Combining The Colorful With The Classic

Combining The Colorful With The Classic

Silhouette’s latest rimless collection, Fusion, is one that will catch the eye of all ages. This effortless new design includes 8 temple colors and a variety of dynamic lens shapes for both men and women. Though the design is intricate, it is also somewhat discreet, showing how rimless eyewear blends in with its wearers, making the individual shine – diverse and distinct. The combination of contrasting materials results in a truly special look. The different titanium and SPX materials fuse on the temple to form a harmonious whole. The eye-catching colors along with the combination of metallic and translucent effects create a unique, yet clean impression. Some highlights of Silhouette’s Fusion collection include “Metallic Coral” in lady-like rosé gold and coral with a soft cat-eye shape and “Metallic Graphite” in dark green and metallic black with a rectangular masculine shape. Available September 2016.
Filed in: Eyewear, Products
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Celebrity Sightings: Kate Hudson

Celebrity Sightings: Kate Hudson

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Prevent Blindness Asks Parents to Put Their Children on the Path to a  Successful School Year with a Complete Eye Exam

Prevent Blindness Asks Parents to Put Their Children on the Path to a Successful School Year with a Complete Eye Exam

To help put children on the path to a successful school year, Prevent Blindness urges parents to take their child for a complete eye exam from an eyecare professional. Prevent Blindness has declared August as Children’s Eye Health and Safety Awareness month to inspire parents to make their child’s vision health a priority. According to data from The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) report, “Children’s Vision and Eye Health: A Snapshot of Current National Issues,” visual functioning is a strong predictor of academic performance in school-age children. In addition, uncorrected refractive errors in infants and preschool-age children are associated with developmental delays, as well as with clinically identified deficits in cognitive and visual-motor functions that may in turn affect school readiness. Vision problems can be treated successfully if detected early. Vision screenings along with complete eye examinations are two critical ways to identify possible vision problems and get children connected to treatment. Unfortunately for many families, cost and access to eye care is a limiting issue. The Affordable Care...
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Set to Crush the 2016 Tour de France

Set to Crush the 2016 Tour de France

With over half of the 2016 Tour de France completed, the Etixx – Quick-Step Pro Cycling Team has already proven their dominance in the field, and is set to rack up more impressive results as cycling’s most prestigious stage race nears its end. Partnered with Rudy Project as the team’s Official Sunglass, the riders of Etixx – Quick-Step can feel confident in the superiority of their eyewear and focus solely on getting first to the line.   Stage 4 of the 2016 Tour de France brought the most excitement for the team thus far, as sprinter Marcel Kittel captured his 14th Grand Tour victory and 11th win this season. With the help of his teammates during the longest stage of this year’s Tour, Kittel exploded to the line for a finish that could only be determined by a photo. Kittel looks onward to future sprint stages where he may demonstrate his supremacy again. Another team member finding himself in the spotlight this year was Julian Alaphilippe, who started the 2016 Tour as a rider to watch after his overall win at the 2016 AMGEN Tour of California in May. Alaphilippe held the White (Youth) Jersey for 5 stages, asserting his place in the field at just 23 years old. As the...
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Google Has a Message For Your Practice

Google Has a Message For Your Practice

I’ve been pressing the importance of mobile for some time now, but you don’t have to take my word for it. In Google’s own words, “The world’s gone mobile. Now it’s your turn.” Many practice owners have received the email below from Google which includes a link to test your site for mobile friendliness and speed. Clearly it’s time to get serious about mobile. Understanding Your Mobile Readiness Score Google ranks the mobile readiness of your site on three criteria – mobile friendliness, mobile speed and desktop speed and breaks each of these down into the key influencing components. Some of the fixes Google recommends are problems that might be in your hands to fix, while others will require work by your webmaster. Google recommends that you share your results with your webmaster in order to make many of the technical fixes. We tested a bunch of sites and have identified some common reasons for bad scores. Here are some explanations of some of the reasons your site might be failing and some fixes to improve your mobile readiness score.   Mobile Friendliness: Legible font sizes: The default font size needs to be large enough for mobile viewers to see clearly...
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bebe Eyewear Premieres September 2016 Collection

bebe Eyewear Premieres September 2016 Collection

  bebe Eyewear’s September 2016 release commands attention with sleek new designs and signature sparkle. Elevated animal prints and crystal colored fronts make a bold statement with one sun and two optical styles added to the “Rocker” collection. Metal accents, luminous pearls and Swarovski crystals adorn three sun and two optical styles added to the “Glamour” collection. Provocative, yet sweet, the Fall release delivers on-trend details in geek-chick and modified rectangle shapes made with a variety of materials. Optical “Shine” (BB5122). – You’ll “Shine” in this stunning handmade acetate and metal combination. Crystal colored frame fronts, in a modified rectangular shape, lead to sparkling animal print temples. Available in Jet, Topaz and Ruby. “Sparkle” (BB5123). – Rock on in this handmade acetate frame with attention-grabbing “Sparkle.” Glitter animal print epoxy adorns the temples of the wearable, modified oval shape. Available in Jet, Topaz and Plum. “Sleek” (BB5124). – A chic and “Sleek” handmade acetate and flat metal combination, this semi-rimless style features pyramid Swarovski crystals and metal triangle accents....
Filed in: Eyewear, Products, Sunwear
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Rochambeau Debuts SS2017 Collection Accessorized with neubau Eyewear

