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neubau eyewear Press Release: Sigmund

neubau eyewear Press Release: Sigmund

Freud revisited: neubau eyewear is celebrating one of the most influential thinkers of the western world with a new interpretation of his characteristic round glasses, Sigmund. “The dream is the royal path to our soul,” Sigmund Freud once proclaimed. Considering eyes to be the mirror to the soul, it is even more important that they are aptly staged. The new model by neubau eyewear brings the perfect frames to life and dignifies the biggest dreamer and forefather of dream interpretation at the same time. Vienna is a city teeming with great history and the domain of countless historically significant personalities. Such as the founder of psychoanalysis, Sigmund Freud. Apart from his famous couch in the practice in Berggasse right behind the Votive Church, his work about the interpretation of dreams, the concept of the super-ego and his sizeable beard, the round glasses have also become one of the distinctive traits commonly associated with Freud. The young Austrian brand neubau eyewear is now paying tribute to this great historical figure Sigmund Freud and drew inspiration from his iconic glasses to develop the Sigmund model. It is a new interpretation of the classical round shape...
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Ellen Tracy Announces its Latest Eyewear Releases for Fall/Winter 2016

Ellen Tracy Announces its Latest Eyewear Releases for Fall/Winter 2016

ClearVision Optical introduces new styles for the Ellen Tracy fall/winter eyewear collection. The latest collection features three new styles: one acetate model and two metal combo models. A rich, jewel-toned color palette includes shades of green, wine, and blue. These polished designs feature sophisticated shapes and textured accents. Amsterdam: This sleek, metal combo frame features a wearable modified square eye shape. Multicolored acetate temples complement the metal front, which has a textured design. Available in black, green, and wine. Newcastle: This acetate frame has a modified square eye shape. The textured metal design along the front and temples takes inspiration from nature. Available in blue, brown, and wine. Singapore:  This semi-rimless design provides a modern yet classic look. The temples feature a lace-inspired print and oval-shaped accents for a touch of flair. Available in aubergine, blue, and brown.  To learn more about the Ellen Tracy collection, visit cvoptical.com, contact a ClearVision Sales Consultant or call 1.800.645.3733. Follow, like or visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram. About ClearVision...
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POLAROID KIDS OPHTHALMIC COLLECTION

POLAROID KIDS OPHTHALMIC COLLECTION

Collection Summary: Polaroid’s accessible design approach is now available in kids optical frames!  The Polaroid Kids optical collection, for children ages 6-12, offers style and design balanced with functionality and emotion in a playful way.  Nine wearable shapes are offered in eye-catching colors in either handmade acetate or acetate/steel combinations are designed to appeal to both parent and child. Number of styles: The U.S. launch collection includes six styles, each offered in three colorways. Materials: PLD D800: acetate front and temples PLD D801: acetate front and temples PLD D802: acetate front and temples PLD D803: acetate front/steel temples PLD D804: acetate front/steel temples PLD D805: acetate front/steel temples Colors: PLD D800: red, black, azure PLD D801: red, black, blue PLD D802: violet, transparent cherry, brown Havana PLD D803: blue, red, black PLD D804: blue, red, black PLD D805: cyclamen, brown Havana, black Launch Timing: November 2016
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THE FRAME KAO9 GETS EVERYONE OK

THE FRAME KAO9 GETS EVERYONE OK

  At OKO by OKO, new collections have been showing an exclusive design, a designer look always seeking for innovation in terms of shapes, materials and colors effects. Overall, the new optical releases get a strong temper and character as do the frame KAO9 with a unique and distinctive style. When injected material meets stainless steel… The double-material TR-90 injected (face) and stainless steel (side-pieces) registers this frame onto a special register of ultra-lightness, whereas its asserted design, thanks to its rounded shape remembering the Pantos style, classifies it in the repertoire of trendy frames.    KAO9 is a frame that will please all those who wish to give character and style to their choice of eyewear. Designer frame, yes, but affordable for all!  OKO by OKO – eyewear designer for all since 1999 – #gooddesignforgoodpeople
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LUXURY IS LEATHER

