Zyloware announces the November 2017 launches of  Randy Jackson and Via Spiga

Zyloware announces the November 2017 launches of Randy Jackson and Via Spiga

Port Chester, NY: Exciting new Zyloware Eyewear releases for Randy Jackson and Via Spiga for November 2017. Introducing head-turning style for the modern-day guy who wants to look and feel his best. TheRandy Jackson style 1928 is a semi-rimless metal that demands attention. Offered in a flattering rectangle shape, the RJ 1928 offers Extended Fit sizing to accommodate men who need extra headspace and longer temple lengths. Comfort continues at the forefront with features such as spring hinges for easy adjustments and snap-in nosepads that provide a custom-fit feel. The RJ 1928 accommodates progressive lenses for added convenience. Colors:                             Black (021) * Gunmetal (058) Sizes:                               61-18-150 Special Features:            Semi-rimless; Metal; Extended Fit; Rectangle shape; Spring hinges; RJ logo lasered inside of right temple tip; Snap-in nosepads; Accommodates progressives Dare to go bold in the on-trend look of Via Spiga Dulcina. A full rim zyl, the VS Dulcina is unmistakably chic in an upswept modified cat-eye shape. Offered in three unique colors, each brings forward ultra-fashionable styling...
Filed in: Eyewear, Products
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A&A Optical: New Fall styles from Alexander Collection

A&A Optical: New Fall styles from Alexander Collection

  A&A Optical announces the release of two new styles from the Alexander CollectionTM: Jocelyn and Willow. Reveal inner grace and sophistication in eyewear inspired by the woman who adorns herself with rich color and style, whether understated or dramatic. Alexander CollectionTM offers fine hand crafted details, such as Swarovski crystal accents, metal inlays and delicate laser etching in acetate, metal, semi-rimless and combination frame styles. Alexander CollectionTM is designed to complement women of all face shapes. Petite, regular fit, and perfect fit styles are available in eye sizes 47 to 57 mm. Ladylike. Petite style Jocelyn’s delicate design is minimalist but modern with an acetate front and combination temple. The modified oval frame is available in black, brown and iris. Size: 50-17-130. Watercolor Fashion. Willow is an art form all its own with colorful brush strokes and gold accent color. The whimsical metal frame with classic shape and duotone front is available in black, rose, and teal. Size: 55-17-140. MARKETING: Alexander CollectionTM merchandising materials include a highlighter display. A hard eyewear case is shipped with each frame. To view all the...
Filed in: Eyewear, Products
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Design Eyewear Group: FACE A FACE 2017 Fall collection : a tribute to art

Design Eyewear Group: FACE A FACE 2017 Fall collection : a tribute to art

FACE A FACE 2017 Fall collection : a tribute to art Suspending a inner contour in an outer shiny and golden frame, FACE A FACE takes notes from the American conceptual artist Sol LeWitt (1928-2007), who worked with closed forms in his three-dimensional  creations. Balancing the duality between the industrial and the sophisticated,  FACE A FACE tames the industrial look with the stringent, structural approach from LeWitt. With an open structure and minimalistic design, the frames create an eclectic look that celebrates both the modern and the classic. Be inspired and enchanted! Design is the heart of our company Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years. Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look. Please visit designeyeweargroup.com for more information on our brands.
Filed in: Eyewear, Products
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Eyecare Pro: Digital Marketing Tips By Daniel Rostenne – Say it…Then Say it Again and Again

Eyecare Pro: Digital Marketing Tips By Daniel Rostenne – Say it…Then Say it Again and Again

Say it…Then Say it Again and Again A wise man once said that when it comes to marketing, the key to success is repetition. In fact, this wise man (also known as Michael Pote, EyeCarePro’s COO and sales and marketing expert) says that every message you want to promote needs to be said at least six times. That’s right, I’m sorry to say it but the first five times you say something, most of your audience is not listening. Why? Well according to the psychology of marketing, there are a number of reasons. First of all, your audience is busy and distracted.  While you have optometry and eye care on your mind at least all of your workday, most people only think about it when they have an eye care need.  Therefore, they probably aren’t paying attention to your ad unless it is relevant, so much of your audience is missing your message completely.   Additionally, they are being bombarded constantly with other messages that they have to filter through. So even if they do pay attention to your message, there’s a good chance that they will be distracted by something else before they are even able to follow up. Further, even if your message is relevant, a potential patient will...
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Modern Optical International: 2017 Eyewear Catalog Receives Prestigious Award

