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neubau eyewear celebrates its Berlin Fashion Week debut in  collaboration with Hien Le

neubau eyewear celebrates its Berlin Fashion Week debut in collaboration with Hien Le

The Austrian eyewear label neubau eyewear celebrated its debut at Berlin Fashion Week as part of renowned Berlin designer Hien Le’s catwalk show. Since 2011, Laos-born Hien Le took part in Berlin Fashion Week, showcasing his fall/winter 2017/18 collection at the “Kaufhaus Jandorf”. For 7 out of 30 looks he chose spectacles from the neubau eyewear range as accessories. Around 400 invited guests – among them TV presenter Johanna Klum, model Marie Nasemann and actor Jannik Schümann – watched the show and were inspired by the designer’s extraordinary creations. In his fall/winter 2017/18 collection Hien Le is getting back to the roots of skateboarding– the women sporting flowing midi skirts, the men dressed in chinos and button-up shorts. Evoking the elegant sportswear of the Forties and Fifties, the collection harks back to classic cuts and details, with a predominance of wool blends, cotton and silk in a color spectrum of grey, beige and midnight blue with touches of pine green and rosé. With their urban fresh appeal those glasses by neubau eyewear are a perfect fit for the designs on show, providing some extra eye candy on the runway. The featured models, some...
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Smith Signs Formula One Driver Carlos Sainz as Brand Ambassador

Smith Signs Formula One Driver Carlos Sainz as Brand Ambassador

  Drafting off a half century of athletic achievement in the action sports world, Smith, the international eyewear and helmet brand, announced today the signing of Spanish professional Formula One driver Carlos Sainz as athlete and brand ambassador. Sainz, who races for Scuderia Toro Rosso, will bring the same passion and dedication to Smith as he does to competing on the track and pursuing the 2017 FIA Formula One World ChampionshipTM calendar. “We have been providing superior vision and safety through our market leading eyewear and helmets for more than 50 years,said Thorsten Brandt, General Manager of Safilo’ssports and outdoor lifestyle brands. “It’s important for us at Smith to align ourselves with athletes that embody our core values of living life beyond walls. In Carlos, we see ourselves as members of a global community of passionate people living life to the fullest, whether on the track or through our own pursuits.” The charismatic 22‐year‐old with signature eyes and enchanting smile that makes his living as a driver on the track, is often found cycling, participating in water & snow sports, and training and competing in triathlon in the off‐season....
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SAFILO INTRODUCES ATELIER EYEWEAR  WITH ELIE SAAB COUTURE AND OXYDO

SAFILO INTRODUCES ATELIER EYEWEAR WITH ELIE SAAB COUTURE AND OXYDO

  Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, opens its Atelier Division with Elie Saab Couture and OXYDO, the first brands to offer exquisite and differing Atelier Eyewear expressions. Positioned above the Fashion Luxury segment, Atelier offers to the most discerning customers across the world an exclusive new eyewear selection of highly sophisticated brands. They share the most refined product, expertly crafted in Italy, outstanding quality expressing exquisite artisanship, and combine aesthetic unicity, intricate detail and superior materials of innovative compositions. Safilo’s Atelier represents a most refined eyewear concept in the context of design, art, and fashion trends. It will be available in the most exclusive specialist optical and fashion boutique stores, rigorously selected across the world. The Atelier brands will be presented in bespoke collections, designed with limited pieces in capsule collections, and exclusive Limited Editions made to order. Safilo Group designs, creates, manufactures and distributes its iconic Eyewear collections derived from a prestigious and unique portfolio of international...
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BLACKFIN – SKY’S THE LIMIT

BLACKFIN – SKY’S THE LIMIT

THE NEW 2017 COMMUNICATIONS CAMPAIGN An altitude of 3000 meters, a breath-taking landscape, an extreme climate. This is Etna, Europe’s greatest active volcano, that is now the backdrop to the new Blackfin communications campaign, a unique natural setting that chimes perfectly with the soul of the eyewear brand, writing its history in a way that is far from the stereotypical conventions of advertising. The hostile surroundings present a challenge, testing our ability to exceed our own limits. The barren terrain, the harsh climate and the altitude of this unsettling environment are experienced as a stimulus to look deep within ourselves and transmit with ever more power the value and meaning of Blackfin, a meaning that goes far beyond its role as a mere frame, deeply involving all who create it and wear it. This inaccessible place, largely perceived as an obstacle, presents Blackfin with the perfect stage on which to conjure up images of amazing emotional intensity, displaying all the courageous vision of a company that over the years has never been fearful of overcoming difficulties and breaking with convention, daily putting ourselves to the test, reaching beyond ordinary mind-sets...
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CLASSIQUE DEBUTS ITALIAN EYEWEAR COLLECTION, GIOS ITALIA

