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ESE’S JAGUAR EYEWEAR BOWS SOPHISTICATED FALL COLLECTION

ESE’S JAGUAR EYEWEAR BOWS SOPHISTICATED FALL COLLECTION

Eastern States Eyewear has announced the release of its fall optical collection in Jaguar Eyewear. Comprised of frames from both the brand’s classic and youthful Spirit line the collection excels in providing sharp, masculine, and sophisticated designs to men seeking stylish designs with the right touch of sophistication. One method that this is achieved is through a mix of materials including stainless steel, pure titanium, and acetate. Models 33089 and 33091 utilize these combinations through a horn themed acetate insert within their temples. Matted to provide an extra touch of class, this work cleverly provides its wearers with diverse coloration without being too showy or aggressive to scare off more conservative consumers. Also notable is a not to vintage styling. Model 31706 does so with its deep shape and keyhole bridge while the 33706 presents a round metal shape with an acetate layer on its browbar. Both offer a modern twist on classic color themes such as horns, demi ambers, and tortoises providing a diverse mix of fashion and color contrasts. As always, all Jaguar frames are produced by the German based Ferdinand Menrad GMBH. For more information please contact Eastern...
Filed in: Eyewear, Products
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Styles by Clariti October

Styles by Clariti October

AB7720 The perfect Accessory for your Digital Life! Airmag Blue Light Protective Lens Clip-On has two Clips, one works as a Blue Light Protective Lens which prevents harmful blue light from your computers, tablets and phones from causing damage to your eyes. Plus you receive another clip for the daytime; a polarized sun lens. Try AB7720 on in Black/Turquoise, Black/Blue, and Gunmetal.   AN7806 AirMag Night Vision offers an incredible feature: A Polarized Magnetic clip-on for daytime and another clip that can be worn at Night to help reduce glare caused by headlights! AN7806 can be worn in Shadow and Gunmetal.   AP6435 AirMag AP6435 Mirrored lenses are iridescent, and made with TR90 a fine lightweight material. These have invisible magnets with a secure hold so they never move out of place. Try yours on in Black with a Blue Mirror Clip, Black/Red with a Red Mirror Clip, and Demi Amber with a Blue/Green Mirror Clip!   KA5794 The ever lovely KA5794 is designed with a black lace overlay which creates a soft and delicate look and enhances the beautiful colors of this frame. Try yours on in Black, Teal, and Bronze!   KA5795 The Fall season is upon us and that means...
Filed in: Eyewear, Products
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Silhouette: neubau eyewear-The Wire Collection

Silhouette: neubau eyewear-The Wire Collection

May we introduce “The Wire Collection”: Sarah, Felix, Erwin and Manu – the new designs added to the family of neubau eyewear. This October, the young Austrian spectacles brand neubau eyewear welcomes four new arrivals made from stainless steel to the product range. Once again the new models succeed in making a convincing impression through their forward-looking, yet timeless design and their perfect fit. So we’d like you to meet… Sarah – young, urban and feminine, thanks to her understated cat's eye shape – Sarah draws inspiration from a classic design, yet adds the current trend for gold, wire frames. Available in various finishes, from silky rose, eclectic silver and glorious gold to glorious gold/white, Sarah is the most elegant of the family members. Felix – the trendsetting cool kid among the wire frames. His round shape mirrors the most up-to-date styles that are filtering through from subcultural movements into the general consciousness. Like his sister Sarah, this unisex model will suit any face is available in silky rose, eclectic silver, glorious gold and glorious gold/white. Erwin – expresses a liking for the unusual, his...
Filed in: Eyewear, Products
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Mondottica: Hackett Bespoke, UTA the finest of the collection

Mondottica: Hackett Bespoke, UTA the finest of the collection

The Hackett Bespoke Collection offers the finest quality materials in today’s marketplace. The traditional Bespoke acetate frame is 4.6 mm in thickness. The UTA (Ultra Thin Acetate) Bespoke collection is now 2.8 mm, making it thinner and lighter than ever! The acetate optical style of HEB 138 is a classic retro round with keyhole bridge detail, while the HEB 209 is square in shape, accenting the updated blue horn details. These styles are unique with a sandblasted outer matte finish combined with a gloss interior. Both styles offer real riveted hinges. These UTA acetate frames have the sig-nature union jack trims inside the hinge temples as well as the classic hockey stick tip with iconic square “Bowler Hat and Crossed Umbrellas” monogram. Hackett Bespoke, UTA acetate optical frames are for the gentleman who requires just alittle bit more. Rich horn detailing provides a lux look and feel for the Bespoke enthusiast!
Filed in: Eyewear, Products
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Marcolin: ATELIER SWAROVSKI LAUNCHES LUXURIOUS DEBUT EYEWEAR COLLECTION

