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MARCHON EYEWEAR, INC. AND CALVIN KLEIN, INC.  ANNOUNCE RENEWAL  OF EXCLUSIVE LONGTERM GLOBAL EYEWEAR LICENSING AGREEMENT

MARCHON EYEWEAR, INC. AND CALVIN KLEIN, INC. ANNOUNCE RENEWAL OF EXCLUSIVE LONGTERM GLOBAL EYEWEAR LICENSING AGREEMENT

Marchon Eyewear, Inc., one of the world’s leading manufacturers and distributors of quality eyewear and sunwear, and Calvin Klein, Inc., the global lifestyle brand and wholly owned subsidiary of PVH Corp. (NYSE: PVH), today announced the longterm, multi-year renewal of their global eyewear licensing agreement. This agreement is for the exclusive design, development, production and distribution of Calvin Klein, Inc.’s ophthalmic and sunglass collections, under the CALVIN KLEIN 205W39NYC, CALVIN KLEIN, and Calvin Klein Jeans brands. This renewal marks the 25 year milestone since Marchon and Calvin Klein, Inc. first engaged as licensing partners in 1992. “We are incredibly proud to continue our longstanding and successful partnership with Calvin Klein and be a part of the exciting and reinvigorated brand under Raf Simons’ creative vision,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “Our collaborative teams share the same drive for excellence and we are confident that we will continue to create innovative designs and products that drive the Calvin Klein eyewear business forward.” “We are pleased to extend our partnership with Marchon Eyewear and believe...
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MOSCHINO EYEWEAR FROM SAFILO FEATURED IN THE BRAND’S SS18 RUNWAY SHOW

MOSCHINO EYEWEAR FROM SAFILO FEATURED IN THE BRAND’S SS18 RUNWAY SHOW

  https://www.moschino.com/it   MOSCHINO EYEWEAR_ OFFICIAL LAUNCH (1)
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Safilo Opens The Third Edition Of Its Eyewear Product School

Safilo Opens The Third Edition Of Its Eyewear Product School

The third edition of the Safilo Eyewear Product School opens today: a structured 3-year apprenticeship, unique in the global eyewear industry, that blends the cutting-edge requirements of artisan mastery with an international business context. Safilo founded the Eyewear Product School in 2015, confident in the power of its historic industry leadership and legacy of generations of eyewear masters. In its academic year of 2017/18, this third edition also marks the upcoming 140th anniversary of Safilo’s craftsmanship origins that date back to 1878. The Product School is part of Safilo’s sustainability strategy Product-People-Planet. It reflects the Group’s corporate commitment to enduring eyewear mastery blending tradition and innovation, technicity and creativity, manuality and imagination, and the development of modern eyewear artisanship. By entrusting new generations with its legacy, nurturing research, celebrating mastery and hand-making, and doing so in an international context, Safilo drives its very own contribution to meaningful skill building of new generations, and development of the eyewear industry, as a symbol of Italian excellence. Five young talents were selected...
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Rudy Project North America  Unveils New Interactive Website for Dealers

Rudy Project North America Unveils New Interactive Website for Dealers

Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the USA, Canada and Caribbean, unveiled their new Authorized Dealer website earlier this week. The interactive and responsive website, hosted at rudyprojectdealer.com, offers a variety of rich media, including videos and photos, that tell the story of the Italian performance gear’s brand and its award-winning sunglass, prescription, helmet, goggle and sports products and technologies. The simplified and streamlined layout is designed to make it as effortless as possible to find products by sport, as well as explore the wide range of sport prescription options and innovations offered by Rudy Project. “The website operates as a living, breathing catalog and informational resource for dealers,” said Alysia Kamrath, RPNA’s Digital Marketing Director. “All current in-line products are displayed, with detailed descriptions of the lens and frame technology that makes it easy for dealers to learn about Rudy Project’s leading-edge technologies and differentiating features and benefits. It’s also completely responsive and mobile friendly, making it easy to view on tablets and phones. Dealers...
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Vision Expo Education Item and Bvlgari Release

Vision Expo Education Item and Bvlgari Release

Please join us at our Continuing Education Trainings at Vision Expo West! Attached is our Vision Expo Education Flyer with the dates and times for our educational offerings. Also attached is an exclusive into our 2017 R3 Bvlgari Release. Frames on this release currently must be pre-booked with a sales consultant and will be available beginning mid-October 2017. Please feel free to share with your members. Below our 2017 Q3 Promotions. As a reminder, accounts must purchase with a sales consultant to use the following promotions. 2017 Q3 Promotions Lux12 Purchase a minimum of 12 frames and receive 2 months dated billing. Lux20 Purchase a minimum of 20 frames and receive choice of the following offers: 1 free frame for every 20 units purchased and 2 months dated billing OR 3 months dated billing OR 2 months dated billing and free shipping on the order. New Brand- NB8 Add a new brand to your office by purchasing the minimum brand standard frames to open and receive 1 free frame for every 8 units purchased and 3 months dated billing. Lux40* Purchase a minimum of 40 frame and receive 1 free frame for every 10 units purchased and 3 months dated billing. *All Ray Ban is excluded from this...
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SAFILO PRESENTS ITS NEW OPTICAL FRAME COLLECTIONS  FOR FALL/WINTER 2017