CLASSIQUE DEBUTS ITALIAN EYEWEAR COLLECTION, GIOS ITALIA

Classique is proud to announce the latest addition to their reputable eyewear portfolio, GIOS Italia. Now offered to the United States, GIOS Italia embodies the spirit of Italy encapsulating authentic Italian craftsmanship, elegant styling, and fashion chic. The beauty and charm of Italy captivates you with its rich culture, heritage, and artistic creativity – all skillfully woven into a colorful and intriguing collection that portrays the ‘Sweet life of Italy’. Italian artisans are renowned for their skilled workmanship, creative designs, and extraordinary style. GIOS Italia is made from quality materials including Titanium and Mazzuchelli acetates in rich color hues and constructed with specialty hardware components skillfully fabricated into each frame design. These are the essential elements behind the inspiration of the GIOS Italia collection, boasting exceptional Italian class and style! Be Italian. Be inspired!
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PREVENT BLINDNESS AND LIBERTY SPORT ANNOUNCE  NEW PERFORMANCE VISION CENTER AWARD

PREVENT BLINDNESS AND LIBERTY SPORT ANNOUNCE NEW PERFORMANCE VISION CENTER AWARD

In recognition of leading Independent Eye Care Professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport, and Dr. Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing Vision through Education, Assessment, and Intervention.” “New research available in the last year has helped quantify the significant and positive impact that we have had in partnership with Independent Eye Care Professionals in preventing sports related eye injuries.” said Anthony DiChiara, Liberty Sport President and CEO. “We supported this timely idea to recognize and award a leading group of ECPs for their dedication to our shared mission. We remain particularly mindful that our mission to protect active children and adults from eye injury continues.” According to Prevent Blindness, the nation’s oldest eye health and safety organization, eye injuries have decreased by double digits over the past five years. Eye Care Professionals that regularly prescribe sport protective eyewear have had a major impact on this trend. Even...
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HOYA Vision Care Acquires Pinnacle Optical, LLC

HOYA Vision Care Acquires Pinnacle Optical, LLC

Ally of the Independent eye care professional, HOYA Vision Care, a Division of HOYA Group (HOYA) announced today the acquisition of Pinnacle Optical, LLC headquartered in Birmingham, AL. “The acquisition of Pinnacle will be combined with our existing Birmingham operation into one laboratory location to strengthen our local presence. This is a growing market with exciting opportunities for HOYA’s science innovation and technology to help advance practice profitability and provide the best vision solutions for patients,” said Barney Dougher, President of HOYA Vision Care, North America. He continued, “Our strategic initiative is to help independent practices differentiate their brands and overcome commoditization, and to do that we are continuing to enhance our physical presence in key markets.” Operations at the combined facility will be headed Ms. Donna LaRussa. Stated LaRussa, “Independent practices appreciate the technology edge that HOYA brings to their businesses as well as the values we all share. We are excited to grow the HOYA brand in the Birmingham market.” About HOYA Founded in 1941 in Tokyo, Japan, HOYA is a global technology and med-tech company, and a leading...
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SAFILO PARTNERS WITH INTERAXON

