A FORWARD VISION FOR EYEWEAR HERITAGE,  WINNERS OF THE CONTEST ANNOUNCED

A FORWARD VISION FOR EYEWEAR HERITAGE, WINNERS OF THE CONTEST ANNOUNCED

Launched in April 2016, the first-ever tutoring project for the eyewear world – by Safilo in association with L’Uomo Vogue – has reached its conclusion. The finalists of the three competition categories are young creative talents who reinvented the eyewear frame with originality while respecting the competition’s guidelines, i.e. to blend heritage with innovation. They had the opportunity to show their work in a special exhibition held in Safilo’s Via Manzoni showroom to coincide with the Milan Fashion Week and MIDO. Four winners (two came equal first) and four models of creativity-packed eyewear frames: Zixin Yang wins the Masterpiece award for the most artistic, original frame. She presented a very sophisticated design in product terms, almost disengaged from its actual function, and with a fascinating storytelling which reflects the vision of not only a true artist but also a fine designer. The Capsule Collection award goes to Nirmit Gupta and Pritam Paraye, a creative duo who impressed the jury for their fun, contemporary design already prepared in a range of materials and colors, making it particularly appealing and virtually ready for production development. Finally,...
Filed in: Industry Info
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Wiley X® Hires David S. Gaul As New Chief Operations Officer

Wiley X® Hires David S. Gaul As New Chief Operations Officer

New Senior Leader Has Proven International Track Record In Financial Analysis,  Operations Management, Government Relations and More Wiley X®, Inc., a leading manufacturer of premium protective eyewear headquartered in Livermore, California, has announced the hiring of David S. Gaul to serve as the company’s new Chief Operations Officer (COO). Gaul brings with him two decades of experience growing the distribution of innovative consumer products in partnership with North America’s top wholesalers and retailers.  This MBA-educated professional’s experience also extends far beyond America’s borders, as he has been involved with business operations in France, the United Kingdom, Germany, Italy, Spain, China and Latin America.  Gaul’s combination of leadership skills and success make him an ideal candidate for this senior leadership position at Wiley X.  He joins Wiley X at a pivotal time in history — as the company celebrates 30 years of success and growth in 2017 and prepares for even bigger and better things in the future. Wiley X began back in 1987 as a small, but innovative manufacturer of ballistic protective eyewear for the U.S. military, and has since grown into...
Filed in: Industry Info
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Metropolitan Eyewear: Individuality, character, distinctive style

Metropolitan Eyewear: Individuality, character, distinctive style

Style 8037 scores with a retro-inspired stainless steel bridge combined with fine acetate rims. The exciting mix of materials turns these frames into an urban statement. Mat-sheen contrasts in the finish add more cool accents. Metropolitan Eyewear is a collection for urban trendsetters and exhibits sheer style and clear lines. For people who are completely in sync with the trends and who have both feet on the ground. They don’t ask what’s nice, what’s right or what’s of the highest quality. They just know.
Filed in: Eyewear, Products
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Mexx Eyes: It’s in the mix!

Mexx Eyes: It’s in the mix!

Two women’s acetate models with fine stainless steel temples. Model 2506 in the trendy panto design with keyhole bridge, Model 2505 slightly square-shaped. The colour variety ranges from harmonic progressions in a matt and sheen look, simple tone-on -tone combinations and exciting havana accents. We like! Mexx Eyes–Glasses for every day. For real people. For people who live life to the fullest, preferring authenticity to perfection.
Filed in: Eyewear, Products
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OWP Ladies: Exciting elegance

OWP Ladies: Exciting elegance

The elegantly curved stainless steel bridge of model 1424 speaks an expressive feminine language. Folded stainless steel temples with crystalline structures create that wow factor. The clever combination of cut out and raised areas creates a fine pattern that is a real eye-catcher thanks to its alternation of satin matt and sheen surfaces. Acetate temple tips in a marbled design round out this exciting look. The temple concept is also available as a nylor variant in model 1425. The OWP ladies’ collection represents attention to detail and superb design. Whether they are feminine and vibrant or timelessly elegant–every one of our creations stands out thanks to its unique character and, as such, is the perfect statement piece for fashion-conscious women.
Filed in: Eyewear, Products
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OWP Blau–Aluminium twist

OWP Blau–Aluminium twist

Beautiful panto frames with highlighted keyhole bridge in four high-quality colour concepts: Silky matt surfaces in anthracite and midnight blue underline the natural look and provide added comfort, gentle rosé nuances set feminine accents, and stylish havana in an animal look brings coolness into play. The twisted aluminium decoration on the temple forms the focal point of the model. The harmonious twist and matt finish creates a great feel. OWP Blau is loud and quiet; OWP Blau is bold and discreet. In any event, one thing is certain… OWP Blau is fresh!
Filed in: Eyewear, Products
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zOOm on the rOund frame at OkO by OkO’s. CAC25. retrO lOOking, fashiOn, sO timeless.

zOOm on the rOund frame at OkO by OkO’s. CAC25. retrO lOOking, fashiOn, sO timeless.