Marcolin: ATELIER SWAROVSKI LAUNCHES LUXURIOUS DEBUT EYEWEAR COLLECTION

Atelier Swarovski is delighted to launch its debut eyewear collection, inspired by the creativity, craftsmanship and innovation embodied by its successful jewelry and home décor lines. The collection is expertly crafted and distributed by Marcolin Group, one of the worldwide leading companies in the eyewear industry, and features styles that celebrate cutting-edge design and the innovative and opulent use of crystal. Atelier Swarovski’s entry into the eyewear market builds on ten years of extraordinary jewelry and home décor collections that have marked the brand as the ultimate creative expression of Swarovski crystal.     Nadja Swarovski, Member of the Swarovski Executive Board, commented: “We are thrilled to extend our product offering for Atelier Swarovski with our debut eyewear collection, expertly made in Italy. The designs are a luxurious celebration of our crystal and the cutting-edge design and craftsmanship at the heart of the brand.” Giovanni Zoppas, CEO Marcolin Group, added: “We are pleased to unveil Atelier Swarovski eyewear, a brand new sunglasses collection faithfully crafted according to the brand’s unmistakable style. Using high-quality materials,...
Filed in: Eyewear, Products
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SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the market launch of its Brain Sensing Eyewear Smith Lowdown Focus mpowered by MuseTM. This follows its presentation at CES in Las Vegas in January. The smart glasses can be purchased online now at smithoptics.com in North America and in other countries of the world, including UK, as of January 2018. Smith Lowdown Focus is built on the SAFILOX eyewear platform, and integrates the latest brain-sensing and cognitive training technology with the iconic lifestyle eyewear brand belonging to SAFILO’s portfolio, itself renowned for its industry leading eyewear design, quality, comfort and fit, and historical craftsmanship dating back to 1878. This first ever application of brain-sensing technology onto eyewear offers the user focused coaching to enhance cognitive performance. Studies have shown that, with regular use, people have observed improvement in their ability to increase their mental focus for better performance, including in decision making and carrying out tasks, gain a stronger sense of self-awareness, and manage emotions under pressure, thus...
Filed in: Eyewear, Products, Sunwear
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MODERN OPTICAL INTERNATIONAL  Adds Eight New Styles to GB+, an Extended-Size Women’s Collection

MODERN OPTICAL INTERNATIONAL Adds Eight New Styles to GB+, an Extended-Size Women’s Collection

  Value eyewear and managed care leader Modern Optical International announces eight new styles to GB+, its recently launched women’s collection with extended eye sizes and temple lengths. These new releases double the collection to sixteen styles. Utilizing ultra-feminine contours, eye sizes range from 55 to 59mm, and temples measure up to 150mm. Each style tastefully combines contemporary color palettes and silhouettes with quality materials and distinctive design details. Value-priced for today’s consumer, GB+ is destined to become an essential eyewear collection for ECPs everywhere. Ken Weissman, President and CEO of Modern Optical International, states, “GB+ is proving to be a market maker. Since January when we launched GB+, the reaction from ECPs has been truly remarkable. Style means nothing without a proper fit. With GB+ they can now offer eyewear that’s both chic and sized right for diverse market segments. The affordable price point makes this collection even more advantageous.” Modern Optical doubles its GB+ Collection with these 8 new releases: Amazing – Features: stainless steel, handmade zyl temples, metal trim, multifaceted gemstones, silicone pads,...
Filed in: Eyewear, Products
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MARCHON EYEWEAR, INC. AND CALVIN KLEIN, INC.  ANNOUNCE RENEWAL  OF EXCLUSIVE LONGTERM GLOBAL EYEWEAR LICENSING AGREEMENT

