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Life Through The Pepe Lens

Life Through The Pepe Lens

Directional, colorful and diverse in finish, Pepe Jeans London makes sure your eyes are just as well dressed as the rest of you with its latest optical range. Shapes are striking and frames boast neon bright punches of color and print; this season the Urban Safari camo motif is key once more. Rubber finishing, plus metal logo plaques inspired by the denim line, as well as temple-tip button branding all combine to make sure fashion and function meet for the womenswear optical collections. Selected styles come in the thinnest of TR90 optical frames, which are made from lightweight memory plastic. WOMEN’S COLLECTION Reflecting her relaxed and androgynous approach to denim, the Pepe Jeans London woman’s wardrobe has always had a masculine edge, which is exactly what the optical range picks up on: frames are square with pops of contrast neon color for the temples of HEATHER PJ3262 style. They range from vitamin yellow, aqua blue and hot pink. Meanwhile VERA PJ3261 remains classic in black and tortoiseshell tones featuring denim inlays in the temples. As always, the subtle metallic Pepe Jeans London logo features discreetly on the side of each style.
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PREVENT BLINDNESS AND LIBERTY SPORT ANNOUNCE  NEW PERFORMANCE VISION CENTER AWARD

PREVENT BLINDNESS AND LIBERTY SPORT ANNOUNCE NEW PERFORMANCE VISION CENTER AWARD

In recognition of leading Independent Eye Care Professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport, and Dr. Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing Vision through Education, Assessment, and Intervention.” “New research available in the last year has helped quantify the significant and positive impact that we have had in partnership with Independent Eye Care Professionals in preventing sports related eye injuries.” said Anthony DiChiara, Liberty Sport President and CEO. “We supported this timely idea to recognize and award a leading group of ECPs for their dedication to our shared mission. We remain particularly mindful that our mission to protect active children and adults from eye injury continues.” According to Prevent Blindness, the nation’s oldest eye health and safety organization, eye injuries have decreased by double digits over the past five years. Eye Care Professionals that regularly prescribe sport protective eyewear have had a major impact on this trend. Even...
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HOYA Vision Care Acquires Pinnacle Optical, LLC

HOYA Vision Care Acquires Pinnacle Optical, LLC

Ally of the Independent eye care professional, HOYA Vision Care, a Division of HOYA Group (HOYA) announced today the acquisition of Pinnacle Optical, LLC headquartered in Birmingham, AL. “The acquisition of Pinnacle will be combined with our existing Birmingham operation into one laboratory location to strengthen our local presence. This is a growing market with exciting opportunities for HOYA’s science innovation and technology to help advance practice profitability and provide the best vision solutions for patients,” said Barney Dougher, President of HOYA Vision Care, North America. He continued, “Our strategic initiative is to help independent practices differentiate their brands and overcome commoditization, and to do that we are continuing to enhance our physical presence in key markets.” Operations at the combined facility will be headed Ms. Donna LaRussa. Stated LaRussa, “Independent practices appreciate the technology edge that HOYA brings to their businesses as well as the values we all share. We are excited to grow the HOYA brand in the Birmingham market.” About HOYA Founded in 1941 in Tokyo, Japan, HOYA is a global technology and med-tech company, and a leading...
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SAFILO PARTNERS WITH INTERAXON

SAFILO PARTNERS WITH INTERAXON

BRAIN SENSING EYEWEAR ENABLING MENTAL FOCUS  First ever brain sensing eyewear platform, built in partnership with Interaxon Inc.  Iconic eyewear design, with style, perfect fit, and high quality comfort, from world renowned eyewear creator  Enabling mental focus for enhanced performance and personal well being  SAFILOX will be presented by Interaxon at CES 2017 SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, and Interaxon Inc., the world leader in consumer brain sensing technology, today announced a strategic research and development partnership and licensing agreement. This partnership enables SAFILO’s entry into wearable technology, under the name of SAFILOX. “SAFILOX is the perfect intersection of our renowned iconic eyewear design and authentic quality craftsmanship dating back to 1878, the leading brain sensing technology application, and today’s most coveted consumer search to master mental focus and strength to achieve enhanced personal performance and well-being,” said Luisa Delgado, CEO of SAFILO. “It is neither another example of technology mounted on frames, nor technology...
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SAFILO AND CHRISTIAN DIOR COUTURE ANNOUNCE  THE RENEWAL OF THEIR LICENSING AGREEMENT  FOR DIOR AND DIOR HOMME EYEWEAR TO THE END OF 2020