LUXURY IS LEATHER

Adrienne Vittadini explores new avenues in luxury with the introduction of the Luxury is Leather eyewear collection. The personification of haute-leisure lifestyle, Adrienne Vittadini continues to keep her finger on the pulse of today’s fashion trends that personify “a constant state of style”. Adrienne Vittadini eyewear collection continues to bridges the gap of European fashion with timeless appeal of American style with bold details and clean lines in eyewear styling. Fall Winter 2016 Adrienne Vittadini release highlights sophisticated and on trend styling with three new optical frames featuring leather embellishment in jewel tone Burgundy, Caramel Brown and lush Black. Style AV 1200 is a full size feminine square in Italian acetate featuring delicately woven leather trim on upper temple, flanked by metal castings on each end. Temple tips accented with the AV logo add the finishing touch to this timeless style. Metal styles AV 1196 and AV 1198, two statement making frames, feature woven leather trim inset along the metal top brow and extending throughout temple length. Representing two very classic style shapes, AV 1198 highlights soft rounded eye rims where the AV 1196 emphasizes...
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ESE’S ETE LUNETTES INTRODUCES NEW OPTICAL COLLECTION

ESE’S ETE LUNETTES INTRODUCES NEW OPTICAL COLLECTION

Eastern States Eyewear has introduced seven new optical styles in the Été Lunettes collection. Four are within the brand’s feather collection which obtain their unique coloration through the use of natural feathers. Each is cleaned and dyed to meticulously chosen pantone colors then inserted by hand in between two sheets of crystal acetate. A variety of techniques and cuts are utilized – for example, the model Aston’s acetate front is cut and layered to show an upper portion featuring detailed feather work and the lower level is a complimenting it with a lightly colored crystal tone. Another technique can be viewed in the model Murles – a progressive, geometric shape demonstrating the brand’s interpretation of a traditional color fade – however the use of the feathers provides for a brilliant touch of asymmetry that cannot be achieved through typical acetate colors. Not to be outdone are three new styles within the brand’s plexiglass collection. These models each feature engravings that are done one by one through the use of a handheld micro cutter with coloration (via syringe) applied thereafter. In addition to the flower and leaf imagery seen throughout these styles...
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ClearVision Optical Introduces New IZOD Styles for Fall/Winter 2016

ClearVision Optical Introduces New IZOD Styles for Fall/Winter 2016

Eyewear industry leader ClearVision Optical introduces the latest release from IZOD, featuring 11 new styles. Featuring active styles with a clean, classic look, these new releases are accented with a variety of materials, including carbon fiber, TR-90, and rubber. The color palette is subdued with subtle pops of green, ink, merlot, and brown. IZOD PerformX styles are designed with memory metal bridges and temples to provide durability and high performance. Styles include: IZOD 2018: This acetate frame features a stylish rectangular eye shape. The temples are made of TR-90 material and feature a rubber logo accent. The uniquely-shaped temple tips are inspired by the sea and resemble oars of a boat. Available in black and tortoise. IZOD 2022: IZOD 2022 is a youthful acetate style. This colorful frame features fade coloration on the front and contrasting pops of color on the temples. The carbon fiber accented on the temples feature a pattern reminiscent of IZOD's pique polo shirts. Available in black fade and brown fade. PFX 3013: This classically sporty style is constructed with a memory metal bridge and temples for added durability and comfort. Inspired by the texture of...
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L’AMY’S CHAMPION INTRODUCES NEW POWER LITE SERIES

L’AMY’S CHAMPION INTRODUCES NEW POWER LITE SERIES

L’Amy America’s Champion Eyes, announces the worldwide launch of 5 new models for the Fall, constructed of Champion’s own PowerLite, injection-molded, TR90 material. The new offering compliments Champion’s existing collection of ophthalmics and sunglasses for men, tweens and extended sizes. Ultra-durability and featherweight comfort make PowerLite the ultimate frame choice for those with an active lifestyle. Extreme temperatures will not affect PowerLite’s supple elasticity making these frames a wise choice for long-term outdoor wear. Adjustable wire core temples allow for a customized fitting without the need for bulky spring hinge systems. Champion’s PowerLite selection offers exceptional value. “These new offerings exemplify Champion’s product philosophy, of creating products designed to help people ‘get their game on’ in style and comfort with zero distractions” according to Connie Reiss, Worldwide Brand Manager, of Champion Eyes. “Champion creates innovative sport apparel so that you can do more of what you love when you’re comfortable, and eyewear is no exception to this rule” Reiss explained. Each model is available in 3 color options and the collection...
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ZIG Eyewear Releases Fall collections by Eyewear Artist, Cendrine O.