Modern Optical International: 2017 Eyewear Catalog Receives Prestigious Award

  Value eyewear and managed care leader Modern Optical International has been named a MarCom Gold Award Winner for its 2017 Frame Collection Catalog. MarCom Awards are judged by the Association of Marketing and Communication Professionals. According to MarCom Director, Ed Dalheim, “Judges consist of industry professionals looking for companies whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. For the print catalog category, entries are evaluated on layout, design, readability, photography, copy and overall feel. In the specific case of eyewear, the judges also expect it to convey an element of fun and style.” Modern titled its winning entry Eyewear Catalog: A Superior User Experience. “We are beyond thrilled that our 2017 catalog received this very prestigious recognition,” says Ken Weissman, President and CEO of Modern Optical International. “In an age where many competitors have stopped printing a catalog, our customers plead with us to continue producing ours. This award validates that feedback.” With 120 full-color pages featuring over 900 frame styles, Modern’s annual catalog is revered by customers for...
Filed in: Industry Info
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Safilo Group expands its commitment in North America

Safilo Group expands its commitment in North America

  Safilo Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, about to celebrate 140 years of industry leading craftsmanship tradition dating back to 1878, celebrates the official opening of its new Safilo North American Headquarters, replacing the historical Parsippany, N.J. location. The new office will work as one team with the closely located New York Fifth Avenue Global Design Studio and Showroom. Safilo has been present in the U.S. since 1962, and has today four other U.S. locations – its recently established Pacific Design Studio in Portland, Oregon, also housing Smith’s Global Brand Management, a Manufacturing site in Salt Lake City, Utah for goggles and Rx-Lab, a Distribution Center in Denver, Colorado for North America, and Safilo’s Miami, Florida, showroom and Latin America office. Additionally, Safilo’s Canadian commercial organization is based in Montreal. “This inauguration marks a milestone in Safilo’s 55 year U.S. history of eyewear product and design leadership through enduring successful partnerships with Eye Care Professionals and retail partners,” says Luisa Delgado,...
Filed in: Industry Info
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Celebrity Sightings: Cate Blanchett is wearing Max Mara sunglasses

Celebrity Sightings: Cate Blanchett is wearing Max Mara sunglasses

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WILEY X® SUPPORTS WORLD SIGHT DAY THURSDAY, OCTOBER 12

WILEY X® SUPPORTS WORLD SIGHT DAY THURSDAY, OCTOBER 12

The second Thursday in October is set apart each year as World Sight Day, an international effort to raise global awareness of blindness and vision impairment coordinated by the International Agency for the Prevention of Blindness (IAPB).  Wiley X®, Inc., a leading provider of premium protective eyewear to the U.S. military, law enforcement, factory workers and active people for 30 years, supports this effort and reminds men and women around the world to think about vision and the importance of good visual health on October 12 — and all year long. “The importance of awareness programs such as this cannot be overstated,” said Wiley X Co-Owner Myles Freeman, Jr.  “The precious gift of sight is something that mankind should never take for granted.  Blindness and visual impairment affects many parts of our global society, especially children, the elderly and low-income countries.  Efforts such as World Sight Day get us to collectively focus on these issues and provide a wealth of resources to help spread the word and educate the public.  This is very important, because the first step to solving these issues is to see your Eye Care Practitioner annually and sharing ideas...
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ESE’S JAGUAR EYEWEAR BOWS SOPHISTICATED FALL COLLECTION