SAFILO AND CHRISTIAN DIOR COUTURE ANNOUNCE THE RENEWAL OF THEIR LICENSING AGREEMENT FOR DIOR AND DIOR HOMME EYEWEAR TO THE END OF 2020

SAFILO Group, the fully-integrated eyewear creator, manufacturer and distributor of quality and trust, and Christian Dior Couture, the iconic couture house, announce the renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the Dior and Dior Homme collections of sunglasses and optical frames. The renewal period extends until December 31, 2020. “DIOR eyewear has established itself as the leading trendsetter in sunglasses, says Luisa Delgado, CEO of SAFILO. This is the result of a remarkable combination of sophisticated capabilities, merging visionary product design, industry-leading technical expertise and innovation, along with authentic manufacturing craftsmanship and consistent qualitative worldwide distribution.” “DIOR is glad to continue its relationship with SAFILO, developing and marketing DIOR eyewear products that reflect the values of our brand. DIOR eyewear is the leading player in terms of design and quality, offering our clients products of excellence,” comments Sidney Toledano, President and CEO of Christian Dior Couture. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor...
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MODERN OPTICAL INTERNATIONAL  Appoints Director of Sales Development

MODERN OPTICAL INTERNATIONAL Appoints Director of Sales Development

Value eyewear leader Modern Optical International announces that Chris Millet has been named to its senior management team as Director of Sales Development. In this newly created position, Millet will develop, plan, and execute sales strategies. Millet brings over two decades of optical experience to Modern Optical. In past roles, he served as Chief Operating Officer at Professional Eye Care Associates of America, Inc. and as Regional Sales Manager at Hoya Vision Care. “We are thrilled to have Chris join our Modern Family,” said Ken Weissman, President of Modern Optical International. “His industry knowledge and extensive professional network will create new opportunities for our growing company.”     About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value- oriented eyewear market. With 15 unique collections representing over 850 styles, Modern Optical frames are perfect for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical...
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SUNGLASS SPECIALTY RETAILER, SOLSTICE SUNGLASSES, SHOWS ITS SUPPORT OF THE  SPECIAL OLYMPICS OPENING EYES PROGRAM

SUNGLASS SPECIALTY RETAILER, SOLSTICE SUNGLASSES, SHOWS ITS SUPPORT OF THE SPECIAL OLYMPICS OPENING EYES PROGRAM

Starting this holiday season, passersby will now see more than just sunglasses when one peers into a Solstice Sunglasses store, all 117 of the retailer’s current store locations in 23 states will now carry a Special Olympics seal in their window fronts to communicate the sunglass specialty retailer’s support of Special Olympics. A dedicated Special Olympics page has also just been added to the retailer’s website: http://www.solsticesunglasses.com/olympicspage The partnership between the Italian-based second largest eyewear manufacturer Safilo Group, parent company of the Solstice Sunglasses retail chain, and Special Olympics dates back to 2003 and over the past 13 years has led to over 1 million optical frames and sunglasses provided to Special Olympics athletes all over the world. Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now serves more than 5.3 million athletes and Unified Partners in sports training, competition and related services worldwide. Safilo Group renewed its support of Special Olympics earlier this year with a donation of over...
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Rudy Project Launches  “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project Launches “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project NA, exclusive distributors of Italian-made endurance sports gear, is shaking up the helmet industry by announcing the “Best Helmet Warranty and Crash Replacement Program on the Planet.” Following the brand’s historic win in Kona as LAVA Magazine’s “Most Worn Helmet” for a record breaking sixth consecutive year, Rudy Project NA is now turning heads with an unbeatable helmet warranty and expanded crash replacement program that nearly doubles all competitors’ programs. This announcement comes shortly after the company’s decision to offer all dealers any of Rudy Project’s award-winning road, MTB, and time trial/aero helmets at one-third of MSRP, resulting in an unprecedented everyday 3X markup. Under the new crash replacement program, every single Rudy Project helmet bought in North America is covered for up to 6 years as well as up to 3 years against manufacturer defects and workmanship. The combination of these policies, coupled with the 3X markup, is a win-win for the dealer and the consumer. Cyclists, mountain bikers, and triathletes everywhere now have access to the best helmet policies on the planet, in addition to Rudy Project’s advanced technologies,...
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SAFILO GROUP AND THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN  ANNOUNCE PARTNERSHIP FOR THE SAFILO X PARSONS  FASHION DESIGN THESIS COMPETITION

