Your practice is only as good as… Find out from Our Practice of the Month

Your practice is only as good as… Find out from Our Practice of the Month

It’s not what you know, but who you choose to work with. It is the end of the year and a time when we all try to look back and assess, “How did it go?” and “Did I pick the right partners to work with this year?” To find this answer at EyeCarePro, we look to our customers for that feedback, and specifically, this month’s Practice of the Month, Dr. Don Knapp. Read all about Dr. Knapp’s Internet Marketing efforts over the past 7 years and the lessons he’s learned in that time.    
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ProDesign Denmark0Press Release & Images- Iris Collection (models 5157-5158)

ProDesign Denmark0Press Release & Images- Iris Collection (models 5157-5158)

The Iris Collection, Model 5157-58 LASTING LACE Enjoy the whisper of lacy lingerie in the fine cutout pattern on these two feminine frames: the almond shape is a discreet cat eye shape , while the bolder rectangular shape makes a more powerful statement. The deep metal colors on the front are paired with vivid colors on the inside, and perfectly matched tortoiseshell effects on the temples. Made to fit, perfectly Prodesign Denmark has a contemporary, Scandivanian approach to design, with a focus on simplicity, functionality and vivid colors. We create our designs using real portraits to make sure all optical frames and sunglasses from ProDesign Denmark have second-to-none facial fit. And all frames have adjustable nosepads to ensure perfect comfort.
Filed in: Eyewear, Products
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Celebrity Sightings: Bella Hadid is wearing FENDI LEI sunglasses

Celebrity Sightings: Bella Hadid is wearing FENDI LEI sunglasses

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Morel releases Fuchsia from Koali!

Morel releases Fuchsia from Koali!

Fuchsia Koali begins a new design journey with Fuchsia, an elegant and sophisticated concept inspired by the movement of plant life. Fuchsia is available in four stainless steel models (both rimmed and semi-rimless). It’s design elements feature a separation of materials to create a fluid, delicate sense of movement in an audacious ballet of romantic color. The metal front consists of two stainless steel parts which overlap to produce a light and airy look, evoking the petals of the fuchsia flower. Two-color curves adorn the eyes of women looking for originality and elegance. Fuchsia is available in a radiant and refined palette of sixteen combinations featuring two main trends: • soft tones, such as muted matte gold paired with plum, bordeaux, and black • brilliant colors such as fuchsia with wine and electric blue with black, among a variety over other complimentary tones Koali offers women slim, colorful, comfortable and outstandingly creative products inspired by the living world.
Filed in: Eyewear, Products
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CLASSIQUE EYEWEAR PROUDLY INTRODUCES THEIR VERY OWN  EYEWEAR ESSENTIALS COLLECTION, CIE

CLASSIQUE EYEWEAR PROUDLY INTRODUCES THEIR VERY OWN EYEWEAR ESSENTIALS COLLECTION, CIE

Renowned eyewear distribution company, Classique Eyewear, proudly presents CIE, an extraordinary collection of value eyewear with a wide variety of styles for everyone who appreciates quality and comfort. Having great experience in serving the industry with quality frames for many years, Classique has been fortunate enough to really understand people’s essential optical needs. Taking this knowledge to heart, CIE was born. CIE is the essential eyewear collection for men and women with universal appeal, offering a great style selection, ranging from traditional to trendy. CIE offers an eclectic assortment of discerning color palettes produced from carefully selected materials, including Mazzucchelli zyl, multi-layered acetates, and stainless steel. The frames feature spring hinges and flexible temples to provide for a comfortable fit. “We are excited to offer quality eyewear at an obtainable price point, allowing folks to enjoy different looks for different occasions.” – Craig Glasser For inquiries or orders contact: ksilvestre@classique-eyewear.com
Filed in: Eyewear, Products
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L’AMY AMERICA INTRODUCES ANN TAYLOR READERS

L’AMY AMERICA INTRODUCES ANN TAYLOR READERS

The littlest details make the outfit. As the reader business continues to grow, and reading glasses themselves are becoming a popular accessory category, consumers are embracing the need for higher quality readers. Ann Taylor is expanding beyond ophthalmic frames to include a collection of ready readers. This collection will consist of four different styles, each available in three different powers: +1.5, +2.0, +2.5. The frames are designed with handmade acetate temples for a high quality optical finish and a TR-90 front to maintain a lightweight feel. Lenses have a blue AR coating. The assortment consists of on-trend styles in a variety of shapes. Done in rich hues, these readers are pieces you just can’t wait to get. They are refreshingly versatile looks designed to fit into your life (and wardrobe), seamlessly. The ATR010 is classic in design with a rectangular shape and rivet details on the front end pieces. A traditional Havana tortoise is complemented by a rich navy tone on the temples. The feminine styling of ATR020 is accentuated by its soft curves. Refined by design, the front is a translucent deep burgundy and the temples are done in a rich, burgundy tortoise. The entire...
Filed in: Eyewear, Products
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PREVENT BLINDNESS AND LIBERTY SPORT ANNOUNCE  NEW PERFORMANCE VISION CENTER AWARD

