neubau eyewear Press Release: Sigmund

neubau eyewear Press Release: Sigmund

Freud revisited: neubau eyewear is celebrating one of the most influential thinkers of the western world with a new interpretation of his characteristic round glasses, Sigmund. “The dream is the royal path to our soul,” Sigmund Freud once proclaimed. Considering eyes to be the mirror to the soul, it is even more important that they are aptly staged. The new model by neubau eyewear brings the perfect frames to life and dignifies the biggest dreamer and forefather of dream interpretation at the same time. Vienna is a city teeming with great history and the domain of countless historically significant personalities. Such as the founder of psychoanalysis, Sigmund Freud. Apart from his famous couch in the practice in Berggasse right behind the Votive Church, his work about the interpretation of dreams, the concept of the super-ego and his sizeable beard, the round glasses have also become one of the distinctive traits commonly associated with Freud. The young Austrian brand neubau eyewear is now paying tribute to this great historical figure Sigmund Freud and drew inspiration from his iconic glasses to develop the Sigmund model. It is a new interpretation of the classical round shape...
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Ellen Tracy Announces its Latest Eyewear Releases for Fall/Winter 2016

Ellen Tracy Announces its Latest Eyewear Releases for Fall/Winter 2016

ClearVision Optical introduces new styles for the Ellen Tracy fall/winter eyewear collection. The latest collection features three new styles: one acetate model and two metal combo models. A rich, jewel-toned color palette includes shades of green, wine, and blue. These polished designs feature sophisticated shapes and textured accents. Amsterdam: This sleek, metal combo frame features a wearable modified square eye shape. Multicolored acetate temples complement the metal front, which has a textured design. Available in black, green, and wine. Newcastle: This acetate frame has a modified square eye shape. The textured metal design along the front and temples takes inspiration from nature. Available in blue, brown, and wine. Singapore:  This semi-rimless design provides a modern yet classic look. The temples feature a lace-inspired print and oval-shaped accents for a touch of flair. Available in aubergine, blue, and brown.  To learn more about the Ellen Tracy collection, visit cvoptical.com, contact a ClearVision Sales Consultant or call 1.800.645.3733. Follow, like or visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram. About ClearVision...
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Rudy Project Launches  “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project Launches “Best Helmet Warranty & Crash Replacement Program on the Planet”

Rudy Project NA, exclusive distributors of Italian-made endurance sports gear, is shaking up the helmet industry by announcing the “Best Helmet Warranty and Crash Replacement Program on the Planet.” Following the brand’s historic win in Kona as LAVA Magazine’s “Most Worn Helmet” for a record breaking sixth consecutive year, Rudy Project NA is now turning heads with an unbeatable helmet warranty and expanded crash replacement program that nearly doubles all competitors’ programs. This announcement comes shortly after the company’s decision to offer all dealers any of Rudy Project’s award-winning road, MTB, and time trial/aero helmets at one-third of MSRP, resulting in an unprecedented everyday 3X markup. Under the new crash replacement program, every single Rudy Project helmet bought in North America is covered for up to 6 years as well as up to 3 years against manufacturer defects and workmanship. The combination of these policies, coupled with the 3X markup, is a win-win for the dealer and the consumer. Cyclists, mountain bikers, and triathletes everywhere now have access to the best helmet policies on the planet, in addition to Rudy Project’s advanced technologies,...
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SAFILO GROUP AND THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN  ANNOUNCE PARTNERSHIP FOR THE SAFILO X PARSONS  FASHION DESIGN THESIS COMPETITION

SAFILO GROUP AND THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN ANNOUNCE PARTNERSHIP FOR THE SAFILO X PARSONS FASHION DESIGN THESIS COMPETITION

Safilo Group and The New School’s Parsons School of Design announce the launch of their first installment of the Safilo x Parsons Design Thesis Competition, a partnership in celebration of the up-and- coming designers of the next generation. The competition underscores design and product excellence which echoes Safilo Group’s purpose as a design inspired and brand led eyewear manufacturer with product at the heart of its transformative 2020 corporate strategic plan. The Safilo x Parsons Design Thesis Competition builds not only on the value that Safilo places on eyewear and the company’s ongoing commitment to preserve eyewear craftsmanship, but also on Safilo’s commitment to educate younger generations by passing down the art of eyewear as the company has done with its Safilo Product School which was inaugurated in 2015 as an apprenticeship program. Safilo and Parsons will provide six thesis-level BFA students with the opportunity to design eyewear as a pivotal component of their final thesis work and see their prototyped designs come to fruition through the oversight of Safilo designers and Parson’s School of Fashion faculty. The six students were chosen from a number of...
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POLAROID KIDS OPHTHALMIC COLLECTION

