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SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

SPORTY STYLE: ALEX THOMSONS’ CHOICE FOR HIS SKYWALK

BOSS Eyewear presents a sporty edition of men’s sunglasses for 2016. This sporty BOSS sunglasses with mirrored polarized and water-repellent lenses and lightweight synthetic frames even impressed skipper Alex Thomson during his #Skywalk stunt. And no wonder, the styles offer a clear outdoor attitude: a flexible rubber coating and hinges with a rugged frictional system guarantee an exceptionally high level of comfort. The dynamic graphic pattern on the adjustable end-tips is based on the design of the ‘HUGO BOSS’ racing yacht. The perfect combination of an ultra-modern look and great functionality is sure to thrill not only sailors. The sunglasses are presented in soft black rubber with yellow details and brown yellow mirror lenses, in black rubber with blue details and gray lenses, in blue rubber with gray details and gray flash silver lenses and in petrol rubber with aqua details and gray blue mirror lenses. The SKYWALK British round-the-world sailor Alex Thomson, has undertaken yet another breathtaking stunt with his racing yacht, the HUGO BOSS. The #Skywalk is the third in a series of stunts that pushes the daredevil skipper to his limits and beyond. More...
Filed in: Eyewear, Products, Sunwear
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SPY HAPPILY REVEALS THE ROVER

SPY HAPPILY REVEALS THE ROVER

SPY is happy to introduce the Rover, the latest addition to SPY’s collection of outdoor frames featuring the polarized Happy Lens™ and Happy Glass™ technology. Constructed from virtually indestructible Grilamid® and available with anti-scratch, oleophobic, hydrophobic and Spectra™ lens coatings, the Rover comes equipped with Hytrel™ temple tips making it the perfect fit for any land or water activity. As an added bonus, select Rover colorways pass ANSI Z87.1 certification for lens retention and high mass impact resistance. COLORWAYS: Soft Matte Black with Happy Glass Gray Green Polar lenses Soft Matte Black with Happy Gray Green Polar lenses Matte Black ANSI RX with Happy Gray Green lenses Matte Black ANSI RX with Happy Yellow lenses Matte Black ANSI RX with Clear lenses Soft Matte Black with Happy Gray Green Polar w/ Dark Blue Spectra™ lenses Black ANSI RX with Happy Gray Green lenses Decoy Realtree® Xtra with Happy Bronze Polar w/ Black Mirror lenses Soft Matte Camo Tort with Happy Bronze Polar w/ Green Spectra™ lenses FEATURES: SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Happy Glass—premium...
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Costa’s New Hinano and Copra Sunglasses Draw Inspiration from Beauty, Resourcefulness of South Pacific Islanders

Costa’s New Hinano and Copra Sunglasses Draw Inspiration from Beauty, Resourcefulness of South Pacific Islanders

Pristine. Tropical. Remote. These are just a few words used to describe the white sand, clear water shores of the untouristed French Polynesia atolls in the South Pacific. Costa’s new sunglass styles, Hinano and Copra, are inspired by the beauty of the islands, and the resourcefulness of the islanders to live sustainably. The name Hinano comes from the male flower of the pandanus tree that decorates French Polynesia. Costa’s Hinano sunglass style features a small fit, with cushioned high-grip temple tips, a low-wrap head curve and hypoallergenic rubberized soft nose pads, to help keep the frames comfortably in place all day. The optical spring hinge allows for a “forget-they’re-on” fit. Hinano is available in frame colors including: blackout, shiny black, and matte coconut fade, as well as Costa’s own tri-fusion color technology, available in shiny navy + red + gray and driftwood + white + khaki. The tri-fusion technology shows the beauty of colors molded together into one sunglass style. The Tuamotu islanders of the Anaa atoll know how to live resourcefully, making use of the plentiful coconut trees. Copra – dried, chopped coconut – is pressed for valuable oil, and...
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Switch – Now An Eyewear Solution For Nasa And Our Astronauts