Rochambeau Debuts SS2017 Collection Accessorized with neubau Eyewear

On Wednesday afternoon, menswear label Rochambeau presented its Spring/Summer 2017 collection at Skylight Clarkson Square, just weeks after being named a 2016 CFDA/Vogue Fashion Fund finalist. The collection, inspired by the concept of Creatives in Exile and the influence of one’s environment on one’s personal style, exuded a modern approach to design, with key looks complemented by optical eyewear and sunglasses from newly launched unisex brand neubau eyewear. neubau eyewear’s sleek, contemporary yet classic frames served as an ideal accessory for the Rochambeau aesthetic, underscoring the two companies’ shared values of modern, innovative design blended with creativity and craftsmanship. This season’s Rochambeau collection meditates on the role of a viewer’s eyes, “moving with life” and serving as a portal between inner and outer selves, between the interior life and the exterior environment. Rochambeau partners Laurence Chandler and Joshua Cooper chose to utilize neubau eyewear frames throughout the show to underscore this thematic motif, while also serving as an ideal aesthetic complement to the collection’s signature colors and shapes. Austria-based...
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Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

After a triumphant stage win and an unheard of DUAL Most Aggressive Rider award on a single stage, the Etixx – Quick-Step Pro Cycling Team has teamed up with legendary cycling eyewear crafters Rudy Project to launch two new special edition glasses celebrating their achievement at the 2016 Tour de France. First debuted by the riders in early July, the Special Edition Tralyx performance and Spinhawk casual models are now available for anyone looking to perform like the pros. The award-winning Tralyx has been continually praised by the Etixx – Quick-Step riders, who were the first to debut the limited edition color scheme at this year’s Tour de France. In addition to the striking blue and yellow combination, this sunglass comes standard with the brand new Tralyx XL lens. Featuring a longer lens profile and additional ventilation along the bottom edge, the Tralyx XL is ideal for larger faces and those looking for more coverage. This year’s Tour de France has already called for several podium celebrations honoring Etixx – Quick-Step, where riders like Julian Alaphilippe have worn the all new Special Edition Spinhawk.  As Rudy Project’s top-selling casual sunglass, the Spinhawk...
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Skarp: contemporary refinement

Skarp: contemporary refinement

Design and functionality are the two founding principles of the Öga collection. Focused on sensory design, Skarp combines volume with an elegant use of materials, adopting a creative approach to eyewear. Discreet lines are full of character and feature striking, sleek volume with exceptional comfort. Skarp’s impressively simple design is available in three different materials, TR90, monel, and aluminum. Temples reveal a microfused flex-hinge encased in colored, open-work polyurethane rubber which is an integral part of the product’s beauty. TR90: 3 TR90 injected models in pantos and rounded rect-angular shapes available in frosted finishes. Monel: 3 rimmed slim models with high bridges and a con-temporary design as well as 3 semi-rimless models. Aluminum: 3 full aluminum models available in a matte or brushed anodized finish allows for deeper colors and offers additional protection against corrosion. Available in a palette of 6 colors: marron glacé, steel gray,anthracite, black, mineral blue and red, Skarp comes in a wide range of sizes (51-58) and is suitable for progressive lenses. Öga is a brand for relaxed and confident men looking for frames with a creative...
Filed in: Eyewear, Products
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MATT KENSETH WINS NEW HAMPSHIRE 301 FOR SECOND SPRINT CUP SERIES  VICTORY OF THE SEASON

MATT KENSETH WINS NEW HAMPSHIRE 301 FOR SECOND SPRINT CUP SERIES VICTORY OF THE SEASON

With 44 laps to go around New Hampshire Motor Speedway’s 1.058-mile oval, Wiley X®-sponsored driver Matt Kenseth took the lead from Martin Truex, Jr., then survived a rash of crashes, cautions and re-starts to hold on for victory in July 17’s New Hampshire 301.  The NASCAR Sprint Cup Series win was Kenseth’s second of the season and locked him into eighth place in the current 2016 Sprint Cup Championship point standings. In a race that was fraught with challenges over the final 30 or so laps, Kenseth was able to stay out front and out of trouble.  He credited his team and crew chief Jason Ratcliff for giving him the car he needed to prevail.  As the victor Sunday, Kenseth enjoyed more than the glory and sense of accomplishment that comes with beating the world’s best drivers — he also got to claim the unique fresh lobster trophy that goes to race winners at this New England track.  This is something he’s becoming accustomed to, as this latest trip to New Hampshire Motor Speedway’s victory lane was the third of Kenseth’s career and his second in a row at this track.  He won a Chase for the Sprint Cup playoff race there last fall. “Matt has had a great season...
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GUESS Eyewear partners with The Get In Touch Foundation