POLAROID KIDS OPHTHALMIC COLLECTION

Collection Summary: Polaroid’s accessible design approach is now available in kids optical frames!  The Polaroid Kids optical collection, for children ages 6-12, offers style and design balanced with functionality and emotion in a playful way.  Nine wearable shapes are offered in eye-catching colors in either handmade acetate or acetate/steel combinations are designed to appeal to both parent and child. Number of styles: The U.S. launch collection includes six styles, each offered in three colorways. Materials: PLD D800: acetate front and temples PLD D801: acetate front and temples PLD D802: acetate front and temples PLD D803: acetate front/steel temples PLD D804: acetate front/steel temples PLD D805: acetate front/steel temples Colors: PLD D800: red, black, azure PLD D801: red, black, blue PLD D802: violet, transparent cherry, brown Havana PLD D803: blue, red, black PLD D804: blue, red, black PLD D805: cyclamen, brown Havana, black Launch Timing: November 2016
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THE FRAME KAO9 GETS EVERYONE OK

THE FRAME KAO9 GETS EVERYONE OK

  At OKO by OKO, new collections have been showing an exclusive design, a designer look always seeking for innovation in terms of shapes, materials and colors effects. Overall, the new optical releases get a strong temper and character as do the frame KAO9 with a unique and distinctive style. When injected material meets stainless steel… The double-material TR-90 injected (face) and stainless steel (side-pieces) registers this frame onto a special register of ultra-lightness, whereas its asserted design, thanks to its rounded shape remembering the Pantos style, classifies it in the repertoire of trendy frames.    KAO9 is a frame that will please all those who wish to give character and style to their choice of eyewear. Designer frame, yes, but affordable for all!  OKO by OKO – eyewear designer for all since 1999 – #gooddesignforgoodpeople
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LUXURY IS LEATHER

LUXURY IS LEATHER

Adrienne Vittadini explores new avenues in luxury with the introduction of the Luxury is Leather eyewear collection. The personification of haute-leisure lifestyle, Adrienne Vittadini continues to keep her finger on the pulse of today’s fashion trends that personify “a constant state of style”. Adrienne Vittadini eyewear collection continues to bridges the gap of European fashion with timeless appeal of American style with bold details and clean lines in eyewear styling. Fall Winter 2016 Adrienne Vittadini release highlights sophisticated and on trend styling with three new optical frames featuring leather embellishment in jewel tone Burgundy, Caramel Brown and lush Black. Style AV 1200 is a full size feminine square in Italian acetate featuring delicately woven leather trim on upper temple, flanked by metal castings on each end. Temple tips accented with the AV logo add the finishing touch to this timeless style. Metal styles AV 1196 and AV 1198, two statement making frames, feature woven leather trim inset along the metal top brow and extending throughout temple length. Representing two very classic style shapes, AV 1198 highlights soft rounded eye rims where the AV 1196 emphasizes...
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ESE’S ETE LUNETTES INTRODUCES NEW OPTICAL COLLECTION

ESE’S ETE LUNETTES INTRODUCES NEW OPTICAL COLLECTION

Eastern States Eyewear has introduced seven new optical styles in the Été Lunettes collection. Four are within the brand’s feather collection which obtain their unique coloration through the use of natural feathers. Each is cleaned and dyed to meticulously chosen pantone colors then inserted by hand in between two sheets of crystal acetate. A variety of techniques and cuts are utilized – for example, the model Aston’s acetate front is cut and layered to show an upper portion featuring detailed feather work and the lower level is a complimenting it with a lightly colored crystal tone. Another technique can be viewed in the model Murles – a progressive, geometric shape demonstrating the brand’s interpretation of a traditional color fade – however the use of the feathers provides for a brilliant touch of asymmetry that cannot be achieved through typical acetate colors. Not to be outdone are three new styles within the brand’s plexiglass collection. These models each feature engravings that are done one by one through the use of a handheld micro cutter with coloration (via syringe) applied thereafter. In addition to the flower and leaf imagery seen throughout these styles...
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ClearVision Optical Introduces New IZOD Styles for Fall/Winter 2016