PREVENT BLINDNESS AND LIBERTY SPORT ANNOUNCE NEW PERFORMANCE VISION CENTER AWARD

In recognition of leading Independent Eye Care Professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport, and Dr. Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing Vision through Education, Assessment, and Intervention.” “New research available in the last year has helped quantify the significant and positive impact that we have had in partnership with Independent Eye Care Professionals in preventing sports related eye injuries.” said Anthony DiChiara, Liberty Sport President and CEO. “We supported this timely idea to recognize and award a leading group of ECPs for their dedication to our shared mission. We remain particularly mindful that our mission to protect active children and adults from eye injury continues.” According to Prevent Blindness, the nation’s oldest eye health and safety organization, eye injuries have decreased by double digits over the past five years. Eye Care Professionals that regularly prescribe sport protective eyewear have had a major impact on this trend. Even...
Filed in: Industry Info
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HOYA Vision Care Acquires Pinnacle Optical, LLC

HOYA Vision Care Acquires Pinnacle Optical, LLC

Ally of the Independent eye care professional, HOYA Vision Care, a Division of HOYA Group (HOYA) announced today the acquisition of Pinnacle Optical, LLC headquartered in Birmingham, AL. “The acquisition of Pinnacle will be combined with our existing Birmingham operation into one laboratory location to strengthen our local presence. This is a growing market with exciting opportunities for HOYA’s science innovation and technology to help advance practice profitability and provide the best vision solutions for patients,” said Barney Dougher, President of HOYA Vision Care, North America. He continued, “Our strategic initiative is to help independent practices differentiate their brands and overcome commoditization, and to do that we are continuing to enhance our physical presence in key markets.” Operations at the combined facility will be headed Ms. Donna LaRussa. Stated LaRussa, “Independent practices appreciate the technology edge that HOYA brings to their businesses as well as the values we all share. We are excited to grow the HOYA brand in the Birmingham market.” About HOYA Founded in 1941 in Tokyo, Japan, HOYA is a global technology and med-tech company, and a leading...
Filed in: Industry Info
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SAFILO PARTNERS WITH INTERAXON

SAFILO PARTNERS WITH INTERAXON

BRAIN SENSING EYEWEAR ENABLING MENTAL FOCUS  First ever brain sensing eyewear platform, built in partnership with Interaxon Inc.  Iconic eyewear design, with style, perfect fit, and high quality comfort, from world renowned eyewear creator  Enabling mental focus for enhanced performance and personal well being  SAFILOX will be presented by Interaxon at CES 2017 SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, and Interaxon Inc., the world leader in consumer brain sensing technology, today announced a strategic research and development partnership and licensing agreement. This partnership enables SAFILO’s entry into wearable technology, under the name of SAFILOX. “SAFILOX is the perfect intersection of our renowned iconic eyewear design and authentic quality craftsmanship dating back to 1878, the leading brain sensing technology application, and today’s most coveted consumer search to master mental focus and strength to achieve enhanced personal performance and well-being,” said Luisa Delgado, CEO of SAFILO. “It is neither another example of technology mounted on frames, nor technology...
Filed in: Industry Info
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Your Money Moment – New Years Resolution: No Returns, No Exchanges

Your Money Moment – New Years Resolution: No Returns, No Exchanges

Originally posted on http://www.theopticalvisionsite.com/ By Cathy One area of inventory management that we challenge eyecare professionals to do in 2017 is to eliminate returning and exchanging eyewear. Unfortunately the advantage of Being Able to Return Product costs everyone. Suppliers, eyecare offices and even the consumer. It is an inefficient way to do business, because the buyer is not accountable to make good buying decisions. I don’t care if the rep says if it doesn’t sell you can always return it. Remember every time you have to return a frame, you are losing money. I would challenge you to look at your return rates, your vendors all track this. If you have a return rate over 8%, you need to fix it. High returns could be due to a myriad of reasons: Poor Buying Habits, Poor Inventory management. Not buying what sells. Staff lack of education about the product. Staff/buyer turnover. Not enough product representation on the boards. Lack of commitment to the product. Too much product on the boards in order to get inventory turns. Product is Not merchandised effectively. Product is not shown. Product is over-priced for what it is. Fear of selling the product. Prejudging...
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Dynamics Colorwave