SAFILO GROUP AND THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN ANNOUNCE PARTNERSHIP FOR THE SAFILO X PARSONS FASHION DESIGN THESIS COMPETITION

Safilo Group and The New School’s Parsons School of Design announce the launch of their first installment of the Safilo x Parsons Design Thesis Competition, a partnership in celebration of the up-and- coming designers of the next generation. The competition underscores design and product excellence which echoes Safilo Group’s purpose as a design inspired and brand led eyewear manufacturer with product at the heart of its transformative 2020 corporate strategic plan. The Safilo x Parsons Design Thesis Competition builds not only on the value that Safilo places on eyewear and the company’s ongoing commitment to preserve eyewear craftsmanship, but also on Safilo’s commitment to educate younger generations by passing down the art of eyewear as the company has done with its Safilo Product School which was inaugurated in 2015 as an apprenticeship program. Safilo and Parsons will provide six thesis-level BFA students with the opportunity to design eyewear as a pivotal component of their final thesis work and see their prototyped designs come to fruition through the oversight of Safilo designers and Parson’s School of Fashion faculty. The six students were chosen from a number of...
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MODERN OPTICAL INTERNATIONAL  Supports Local University Food Pantry

MODERN OPTICAL INTERNATIONAL Supports Local University Food Pantry

Value eyewear leader Modern Optical International sponsored a food drive in early November to support Libby’s Place, an on-campus food bank at nearby Aurora University in Aurora, Illinois. This is the second consecutive year that Modern Optical employees and their families chose Libby’s Place as its “Modern Gives Back” Charity. Founded in August 2015, Libby’s Place was established following a homelessness initiative meeting on campus. Students, staff, and members of the community realized that homelessness and food insecurity are issues some students face every day. To help stock the shelves of Libby’s Place, Modern Optical employees donated over 800 items ranging from cereal, noodles, and canned goods to hygiene items such as toothpaste and soap. Several employees made gift card and monetary donations. Kris Johnson, Director of Student Leadership at Aurora University, expressed her gratitude in a recent letter, “I cannot begin to thank you for the generous donation of food and toiletry items… We have had a significant increase in the number of students using the food pantry this year and your donation came at an optimal time as we were getting low on supplies…...
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Art-Craft Optical Since 1918

Art-Craft Optical Since 1918

Art-Craft Optical America’s oldest and last full line manufacture entered the Rx safety market in 1983 with USA Workforce. At the time, the collection consisted of 18-percent nickel silver frames with gold plating. Today, the materials range from Monel to titanium, polycarbonate, carbon fiber, TR90, stainless steel as the most popular metal. The company uses an E coat, or electrophoretic coat, a chemical bath that electronically transposes onto metal for a strong, anti-corrosive Military Spec finish. In 2012 Art-Craft Optical re-launched a new and the only American Made RX Safety collection. The “AM Collection” was designed to address a market need and demand for domestically produced RX safety frames. The initial collection was six styles of stainless steel then followed by a carbon fiber styles and TR90 frames. These three releases have been very successful in the safety market. The company offers four to six new safety styles a year. The number of new styles is kept to a minimum because Vice President Charlie Eagle says fulfillment is essential in this market. “The most critical thing for industrial is backorders. If you have a backorder on a safety frame, someone doesn’t...
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SAFILO REINFORCES ITS PRESENCE IN NORTHERN EUROPE  AND OPENS A NEW SHOWROOM IN STOCKHOLM