ClearVision Optical Introduces New IZOD Styles for Fall/Winter 2016

Eyewear industry leader ClearVision Optical introduces the latest release from IZOD, featuring 11 new styles. Featuring active styles with a clean, classic look, these new releases are accented with a variety of materials, including carbon fiber, TR-90, and rubber. The color palette is subdued with subtle pops of green, ink, merlot, and brown. IZOD PerformX styles are designed with memory metal bridges and temples to provide durability and high performance. Styles include: IZOD 2018: This acetate frame features a stylish rectangular eye shape. The temples are made of TR-90 material and feature a rubber logo accent. The uniquely-shaped temple tips are inspired by the sea and resemble oars of a boat. Available in black and tortoise. IZOD 2022: IZOD 2022 is a youthful acetate style. This colorful frame features fade coloration on the front and contrasting pops of color on the temples. The carbon fiber accented on the temples feature a pattern reminiscent of IZOD's pique polo shirts. Available in black fade and brown fade. PFX 3013: This classically sporty style is constructed with a memory metal bridge and temples for added durability and comfort. Inspired by the texture of...
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MODERN OPTICAL INTERNATIONAL  Supports Local University Food Pantry

MODERN OPTICAL INTERNATIONAL Supports Local University Food Pantry

Value eyewear leader Modern Optical International sponsored a food drive in early November to support Libby’s Place, an on-campus food bank at nearby Aurora University in Aurora, Illinois. This is the second consecutive year that Modern Optical employees and their families chose Libby’s Place as its “Modern Gives Back” Charity. Founded in August 2015, Libby’s Place was established following a homelessness initiative meeting on campus. Students, staff, and members of the community realized that homelessness and food insecurity are issues some students face every day. To help stock the shelves of Libby’s Place, Modern Optical employees donated over 800 items ranging from cereal, noodles, and canned goods to hygiene items such as toothpaste and soap. Several employees made gift card and monetary donations. Kris Johnson, Director of Student Leadership at Aurora University, expressed her gratitude in a recent letter, “I cannot begin to thank you for the generous donation of food and toiletry items… We have had a significant increase in the number of students using the food pantry this year and your donation came at an optimal time as we were getting low on supplies…...
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Art-Craft Optical Since 1918

Art-Craft Optical Since 1918

Art-Craft Optical America’s oldest and last full line manufacture entered the Rx safety market in 1983 with USA Workforce. At the time, the collection consisted of 18-percent nickel silver frames with gold plating. Today, the materials range from Monel to titanium, polycarbonate, carbon fiber, TR90, stainless steel as the most popular metal. The company uses an E coat, or electrophoretic coat, a chemical bath that electronically transposes onto metal for a strong, anti-corrosive Military Spec finish. In 2012 Art-Craft Optical re-launched a new and the only American Made RX Safety collection. The “AM Collection” was designed to address a market need and demand for domestically produced RX safety frames. The initial collection was six styles of stainless steel then followed by a carbon fiber styles and TR90 frames. These three releases have been very successful in the safety market. The company offers four to six new safety styles a year. The number of new styles is kept to a minimum because Vice President Charlie Eagle says fulfillment is essential in this market. “The most critical thing for industrial is backorders. If you have a backorder on a safety frame, someone doesn’t...
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L’AMY’S CHAMPION INTRODUCES NEW POWER LITE SERIES