ZIG Eyewear Releases Fall collections by Eyewear Artist, Cendrine O.

ZIG Eyewear USA announced the release of the highly anticipated fall collections of ZIGGY® and Jean Reno Eyewear by designer Cendrine O. Each collection features 10 frame designs; all available in a range of colors. ZIGGY® and Jean Reno collections are the creations of Cendrine Obadia, a French-Canadian eyewear artist who has spent more than 20 years honing her craft. Cendrine O. is the designer behind some of the most innovative and inspirational pieces available on the market today. Her standout style sets her designs apart from the rest, with use of vibrant colors, intricate detail and bold design features. The new ZIGGY® fall collection is full of surprises, featuring design firsts and enhancements to best sellers that will delight fans of the designer. Beautiful details include laser engraving, sparking accents and contrasting colors that bring the individual frames to life. Be prepared to be WOWED with the new acetates in caramel, royal blue, shades of red and black – all with sparkles embedded in the acetate. Cendrine O.’s Jean Reno line is a cutting edge brand of eyewear inspired by famed French actor, Jean Reno. 1960s styles, glossy pop-art references, faux-wood detailing,...
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MODERN OPTICAL INTERNATIONAL  Introduces 6 New BMEC Styles

MODERN OPTICAL INTERNATIONAL Introduces 6 New BMEC Styles

Value eyewear leader Modern Optical International releases six new styles for its BMEC (Big Men’s Eyewear Club) Collection. Style has no size! That’s why, more than ever, men seek eyewear that delivers both comfort and fashion. As the demand for bigger-sized eyewear grows, BMEC, Modern Optical’s very popular collection for larger men, dominates this market niche. BMEC offers masculine styling, quality construction, and great value to this underserved demographic. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples now measure up to 160mm. Materials include TR90, stainless steel, handmade zyl, metal trim, spring hinges, and silicone nose pads. With over 60 BMEC styles to choose from, ECPs can offer today’s BIG guys eyewear choices they’ll be proud to wear! Modern Optical International debuts six new BMEC styles. Note the breadth of richly-toned color combinations that utilize varying shades of blues, tortoise, brick, and bone. Mixed materials, more size options, and upscale temple treatments further enhance the collection’s broad appeal. A classic shape with smartly placed metal details, BIG Curve will garner much attention. Complete with...
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New styles from Alexander Collection

New styles from Alexander Collection

A&A Optical announces the release of four new styles from the Alexander CollectionTM: Clementine, Lorrie, Marlene and Perfect Fit Maisie. Reveal inner grace and sophistication in eyewear inspired by the woman who adorns herself with rich color and style, whether understated or dramatic. Alexander CollectionTM offers fine hand crafted details, such as Swarovski crystal accents, metal inlays and delicate laser etching in acetate, metal, semi-rimless and combination frame styles. Alexander CollectionTM is designed to complement women of all face shapes. Petite and perfect fit (extended fit) styles are available in eye sizes 47 to 57 mm. Lace Details. Chic and sophisticated Clementine features laser cut filigree and Swarovski crystal accents on the upper temples. The metal frame with modified square shape is available in black, chocolate, and iris. Size: 53-16-135. Understated Elegance. Vintage inspired style Maisie features a butterfly-shaped zyl front and metal temples. The mod frame with elongated temple tips is available in black, cocoa (with gradient front), and iris (with gradient front). Maisie is a Perfect Fit style available in size: 55-16-140. MARKETING: Alexander CollectionTM...
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ESE’S EXCES EYEWEAR BOWS FIVE NEW STYLES