ESE’S JAGUAR EYEWEAR BOWS SOPHISTICATED FALL COLLECTION

Eastern States Eyewear has announced the release of its fall optical collection in Jaguar Eyewear. Comprised of frames from both the brand’s classic and youthful Spirit line the collection excels in providing sharp, masculine, and sophisticated designs to men seeking stylish designs with the right touch of sophistication. One method that this is achieved is through a mix of materials including stainless steel, pure titanium, and acetate. Models 33089 and 33091 utilize these combinations through a horn themed acetate insert within their temples. Matted to provide an extra touch of class, this work cleverly provides its wearers with diverse coloration without being too showy or aggressive to scare off more conservative consumers. Also notable is a not to vintage styling. Model 31706 does so with its deep shape and keyhole bridge while the 33706 presents a round metal shape with an acetate layer on its browbar. Both offer a modern twist on classic color themes such as horns, demi ambers, and tortoises providing a diverse mix of fashion and color contrasts. As always, all Jaguar frames are produced by the German based Ferdinand Menrad GMBH. For more information please contact Eastern...
Filed in: Eyewear, Products
Styles by Clariti October

Styles by Clariti October

AB7720 The perfect Accessory for your Digital Life! Airmag Blue Light Protective Lens Clip-On has two Clips, one works as a Blue Light Protective Lens which prevents harmful blue light from your computers, tablets and phones from causing damage to your eyes. Plus you receive another clip for the daytime; a polarized sun lens. Try AB7720 on in Black/Turquoise, Black/Blue, and Gunmetal.   AN7806 AirMag Night Vision offers an incredible feature: A Polarized Magnetic clip-on for daytime and another clip that can be worn at Night to help reduce glare caused by headlights! AN7806 can be worn in Shadow and Gunmetal.   AP6435 AirMag AP6435 Mirrored lenses are iridescent, and made with TR90 a fine lightweight material. These have invisible magnets with a secure hold so they never move out of place. Try yours on in Black with a Blue Mirror Clip, Black/Red with a Red Mirror Clip, and Demi Amber with a Blue/Green Mirror Clip!   KA5794 The ever lovely KA5794 is designed with a black lace overlay which creates a soft and delicate look and enhances the beautiful colors of this frame. Try yours on in Black, Teal, and Bronze!   KA5795 The Fall season is upon us and that means...
Filed in: Eyewear, Products
Silhouette: neubau eyewear-The Wire Collection

Silhouette: neubau eyewear-The Wire Collection

May we introduce “The Wire Collection”: Sarah, Felix, Erwin and Manu – the new designs added to the family of neubau eyewear. This October, the young Austrian spectacles brand neubau eyewear welcomes four new arrivals made from stainless steel to the product range. Once again the new models succeed in making a convincing impression through their forward-looking, yet timeless design and their perfect fit. So we’d like you to meet… Sarah – young, urban and feminine, thanks to her understated cat's eye shape – Sarah draws inspiration from a classic design, yet adds the current trend for gold, wire frames. Available in various finishes, from silky rose, eclectic silver and glorious gold to glorious gold/white, Sarah is the most elegant of the family members. Felix – the trendsetting cool kid among the wire frames. His round shape mirrors the most up-to-date styles that are filtering through from subcultural movements into the general consciousness. Like his sister Sarah, this unisex model will suit any face is available in silky rose, eclectic silver, glorious gold and glorious gold/white. Erwin – expresses a liking for the unusual, his...
Filed in: Eyewear, Products
Mondottica: Hackett Bespoke, UTA the finest of the collection

Mondottica: Hackett Bespoke, UTA the finest of the collection

The Hackett Bespoke Collection offers the finest quality materials in today’s marketplace. The traditional Bespoke acetate frame is 4.6 mm in thickness. The UTA (Ultra Thin Acetate) Bespoke collection is now 2.8 mm, making it thinner and lighter than ever! The acetate optical style of HEB 138 is a classic retro round with keyhole bridge detail, while the HEB 209 is square in shape, accenting the updated blue horn details. These styles are unique with a sandblasted outer matte finish combined with a gloss interior. Both styles offer real riveted hinges. These UTA acetate frames have the sig-nature union jack trims inside the hinge temples as well as the classic hockey stick tip with iconic square “Bowler Hat and Crossed Umbrellas” monogram. Hackett Bespoke, UTA acetate optical frames are for the gentleman who requires just alittle bit more. Rich horn detailing provides a lux look and feel for the Bespoke enthusiast!
Filed in: Eyewear, Products
Marcolin: ATELIER SWAROVSKI LAUNCHES LUXURIOUS DEBUT EYEWEAR COLLECTION