SAFILO REINFORCES ITS PRESENCE IN NORTHERN EUROPE AND OPENS A NEW SHOWROOM IN STOCKHOLM

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, reinforces its presence in Northern Europe with the creation of a new business region combining the UK and Ireland, with the Nordic countries of Sweden, Finland, Denmark, Norway, the Baltics and Iceland. The new Northern Region will be led by Fréderic Laffort, adding to his responsibility as Safilo UK Country Manager and Global Departments Store Channel Leader. The establishment of the Northern Region represents a further step in Safilo’s 2020 Strategic Plan, which aims to broaden its geographic coverage through consistent, high quality commercial capabilities to approach the market successfully with its growing multi-segment broad portfolio. “North becomes one of Safilo’s most important markets in Western Europe, enabling us to lead here with strong tailor-made and impactful customer and consumer plans, and drive market share growth,” comments Joanna Onland, recently appointed Chief Commercial Officer for Western Europe and Global Key Accounts and member of the Group’s Executive Committee. “Our special focus goes to Polaroid, Carrera and Smith. Polaroid in...
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SAFILO ANNOUNCES THE NEW LICENSE AGREEMENT  FOR THE RAG & BONE EYEWEAR COLLECTIONS UNTIL 2022

SAFILO ANNOUNCES THE NEW LICENSE AGREEMENT FOR THE RAG & BONE EYEWEAR COLLECTIONS UNTIL 2022

Safilo Group, the fully integrated Italian eyewear creator, manufacturer and distributor of quality and trust, announces a new license agreement for the design, manufacturing and worldwide distribution of the rag & bone collections of sunglasses and optical frames. The agreement will run for five years starting from January 2018 until December 31, 2022. “With rag & bone we add a directional brand to our growing designer portfolio that benefits from an interesting market shift towards new, trendy and experimental brands. The brand speaks to a very precise target through its distinguishing combination of British understated heritage and modern edgy New York inspired design, and commitment to impeccable craftsmanship from the finest materials. Thanks to our recently established New York based design studio, we are able to capture with precision such new directional design, and cross fertilize it across our worldwide design studio network,” comments Luisa Delgado, CEO of Safilo. “This license thus opens different new business growth opportunities, especially in the US and the UK. It is consistent with our strategy to diversify across segments capturing growth spaces, innovate...
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SAFILO GROUP HOLDS NORTH AMERICAN SALES  CONFERENCE FOCUSED ON ITS 2020 TRANSFORMATION  PLAN FOR GROWTH AND SUSTAINABILITY

SAFILO GROUP HOLDS NORTH AMERICAN SALES CONFERENCE FOCUSED ON ITS 2020 TRANSFORMATION PLAN FOR GROWTH AND SUSTAINABILITY

Safilo Group held a North American sales conference on Thursday, October 13 th – Saturday, October 15 th which brought together sales representatives from across the U.S. and Canada to be inspired, energized and informed over the two-and- a-half- day meeting which took place at the Meadowlands Hilton in East Rutherford, NJ. The conference was aimed at all sales distribution channels: 3 O, corporate chains and department/specialty stores, and was hyper-focused on Safilo’s right to win in 2017 and beyond, based on its 2020 transformation plan for the company’s long term growth and sustainability. Henri Blomqvist, a member of the Safilo Group’s executive committee who took on the newly created role of CEO of Safilo North America on August 1 st and is also responsible for Safilo’s global sports channel, kicked off the convention for which the theme was aptly named “2020 Transformation for Sustainable Growth.” His presentation focused on the vision and strategy for North America which is based on the company’s 2020 strategic plan, first announced in March of 2015. He emphasized the plan’s enhanced focus on the company’s brand and commercial strategies and underscored...
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SeikoVision Introduces Revamped Rewards Program for Eye Care Professionals

SeikoVision Introduces Revamped Rewards Program for Eye Care Professionals

Luxury eyeglass lens producer SeikoVision announced today that it has revamped its Seiko Elite rewards program to make it more accessible and beneficial to eye care professionals across the country. A multi-tiered rewards program, Seiko Elite lets ECPs qualify for valuable practice growth tools by selling a certain number of premium Seiko progressive addition lenses (PALS) each month. Tiers include the Basic Seiko Elite Tier, Premium Seiko Elite Tier and two bonus tiers. Program benefits in each tier include: – Marketing: Professionally designed website, social media setup and management, counter displays, SEO, eye health videos, articles and more. – Analytics: Healthcare analytics software for measuring and understanding important business and industry metrics. – Consulting: Professional advice about implementing open-book management. -Efficiency: Automated patient testimonials, email, text, and voice and appointment filler. Based on information collected from 52 eye care practices, Seiko Elite members have enjoyed an average of 1,000 patients reactivated, six filled late cancellations per month, a 50% reduction of no-show patients, 75 new online reviews per year...
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