ESE’S EXCES EYEWEAR BOWS FIVE NEW STYLES

  Eastern States Eyewear has announced the release of five optical styles within its Exces Eyewear collection. The new collection sees the addition of two colorful acetate models and three metal styles. The acetates feature a mix of bright top to bottom fades (such as Grey-Electric Blue) and rich mottled colorations combining two and three colors (e.g. a Brown-Green-Lilac mix). The Exces 3134 is notable for mixing in a rippled effect to its upper front and temple region as well. The metal styles are constructed of monel and each features subtle rhinestone adornments. An array of shapes ranging from geometric looks to soft, feminine rectangles are matched with attractive, plastic temples. “We are very happy with the range and diversity of shape and color that our newest Exces collection provides,” explains Jason Shyer, ESE Managing Director. “With Exces, our goal is to provide a superior level of design and quality at a reasonable price and this release achieves that in spades.” For more information, contact Eastern States Eyewear at 800-645- 3710 or on the web at www.eseyewear.com.
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LULU GUINNESS EXPANDS SIGNATURE CAT EYE OPTICAL COLLECTION

LULU GUINNESS EXPANDS SIGNATURE CAT EYE OPTICAL COLLECTION

Tura Inc., the inventor of fashion eyewear in 1938, debuts optical styles from its glamorous Lulu Guinness line, with four soft shapes inspired by the retro cat eye. This collection showcases frame fronts that marry retro with modern influences and luxury features. This selection of models features a statement color palette with unique color placement. The Lulu Guinness eyewear collection is always Irresistible, Glamorous, and Mischievous with a hint of retro Chic styling. Cat eye shapes are commonly seen throughout the collection ranging from extreme, dramatic cats to softer shaped cats for a more everyday wearable frame. The collection ranges from Hi-fashion styles that capture Lulu’s love for experimentation, to styles that are charming and perfect to wear every day. The frames are designed for the confident, independent, artistic, and sophisticated woman. The palette has a range of colors which include the prominent use of black, white, and red. They are featured in various ways through the use of color blocking and in her exclusively designed prints. Custom shaped end tip and Red lip foil logo plaque are featured on every frame for brand continuity. A common characteristic seen...
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L’AMY AMERICA LAUNCHES NEW ANN TAYLOR EYEWEAR

L’AMY AMERICA LAUNCHES NEW ANN TAYLOR EYEWEAR

  Style has never come so easy than with these new models to the Ann Taylor Eyewear Collection. Unlike the acetate designs most commonly seen in the market, which are a chunkier profile and can feel heavy on the face, these styles offer an alternative look. And one that is much more feminine. Designed with compressed, handmade acetate, these frames have an ultra-thin silhouette and a lightweight fit. A blend of on-trend shapes and reduced lines offer great appeal to today’s modern woman. This new assortment consists of two models to the Core Collection as well as two models to the Petite Collection, which offers a perfect fit for stylish women who have a smaller or narrow face and delicate features. These pieces are done in rich, autumn hues that are can be found throughout their clothing and accessories lines. AT326 C02  and AT327 C03 The AT326 is an all acetate style with a timeless, rounded front shape. With a juxtaposition between the front and temples, a rich, solid hue contrasts against a tortoise material. The slender temples feature the signature Ann Taylor logo subtly laser engraved. The chic styling of AT327 makes it a must-have. A curved top makes the rectangular...
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Maximized Field of Vision, Exceptional Clarity:  Rudy Project Releases Tralyx XL with ImpactX Lens Technology

Maximized Field of Vision, Exceptional Clarity: Rudy Project Releases Tralyx XL with ImpactX Lens Technology

  Rudy Project, highly-renowned manufacturers of performance eyewear, has released the latest addition to the Tralyx performance sunglass family: the Tralyx XL. The award-winning Tralyx is now available in an updated configuration, featuring an all new XL lens offering more depth, coverage, protection, and field of vision. Tested and designed by athletes from professional cyclists to shooters, the oversized and sculpted lens was engineered to maximize the wearer’s coverage and provide peak visual acuity, perfect for any sport activity where outside elements can be a disruptive factor. The Tralyx XL first debuted on the faces of the Etixx – Quick-Step Pro Cycling Team riders in early 2016, which seemingly gave them an edge over the competition at some of the most prestigious cycling stage races in the world including the Tour de France. The reconfigured lens shape was designed for all types of athletes, such as cyclists, shooters, inline speed skaters, runners and motor sports enthusiasts, looking for a maximum field of vision that also boasts superior air flow and comfort provided by the PowerFlowTM ventilation technology and unique Adaptive TipsTM. Not only is this new performance...
Filed in: Eyewear, Products, Sunwear
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