SAFILO PARTNERS WITH INTERAXON

BRAIN SENSING EYEWEAR ENABLING MENTAL FOCUS  First ever brain sensing eyewear platform, built in partnership with Interaxon Inc.  Iconic eyewear design, with style, perfect fit, and high quality comfort, from world renowned eyewear creator  Enabling mental focus for enhanced performance and personal well being  SAFILOX will be presented by Interaxon at CES 2017 SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, and Interaxon Inc., the world leader in consumer brain sensing technology, today announced a strategic research and development partnership and licensing agreement. This partnership enables SAFILO’s entry into wearable technology, under the name of SAFILOX. “SAFILOX is the perfect intersection of our renowned iconic eyewear design and authentic quality craftsmanship dating back to 1878, the leading brain sensing technology application, and today’s most coveted consumer search to master mental focus and strength to achieve enhanced personal performance and well-being,” said Luisa Delgado, CEO of SAFILO. “It is neither another example of technology mounted on frames, nor technology...
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SAFILO AND CHRISTIAN DIOR COUTURE ANNOUNCE  THE RENEWAL OF THEIR LICENSING AGREEMENT  FOR DIOR AND DIOR HOMME EYEWEAR TO THE END OF 2020

SAFILO AND CHRISTIAN DIOR COUTURE ANNOUNCE THE RENEWAL OF THEIR LICENSING AGREEMENT FOR DIOR AND DIOR HOMME EYEWEAR TO THE END OF 2020

SAFILO Group, the fully-integrated eyewear creator, manufacturer and distributor of quality and trust, and Christian Dior Couture, the iconic couture house, announce the renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the Dior and Dior Homme collections of sunglasses and optical frames. The renewal period extends until December 31, 2020. “DIOR eyewear has established itself as the leading trendsetter in sunglasses, says Luisa Delgado, CEO of SAFILO. This is the result of a remarkable combination of sophisticated capabilities, merging visionary product design, industry-leading technical expertise and innovation, along with authentic manufacturing craftsmanship and consistent qualitative worldwide distribution.” “DIOR is glad to continue its relationship with SAFILO, developing and marketing DIOR eyewear products that reflect the values of our brand. DIOR eyewear is the leading player in terms of design and quality, offering our clients products of excellence,” comments Sidney Toledano, President and CEO of Christian Dior Couture. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor...
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MODERN OPTICAL INTERNATIONAL  Appoints Director of Sales Development

MODERN OPTICAL INTERNATIONAL Appoints Director of Sales Development

Value eyewear leader Modern Optical International announces that Chris Millet has been named to its senior management team as Director of Sales Development. In this newly created position, Millet will develop, plan, and execute sales strategies. Millet brings over two decades of optical experience to Modern Optical. In past roles, he served as Chief Operating Officer at Professional Eye Care Associates of America, Inc. and as Regional Sales Manager at Hoya Vision Care. “We are thrilled to have Chris join our Modern Family,” said Ken Weissman, President of Modern Optical International. “His industry knowledge and extensive professional network will create new opportunities for our growing company.”     About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value- oriented eyewear market. With 15 unique collections representing over 850 styles, Modern Optical frames are perfect for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical...
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SUNGLASS SPECIALTY RETAILER, SOLSTICE SUNGLASSES, SHOWS ITS SUPPORT OF THE  SPECIAL OLYMPICS OPENING EYES PROGRAM

SUNGLASS SPECIALTY RETAILER, SOLSTICE SUNGLASSES, SHOWS ITS SUPPORT OF THE SPECIAL OLYMPICS OPENING EYES PROGRAM

Starting this holiday season, passersby will now see more than just sunglasses when one peers into a Solstice Sunglasses store, all 117 of the retailer’s current store locations in 23 states will now carry a Special Olympics seal in their window fronts to communicate the sunglass specialty retailer’s support of Special Olympics. A dedicated Special Olympics page has also just been added to the retailer’s website: http://www.solsticesunglasses.com/olympicspage The partnership between the Italian-based second largest eyewear manufacturer Safilo Group, parent company of the Solstice Sunglasses retail chain, and Special Olympics dates back to 2003 and over the past 13 years has led to over 1 million optical frames and sunglasses provided to Special Olympics athletes all over the world. Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now serves more than 5.3 million athletes and Unified Partners in sports training, competition and related services worldwide. Safilo Group renewed its support of Special Olympics earlier this year with a donation of over...
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Rudy Project Launches  “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project Launches “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project NA, exclusive distributors of Italian-made endurance sports gear, is shaking up the helmet industry by announcing the “Best Helmet Warranty and Crash Replacement Program on the Planet.” Following the brand’s historic win in Kona as LAVA Magazine’s “Most Worn Helmet” for a record breaking sixth consecutive year, Rudy Project NA is now turning heads with an unbeatable helmet warranty and expanded crash replacement program that nearly doubles all competitors’ programs. This announcement comes shortly after the company’s decision to offer all dealers any of Rudy Project’s award-winning road, MTB, and time trial/aero helmets at one-third of MSRP, resulting in an unprecedented everyday 3X markup. Under the new crash replacement program, every single Rudy Project helmet bought in North America is covered for up to 6 years as well as up to 3 years against manufacturer defects and workmanship. The combination of these policies, coupled with the 3X markup, is a win-win for the dealer and the consumer. Cyclists, mountain bikers, and triathletes everywhere now have access to the best helmet policies on the planet, in addition to Rudy Project’s advanced technologies,...
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SAFILO GROUP AND THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN  ANNOUNCE PARTNERSHIP FOR THE SAFILO X PARSONS  FASHION DESIGN THESIS COMPETITION