Marcolin: ATELIER SWAROVSKI LAUNCHES LUXURIOUS DEBUT EYEWEAR COLLECTION

Atelier Swarovski is delighted to launch its debut eyewear collection, inspired by the creativity, craftsmanship and innovation embodied by its successful jewelry and home décor lines. The collection is expertly crafted and distributed by Marcolin Group, one of the worldwide leading companies in the eyewear industry, and features styles that celebrate cutting-edge design and the innovative and opulent use of crystal. Atelier Swarovski’s entry into the eyewear market builds on ten years of extraordinary jewelry and home décor collections that have marked the brand as the ultimate creative expression of Swarovski crystal.     Nadja Swarovski, Member of the Swarovski Executive Board, commented: “We are thrilled to extend our product offering for Atelier Swarovski with our debut eyewear collection, expertly made in Italy. The designs are a luxurious celebration of our crystal and the cutting-edge design and craftsmanship at the heart of the brand.” Giovanni Zoppas, CEO Marcolin Group, added: “We are pleased to unveil Atelier Swarovski eyewear, a brand new sunglasses collection faithfully crafted according to the brand’s unmistakable style. Using high-quality materials,...
Filed in: Eyewear, Products
SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILOX kicks-off sale of Smith Lowdown Focus smart glasses

SAFILO Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces today the market launch of its Brain Sensing Eyewear Smith Lowdown Focus mpowered by MuseTM. This follows its presentation at CES in Las Vegas in January. The smart glasses can be purchased online now at smithoptics.com in North America and in other countries of the world, including UK, as of January 2018. Smith Lowdown Focus is built on the SAFILOX eyewear platform, and integrates the latest brain-sensing and cognitive training technology with the iconic lifestyle eyewear brand belonging to SAFILO’s portfolio, itself renowned for its industry leading eyewear design, quality, comfort and fit, and historical craftsmanship dating back to 1878. This first ever application of brain-sensing technology onto eyewear offers the user focused coaching to enhance cognitive performance. Studies have shown that, with regular use, people have observed improvement in their ability to increase their mental focus for better performance, including in decision making and carrying out tasks, gain a stronger sense of self-awareness, and manage emotions under pressure, thus...
Filed in: Eyewear, Products, Sunwear
MODERN OPTICAL INTERNATIONAL  Adds Eight New Styles to GB+, an Extended-Size Women’s Collection

MODERN OPTICAL INTERNATIONAL Adds Eight New Styles to GB+, an Extended-Size Women’s Collection

  Value eyewear and managed care leader Modern Optical International announces eight new styles to GB+, its recently launched women’s collection with extended eye sizes and temple lengths. These new releases double the collection to sixteen styles. Utilizing ultra-feminine contours, eye sizes range from 55 to 59mm, and temples measure up to 150mm. Each style tastefully combines contemporary color palettes and silhouettes with quality materials and distinctive design details. Value-priced for today’s consumer, GB+ is destined to become an essential eyewear collection for ECPs everywhere. Ken Weissman, President and CEO of Modern Optical International, states, “GB+ is proving to be a market maker. Since January when we launched GB+, the reaction from ECPs has been truly remarkable. Style means nothing without a proper fit. With GB+ they can now offer eyewear that’s both chic and sized right for diverse market segments. The affordable price point makes this collection even more advantageous.” Modern Optical doubles its GB+ Collection with these 8 new releases: Amazing – Features: stainless steel, handmade zyl temples, metal trim, multifaceted gemstones, silicone pads,...
Filed in: Eyewear, Products
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