Back on the first rank and revitalized thanks to its retrO, vintage and elegant lOOk, the rOund frame remains most of all timeless. What is more natural for an eyewear designer that to have in collection one or several round models? Isn’t it the closest shape of the eye? Isn’t it the first present and sold frame in the very first existing opticians? Today, in 2017, they’ve never been so popular! With this CAC25 model – acetate frame stainless steel-armed – from brand OKO by OKO Paris, we got a clean, pure and elegant design always keeping the designer and distinctive touch of the brand.  For her or for him. This frame will delight of course the followers of designer frames which have character and style. Designer, yes, but affordable for all! What makes the CAC collection so different? What is its added value? Ultra-thin and ultra-light, this CAC collection – acetate frames stainless-steel armed – creates a surprise and gets unveiled and undressed in two steps: first with the outside frame made of acetate, whose plates are exclusively chosen for the OKO by OKO house – then with the skull of the frame, visible in transparency made of stainless steel with crossing...
Filed in: Eyewear, Products
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ZYLOWARE ANNOUNCES THE MARCH 2017 LAUNCHES SOPHIA LOREN,  STETSON, RANDY JACKSON, VIA SPIGA, PROJECT RUNWAY, INVINCILITES,  DAISY FUENTES AND GLORIA VANDERBILT

ZYLOWARE ANNOUNCES THE MARCH 2017 LAUNCHES SOPHIA LOREN, STETSON, RANDY JACKSON, VIA SPIGA, PROJECT RUNWAY, INVINCILITES, DAISY FUENTES AND GLORIA VANDERBILT

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Randy Jackson, Via Spiga, Project Runway, Invincilites, Daisy Fuentes and Gloria Vanderbilt for March 2017. Sophia Loren style M281 is a dazzling full rim metal frame packed with a ton of detail. The wrapping metal endpiece features a crosshatch design accented with crystal décor. The SL M281 is offered in two colors to highlight any woman’s wardrobe – Gold (057) is soft and feminine with a crystal temple and feather design, while Brown/Gold (098) is sophisticated, featuring a brown marble design. Both colors include comfort fit features such as spring hinges and snap-in nosepads. Accommodates progressives. Colors: Gold (057) • Brown/Gold (098) Sizes: 52-16- 135 Special Features: Full rim; Metal frame; Crosshatch pattern on wrapping metal endpiece; Crystal inlay on temple; Spring hinges; Snap-in nosepads; Accommodates progressives Sophia Loren style 1551 was made for the spotlight. A stunning full rim zyl frame, the SL 1551 features tortoise and demi patterns on the exterior of the temples and is offered in three unique colors – Tortoise (024), Mauve (073) and Natural (003). Eye-catching satin gold décor on...
Filed in: Eyewear, Products
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EXCITING RAFFLES AND SHOW SPECIALS FOR VISION EXPO EAST  EXCLUSIVELY AT ZYLOWARE EYEWEAR BOOTH #1453!

EXCITING RAFFLES AND SHOW SPECIALS FOR VISION EXPO EAST EXCLUSIVELY AT ZYLOWARE EYEWEAR BOOTH #1453!

BOOTH #1453 AT THE JACOB K. JAVITS CONVENTION CENTER, NEW YORK Don’t miss out on your chance to win amazing raffle prizes exclusively at Zyloware Booth #1453! On Friday, March 31 st , Zyloware will be raffling off a BASKETBALL  AUTOGRAPHED BY SHAQUILLE O’NEAL! On Saturday, April 1 st , we are giving away an authentic RANDY JACKSON GUITAR signed by randy himself! On Sunday, April 2 nd , we will be raffling off an AMAZON ECHO DOT! Simply stop by the booth to participate! Stick around the booth for additional promotions and show specials on our best-selling Zyloware brands including Stetson, Via Spiga and Randy Jackson. Don’t miss out on great incentives, hundreds of giveaway items, gifts-with-purchase and your chance to win our daily raffle prizes! For more information on Zyloware at Vision Expo East please visit:http://east.visionexpo.com/en/Exhibitors/2467670/Zyloware-Eyewear ABOUT ZYLOWARE: Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. Priding itself on quality, service and customer satisfaction, Zyloware is the oldest family-operated optical company in the industry and is in its third generation of family management....
Filed in: Vision Expo East
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Promises, Promises…

Promises, Promises…

Promises, Promises… Every so often every company out there loses a client to a competitor that is offering something “cheaper”, “better” or “more effective.” In our case, the client leaves hoping that this will mean more appointments, more patients and more revenue…sometimes, all for a cheaper price.  We see all all too often though, that these clients eventually come back to EyeCarePro after being let down by these empty promises. There are a lot of marketing companies out there and a some of them do a great job, but how do you know how to identify those that are making empty promises versus those that will really have a positive impact on your revenue? How do you filter through the constant barrage of phone calls to your practice from other marketing companies offering you a “better” service. Here’s some advice that applies to any practice out there that is getting any marketing from any company. It’s an observation and a warning about a trend we have noticed that is worth bringing to attention in order to save you time, money and aggravation at falling for this mistake like many other practices. Issue #1: The grass often sounds greener on the other...
Filed in: Editorial
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How to Use Your Expertise to Attract  More Patients