MARCHON EYEWEAR, INC. AND CALVIN KLEIN, INC. ANNOUNCE RENEWAL OF EXCLUSIVE LONGTERM GLOBAL EYEWEAR LICENSING AGREEMENT

Marchon Eyewear, Inc., one of the world’s leading manufacturers and distributors of quality eyewear and sunwear, and Calvin Klein, Inc., the global lifestyle brand and wholly owned subsidiary of PVH Corp. (NYSE: PVH), today announced the longterm, multi-year renewal of their global eyewear licensing agreement. This agreement is for the exclusive design, development, production and distribution of Calvin Klein, Inc.’s ophthalmic and sunglass collections, under the CALVIN KLEIN 205W39NYC, CALVIN KLEIN, and Calvin Klein Jeans brands. This renewal marks the 25 year milestone since Marchon and Calvin Klein, Inc. first engaged as licensing partners in 1992. “We are incredibly proud to continue our longstanding and successful partnership with Calvin Klein and be a part of the exciting and reinvigorated brand under Raf Simons’ creative vision,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “Our collaborative teams share the same drive for excellence and we are confident that we will continue to create innovative designs and products that drive the Calvin Klein eyewear business forward.” “We are pleased to extend our partnership with Marchon Eyewear and believe...
Filed in: Industry Info
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A&A Optical: XXL Eyewear

A&A Optical: XXL Eyewear

  A&A Optical announces the release of new styles from XXLTM Eyewear. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN’s Ron “Jaws’’ Jaworski, XXLTM Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space in eye sizes 55 to 63. Available in titanium, acetate, semi-rimless, combinations, and 3-piece mounts. Tackle fit challenges with XXLTM Eyewear. Performance Piece. Miner combines handmade acetate and metal details for an uptown affair. The modified rectangle frame is available in three colors. The black frame has whispers of brown and beige hues. The blue frame boasts gradient tonal hues and gold metal. The tortoise frame features an elegant mix of cream, taupe and darker brown with gold metal accents. Size: 57-18-150. Spot the difference. Beta titanium Vulcan’s pin-dot temple cutouts create a light and airy feel. Vulcan is available in three wearable colors: black, brown, and gunmetal. Sizes: 57-17-145 and 59-17-150. The gunmetal frame features a red accent strip on the acetate temple tips. To view other XXLTM Eyewear releases, visit www.aaopticalco.com. MARKETING:...
Filed in: Eyewear, Products
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A&A Optical: Crocs Eyewear

A&A Optical: Crocs Eyewear

  A&A Optical announces the release of new styles from CrocsTM Eyewear. CrocsTM eyewear interprets the relaxed and distinctly fun CrocsTM spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of CrocsTM branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Block Party. Acetate style for her: CF3086 features color blocked silicone rubber temples. The modified oval frame is available in 20PK (black front with black, and magenta temples); 35VT (purple front with lavender, and magenta temples); and 40BN (tortoise front with brown, and taupe temples). Size: 52-15-140. Crossing the Line. Stainless steel CF3087 is a smart casual semi-rimless style for him. The combination frame’s silicone rubber temples feature a block of color and a patterned diagonal stripe for added interest. CF3087 is available in 20GY (black front with gray, and black temples); 50BE (navy front with sky blue, and navy temples); and 80GN (gunmetal front with lime green, and smoke temples). Size: 54-17-140. To view all the new CrocsTM...
Filed in: Eyewear, Products
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A&A Optical: New Jimmy Crystal New YorkTM Ophthalmic

A&A Optical: New Jimmy Crystal New YorkTM Ophthalmic

  A&A Optical announces the release of new ophthalmic styles from Jimmy Crystal New YorkTM. The designer collection is comprised of striking designs reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski® crystals. With iconic eye shapes and shimmering stone patterns, there is a style for every taste, every occasion and every day. Jimmy Crystal New YorkTM was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear and sunglasses in hand-cut acetate, metal and combinations. #shineglimmerglow in Jimmy Crystal New YorkTM. Dazzling Ophthalmic Eyewear From exotic prints to dreamy organic swirls, ophthalmic styles shine day and night. Flourishing Filigree. Sophisticated metal Malaga features floral cutouts accented by a ribbon of Swarovski crystals. The geometric frame is available in black with silver crystals and purple with coordinating amethyst hued stones. Size: 53-17-140. Reined-in Glamour. Half rimmed Zagreb features a flat front and deep oval shape. The combination frame is enhanced by an elegant composition of baguette and round crystals. Zagreb...
Filed in: Eyewear, Products
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MOSCHINO EYEWEAR FROM SAFILO FEATURED IN THE BRAND’S SS18 RUNWAY SHOW

