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MARCOLIN GROUP ANNOUNCES THE EARLY RENEWAL  OF ITS EYEWEAR LICENSING AGREEMENT WITH DIESEL

MARCOLIN GROUP ANNOUNCES THE EARLY RENEWAL OF ITS EYEWEAR LICENSING AGREEMENT WITH DIESEL

Marcolin Group, one of the leading players in the eyewear industry, and Diesel, lifestyle brand company synonymous with uniqueness and innovation, announced today the early renewal of the license agreement for the design, production and worldwide distribution of Diesel Eyewear branded sunglasses and optical frames. The collaboration between the two Groups, which began in 2010, has been renewed until 2023. This renewal highlights the willingness of both to pursue an even closer partnership based on a mutual approach to continuous research and experimentation in order to offer products reflecting the stylistic codes of the brand, which are passion, unconventional spirit and individuality. Massimo Renon, Marcolin’s Group Worldwide Commercial General Manager declared: “The early renewal of the eyewear license with Diesel expresses our clear willingness to invest in prestigious and international brands in today’s market as very complex and competitive as the eyewear one. We are pleased Diesel recognized us as the ideal partner in terms of creativity, distributional strategies and level of service, with which to collaborate and develop synergies to ensure successful results.” “We...
Filed in: Industry Info
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KIDS SPRING 2017 EYEWEAR COLLECTION

KIDS SPRING 2017 EYEWEAR COLLECTION

The new Timberland® Kids Spring 2017 Eyewear Collection, which consists of two new boy styles, is designed for the energetic lifestyle of today’s kids ready for adventure. Inspired by the brand’s innovative design elements, each style is fit for fun, yet rugged enough to take on the many new journeys from classroom to playground to the outdoors. High performance styling combines craftsmanship with youthful pops of color for a dynamic collection that will be a top choice for today’s boy on the go.Wearable modern shapes completed in either handmade acetate or stainless steel deliver comfortable and lightweight options that are perfect for active kids. Spring hinges ensure that each frame provides optimum comfort and fit. Textured rubber accents add a sporty and dimensional look that reflects the brand’s DNA. Optical Collection The durable and lightweight benefits of stainless steel are infused in the design of TB5068, enhanced by a rectangular front. Textured rubber accents decorate each temple in a classic color palette, completed by acetate temple tips. Available in either a two-tone coloration of metallic blue and silver or satin black or satin gunmetal, this style is ready...
Filed in: Eyewear, Products
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The Optometrist Perspective by Harvey Yamamoto, OD

The Optometrist Perspective by Harvey Yamamoto, OD

For this month, I would like to write about Glaucoma. Many optometrists have become certified in treating Glaucoma. Current data tells us that we have over 2 million patients in the U.S. being treated for this disease. Glaucoma accounts for over 10 million visits to their eye doctor each year. In terms of social security benefits, lost income tax revenues, and health care expenditures, the cost to the U.S. government is estimated to be over $1.5 billion annually. Glaucoma patients number more than 60 million patients worldwide and the Glaucoma market is currently estimated to be between $4.5 to $5 billion in the U.S., UE, and Japan alone. Coming down the Pike: Man 01 Glaucoma Drug is the first new drug in the area in 20 years. This “First in Class Drub” treats intraocular Eye Pressure (IOP) with early tests indicating excellent results in normalizing IOP. This drug may also be effective in helping ease the symptoms associated with: Pediatric Glaucoma, AMD, & Cystic Kidney Disease. The pharmaceutical company that is working on this wonder drug is Q BioMed Inc. This innovative company has the jump on the competition with its focus on the ‘Schlemms’ Canal, which is responsible...
Filed in: Editorial
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Polaroid Side Stories: Meet the Talent in Our Stories

Polaroid Side Stories: Meet the Talent in Our Stories

Polaroid – a worldwide leader in polarized lens technology and in the mass-cool eyewear segment – presents Side Stories: five short videos starring authentic characters of different ages and different talents, all in love with Polaroid Eyewear. After The Fish Bowl, the short film inspired by the life of Edwin Herbert Land, the man who revolutionised the way we see the world, Side Stories is the latest from the marketing campaign celebrating the brand’s 80 th anniversary. Through incredible stories, our five artists, coming from music, fashion, street art, skateboarding and dance, tell us about themselves and present their vision for a better world. These unique, contemporary talents have all reached for and, thanks to Polaroid Eyewear, realised their dreams: they are the “Edwin Lands” of our time, represented through their art. The concept of Instant Experience is a recurring theme in each of the Side Stories: the transformation, the moment in which, by improving our perception of what we see thanks to Polaroid, we give our best and express ourselves. Free to seize every occasion just as Land did 80 years ago, we clearly see the opportunities, beauty, truth and love which...
Filed in: Industry Info
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MODERN OPTICAL INTERNATIONAL  Announces 8 New Styles to URock Collection