GUESS Eyewear partners with The Get In Touch Foundation

GUESS Eyewear has partnered with The Get In Touch Foundation to create a special edition sunglass and optical frame that help supports the non-profit organization’s commitment of raising breast cancer awareness. The iconic metal Pink Ribbon in rose gold adorned with stones enhances each temple tip to commemorate the fight against breast cancer. Each frame will be offered in a special pink case enclosed in a pink gift box. Along with the two styles, which will launch in August 2016, GUESS Eyewear is making a monetary donation to The Get In Touch Foundation. The donation will directly help educate people of all ages by showing them how to “get in touch” with their bodies and provide information about this breast health initiative. THE COLLECTION GU 2601 The modified rectangle shape of optical style GU 2601 features a thin front profile handcrafted in acetate. The double laminated front is delivered in black with light pink revealed on the back, keeping in line with the Foundation’s pink color palette. Metal temples in rose gold are embossed with the Heritage 4G logo pattern adding a textural look. The iconic Pink Ribbon in metal completes the design appearing on each...
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The Optometrist Perspective by Harvey Yamamoto, OD

The Optometrist Perspective by Harvey Yamamoto, OD

This year was the year of upgrading two piece of equipment but I found myself in much hesitation mood. Our 750 Humphries field testing machine was in perfect condition but it was time to upgrade as our unit was bought 15 years ago. The second unit to upgrade was our beloved 4000 OCT unit. When I saw the newer 5000 OCT, I knew in my heart that I just had to have one. The 4000 was bought in Oct 2011 and was like brand new. The operating system was Windows XP and the newer unit was Windows 7. A huge upgrade in technology that caught my attention. The unit that we ordered was fully loaded and had two new software that made a lot of sense to me and my family. Firstly, we wanted our unit that could cover 15mm of the anterior portion of the eye. This new system did that. Secondly, the newer unit had just come out with the Angio software which allowed us to look beneath the macula for leakage without the use of dye’s. We surmised that we have 40% of our patients with Diabetes and these are the patients who tend to have macula edema which can develop into wet AMD. Just the ability to be able to have the Angio portion of the software was enough reason to upgrade. Even with the generous...
Filed in: Editorial
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New Product Release – XXLTM Eyewear

New Product Release – XXLTM Eyewear

  A&A Optical announces the release of new styles from XXLTM Eyewear: Bearcat and Mastodon. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN’s Ron “Jaws’’ Jaworski, XXLTM Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space in eye sizes 51 to 63. Available in titanium, acetate, semi-rimless, combinations, and 3-piece mounts. Tackle fit challenges with XXLTM eyewear. All Star. Sleek in design and shape, Bearcat plays with gradient color in shiny acetate. The modified rectangle frame is available in black, black demi (with gradient browns), blue demi (with blue and brown undertones). Bearcat is available in two sizes: 58-17-150 and 60-17-155.
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New Adventure-Bound Polarized Sport Sunglass: the Australia1 from XX2i Optics

New Adventure-Bound Polarized Sport Sunglass: the Australia1 from XX2i Optics

Renowned casual and performance eyewear company XX2i Optics, is thrilled to unveil the newest adventure-oriented sunglass in the brand’s performance lineup: the Australia1. Featuring 8K polarized lens technology and equipped with an interchangeable temple arm / strap system, the Australia1’s highly versatile features make it the perfect sunglass for everything from leisurely to intense outdoor activities. “This is one sunglass that any sporting enthusiast will love and be able to use on so many different kinds of outdoor adventures,” said Paul Craig, President of XX2i Optics. “Our athletes and weekend warriors inspired us to create a product that was ready for all types of conditions, no matter how intense. The design team put their heads together and invented something really beautiful, as well as incredibly practical. The response we are getting from cyclists, climbers, adventure racers and even motorcycle riders is outstanding. This is truly the most versatile sunglass we have ever unveiled.” Along with an interchangeable and adjustable strap, the Australia1 incorporates a removable padded insert for extra protection against the elements, which is perfect for contact...
Filed in: Eyewear, Products, Sunwear
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ESE’S EXCES EYEWEAR BOWS SEVEN NEW STYLES

ESE’S EXCES EYEWEAR BOWS SEVEN NEW STYLES

Eastern States Eyewear has announced the release of seven optical styles within its Exces Eyewear collection. The new collection sees the addition of three styles to the brand’s Core collection and four to its elegant Princess division. The core styles are comprised of three youthful, colorful creations featuring intriguing acetate laminations and fades that smartly contrast with bright, multi toned metal shades. Exces also focuses on supplying ladies’ size needs with an acetate style in a 49mm eye size and a stainless steel model in a 54 eye size. The additions to Exces’ Princess division are comprised of one plastic and three metal styles. All are graced with elegant treatments and rhinestone enhancements with feminine shapes deep enough to handle all progressive lens needs. Gold and silver bases are coated with a mix of brown, lavender, black, navy and anthracite shades. For more information, contact Eastern States Eyewear at 800-645- 3710 or on the web at www.eseyewear.com.
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