How to Use Your Expertise to Attract More Patients

  By Nancy Rausman, Managing Editor, EyeCarePro If you are ready to take your practice to the next level, define your expertise. Your brand can be that of a “regular” eye doctor or it can be that of a “specialist” that is expert in a particular niche – a reputation builder that will bring more patients overall into your office. Specialty marketing can take your practice in a whole new direction and bring in tons of revenue. The goal of specialty marketing is to differentiate your practice from the local pack and to draw attention to your practice expertise. In fact, we have found that practices that promote an expertise attract more patients than those without – even for general optometry. This is because they are respected as and perceived to be experts in eyecare in general. In fact if you do it well enough, (and really practice what you preach) you can even get other ODs referring to you, because they will also consider you the local expert. Whether you specialize in specialty contact lens fitting, dry eye treatment, vision therapy, low vision or even high end eyewear, you create a unique niche for your practice when you focus your marketing on what makes...
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New Jimmy Crystal New York and Crocs Eyewear Styles

New Jimmy Crystal New York and Crocs Eyewear Styles

A&A Optical announces the release of two new styles from Crocs™ Eyewear and two new styles from Crocs™ Eyewear Junior Collection. Crocs™ eyewear interprets the relaxed and distinctly fun Crocs™ spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs™ branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Bright Eyed. Acetate CF4014 features an oval eye and bright hued gradient temples. CF4014 is available in 20TG (black to blue gradient), 35PE (purple to magenta gradient), and 40RD (brown to red-orange gradient). The Crocs™ Eyewear Junior Collection features the Crocs™ brand’s signature spirit, with the vibrant colors and comfort kids love. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments, and durable with minimal wear and tear. Candy Stripe. Acetate JR7016 offers a sweet and bright option for girls. Stripes add a pop of color to the upper temples and temple tips. JR7016 is available in 20PK (black front, magenta...
Filed in: Eyewear, Products
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MONCLER LUNETTES  COLLECTION

MONCLER LUNETTES COLLECTION

Exclusive design and flawless craftsmanship, high performance and innovation combined with Made in Italy excellence are the hallmarks of impeccable eyewear. Since 1952, the same high quality standards and exclusive design have characterized Moncler’s style, with its classic down jacket, symbol of versatility and timeless authenticity through the decades. The new sunglasses and eyeglasses enhance the iconic elements of Moncler’s classic style and are available in three designs: “sport”, sunglasses designed for mountain wear but easily adapted to city life; “duvet”, a happy marriage of aesthetics and technology; “timeless”, vintage-inspired iconic, classic shapes. SUNGLASSES COLLECTION ML0001/ML0002 Inspired by classic 1970’s ski goggle shapes, the acetate ML0001 and ML0002 styles–the latter more feminine–feature the metal logo embossed on the front and small details on the temples that reflect the quilted look of down jackets. ML0003/ML0004 Retro mood for men’s acetate ML0003 and unisex ML0004 styles with removable leather blinkers. The aerodynamic fit of the temples evokes high altitude sports. Available in a combination of contrasting colours–black and red,...
Filed in: Eyewear, Products, Sunwear
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New Gridiron Styles from Alternative Eyewear

New Gridiron Styles from Alternative Eyewear

Alternative Eyewear has added 6 new models to its Gridiron collection. Offering two new acetate frames and 4 new metal models, this over-sized collection is perfect for the customer who needs a frame built for their sizing needs. Featuring eye sizes in the upper ranges (58, 60, 61) and longer temples, these frames offer comfort and fit without sacrificing an inch of style. Four of the new models; B52, Apache, F4 and Seawolf, are made from titanium ensuring they are strong and lightweight. Classic masculine styles makes these frames the perfect choice for your customers needing a little extra frame. To preview the collection online, visit www.alternativeeyes.com or call us toll free at 1-888- 399-7742. For additional colour, sizing and pricing information, please contact cslepian@alternativeeyes.com.
Filed in: Eyewear, Products
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Find the perfect look with new Headlines from Plan “B” Eyewear

Find the perfect look with new Headlines from Plan “B” Eyewear

Plan “B” Eyewear is pleased to announce the newest release in its must-have men’s line, Headlines. This stylish and versatile release features 11 new metal models. Showcasing classic stylings with a modern twist, these models are masculine yet refined. Tasteful brushed metal and matte colour techniques give these frames an edge. Oversized styling with micro-thin acetate keeps these models on trend while perfect details such as textured bridges and smooth edges beg you to look closer. This release is all about frames for the modern man, with streamlined design and just a dash of color for good measure. Preview the collection online at www.alternativeeyes.com or call us, toll free, 1-888- 399-7742 For additional colour, price, & size information, please contact cslepian@alternativeeyes.com directly.
Filed in: Eyewear, Products
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