MODERN OPTICAL INTERNATIONAL Announces 8 New Styles to URock Collection

  Modern Optical International expands its URock Collection with eight new styles. Geared for male millennials and young-at- heart baby boomers, URock offers minimalist designs that balance cool with edge. A masculine color palette along with textured patterns, metal accents and matte finishes invite broad appeal. Quality materials such as handmade zyl, TR90, and spring hinges support their active lifestyles. URock also represents a great choice for computer glasses because its affordable price point helps offset the high cost of lenses. For all these reasons, ECPs can rely on URock to help keep this demographic off line and in their optical shops when shopping for new eyewear. Modern Optical expands its URock Collection with these 8 new releases for SS2017.  Dude – Features: handmade zyl, stainless steel temples, spring hinges. Colors: black matte, grey matte, tortoise matte  Extreme – Features: handmade zyl, textured temples, colored accents, spring hinges. Colors: black/grey matte, grey/blue matte, navy/red matte  Freestyle – TR90, stainless steel, metal trim. Colors: black, navy, tortoise/brown  Mojo – TR90 memory plastic, handmade zyl, metal trim....
Filed in: Eyewear, Products
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Digital Marketing TIPS By Daniel Rostenne: SMS Marketing

Digital Marketing TIPS By Daniel Rostenne: SMS Marketing

Get Ready to Use SMS Marketing to Connect to Patients Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box – beyond trunk shows – to create an event that benefits your patients, strengthens your relationships and highlights your expertise.   We have recently helped a number of clients launch successful optometric events such as glaucoma screenings and dry eye day events. These events can lead to higher profits per patient by promoting exams or procedures that cost more than standard services. A lot of strategy and planning goes into these events but they can have a huge impact on your practice by enhancing community involvement, creating awareness and building trust with your patients. Events can be focused on products or services you offer at your practice or serve to build awareness about a particular eye health issue. Choose a topic that is relevant to your patient base and check the calendar well to ensure you select a date that is free from conflicts with holidays or local events. Targeted vs. Public Events One of the decisions you need to make in planning...
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MAX MARA PRESENTS “PRISM IN MOTION”

MAX MARA PRESENTS “PRISM IN MOTION”

Max Mara is pleased to announce a collaboration with visual artist, Shantell Martin, on a unique project in celebration of the brand’s Spring/Summer 2017 eyewear collection. “Prism in Motion”, translates Shantell Martin’s signature style of stream-of-conscious lines and words into a playful and curious Max Mara sunglasses that are wearable pieces of art. The Prism is symbolic of the many faceted sides of the contemporary Max Mara woman. Inspired by the perfectly proportioned union of round and square shapes, it reflects the harmonic balance between femininity and strength, aesthetic and functionality, instinct and rationality. Thinking of the idea of prism and what prism meant to her, the first thought that came to Shantell’s mind was emotion. The emotional connection between the concept of circles, lines, squares sparked Shantell to create an expansive artwork with her black pen on canvas where the initial lines are reminiscent of the idea of a circle going round. Shantell’s original artwork was digitally reproduced and decomposed into 1000 different pieces which were integrated into a feminine sunglass style, with bold volumes and cat-eye shape. The sunglasses are constructed...
Filed in: Eyewear, Products, Sunwear
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Titan Minimal Art – A Refresh

Titan Minimal Art – A Refresh

Thanks to its exclusively shaped lenses and color options, Silhouette‘s design icon Titan Minimal Art offers you even more freedom to express your own personal style. As the best-selling pair of prescription spectacles, Titan Minimal Art is a constant in times of constant change – but the product always makes sure to take on a unique revival. With the retro butterfly and cat-eye shaped lenses of the 1960s, the models for women show true classic charm. The color options for women are also noteworthy, ranging from a deep red to a refreshing purple. Three smaller oval-shaped lenses for men have a more 90’s’ feel about them and colors such as gold, silver and a calming blue add to this notion. The design of Titan Minimal Art – The Must Collection goes back to basics because clear focus always leads the way. The icon’s new lens shapes are available from select optical shops as of May 2017. More Information: www.silhouette.com; www.facebook.com/silhouette Silhouette What began in 1964 with a vision – eyewear as an accessory – has today become the world’s leading brand in lightweight quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is...
Filed in: Eyewear, Products
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Whimsical Patterns and Colors that Pop

Whimsical Patterns and Colors that Pop

Zoobug’s optical range for infants to 12 years combines technical features with functionality and style to create 3 key ranges: Fashion, Everyday and Active. The TR90 material is flexible, durable and commonly used in sports eyewear which makes it ideal for daily wear. ”Our belief is that all children should wear properly fitting frames designed to protect their sight and let them look gorgeous!”, Dr. Julie Diem Le (Zoobug Founder and phthalmologist). The whimsical patterns and bright color combinations shown in styles ZB1027 and ZB1029 are sure to please children from ages 4-12 years. These styles offer two shapes for boys and girls with plenty of color! Who says eyewear has to be boring! Fashion forward and on-trend for children’s active lifestyles. Zoobug offers it all!
Filed in: Eyewear, Products
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Introducing the GUESS Tween SS17 Eyewear Collection