SAFILO PRESENTS ITS NEW OPTICAL FRAME COLLECTIONS FOR FALL/WINTER 2017

Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, presents its new Fall/Winter 2017 optical frame collections, anticipating the main design trends for the season. Safilo is renowned worldwide for its unique craftsmanship legacy dating back to 1878 and its expertise and technical know-how that over the years has provided the industry with some of the most relevant innovations such as the Elasta hinge, the newest 360° hinge and the UFO patent. The strength of this heritage has made Safilo synonymous with optical eyewear and now affirms its renewed leadership in the optical segment by enhancing its optical capabilities in the entire value chain: from collection design to manufacturing to sales force training and after-sales service. From catwalks to red carpets, eyeglasses are gaining status as a beauty, fashion and design accessory, enhancing the latest statement of personality and style achieved through increased visibility on many celebrities and global influencers such as Gigi and Bella Hadid. Ophthalmic frames are now finally considered, with full legitimacy, as a complement to the total look and an accessory to enhance...
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ZYLOWARE ANNOUNCES EXCITING PROMOTIONS   AT VISION EXPO WEST

ZYLOWARE ANNOUNCES EXCITING PROMOTIONS AT VISION EXPO WEST

Don’t miss out on your chance to win amazing raffle prizes during each of the three days of Vision Expo West exclusively at Zyloware Booth #18031! Thursday, September 14th, an autographed basketball by Shaquille O’Neal! Friday, September 15th, an authentic Randy Jackson guitar signed by Randy himself!  Saturday, September 16th, the hottest new Alexa device, the Amazon Echo Show! Simply stop by the booth for your chance to win. Stick around the booth for additional promotions and show specials, including the chance to earn real casino chips starting with as little as 12 frames per order! Don’t miss out on great incentives, hundreds of giveaway items, gifts-with-purchase and your chance to win our daily raffle prizes!
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Liberty Sport: New data from Prevent Blindness shows an increase in sports-related eye injuries in both sports and play

Liberty Sport: New data from Prevent Blindness shows an increase in sports-related eye injuries in both sports and play

As children head back to school, the annual report from Prevent Blindness on sports- related eye injuries calls out in particular the risks youth face while engaged in sports and play. 34,746 sports-related eye injuries were suffered in 2016–an increase of nearly 10% from 2015. Regular eyeglasses that break by accidental contact from balls and playmates are a leading cause of these injuries. Sports and play are too tough for everyday eyewear. While water and pool activities still top the list, popular sports like soccer, football, racquet sports remain risky to eyesight, particularly for children wearing glasses. In particular, 8,224 serious eye injuries occurred on basketball courts and baseball diamonds in the most recent year studied. Additionally, two increasing concerns are eye injuries suffered on playgrounds and while bicycling which both increased dramatically, 22% and 76% respectively. Prevent Blindness encourages parents to ask their family Eye Care Professional (ECP), “What are the best ways to protect my child’s eyes?” Sport Protective Eyewear is the second pair of glasses that every child needs. Readily available at most vision care centers, Liberty Sport F8...
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ClearVision Optical to Launch Mobile Game During Vision Expo West 2017

ClearVision Optical to Launch Mobile Game During Vision Expo West 2017

Eyewear industry leader ClearVision Optical, in partnership with Optometry Cares – The AOA Foundation and Orbis International, will launch its Dilli Dalli branded mobile game, Red’s Journey, during Vision Expo West 2017. Beginning Thursday, September 14, Red’s Journey will be available on the App Store and Google Play as a $0.99 download. Proceeds from each download will be donated to Optometry Cares – The AOA Foundation and Orbis International to further their missions of providing vision care in the United States and across the world. “We’ve done much more than just create a video game for eyecare professionals to have in their waiting rooms,” says David Friedfeld, president of ClearVision Optical. “We’ve developed a really unique way for people to engage in vision-related philanthropy; it’s as simple as buying an app.” Red’s Journey will be prominently featured in ClearVision’s Vision Expo West booth (#16087) in a classic arcade cabinet. Vision Expo attendees can play Thursday, September 14 through Saturday, September 16 during show hours. Prizes will be awarded daily to the winners of each difficulty level. “We are excited about the launch of this engaging...
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Morel releases Vancouver from Nomad!

Morel releases Vancouver from Nomad!