Switch – Now An Eyewear Solution For Nasa And Our Astronauts

Liberty Sport is proud to announce that their patented Switch Magnetic Interchange technology is now being used by NASA. Two styles, the Zealot and the Bespoke, have passed the rigorous testing required by NASA and in 2016 will be launching into space as the eyewear solution for their astronauts. The design of Switch allows one to instantly adapt to the changing light conditions and is now perfectly applied to the need for progressive vision correction required by some astronauts during prolonged periods in space. The high-energy magnets embedded in the lens and frame allows the astronauts to swap the lenses, specially made for each astronaut in the Liberty Performance lab, to the varying degrees of prescription increase needed. “Liberty Sport strives to not just make eyewear, but to engineer eyewear solutions to solve a vision problem in a variety of sporting and lifestyle activities. We are thrilled to have developed a technology that can be used by NASA that not only supports the vision needs of our astronauts but is in line with our product development mission,” says Anthony M. DiChiara, CEO of Liberty Sport. Previous research published in the October 2011 issue of...
Filed in: Eyewear, Sunwear
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SPY LAUNCHES THE MONTANA WITH NOTHING BUT SMILES

SPY LAUNCHES THE MONTANA WITH NOTHING BUT SMILES

SPY is Happy to introduce the all-new Montana—a confident, midsized frame featuring the Happy Lens™ and available with Trident™ polarization. Keeping it slick on the sides while balling big in the front, the Montana’s Grilamid® frame is sturdy like a 4×4 American classic and topped off with comfortable pin hinges. Available in five lens/frame color combinations, each Montana features custom SPY logo detailing on every temple. At a dollar that’ll leave your precious piggy bank perfectly intact, start shopping the Montana online now at spyoptic.com or a SPY retailer near you. COLORWAYS: Black – Happy Gray Green Polar w/ Dark Blue Spectra™ Soft Matte Black – Happy Bronze w/ Gold Mirror Soft Matte Camo Tort – Happy Gray Green Soft Matte Black – Happy Gray Green Soft Matte Black – Happy Gray Green Polar FEATURES: Available with the innovative SPY Happy Lens—a color and contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Available with Trident™ polarization Constructed from virtually indestructible Grilamid® Pin hinges 6-base polycarbonate ARC® lenses 100 % UV protection HAPPY LENS: SPY’s color and contrast...
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Titan Accent Flora Edition

Titan Accent Flora Edition

With the start of spring, Silhouette is excited to announce the launch of Titan Accent Flora Edition. This style, heavily inspired by the trends seen on the Spring/Summer 2016-2017 fashion runways, is ultra-feminine and bright. Since many of the latest trends focused on bold patterns portrayed in sleek silhouettes, especially florals, Titan Accent Flora is adorned with a new two-toned abstract floral pattern on the temple. With funky combinations such as teal and lemon and purple and orange, it is targeted to a more spirited, charismatic wearer who doesn’t shy away from flash and fun. The style comes in six striking women’s shapes, from a stylish cat-eye to a cool, oversized rounded aviator. The Titan Accent Flora also debuts a new surface application technique which allows for the exciting floral embellishments on flat shaped titanium on the temples. In addition to this, the wearer will also find the integrated proven snap hinge and perfectly adjustable temple ends typically associated with Silhouette eyewear. This mix of trendiness and extreme comfort brings dynamic energy to an already successful model. Available May 2016. Silhouette What began in 1964 with a...
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CHLOé INTRODUCES THE “JACKSON” SUNGLASSes COLLECTION.

CHLOé INTRODUCES THE “JACKSON” SUNGLASSes COLLECTION.

THE ROUND AND GLAMOROUS JACKSON SILHOUETTE ENCOMPASSES THE REFINED EXPRESSION OF THE CHLOé’s FEMININE and SOPHISTICATED SPIRIT, with a touch of VINTAGE. THE LIGHTNESS OF THE MATERIAL IS FEATURED IN THE DISTINCTIVE DESIGN OF THE METAL TEMPLES, RESEMBLing the FLUIDity of MOVEMENT. THE OVERSIZED ROUND LENSES ARE HIGHLIGHTED BY SOFT GRADIENT COLORS, PAIRED WITH MATCHING ACETATE TEMPLE TIPS. AVAILABLE IN FOUR MODERN AND refined COLOUR COMBINATIONS, THE JACKSON WILL BE DISTRIBUTED WORLDWIDE FROM JANUARY 2016 IN CHLOé BOUTIQUES AND SELECTED OPTICAL RETAILERS.
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Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

  Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable temples, combine in this Italian-made masterpiece, certain to turn the heads of those in search of stylish prescription eyewear. “The Intuition takes our Rx game to a whole new level,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”   The new Rx frames utilize an exceptionally lightweight Grilamid chassis to guarantee high impact resistance, while streamlined temple arms feature racing accents and are easily adjusted for an amazing  fit every time. The Intuition is perfect for frequent wear but has no issue easily adapting to any active lifestyle or sport, all with an...
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LIBERTY SPORT – ANNOUNCES HELMET SPEX AT VISION EXPO EAST

LIBERTY SPORT – ANNOUNCES HELMET SPEX AT VISION EXPO EAST

Liberty Sport is pleased to introduce the world’s first true goggle designed for helmet sports and newest addition to our sport protective line – Helmet Spex. After years of research and development, this product combines materials to allow for sleek comfortable fit under helmets and features soft rubber end-pieces, contouring straps, and vented eye rims. Helmet Spex brings passionate young athletes to the next level. Included with Helmet Spex is a newly designed 3 panel skull cap that must be worn over the goggle and under the helmet in order to keep the goggle in place. FogBlokTM coating is recommended to be applied for every Rx in order to best optimize athlete performance. Liberty Sport also offers free lifetime replacement of the complete Rx frame, lens or both when ordered and processes by Liberty Performance Lab with the purchase of the Liberty Lifetime Protection Plan. Sport Vision and Protection Whether it is football, or baseball, lacrosse, or hockey athletes want superior sport and vision protection that will elevate their passion and that is what Helmet Spex offers. Helmet Spex, like all other Liberty Sport product, is 100% Rx-able, which provides a superior,...
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Introducing the March Vera Bradley Optical Collection

Introducing the March Vera Bradley Optical Collection

  Modern meets vintage with the latest Vera Bradley Eyewear collection, combining classic styles with signature Vera Bradley prints. Classic eyeshapes and acetates combined with the latest Vera Bradley colors for the perfect look. Carolyn features a classic square eyeshape acetate frame front. Vera Bradley patterns are displayed on the slender outer temples. Carolyn is Paisley in Paradise. Larissa is a full acetate frame with an uplifted rectangular eyeshape. Triple laminated frame front and temples featuring the latest Vera Bradley patterns and coordinating crystal in pops of colors. Opaque frame fronts feature black acetate paired with Camofloral and Tortoise paired with Rosewood. Larissa is also available with an International fit! To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley® Optical collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more visit verabradley.org. The McGee Group markets ophthalmic...
Filed in: Eyewear, Products
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ESE’s DIVA EYEWEAR INTRODUCES SPRING SUN COLLECTION

ESE’s DIVA EYEWEAR INTRODUCES SPRING SUN COLLECTION

Eastern States Eyewear has announced the release of five new sunglass styles in Diva Eyewear. Three metal and two plastic styles play on Diva’s use of artistic, jewelry inspired treatments and its dynamic use of Austrian Swarovski Crystal enhancements. The classic fashion shapes feature a progressive twist utilizing intricate metal contouring and clever angles and cuts. With no greater than a six base, each style is easily RXable. Brilliant acetate temple colors utilize crystal striations and snakeskin finishes that compliment wearable front shades on every style. Fashion highlight colors such as cream, cheetah, and violet compliment the classics such as black and brown. “Our goal with Diva sunglasses is to combine the beautiful with the practical,” stated Jason Shyer, ESE Managing Director. “While each sunglass features brilliant detailing and Austrian Swarovski Crystal enhancements every front shape is salable and easily RX-able. Designer Antonio Coffen has a clear understanding of an optical dispenser’s needs as much as he has an understanding of a woman’s desire to look fabulous .” For further information, please contact Eastern States Eyewear at (800)...
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BrillenEyes Launches Reykjavik Eyes Black Label at Vision Expo East