SAFILO GROUP AND THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN ANNOUNCE PARTNERSHIP FOR THE SAFILO X PARSONS FASHION DESIGN THESIS COMPETITION

Safilo Group and The New School’s Parsons School of Design announce the launch of their first installment of the Safilo x Parsons Design Thesis Competition, a partnership in celebration of the up-and- coming designers of the next generation. The competition underscores design and product excellence which echoes Safilo Group’s purpose as a design inspired and brand led eyewear manufacturer with product at the heart of its transformative 2020 corporate strategic plan. The Safilo x Parsons Design Thesis Competition builds not only on the value that Safilo places on eyewear and the company’s ongoing commitment to preserve eyewear craftsmanship, but also on Safilo’s commitment to educate younger generations by passing down the art of eyewear as the company has done with its Safilo Product School which was inaugurated in 2015 as an apprenticeship program. Safilo and Parsons will provide six thesis-level BFA students with the opportunity to design eyewear as a pivotal component of their final thesis work and see their prototyped designs come to fruition through the oversight of Safilo designers and Parson’s School of Fashion faculty. The six students were chosen from a number of...
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MODERN OPTICAL INTERNATIONAL  Supports Local University Food Pantry

MODERN OPTICAL INTERNATIONAL Supports Local University Food Pantry

Value eyewear leader Modern Optical International sponsored a food drive in early November to support Libby’s Place, an on-campus food bank at nearby Aurora University in Aurora, Illinois. This is the second consecutive year that Modern Optical employees and their families chose Libby’s Place as its “Modern Gives Back” Charity. Founded in August 2015, Libby’s Place was established following a homelessness initiative meeting on campus. Students, staff, and members of the community realized that homelessness and food insecurity are issues some students face every day. To help stock the shelves of Libby’s Place, Modern Optical employees donated over 800 items ranging from cereal, noodles, and canned goods to hygiene items such as toothpaste and soap. Several employees made gift card and monetary donations. Kris Johnson, Director of Student Leadership at Aurora University, expressed her gratitude in a recent letter, “I cannot begin to thank you for the generous donation of food and toiletry items… We have had a significant increase in the number of students using the food pantry this year and your donation came at an optimal time as we were getting low on supplies…...
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Art-Craft Optical Since 1918

Art-Craft Optical Since 1918

Art-Craft Optical America’s oldest and last full line manufacture entered the Rx safety market in 1983 with USA Workforce. At the time, the collection consisted of 18-percent nickel silver frames with gold plating. Today, the materials range from Monel to titanium, polycarbonate, carbon fiber, TR90, stainless steel as the most popular metal. The company uses an E coat, or electrophoretic coat, a chemical bath that electronically transposes onto metal for a strong, anti-corrosive Military Spec finish. In 2012 Art-Craft Optical re-launched a new and the only American Made RX Safety collection. The “AM Collection” was designed to address a market need and demand for domestically produced RX safety frames. The initial collection was six styles of stainless steel then followed by a carbon fiber styles and TR90 frames. These three releases have been very successful in the safety market. The company offers four to six new safety styles a year. The number of new styles is kept to a minimum because Vice President Charlie Eagle says fulfillment is essential in this market. “The most critical thing for industrial is backorders. If you have a backorder on a safety frame, someone doesn’t...
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