Vancouver Destination? Vancouver! Nestled between the Pacific Ocean and the Rocky Mountains, Vancouver is an outstanding setting. The eighth largest Canadian city regularly appears among the world’s top five cities to live in. Here you can ski, have lunch at the foot of the skyscrapers and stroll on the beach in the same day! Graphic fronts in discreet colors evoke wood grain. Fitted with slim, textured temples in pure lines, the frames are embellished with brushed effects. Fronts, made of either acetate or stainless steel, are laser-milled to produce a lined decoration on the front which continues onto the temple. The finish creates a graphic effect imitating worn wood. Vancouver is available in 3 stainless steel fronts and 2 acetate versions, all of which are progressive friendly.
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Safilo Relocates Its North American Headquarters To 300 Lighting Way In Secaucus, NJ

Safilo Relocates Its North American Headquarters To 300 Lighting Way In Secaucus, NJ

    With its move to Secaucus, Safilo initiates a further phase and looks forward to writing the next chapters of its North American history, with continued roots of innovation and customer partnership. An official inauguration of the North American headquarters in Secaucus is scheduled to take place with its Board of Directors and employees in mid-October for Safilo customers and media. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 38 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil,...
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Neubau Eyewear Teams Up With The Honeybee Conservancy  To “SEE & DO GOOD”

Neubau Eyewear Teams Up With The Honeybee Conservancy To “SEE & DO GOOD”

neubau eyewear, the contemporary premium eyewear brand inspired by the creativity, innovation and spirit of a new generation, joins forces with The Honeybee Conservancy to encourage city dwellers to “bee” urban gardeners through their newly launched See & Do Good initiative. This sweet partnership will help bring honeybee hives to two thriving urban farms in New York City while celebrating neubau eyewear’s commitment to using sustainable materials in its products and packaging. The Honeybee Conservancy will donate two hives on behalf of neubau eyewear – one to the Smiling Hogshead Ranch in Long Island, an all-volunteer urban farm situated on an abandoned railroad in Queens, and the other to the Spitzer School of Architecture in Manhattan, an innovative mid-city farm that seeks to educate college and high school students about local crop production. Both hives will play an important role in their respective new homes, from helping to increase food production and garden yield to increasing awareness about the plight of honeybees and ways the public can help. Meanwhile, neubau eyewear consumers will be invited to directly support their local environment and honor the larger...
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GP Specialist: Mark Cosgrove becomes Shareholder and Vice President of C&E GP Specialists Inc.

GP Specialist: Mark Cosgrove becomes Shareholder and Vice President of C&E GP Specialists Inc.

C&E GP Specialists, Inc., a leading manufacturer of specialty contact lenses, has announced that Mark Cosgrove, has become a shareholder and Vice President of the company. Cosgrove joined GP Specialists, Inc. in 2004 as a specialty contact lens consultant. As GP Specialists grew Mark’s responsibilities expanded to become Director of Operations. Today Mark oversees sales, contact lens manufacturing and custom lens design consultation. “It’s time for Mark to be recognized for the leadership roles he has assumed.” said Steve Wagner, President of GP Specialists, Inc. “This is an important evolution in Mark’s career as we recognize Mark’s expertise in orthokeratology and his dedication to the company, staff and the eyecare professionals we service. We are proud to say that Mark is now a shareholder and Vice President of the company.” “Mark is one of the hardest working individuals in the industry and has made significant contributions to the overall success and renaissance the industry has witnessed in recent years. I am happy to see he is now a principal of GP Specialists.” said Rich Jeffries, President of Paragon Vision Sciences. “GP Specialists, Inc. has experienced...
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Match Eyewear: NEW B2B WEBSITE

Match Eyewear: NEW B2B WEBSITE

Match Eyewear is happy to announce the launch of its new B-2- B website with enhancements to improve the Match Eyewear and Match Eyewear Canada customer experience. The enhancements, based on customer feedback on the original Match B-2- B website, offers our customers a user-friendly experience in online ordering. “The new Match website makes ordering frames a simple process for our customers” say Ethan Goodman, President of Match Eyewear. “We have added many great new features including an incredibly user-friendly interface, the ability to create your own catalog or add other users to your web account, rapid ordering and the ability to reorder from past purchases in your order history, stock availability and more. Additionally, we have eliminated pricing from our website to allow accounts to easily browse through frames with their own patients and customers.” ECP’s with existing Match Eyewear website access and those new to Match Eyewear’s website and all it now offers, can simply go to www.matcheyewear.com, click LOG IN, and select the option that best suits your needs. Once they have filled out the form and clicked “REGISTER”, an email will be sent immediately allowing...
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WILEY X® SUPPORTS 2017 NATIONAL SUNGLASSES DAY JUNE 27

WILEY X® SUPPORTS 2017 NATIONAL SUNGLASSES DAY JUNE 27

Annual Campaign by The Vision Council Celebrates Sunglasses and Shares  The Need for Daily UV Protection This Summer and All Year Long According to a report by The Vision Council, 75-percent of Americans say they are concerned about UV eye exposure.  Yet, only 31-percent state that they wear sunglasses every time they go outside.  This disconnect, and the very real potential for cumulative, long-term vision damage is the primary reason for National Sunglasses Day — a nationwide educational multi-media campaign aimed at increasing awareness of the need for UV-rated sun protection. Last year, this effort resulted in more than half a billion media impressions and became an official trending topic on social media. As a leading manufacturer of protective sunglasses for the U.S. military, top NASCAR drivers, professional tournament fishermen and everyday men and women enjoying the Great Outdoors, Wiley X® has long championed the need to wear premium protective sunglasses — not just some of the time, or most of the time, but all of the time. To help spread the word and extend the reach of this educational effort, Wiley X is teaming up with two outdoor recreation powerhouses — Bass...
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