MOSCHINO EYEWEAR FROM SAFILO FEATURED IN THE BRAND’S SS18 RUNWAY SHOW

  https://www.moschino.com/it   MOSCHINO EYEWEAR_ OFFICIAL LAUNCH (1)
Filed in: Industry Info
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Modern Optical: Announces 6 New Styles to B.M.E.C. Collection

Modern Optical: Announces 6 New Styles to B.M.E.C. Collection

  Modern Optical International expands its B.M.E.C. (Big Men’s Eyewear Club) Collection with six new models. Style has no size! That’s why, more than ever, men seek eyewear that delivers both comfort and fashion. As the demand for bigger-sized eyewear grows, B.M.E.C., Modern Optical’s very popular collection for larger men, dominates this market niche. B.M.E.C. offers quality construction, masculine styling, and great value to this underserved demographic. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples measure up to 160mm. Materials include TR90, stainless steel, handmade zyl, metal trim, spring hinges, and silicone nose pads. With 76 B.M.E.C. styles to choose from, ECPs can offer today’s BIG guys eyewear choices they'll be proud to wear! Modern Optical expands its B.M.E.C. Collection with these 6 new releases:  Big Air – Features: handmade zyl, metal trim, keyhole bridge, spring hinges. Colors: black, crystal, tortoise  Big Bat – Features: stainless steel, silicone pads. Colors: matte black/brown, matte black/burgundy, matte black/gunmetal  Big Loop – Features: nylon rimless, silicone pads, stainless...
Filed in: Eyewear, Products
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Modern Optical: 4 New Modz Styles

Modern Optical: 4 New Modz Styles

  Modern Optical International expands its Modz Collection with four new models. Bursting with street style fashion, this 49-piece collection has something for everyone, for any occasion. Minimalist designs with unisex appeal deliver maximum versatility align with today’s urban lifestyle. Quality materials such as handmade zyl, stainless steel, TR90, and spring hinges provide durability. ECPs turn to the contemporary designs and affordability of Modz eyewear to effectively compete with online and big box retailers. Modern Optical expands Modz Collection with these 4 new releases:  Amarillo – Features: handmade zyl, stainless steel temples, unisex appeal. Colors: black matte/gunmetal, tortoise matte/gunmetal  Denton – Features: TR90, keyhole bridge, metal trim, spring hinges, unisex appeal. Colors: black matte/red, navy matte/blue, tortoise matte/black/grey  Medford – TR90, stainless steel temples, rubberized temple tips, unisex appeal. Colors: black matte, navy matte, tortoise matte  Seattle –handmade zyl, metal trim, keyhole bridge, spring hinges, unisex appeal. Colors: black, tortoise All Modz frames are covered by a two-year warranty. Merchandising...
Filed in: Eyewear, Products
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Digital Marketing Tips By Daniel Rostenne: Google Updates You Want to Know About

Digital Marketing Tips By Daniel Rostenne: Google Updates You Want to Know About

Google Updates You Want to Know About Google has recently made some exciting updates to the Google My Business Knowledge card and Maps search results that you want to know about. These updates can directly influence your business listing in Google Maps and search results, adding additional information about your practice and new ways to interact with users.   Appointment Links You can now put a link to book an appointment right on the local search results page. This means that wherever your Google Knowledge Card shows up in the local results, along with your name, address, phone number, hours and website url, there can be a link to your online appointment page (or any other page you set such as your contact us page).    A quick note: The knowledge card is not generated in every search. It’s triggered by branded searches (such as a search for the practice name or doctor) or those close to a branded search (such as the address). As opposed to a standard organic search result listing, the knowledge card appears as a box on the top of the first page of the search results, that includes all of the major details of the business.   So, what do you need to do to activate this appointment...
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