already maxed out with information you need to provide your patients post exam.  Even more so, you’re concerned this could invite negative reviews and you certainly would rather have no reviews than bad ones. Plus you are already asking patients to review your practice on your patient communication software – you don’t want to email them again to ask them to put that same review on Google or Yelp. That is simply asking too much! Well, you are right. It probably will be too much for most people, but here is why you should ask anyway and let them decide that.  The bottom line is that 70% of people out there do some kind of online research before making a purchase or trying a new service and the SEO value of reviews is indisputable. If your prospects look on Google Local search results and see one practice has 17 mixed reviews (good and bad), and you have none, they are going to go with the one that at least has some good comments over the one they know nothing about. They will...
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