L’AMY’S CHAMPION INTRODUCES NEW POWER LITE SERIES

L’Amy America’s Champion Eyes, announces the worldwide launch of 5 new models for the Fall, constructed of Champion’s own PowerLite, injection-molded, TR90 material. The new offering compliments Champion’s existing collection of ophthalmics and sunglasses for men, tweens and extended sizes. Ultra-durability and featherweight comfort make PowerLite the ultimate frame choice for those with an active lifestyle. Extreme temperatures will not affect PowerLite’s supple elasticity making these frames a wise choice for long-term outdoor wear. Adjustable wire core temples allow for a customized fitting without the need for bulky spring hinge systems. Champion’s PowerLite selection offers exceptional value. “These new offerings exemplify Champion’s product philosophy, of creating products designed to help people ‘get their game on’ in style and comfort with zero distractions” according to Connie Reiss, Worldwide Brand Manager, of Champion Eyes. “Champion creates innovative sport apparel so that you can do more of what you love when you’re comfortable, and eyewear is no exception to this rule” Reiss explained. Each model is available in 3 color options and the collection...
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ZIG Eyewear Releases Fall collections by Eyewear Artist, Cendrine O.

ZIG Eyewear Releases Fall collections by Eyewear Artist, Cendrine O.

ZIG Eyewear USA announced the release of the highly anticipated fall collections of ZIGGY® and Jean Reno Eyewear by designer Cendrine O. Each collection features 10 frame designs; all available in a range of colors. ZIGGY® and Jean Reno collections are the creations of Cendrine Obadia, a French-Canadian eyewear artist who has spent more than 20 years honing her craft. Cendrine O. is the designer behind some of the most innovative and inspirational pieces available on the market today. Her standout style sets her designs apart from the rest, with use of vibrant colors, intricate detail and bold design features. The new ZIGGY® fall collection is full of surprises, featuring design firsts and enhancements to best sellers that will delight fans of the designer. Beautiful details include laser engraving, sparking accents and contrasting colors that bring the individual frames to life. Be prepared to be WOWED with the new acetates in caramel, royal blue, shades of red and black – all with sparkles embedded in the acetate. Cendrine O.’s Jean Reno line is a cutting edge brand of eyewear inspired by famed French actor, Jean Reno. 1960s styles, glossy pop-art references, faux-wood detailing,...
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SAFILO REINFORCES ITS PRESENCE IN NORTHERN EUROPE  AND OPENS A NEW SHOWROOM IN STOCKHOLM

SAFILO REINFORCES ITS PRESENCE IN NORTHERN EUROPE AND OPENS A NEW SHOWROOM IN STOCKHOLM

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, reinforces its presence in Northern Europe with the creation of a new business region combining the UK and Ireland, with the Nordic countries of Sweden, Finland, Denmark, Norway, the Baltics and Iceland. The new Northern Region will be led by Fréderic Laffort, adding to his responsibility as Safilo UK Country Manager and Global Departments Store Channel Leader. The establishment of the Northern Region represents a further step in Safilo’s 2020 Strategic Plan, which aims to broaden its geographic coverage through consistent, high quality commercial capabilities to approach the market successfully with its growing multi-segment broad portfolio. “North becomes one of Safilo’s most important markets in Western Europe, enabling us to lead here with strong tailor-made and impactful customer and consumer plans, and drive market share growth,” comments Joanna Onland, recently appointed Chief Commercial Officer for Western Europe and Global Key Accounts and member of the Group’s Executive Committee. “Our special focus goes to Polaroid, Carrera and Smith. Polaroid in...
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MODERN OPTICAL INTERNATIONAL  Introduces 6 New BMEC Styles

MODERN OPTICAL INTERNATIONAL Introduces 6 New BMEC Styles

Value eyewear leader Modern Optical International releases six new styles for its BMEC (Big Men’s Eyewear Club) Collection. Style has no size! That’s why, more than ever, men seek eyewear that delivers both comfort and fashion. As the demand for bigger-sized eyewear grows, BMEC, Modern Optical’s very popular collection for larger men, dominates this market niche. BMEC offers masculine styling, quality construction, and great value to this underserved demographic. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples now measure up to 160mm. Materials include TR90, stainless steel, handmade zyl, metal trim, spring hinges, and silicone nose pads. With over 60 BMEC styles to choose from, ECPs can offer today’s BIG guys eyewear choices they’ll be proud to wear! Modern Optical International debuts six new BMEC styles. Note the breadth of richly-toned color combinations that utilize varying shades of blues, tortoise, brick, and bone. Mixed materials, more size options, and upscale temple treatments further enhance the collection’s broad appeal. A classic shape with smartly placed metal details, BIG Curve will garner much attention. Complete with...
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