Introducing the GUESS Tween SS17 Eyewear Collection

The new GUESS Tween Eyewear Collection is all about functional, easy-to-wear styles. Bright, vibrant colors combined with trendy, modern, fresh styles are available in a range of rectangular and fun, cat-eye inspired shapes. A young, dynamic collection designed for the little ones. The rectangular shape of acetate models GU9171 and GU9172 and the slightly cat-eye shape of GU9169 are available in a wide chromatic palette. The GU9174 style has a rectangular, clear-cut top of the front that tapers to the lower rim. The lightweight design of GU9170 and GU9173 is characterized by a combination of metal and acetate, enhanced with colorful matte and brushed finishes.
Filed in: Eyewear, Products
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SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC  COLLECTION FOR WOMEN

SAFILO REINTRODUCES THE EMOZIONI OPHTHALMIC COLLECTION FOR WOMEN

Safilo announces the reintroduction of its Emozioni women’s ophthalmic collection, a leading Safilo owned brand for decades. The Spring/Summer 2017 collection incorporates 14 ophthalmic styles, targeted to females ages 40 and up, who are looking for timeless frames that are both fashionable and functional. Designed in the U.S. and Made in Italy of the finest craftsmanship, the Emozioni collection has always been favored by opticians and patients alike for its chic colors, smart prints, exuberant patterns and attractive temple designs. Well suited for a broad female customer base, the sophisticated collection can best be described as feminine and modern but not too trendy with a strong attention to detail, comfort and functional design. All styles feature the latest evolution of Safilo Elasta spring hinges. Frames will be offered in metal with crystal detail, metal with embellished temples, acetate, acetate with embellished temples and combination frames with metal fronts and acetate temples. “We are very excited to reintroduce the Emozioni women’s ophthalmic collection at our customers’ request as it’s a brand that has been historically important to Safilo, in the U.S. and...
Filed in: Eyewear, Products
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Get Personal With Event Marketing

Get Personal With Event Marketing

Get Personal With Event Marketing Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box – beyond trunk shows – to create an event that benefits your patients, strengthens your relationships and highlights your expertise.   We have recently helped a number of clients launch successful optometric events such as glaucoma screenings and dry eye day events. These events can lead to higher profits per patient by promoting exams or procedures that cost more than standard services. A lot of strategy and planning goes into these events but they can have a huge impact on your practice by enhancing community involvement, creating awareness and building trust with your patients. Events can be focused on products or services you offer at your practice or serve to build awareness about a particular eye health issue. Choose a topic that is relevant to your patient base and check the calendar well to ensure you select a date that is free from conflicts with holidays or local events. Targeted vs. Public Events One of the decisions you need to make in planning an event is how exclusive...
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New Product Release – CrocsTM Eyewear

New Product Release – CrocsTM Eyewear

A&A Optical announces the release of two new styles from CrocsTM Eyewear. CrocsTM eyewear interprets the relaxed and distinctly fun CrocsTM spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of CrocsTM branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Sporty Sophisticate. CF3056 features an acetate front, silicone rubber temples, and two tone color scheme for a sporty chic look for him. The rectangle shaped frame is available in 40RD (black front, red temples), 40KI (brown front, khaki temples), and 80GN (grey front, green temples). Size: 54-16-145. Modern Classic. Acetate style for her, CF4322 features a classic oval shape with slight upsweep. CF4322 is available in three wearable colors: 20BK (black), 35PE (translucent gradient purple), and 40DM (translucent honey brown). A metal logo plaque adds interest to the upper temples. MARKETING: Each CrocsTM Eyewear frame ships with an eyewear case. Merchandising materials include: CrocsTM Eyewear 3-piece display, logo plaque, counter card, decal, and mirror. ABOUT...
Filed in: Eyewear, Products
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Harley-Davidson ® Eyewear Spring 2017 Collection

Harley-Davidson ® Eyewear Spring 2017 Collection

Marcolin Group introduces the Harley-Davidson ® Eyewear Spring 2017 collection in a variety of innovative and sport-inspired options. As a premium brand known for its continuing pursuit of excellence in design, function and aesthetics, the collection offers classic styles combined with contemporary relevance. By remaining true to the brand’s core values, the new designs feature distinctive details that are timeless and easy to wear with iconic branding, along with looks that are rugged and vintage-inspired for men and subtly embellished with crystals for women. Men’s Optical Collection The rectangular front shape of men’s optical style HD0754 provides a classic profile, while the larger sized front of semi-rimless style HD0755 accommodates a wider face shape with the same design appeal. The bowed temples of these two metal styles offer a sporty look completed by flat temple tips. Both styles are available in satin finishes of black, dark brown or gunmetal. The vintage-inspired look of men’s optical style HD0756 is defined by the frame’s rectangle front and thin temples handcrafted in acetate. Contrasting colorations include a black front with matte tortoise temples and a...
Filed in: Eyewear, Products, Sunwear
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Celebrity Sightings: Liv Tyler

Celebrity Sightings: Liv Tyler

TOKYO, JAPAN – APRIL 20: Actress Liv Tyler is seen at Ginza main street on April 20, 2017 in Tokyo, Japan. (Photo by Jun Sato/GC Images)
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