Dynamics Colorwave

  Design in its purest form; color combinations ranging from the exotically bright to the strongly opaque – the start of 2017 will see focused highlights with simple, clear design in the new rimless collection, Dynamics Colorwave. With this new style, both men and women can flaunt their refined style with a touch of bold color. Highlights made from SPX in bright purples and oranges, or more opaque colors such as forest green and maroon, combine with a strong, straightforward Titan design. Eyeglass wearers can also choose from a selection of fresh shapes like the double-bridge pilot aviator, cat-eye and various other over-sized classics. Silhouette What began in 1964 with a vision – eyewear as an accessory – has today become the world's leading brand in lightweight quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is produced in Austria with a great love of detail, mostly handcrafted, in an individualized design using only the best materials and state-of- the-art technologies and exported to 100 countries across the globe. In 1999, Silhouette revolutionized the world of eyewear with Titan Minimal Art weighing just 1.8 grams, with no...
Filed in: Eyewear, Products
SAFILO AND CHRISTIAN DIOR COUTURE ANNOUNCE  THE RENEWAL OF THEIR LICENSING AGREEMENT  FOR DIOR AND DIOR HOMME EYEWEAR TO THE END OF 2020

SAFILO AND CHRISTIAN DIOR COUTURE ANNOUNCE THE RENEWAL OF THEIR LICENSING AGREEMENT FOR DIOR AND DIOR HOMME EYEWEAR TO THE END OF 2020

SAFILO Group, the fully-integrated eyewear creator, manufacturer and distributor of quality and trust, and Christian Dior Couture, the iconic couture house, announce the renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the Dior and Dior Homme collections of sunglasses and optical frames. The renewal period extends until December 31, 2020. “DIOR eyewear has established itself as the leading trendsetter in sunglasses, says Luisa Delgado, CEO of SAFILO. This is the result of a remarkable combination of sophisticated capabilities, merging visionary product design, industry-leading technical expertise and innovation, along with authentic manufacturing craftsmanship and consistent qualitative worldwide distribution.” “DIOR is glad to continue its relationship with SAFILO, developing and marketing DIOR eyewear products that reflect the values of our brand. DIOR eyewear is the leading player in terms of design and quality, offering our clients products of excellence,” comments Sidney Toledano, President and CEO of Christian Dior Couture. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor...
Filed in: Industry Info
FENDI PRESENTS ITS FIRST MEN’S EYEWEAR COLLECTION

FENDI PRESENTS ITS FIRST MEN’S EYEWEAR COLLECTION

FENDI is pleased to present its first Men’s Eyewear Collection for the Spring/Summer 2017, a wide and complete collection of sunglasses and optical frames, celebrating the FENDI Men’s signatures in an always innovative way. As elegant and contemporary as the FENDI Men, this Eyewear Collection plays with classic shapes and materials combining them in a unique and unexpected way. The shapes range from contemporary squared models to round retro-inspired styles, all conveying the FENDI DNA through surprising colour and material combinations enhanced by distinctive details, as the iconic triangle element, the stitching details in metal and the coloured outlines, shaping the FENDI Eyewear universe in a playful way. The colour palette is elegant and subtle, with black, blue and natural Havana tones paired with shaded or flashed lenses for a strong yet refined appeal. The new FENDI Men’s Eyewear Collection will be available worldwide in FENDI boutiques and selected high-end opticians from January 2017.
Filed in: Eyewear, Products
MODERN OPTICAL INTERNATIONAL  Appoints Director of Sales Development

MODERN OPTICAL INTERNATIONAL Appoints Director of Sales Development

Value eyewear leader Modern Optical International announces that Chris Millet has been named to its senior management team as Director of Sales Development. In this newly created position, Millet will develop, plan, and execute sales strategies. Millet brings over two decades of optical experience to Modern Optical. In past roles, he served as Chief Operating Officer at Professional Eye Care Associates of America, Inc. and as Regional Sales Manager at Hoya Vision Care. “We are thrilled to have Chris join our Modern Family,” said Ken Weissman, President of Modern Optical International. “His industry knowledge and extensive professional network will create new opportunities for our growing company.”     About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value- oriented eyewear market. With 15 unique collections representing over 850 styles, Modern Optical frames are perfect for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical...
Filed in: Industry Info
SUNGLASS SPECIALTY RETAILER, SOLSTICE SUNGLASSES, SHOWS ITS SUPPORT OF THE  SPECIAL OLYMPICS OPENING EYES PROGRAM

SUNGLASS SPECIALTY RETAILER, SOLSTICE SUNGLASSES, SHOWS ITS SUPPORT OF THE SPECIAL OLYMPICS OPENING EYES PROGRAM

Starting this holiday season, passersby will now see more than just sunglasses when one peers into a Solstice Sunglasses store, all 117 of the retailer’s current store locations in 23 states will now carry a Special Olympics seal in their window fronts to communicate the sunglass specialty retailer’s support of Special Olympics. A dedicated Special Olympics page has also just been added to the retailer’s website: http://www.solsticesunglasses.com/olympicspage The partnership between the Italian-based second largest eyewear manufacturer Safilo Group, parent company of the Solstice Sunglasses retail chain, and Special Olympics dates back to 2003 and over the past 13 years has led to over 1 million optical frames and sunglasses provided to Special Olympics athletes all over the world. Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now serves more than 5.3 million athletes and Unified Partners in sports training, competition and related services worldwide. Safilo Group renewed its support of Special Olympics earlier this year with a donation of over...
Filed in: Industry Info
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