BrillenEyes Launches Reykjavik Eyes Black Label at Vision Expo East

Reykjavik Eyes Black Label is an award winning collection of Italian crafted, screwless eyewear, engineered from the highest quality beta titanium. Exceptionally lightweight and hypoallergenic, these frames are injected with bold accent hues for a sleek and stylish look. Call today to schedule a viewing. Vision Expo East attendees can see the entire collection at BrillenEyes’ booth G5878 in the Galleria. All new customers will receive one free frame with initial net purchase of 18 pieces or more. Collection Details Product Features: Black Label frames are designed with screw less hinges and engineered from a single sheet of the beta titanium resulting in frames that are exceptionally lightweight, yet durable. Styles: Introductory release includes 23 styles in 3 color combinations each Market: Mens, womens and unisex Materials: Titanium (hypoallergenic) and Mazzucchelli acetate Size Range: 51/16 to 59/14 Marketing Materials: Display case, logo blocks, table tent cards, frame case and cleaning cloth, authenticity card and gift box. Contact: customerservice@brilleneyes.com, 949-215-9661; Website: brilleneyes.com
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Genesis May 2016 Optical Collection

Genesis May 2016 Optical Collection

Highlighting Spring’s must-have trends, delicate floral designs and classic masculine shapes deliver modern-day appeal in the Genesis May 2016 Collection. Striking colorations and elegant details are reflected in two styles for men and two styles for women. Comfortable fit, fashion and value are exemplified in each new style. Men G4031. This modified rectangle shape is enhanced with metal plaque end pieces featured in matching coloration to frame fronts. Shiny, colored acetate temples complete this minimalist look. Available in Gunmetal, Brown and Blue Steel.   G4032. A masculine modification to the standard rectangular shape. Striking horn gradient coloration on frame front blends with matching solid temples and metal plaque end pieces. Available in Black, Navy and Merlot. Women G5033. Elegant, yet subtle floral designs highlight this rectangle, semi-rimless frame. Shiny metal, feminine colorations and rich acetate crystal temple tips accompany the lightweight frame. Available in Brown, Merlot and Rose Gold. G5034. The feminine oval shape features vibrant acetate crystal colorations paired with floral details and matching colorized temple tips, a subtle and elegant design....
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Introducing the March XOXO Ladies Optical Collection

Introducing the March XOXO Ladies Optical Collection

XOXO March Optical Collection offers a trendy mix of metal and acetate with bold patterns and colors! Cabo features a flirty eyeshape with an uplifted cat eye. Mottled acetate pop with tortoise inspired and subtle shimmery colors. Striated metal décor wraps from end pieces to the temples. Cabo is available in Brown and Purple. Verona is a combination frame with a fresh rounded square eyeshape. Horned acetate on the frame front is partnered with lightweight metal temples, screen-printed with exclusive wild animal inspired prints. Spring hinges create a one of a kind fit for everyday wear. Verona is available in Brown and Wine. Laguna features a light weight metal frame with acetate temple tips. Extended uplifted square eye shape in a powder coated light weight metal pairs with intricate laser cut lace like temples in poppy colors of purple and blue. Spring hinges allow for a more comfortable fit. Laguna is available in Jet and Brown. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all...
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Persol- February 2016 Release

Persol- February 2016 Release

Trademark Persol design bridges time, evolving the ageless DNA and inimitable shapes of heritage icons to create a new generation of cult style. The profiles of true icons live on as contemporary legends. This collection presents a modern interpretation of Persol’s most iconic shapes: The 649 and Cellor Special Project- 649 Evolution- PO 8359V Modern metal constructs, slender volumes and DNA details trace the contemporary profile of a cult legend, marking the beginning of a new era for the icon of all icons: 649 design evolves into a contemporary style. Fine metal, exclusive horn acetates and heritage colours reinterpret the frame architecture of the legendary 649. Special Project- Cellor Evolution- PO 8139S Redesigned in fine metal, unique textures and authentic details transform the original Cellor’s legendary profile into a contemporary expression of style. Its iconic design and appeal are reinvented year after year, keeping the spirit of legends alive in lighter, more contemporary style. Combining past and present, unique metal & acetate forms ensure that inimitable icons continue their legacy of everlasting appeal.  
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